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How to Choose the Best Shopify Apps for Your Store

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović

Updated April 10, 2023.

How to Choose the Best Shopify Apps for Your Store main image

The right blend of Shopify apps can make or break the success of a Shopify store. The trouble is, with so many great apps delivering so many awesome functionalities, it’s sometimes hard to decide between them all, which often creates a tendency to install too many.

Too many installed apps can cause serious problems, such as conflicting app functionality and slow page-loading speeds. Not to mention increasing expenses from paid premium plans.

To avoid these potential problems, here are the things you should consider when choosing the best apps for your Shopify store:


When deciding whether or not to integrate a Shopify app into your store, pay close attention to the app’s reviews. A quick read through other Shopify users' experiences can be invaluable knowledge and may save you many hours of headache later on.

Customer Support

Next, head to the app’s support listing. Within this section, you’ll find the app developer’s email and privacy policy. And if included, you’ll also find an FAQ section, the developer’s phone number, and a customer support link. If all of these are listed, it’s a good sign that a support team is happily waiting to help out if anything were to go wrong.


The majority of businesses are often working on a relatively limited budget. The trouble with this is it can often create a tendency to search for solutions that don’t cost any money. And although there are many awesome free Shopify apps, the best mindset to take when selecting an app is whether or not it fixes a problem rather than if its services are free of charge.

Store Characteristics

And lastly, but of no less importance, determine your store’s specific characteristics. Factors that may determine this are a business’ marketing niche, its area of specialization, and its audience’s appetite.

For instance, depending on your marketing niche, some audiences may be particularly mutinous when it comes to pop-ups. This can ultimately hurt your store’s bounce rate and negatively affect sales and conversions. On the other hand, an app that displays recent store orders to prospective customers could be a far more effective strategy and work to strengthen customer FOMO, ultimately boosting sales.

The Bottom Line

Remember, choosing just the right set of apps is very important. Getting it wrong can lead to a whole bunch of headaches, but getting it right will significantly help your business on its way to success.

» Increase your business's sales with the best Shopify apps