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10 Best SEO Apps for Shopify in 2024—Discover How to Outrank Your Competition

Kate Pauline Galagnara - Writer for KeepShoppers
By Kate Pauline Galagnara
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović
Romi Hector
Fact-check by Romi Hector

Updated November 17, 2023.

Our team independently researches and recommends the best products and services. We publish reviews that are unbiased and not influenced by payments we may receive from advertising partners.

Best SEO Apps for Shopify

Running a successful Shopify store is not easy. It requires the right combination of marketing tactics, SEO strategies, and conversion tools to help you stay ahead of the competition. The best way to ensure your store stands out online is by optimizing it for search engine rankings with the help of powerful SEO apps. Of course, picking the right SEO app for your Shopify store can be fairly challenging. There's no single solution that's right for every business, and with so many options available, it can be hard to know which ones are worth investing in.

That's why we prepared a list of our top 10 picks to help you make the best choice.

Our Top Picks for Shopify SEO Apps at a Glance

1. Entail AI: Best Turnkey Solution

KeepShoppers Score: 9.8

Key Features

  • A complete SEO solution process
  • Software solution rather than an app
  • Full-spectrum content management

Entail AI is an AI-powered marketing platform, proving to be the best SEO app for Shopify in our opinion, that helps companies generate targeted organic traffic at scale by solving content and SEO processes. It's good for automating SEO content production to maximize your website’s visibility on the web. Best of all, it’s completely turnkey and doesn’t need you to do any coding or set up any complex integrations.

Moreover, if you feel like SEO is too daunting for your business, Entail AI can offer an advanced SEO solution that only requires your approval.

Why We Liked It

Entail AI made it on our list as a great all-in-one solution for Shopify stores looking to make the most of their SEO efforts. It's easy to set up and provides automated content production that can help boost your website’s visibility on the web.


  • Automates content production
  • Targets pages with highest conversion potential
  • Provides visibility metrics


  • Requires a deep understanding of SEO

Entail AI

4.9/5(1,164 reviews)

2. AVADA SEO Suite: Best for Page Speed Optimization

KeepShoppers Score: 9.5

Key Features

  • Easy-to-use interface with step-by-step instructions
  • Highly effective SEO optimization features
  • Google Search Console integration

AVADA SEO is a Shopify app that will help you improve your website speed, and since site speed is one of the Core Web Vitals, it will also boost your SEPR ranking. The app provides image compression, store page optimization, and sitemap generation. The free plan is limited to 50 products for image optimization and includes an HTML sitemap and SEO checklist.

Why We Liked It

We like Avada SEO because of its easy-to-use interface and powerful speed optimization features. It's highly effective in helping you optimize your store’s pages for search engine rankings by providing a comprehensive SEO checklist, image optimization features, and an HTML sitemap generator.


  • Website loading speed improvement
  • Feature-rich free plan
  • Image compression and alt text editing
  • Broken link redirects


  • App can interfere with the site theme
  • Users report sitemap bugs
  • Uninstalling may slow down a website


4.9/5(4,324 reviews)

3. Smart SEO: Best for Multi-Language Support

KeepShoppers Score: 9.5

Key Features

  • Automatic keyword generation
  • SEO automation
  • Multi-language support

Smart SEO is a software solution that specifically caters to the needs of your Shopify store. The app uses algorithms to generate relevant keywords and automatically adds them to your web pages, making it easier for search engine crawlers to index and rank your website.

Why We Liked It

One of the things we like about Smart SEO is that it is a comprehensive solution for Shopify store owners who are looking to increase their search engine rankings. With this app, every Shopify user gets a handy tool that allows them to create templates for metadata generation.


  • Autogenerates meta tags and image alt tags
  • Supports JSON-LD Structured Data
  • Removes microdata
  • Incredible sitemap support
  • 7-day free trial


  • Some features need manual work
  • Limited customer support for free version

Smart SEO

4.9/5(1,157 reviews)

4. JSON-LD for SEO: Best for Rich Results

KeepShoppers Score: 9.5

Key Features

  • Qualify for Rich Results & earn more quality traffic in Google, Bing, & Pinterest
  • Connect all the Schema fields needed for Google Merchant Center
  • Now includes TRUST product reviews

JSON-LD is an SEO-friendly embed code that helps with search engine indexing. This app integrates it into your Shopify store automatically. It works with all types of media content and is fully compatible with most Shopify stores. The app also offers support for rich snippets, which helps you get better visibility on SERPs.

Why We Liked It

JSON-LD for SEO is an easy-to-use app that offers comprehensive SEO optimization and improves a store's rich snippets. This is why it got its place on our list. It's also fully compatible with most Shopify stores, allowing owners to improve their Rich Snippet rankings.


  • Easy implementation
  • Responsive and organized
  • Quick and easy process


  • Bugs with theme reported
  • Can be expensive


4.9/5(504 reviews)

5. Plug In SEO: Best for SEO Auditing

KeepShoppers Score: 9.6

Key Features

  • Supports JSON-LD structured data, broken link fixing, and keyword targeting
  • Integrates with Google, Bing, Langify, Locksmith, Search Console, and
  • Step-by-step instructions for fixing SEO problems

Plug In SEO is an SEO app that helps Shopify store owners optimize their websites for maximum visibility and increase traffic and sales. It offers a range of functions, including keyword monitoring, link building, content optimization, and more. The app also provides real-time analytics so you can track your website's performance and make adjustments as needed.

Why We Liked It

Plug In SEO takes the guesswork out of search engine optimization, giving you the tools to understand where your Shopify SEO is at and how to improve it.


  • Use SEO templating to rank for keywords
  • Supports JSON-LD structured data
  • Broken link fixing and keyword targeting
  • Free plan forever


  • No instant chat available for support
  • Works best in SEO auditing

Plug in SEO

4.7/5(2,571 reviews)

6. FavSEO: Best for Keyword Optimization

KeepShoppers Score: 9.7

Key Features

  • Comes with an SEO scorecard
  • Ability to track keyword positioning on Google
  • Bulk editing

FavSEO is an all-in-one SEO app for Shopify stores that connects to Google Webmaster tools, allowing users to track keyword rankings, discover new keyword opportunities, and submit the sitemap. This app enables store owners to edit, analyze, and optimize the titles and meta descriptions of all their products, categories, and pages quickly and easily.

Why We Liked It

FavSEO is named 'Fave' for a reason. This app is an excellent tool for maximizing your visibility on the internet and helping you generate a high volume of organic traffic. With so many features on offer, this app is a one-stop shop!


  • Comes with a built-in Fav Editor
  • Quick review and optimization
  • Submits sitemaps to Google
  • Discovers new keywords opportunities


  • A bit pricey for startup businesses


5.0/5(31 reviews)

7. SearchPie: Best for Beginners

KeepShoppers Score: 9.4

Key Features

  • Speeds up loading times
  • Broken Links AutoPilot
  • Bulk updates of meta titles, meta descriptions, and alt tags

SearchPie is a beginner-friendly SEO booster and speed booster app designed to help Shopify store owners improve their search engine ranking by focusing on things that Google values the most, website speed and performance and strong local online visibility. It offers a range of features such as keyword tracking and analysis, mobile-friendly design, and page speed optimization.

Why We Liked It

We love SearchPie simply because it's very user-friendly and has a lot of power under the hood. It's best for first-time Shopify users who want to explore SEO because it's easy to navigate, and the helpful support team is available at any time to render assistance.


  • Easy to navigate
  • 24/7 help chat available
  • Powerful and user-friendly app
  • Free plan available


  • Free plan is limited


4.9/5(3,396 reviews)

8. SEO Products Optimizer: Best for Customized Recommendations

KeepShoppers Score: 9.3

Key Features

  • Optimized social link previews
  • Suggests niche keywords with search volume and cost per click
  • Image optimizer feature

SEO Products Optimize helps you optimize your social share images on social media (Facebook Open Graph, Twitter Cards, Instagram DM, etc.), as well as optimize product detail pages for search engine crawlers. Users praise it for its easy-to-use design that's accessible even to people who aren't tech-savvy.

Why We Liked It

We personally liked SEO Products Optimizer for its powerful product optimization capabilities. It enables you to set up rich snippets, optimize your social share images, and discover niche keywords that can help you drive more traffic to your Shopify store.


  • Quick support team
  • Affordable
  • Generates eye-catching previews
  • Codeless social media link preview customization


  • Some suggestions are blurred for free-tier users

SEO Product Optimizer

5.0/5(91 reviews)

9. AMP by Shop Sheriff: Best for Mobile-Optimized Pages

KeepShoppers Score: 9.3

Key Features

  • Dedicated AMP validation and manager
  • Up to 100% page speed increase
  • Mobile optimization functionality

AMP by Shop Sheriff is officially recommended by Google for the creation of AMP (Accelerated Mobile Pages) on Shopify. This SEO app helps you create lightning-fast, mobile-friendly versions of your web pages that load instantly on any device. Best of all, it integrates seamlessly with Shopify’s checkout process.

Why We Liked It

We love AMP for its ease of use and ability to quickly optimize the mobile experience for your customers. In addition, it’s officially recommended by Google, so you can be sure that using this app will give you a competitive edge in terms of SEO rankings.


  • Improves SEO
  • Improves mobile Core Web Vitals
  • Powerful page-builder


  • Some merchants complain the app is hard to navigate

AMP - Accelerated Mobile Pages

5.0/5(535 reviews)

10. SEOKart: Best for Performance Reporting

KeepShoppers Score: 9.1

Key Features

  • Alexa rank tracking
  • Bulk optimize up to 200 images (name, alt text, and size)
  • Fixes 404 errors

The SEOKart software analyzes your SEO performance by tracking the keyword positions on Google and then emails a weekly or monthly report. Installation is free, quick, and easy and allows for measuring the effectiveness of both on-page and off-page efforts.

Why We Liked It

The setup only takes a few minutes, and it's an excellent solution for enterprise-level stores that provides users with advanced SEO auditing functionalities. Best of all, it's free to use, which makes it an appealing choice for businesses on a budget.


  • "Ask an expert" feature
  • Quick and easy installation
  • Free to use


  • Built for enterprise-level stores


5.0/5(33 reviews)

Simplify Your SEO Efforts With the Best Shopify Apps

Running a successful Shopify store takes more than just luck and hard work. It takes knowledge and the proper tools. The right software can give your store the edge it needs to beat the competition. By leveraging powerful SEO apps like Entail AI, SEOKart, and others mentioned above, you can take control of your store's visibility on search engines and maximize its potential for conversions.

Remember, there's no one-size-fits-all solution. You should definitely try out free versions, trial periods, and discounts if you want to determine what works best for your business.

» Increase your sales with the best Shopify apps

Frequently Asked Questions

How can I optimize my Shopify store for search engines?

The best way to optimize your Shopify store for search engines is to use SEO apps such as Entail AI and SEOKart. These apps can help you track keyword rankings, measure the effectiveness of your on-page and off-page efforts, and automate content production for efficient SEO optimization.

Does Shopify have its own SEO features built-in?

Yes, Shopify does have built-in SEO features. However, its built-in features are limited. To get the most out of your Shopify store, you should use specialized SEO apps and tools.

Is it really worth getting an SEO app for Shopify?

Yes, investing in an SEO app for Shopify is well worth it. With the right tools and strategies, you can give your shop the edge it needs to beat the competition and maximize its potential for conversions.

Will an SEO app slow down my Shopify site?

No, an SEO app should not slow down your Shopify site. In fact, an SEO app can help speed up your website by optimizing the content and improving page load times.

KeepShoppers Methodology

We scored each app based on a variety of factors that would be relevant to our readers. This includes ease of use, features, third-party integration potential, value for money, customer service, customer reviews, and more. We also took into account the time and resources required to make the best use of the app—more feature-rich solutions are usually more complex and require a greater time investment to learn. All of these traits were aggregated into the KeepShoppers Score you can see in each app description.