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10 Best Store Design Apps for Shopify in 2023: Online Store Optimization

Steven Grrat - Writer for KeepShoppers
By Steven Grrat
Michelle Meyer - Editor for KeepShoppers
Reviewed by Michelle Meyer

Updated May 26, 2023.

Our team independently researches and recommends the best products and services. We publish reviews that are unbiased and not influenced by payments we may receive from advertising partners.

No customer wants to spend time in a drab and boring-looking Shopify store. All your store elements have to harmonize: from your store theme to your color scheme and typography. If you're not the most "artsy" person around, this can seem intimidating, but luckily you can use a Shopify app to help.

Of course, there is an abundance of apps available, so choosing the best Shopify app can be tricky. To make it easier, we've listed the 10 best Shopify apps for store design below.

Our Top Picks for the Best Store Design Apps for Shopify

  • Swipify - Best for Mobile Optimization
  • Shogun - Best Drag-and-Drop Page Editor
  • PageFly - Best for Building Advanced Web Pages
  • Vimeo Create - Best Video Maker
  • Loox - Best Social Proof Solution
  • - Best for Ease of Use
  • Hextom - Best for Boosting Sales
  • Privy - Best for Customer Follow-Ups
  • Smile - Best Loyalty & Rewards Program
  • TinyIMG - Best SEO Image Optimizer

1. Best for Mobile Optimization

KeepShoppers Score: 9.8

Key Features

  • Unique mobile navigation
  • AI recommendation engine
  • User data & insights

Swipify, with its unique Tinder-like navigation layout, provides an addictive and one-of-a-kind shopping experience for your customers. Take the app's slide feed design and couple it with the ability to analyze like and dislike data, and you've got yourself a seriously powerful marketing tool.

Why We Liked It

One of Swipify's standout features is the simplicity of its setup process. Regardless of your level of experience with Shopify stores, setup is a breeze. Its multiple customizing features mean you can easily align your swipe functions with your store design and brand. This includes mobile swipe gestures. Consider that 70% of your store traffic can come from a mobile source. Swipify can help you capitalize on this and optimize your store for mobile shopping.


  • Simple setup
  • Customizable design
  • Mobile shopping optimization
  • Affordable pricing


  • Limited functionality
  • Not compatible with all themes

» For more details, read our full Swipify review


4.9/5(31 reviews)

2. Best Drag-and-Drop Page Editor

KeepShoppers Score: 9.6

Key Features

  • Easy to use drag-and-drop page builder
  • Customizable templates and design options
  • Analytics & reporting features

Shogun Landing Page Builder can help you create breathtaking and easily navigated storefronts. The app strives to take the mundane out of the ordinary landing page and instead turn it into a conversion and profit-boosting heavyweight.

Why We Liked It

One of the things we appreciate about Shogun is how it helped Shopify merchants streamline their store's design and layout without requiring any coding knowledge.

With the app's effortless drag-and-drop interface, it's a breeze to design unique pages that embody your brand's aesthetic. The app's numerous pre-designed templates provide a fantastic starting point for your creative process.


  • Intuitive interface
  • Requires no prior coding expertise
  • Wide range of pre-designed templates
  • Seamless Shopify integration
  • Affordable and flexible pricing plans
  • Excellent customer support


  • Slow page loading times
  • Analytics tools could be more robust and customizable

» Read our full Shogun review for an in-depth understanding


4.8/5(3,061 reviews)

3. Best for Building Advanced Web Pages

KeepShoppers Score: 9.5

Key Features

  • Unlimited design options
  • Optimized for mobile
  • Advanced analytics tools

With drag-and-drop page elements, Pagefly is, by our standards, the best Shopify landing page builder app that makes creating advanced web pages so much easier. Its diverse range of advanced elements, including images, videos, gifs, QR codes, and animations, gives its templates a high degree of customizability.

Why We Liked It

PageFly is extremely flexible, and its drag-and-drop system was an absolute savior. We're also impressed by PageFly's pre-designed templates, which give you a plethora of choices while still maintaining aesthetics. So, if your store requires a high level of customization and advanced features, PageFly has you covered. Plus, the app integrates seamlessly with others, giving you access to even more functionalities.


  • Easy-to-use interface
  • Customizable page elements
  • Wide range of page styling options
  • Mobile-responsive designs
  • Good customer support


  • Slow page loading times
  • Limited access to certain features on lower-tier plans

» Get better insights by reading our full PageFly review


4.9/5(7,726 reviews)

4. Best Video Maker

KeepShoppers Score: 9.4

Key Features

  • Automatically converts products into videos
  • Access 30+ million photos, videos, and songs
  • Easy analytics

Vimeo Create takes your existing product photos and automatically turns them into highly-polished and sales-boosting showcase videos. A time-saving way to make beautiful video ads without the need for any experience in videography.

Why We Liked It

This innovative app seamlessly blends Vimeo's powerful video editing tools with Shopify's intuitive e-commerce platform, streamlining the process of producing and sharing captivating video content.

Vimeo is very adaptable whether you're producing a product demo, an instructional video, or a marketing campaign. The app offers a wide range of customizable templates and themes that enable you to personalize your content to your brand's specific aesthetic and audience.


  • Easy to use
  • Customizable templates
  • Mobile optimization
  • Good customer service


  • Limited video length
  • Some advanced features only available on higher plans

Vimeo Create

4.6/5(682 reviews)

5. Best Social Proof Solution

KeepShoppers Score: 9.3

Key Features

  • Import product reviews from AliExpress
  • Automated review reminder emails
  • Works with any Shopify theme

Loox allows you to leverage the power of photo and video-based customer reviews to boost customer trust and sales. Showcase your reviews in the perfect widgets aligned with your brand while also rewarding your customers for referring their friends.

Why We Liked It

The app's straightforward interface is remarkably user-friendly. It's effortless to modify your product reviews and display them in a way that matches the rest of your store design.

Plus, Loox is an official Google Reviews Partner, which means it integrates with Google Shopping, giving you access to a wider audience. Loox is absolutely geared toward helping you build trust and credibility with your target audience, leading to increased conversions and customer loyalty.


  • User-friendly interface
  • Robust social proof capabilities
  • Comprehensive analytics and reporting features
  • Official Google Reviews Partner
  • Excellent customer support


  • Limited email notification customization
  • Slow page loading times

» Read our full Loox review for more details


4.9/5(12,029 reviews)

6. Best for Ease of Use

KeepShoppers Score: 9.3

Key Features

  • Install and customize widgets
  • Share reviews on multiple platforms
  • Unlimited email review requests not only lets you display customized product reviews (photos and videos) on your store but also lets you share user-generated content (UGC) on your social media channels. Collect and encourage reviews with a click of a button by automating your review requests and rewards program.

Why We Liked It

Apart from's intuitive interface, it offers a wide range of highly customizable widgets, making it easy to fit them into your Shopify store design. Once active, you can automate many of the follow-up processes, including collecting reviews, sharing reviews on social media, SEO optimization, and removing spam. Finally, you can also cross the language barrier and translate your reviews into 37 different languages.


  • Customizable review forms
  • Automatic review reminders
  • Integration with Google Shopping
  • Easy moderation of reviews
  • SEO-friendly structured data markup


  • Some features are only available on higher-pricing plans
  • Free plan contains branding

» Find out more by reading our full review

5.0/5(14,862 reviews)

7. Best for Boosting Sales

KeepShoppers Score: 9.2

Key Features

  • 30+ widgets and tools to promote sales
  • One-click configuration
  • Advanced targeting and geolocation

Hextom takes scarcity marketing and leverages it to drive sales and reduce site bounce rates. With product, category, and shopping cart countdown timers, plus a ton of other great features, Hextom is the perfect way to take advantage of customer FOMO.

Why We Liked It

This powerful and versatile app can help you streamline your marketing efforts and ultimately increase revenue. Its various promotional widgets are versatile and easy to customize, meaning you can use the perfect widget every time, regardless of the page it appears on or its purpose.


  • Automated email marketing campaigns
  • Advanced segmentation capabilities
  • Integration with Facebook Messenger
  • Customizable pop-up forms
  • Real-time analytics


  • Some features are only available on higher-pricing plans
  • Can be overwhelming for beginners

» Read our full Hextom review for more details


4.8/5(7,616 reviews)

8. Best for Customer Follow-Ups

KeepShoppers Score: 9.2

Key Features

  • Easy-to-use drag-and-drop email editor
  • Dozens of pop-up display options
  • Email & SMS automation

Privy allows users to create mobile-friendly and customizable displays like pop-ups, banners, announcements bars, plus a heap more. Couple this with Privy's SMS and email marketing features, and Privy proves to be a very handy tool to have in your Shopify app arsenal.

Why We Liked It

E-commerce store owners rely heavily on email marketing to drive sales and grow their businesses. Privy can help you optimize your email marketing campaigns and increase revenue. The app's easy-to-use interface means it's simple to create pop-ups and email campaigns, even if you don't have any coding experience. You can also adjust all of the widgets to seamlessly fit in with your store design.


  • Advanced targeting options
  • A/B testing capabilities
  • Integration with popular email platforms
  • Customizable design options


  • Basic features of the more affordable plans can be limiting
  • Beginners may be overwhelmed

» Learn more by reading our full Privy review


4.6/5(24,847 reviews)

9. Best Loyalty & Rewards Program

KeepShoppers Score: 9.0

Key Features

  • Customizable rewards widgets
  • Multiple integrations
  • Auto-translate into six preset languages

Smile makes rolling out great-looking loyalty, VIP, and referral programs super easy. Make eye-catching campaigns and customizable pop-ups in just a few clicks and without any coding. Easily manage your programs by integrating with other apps and giving customers automatic nudges to use and build-up points.

Why We Liked It

All of Smile's widgets and features (rewards launcher, panel, emails, etc.) contain an advanced branding functionality, so it's easy to get a uniform brand aesthetic. This includes customizing colors, icons, and text descriptions. The features themselves are also quite flexible, so you can design your prompts and campaigns with your customers in mind.


  • Wide range of customization options
  • Robust analytics and reporting tools
  • Create multiple loyalty programs for different customer segments
  • Real-time notifications and alerts
  • Responsive customer support


  • Limitations on the free plan
  • Requires ongoing maintenance and updates

» Check out our full Smile review for more information


4.8/5(5,042 reviews)

10. Best SEO Optimizer

KeepShoppers Score: 9.0

Key Features

  • One-click image SEO
  • Auto page speed optimization
  • Broken link detection and 404/301 redirects

Limit bogging down your store with large file-sized images. Instead, take advantage of TinyIMG, a one-stop shop to optimize your Shopify store design for SEO. This includes improving your site speed, compressing images, generating ALT text, and checking for broken links and error pages.

Why We Liked It

If up to 90% of shoppers leave an online store because it takes too long to load, then it's essential your Shopify store design is optimized. TinyIMG makes sure that you address all SEO and page speed aspects of your store with one-click image optimization and automated lazy load. The convenience of completing these tasks in bulk saves you time and effort.


  • Efficiently optimizes images
  • Automatically boost page speed
  • Find broken links & error redirects
  • Detailed analytics and insights
  • Reasonable pricing


  • Not many image optimization settings


5.0/5(1,336 reviews)

Enhance Your Shopify Store Design With the Right App

As you can see, there are many elements you need to consider when designing your Shopify store—just as many apps are available. When choosing the right app (or apps), consider your store needs and budget. Perhaps you need help with only one particular aspect of your store, like incorporating social proof or optimizing for SEO.

If you need more comprehensive help, it's better to invest in an app with multiple functions. Also, remember that many of these apps can integrate with other Shopify apps, so that can be an additional deciding factor.

Your store design creates a lasting first impression with potential customers, so it's worthwhile using the right apps to make sure it's a good one.

KeepShoppers Methodology

Here's how we compared the Shopify email marketing apps on our list.

We scored each of them based on third-party integration potential, personalization capabilities, A/B testing tools, customer service, analytics, and ease of use. We also took into account the time and resources required to make the best use of the app—more feature-rich solutions are usually more complex and require a greater time investment to learn.

Our team aimed to examine the range of options that work for different users, as each company will have different needs and use cases.