Entail AI Review (2026): Pros & Cons, Features, and More
Updated November 16, 2023
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Content marketing is a great way to reach and engage your target audience, but doing it well can be challenging. The current online environment is highly saturated and competitive, with the latest statistics showing that over six million blog posts are being published every day. This makes creating high-quality content necessary for anyone who wants to stand out. Despite this, a large portion of online content isn't all that helpful, and content marketing—when done correctly—is still one of the best ways to help you promote your brand, generate more leads, and increase sales.
Since organic search is, by far, the largest source of online traffic, learning how to utilize it can be incredibly beneficial for your brand. This is where comprehensive content marketing solutions come in. Content marketing platforms like Entail AI can help you understand and maximize your online presence by fully taking care of your content marketing strategy. In this review, we will take an in-depth look at Entail AI and everything they offer. Let's dive in.
Pros
- Highly scalable automated traffic generation
- Customized pricing plans
- Cost-effective
- Generates consistent and sustainable results
Cons
- Might take 1–3 months to start seeing results
What Is Entail AI?
Entail AI is an AI-based platform that manages the entire content marketing strategy of your business. It generates high-quality, optimized content that allows users to target consumers or businesses to promote products, subscriptions, and services. With it, you can make your brand rank high on search engines, increasing its visibility and bringing in organic traffic. This allows businesses to quickly scale up and target a variety of audiences with over 20 niches to choose from, like finance, fashion, or tech.
Working with a reputable platform like Entail AI won't just bring organic traffic. It will also help build brand trust and awareness, as well as establish authority. With Entail AI, you can even see accurate forecasts of your growth, allowing you to monitor your traffic growth in detail and predict future trends.
What Makes Entail AI Stand Out
- Wide Reach A content marketing platform like Entail AI gives you the ability to refine targeting and reach your specific audience.
- Expert Oversight Entail AI uses AI-powered solutions to automate processes prone to human error. Of course, all of these processes are overseen by a team of content experts and are thoroughly monitored.
- People-First Content Unlike the majority of online content, which is primarily focused on search engines and rarely helps readers, Entail AI has a people-first approach. This means that the search intent of your target audience will be precisely met.
Overview of Features
1. Content Strategy Development
Entail AI can assess your needs and develop a custom content strategy tailored to your goals. This includes keyword and competition research, as well as domain analysis and the creation of comprehensive pillar pages.
2. Full-Spectrum Content Management
In addition to developing your content strategy, Entail AI takes care of copywriting, editing, and optimization. Thanks to Entail AI's team of skilled editors, you'll always have highly optimized content with zero mistakes.
3. Expert Content Marketplace
What makes Entail AI stand out from the competition is its team of expert content writers. Every single member of the Entail AI team is an expert in their field, so they're aware of exactly what the reader is looking for.
4. Advanced Page Builder
Entail AI's content plan is not just limited to blog articles. You'll also get organic traffic from guides, community forums, Q&A pages, charticles, and more.
5. Search Engine Optimization
It's not enough to just generate high-quality content. You also need to make sure it's easily searchable by both the reader and the search engine. To do this, Entail AI uses a variety of SEO best practices, including keyword research, website structure optimization, internal linking, position tracking, and more.
6. Conversion Rate Optimization
Entail AI also makes sure that your content is converting. To do this, Entail AI uses a variety of CRO practices like A/B testing, tracking user behavior, and more. This allows business to maximize their conversions and increase their sales.
Entail AI Pricing
Entail AI doesn't have pre-defined pricing plans. Instead, it tailors the offer specifically to your content marketing needs. With that in mind, the Entail AI team will probably offer you the most cost-effective solution for your budget and help you get on track toward achieving your content marketing goals. So consider getting in touch with them for accurate pricing information.
Usability
Regarding usability, Entail AI makes it incredibly easy for you to start, as they handle all of the hard work for you. All you have to do is select your target audience and topics and then connect your site. From here, Entail AI starts automating your content management process by doing the following:
- Identifying customer interests by doing research and visualizing data
- Formulating an appropriate content strategy
- Assigning a team of writers that are experts in your niche
- Ensuring quality content via editorial review
- Optimizing content for search engines
- Monetizing your traffic by optimizing conversion rates
Of course, you can oversee the entire process, as Entail AI offers a dedicated customer interface, allowing you to see the results yourself.
Support
Entail AI is always available for its customers when there are any questions or uncertainties. As a content marketing platform, they aim for the swift resolution of any challenge your business encounters down the road, so you can be sure that they'll be here every step of the way.
Integrations
One of the best features Entail AI offers is its seamless integration with your business's website. The platform can be easily integrated with a variety of website builders and platforms, including:
- WordPress
- Wix
- WooCommerce
- Webflow
- BigCommerce
- Squarespace
- Weebly
- React
Why We Recommend Entail AI
We highly recommend Entail AI for businesses that want to take their content marketing to the next level. This is because Entail AI offers an all-in-one solution for content, from content generation by expert writers and editors to advanced strategy generation following SEO best practices. Moreover, a content marketing platform like this is widely applicable in various niches across diverse audiences.
Who Is It Best for?
- Businesses that need an all-in-one content marketing solution
- Entrepreneurs who want to maximize their website traffic and conversions
- Online marketers and content creators who are looking for a cost-effective solution
The Bottom Line: Is Entail AI Worth It?
All in all, we believe that Entail AI is worth it. It provides a comprehensive content marketing solution that can make managing your business a lot easier and take your sales to the next level. The platform is affordable, has scalable pricing, and comes with extensive customer support. With its advanced features and integrations, Entail AI is a great choice for businesses of any size.
It's also worth mentioning that, as a content marketing platform, Entail AI has one goal—to help your business succeed. You won't have to worry about any aspect of your content marketing. Entail AI guarantees that you'll always stay one step ahead of the competition.
Entail AI Review (2026): Pros & Cons, Features, and More
Recommended Reviews

SEOKart Review (2026): Increase Organic Traffic To Grow Your Shopify Store
Have you ever heard the phrase, "What can't get measured, can't get improved"? This is especially true for SEO. Tracking your rankings alone is a futile exercise unless you have the know-how and tools to measure, analyze, and optimize them. The SEOKart app gives you the ability to optimize your Shopify store to rank higher on Google for relevant keywords through intelligent tracking and analysis. It's an all-in-one SEO solution specifically designed for Shopify merchants with stores of all sizes ranging from startups to established brands. Let's take a closer look and see if it can help drive more organic traffic to your store! ProsFree plan availableBacklink analysisLink building functionalityUser friendly UIImage optimization toolsCost-effective relative to competitor appsConsBigger stores will almost certainly require a paid planMight take a few weeks to start seeing results What Is SEOKart Best For? SEOKart is best for enterprise-level e-commerce stores looking to gain an edge on their competition. It takes the guesswork out of identifying the most relevant keywords in your niche and which ones are being used by your competitors, giving you the advantage of ranking higher than they do. As such, it provides multiple solutions to improve basic and advanced SEO for Shopify stores. The SEOKart software analyzes your SEO performance by tracking the keyword positions on Google and then emails a weekly or monthly report (depending on your preference). Installation is free, quick, and easy. Setting it up on your store will only take a few minutes. » Pro Tip: Combine SEOKart with one of the best CRO apps for maximum conversion potential SEOKart Features The app prides itself on being an all-in-one SEO solution and offers a wide range of features and functionalities. This includes keyword research tools, sitemap creation, URL structure optimization, page speed optimization, and link-building tools that help you identify opportunities to acquire high-quality backlinks to your website. Below is an overview of the key features that SEOKart has to offer: Rank Tracker SEOKart's advanced algorithm suggests the most sought-after keywords in your niche. Select the keywords or add your own to create a list of the top 25 keywords you want to track. Furthermore, you can compare the rank data you're interested in with up to 3 competitors and 4 parameters. Bulk Optimizer Optimize title tags, meta descriptions, product descriptions, and alt tags with just the click of a button, saving time and money and allowing you to focus on other areas of business growth. » Discover how choosing a Shopify store theme can affect SEO Rich Snippets Get all the rich results in your Google listing without technical knowledge. It only takes a minute to enable rich results on your products, categories, and blogs, which can dramatically increase your traffic. Google Analytics Data SEOKart adds another layer of analysis by displaying your store's revenue, order, traffic, and conversion rate, all based on the channels (direct, referral, organic search, social, and paid search) through which they occurred. Other Notable Features: Edit and redirect URLsAlexa rank trackingWeekly/monthly reportingBulk optimize up to 200 images (name, alt text, and size) Plans & Pricing SEOKart is a free to install app with 4 plan offerings. The free plan is suitable for smaller stores with less products and traffic while the 3 paid plan options can help larger stores optimize their SEO potential depending on their business needs and goals. The Free Plan excludes the rich snippets and cruise control features. It also limits you in terms of how many times you can use each feature: SEO audit: 100 pagesRank tracking: 25 keywordsImage optimizer: 200 imagesBulk optimizer: 100 credits All of the paid plans include the same features. You're only restricted regarding the number of products: Pro 1,000 Products Plan: $10/month for 1,000 productsPro 5,000 Products Plan: $15/month for 5,000 productsPro 10,000 Products Plan: $25/month for 10,000 products Integrations Google Analytics is one of the most powerful and important third-party integrations for tracking website traffic and performance, understanding customer behavior, and tracking marketing campaigns. Luckily, SEOKart offers smooth integration with Google Analytics helping e-commerce store owners to better understand their audience and make data-driven decisions. SEOKart also integrates with Webmaster tools to help users better monitor and manage their website's performance. This includes scanning through a store's core on-page elements, technical SEO and inbound/ outbound links for maximum audience reach potential. » For more help with data analysis, check out our list of the best Shopify analytics apps Usability SEOKart offers a simple and intuitive interface that allows merchants to optimize their website's search engine performance without the need for technical expertise. It automates many of the technical aspects of SEO, such as generating XML sitemaps and optimizing meta tags while also providing a range of easy-to-use customization options, allowing merchants to tailor their SEO strategy to their specific needs and goals. The app also provides detailed reports on website performance, including keyword rankings, backlink analysis, and competitor analysis. These reports are easy to read and dissect so even e-commerce beginners can make sound business decisions. Support SEOKart offers support to e-commerce merchants through several channels including but not limited to: Email support: Merchants can contact the SEOKart team via email to ask questions or get help with any issues.Live chat support: Offered on the SEOKart website, allowing merchants to get immediate help with any questions or issues.Knowledge base: Comprehensive knowledge base on the app website, with articles and tutorials covering a range of topics related to SEO.Video tutorials: Range of video tutorials on offer, covering topics such as setting up the app, optimizing website content, and tracking website performance.Community support: SEOKart has an active community of users and experts who can offer advice and support to merchants on various aspects of SEO. Should You Go SEOKarting? SEOKart has a lot going for it to help any Shopify store fire on all cylinders. In addition to its intelligent features, the app is designed to be user-friendly with an intuitive dashboard which gives you access to analytics and valuable metrics, while the "ask an expert" feature provides users with free SEO advice. It has a solid 5-star rating on the Shopify app store, is 100% free and offers paid plans for scalability depending on the size of your store. Try out SEOKart by visiting their website or downloading the app from the Shopify app store.

ReferralCandy Review (2026): Pricing, Support, Features, & More!
Customer referrals are one of the most powerful forms of marketing in e-commerce. A successful customer referral program can increase your brand awareness, convert new customers, and increase customer loyalty and retention. However, implementing a customer referral program is not always easy. Not only must you find ways to recruit customers, but you need to continually track their progress, monitor for fraudulent referrals, reward successful referrals, and measure your campaign's effectiveness. This is where ReferralCandy comes in. It's a tool that helps you create, run, and optimize referral programs for your online store. We take an inside look at the app's features, pricing, integrations, support, and more to help you decide if ReferralCandy is worth investing in. » If sales is a top priority, check out our picks of the best sales-boosting apps Best For Choosing the right apps for your store can be challenging, so we're here to help. ReferralCandy is a valuable tool for e-commerce stores selling single-use or subscription products in any industry. However, it's not a magic bullet that will instantly raise your bottom line. It's better suited to stores with an established product-market fit, generating more than 100 orders a month. The app also proves most beneficial to businesses with loyal customers who champion their brand, creating opportunities for further community building. ProsCustomizable referral pages, emails, & rewards24/7 live chat supportIntegrations with popular e-commerce toolsExtensive automationsConsNo free planPricing includes monthly & referral fees Overview of Features Customer Enrollment Enrolling customers into your referral program is made easy with a variety of channels available, such as post-purchase pop-ups, emails, dedicated landing pages, an embedded signup form, or using your existing newsletters. You can also send automated referral requests to customers after they complete a checkout. A great bonus is that all your emails and pages are optimized for mobile devices, so customers can easily share your products or services with their friends. Customizable Templates ReferralCandy is an excellent app with built-in templates. You can use these ready-made templates as is or customize them to suit your needs. You can change the logo, images, fonts, colors, and other elements to match your store's branding. If you want more control over your templates, you can edit the CSS and HTML code to fine-tune every detail. Automated Rewards With ReferralCandy, creating and managing a reward system for customers who refer your products to friends is quick and simple. You can offer cash rewards, coupons (cash or percentage discounts), or custom gifts. The issuing of rewards is fully automated, so you don't have to worry about tracking referrals or sending rewards manually. You can also set up different reward tiers to incentivize more referrals. Fraud Detection With the fraud center at your fingertips, you can automatically protect your referral program from fraud. It detects and bans suspicious transactions, such as self-referrals, high volumes of referrals in a short time, or leaked referral codes on coupon sites. You can also create custom rules to block or flag specific behaviors or users. Analytics You can measure the performance of your referral program with ReferralCandy, as it functions as a comprehensive analytics app. You'll be able to see how much sales and traffic you generate from referrals, how many customers participate in your program, and what kind of rewards they prefer. Plus, you can compare your results with industry benchmarks and get data reports to optimize your strategy. » Accurately measure your income with ReferralCandy & one of these great sales-tracking apps Plans & Pricing If you're wondering what to spend on apps to grow your business, you'll be happy to know that ReferralCandy offers three paid plans, each with a 30-day free trial and a 20% discount on annual subscriptions. Here's a quick overview of the features and prices of each plan: Premium The Premium plan is ideal for smaller businesses and startups. With a monthly fee of $59, or just $47 when billed yearly, you get unlimited customers and referrals, a comprehensive analytics dashboard, and data reports, among other features. However, you'll also need to pay a 3.5% commission fee on the referral sales you generate. Plus Accelerating your team's growth through referral marketing is made easy with the Plus plan—a package designed precisely for this purpose. For $299 per month, you get everything in the Premium plan, plus prioritized support, a dedicated account manager, and a quarterly campaign review with recommendations. You also pay a lower commission fee of 1.5%. Enterprise The Enterprise plan is the plan of choice for bigger e-commerce stores, as it offers advanced features for larger and more complex referral programs. You get everything in the Plus plan, plus unlimited campaigns, custom integrations and analytics, and a one-on-one expert review of your campaigns. What's more, there are no commission fees on referral sales made! Pricing will depend on your specific needs, so you'll need to contact ReferralCandy for a cost estimate. Integrations The app integrates seamlessly with various platforms and tools to expand your e-commerce business. ReferralCandy's integrations can be divided into the following categories: Platform Integrations The app integrates with several leading e-commerce platforms, including: ShopifyShopify PlusMagentoWooCommerceBigCommerce You can easily set up and manage your referral program from within your platform's dashboard without having to switch between different apps. Subscription Integrations These integrations will enable you to create a referral program for your subscription-based products or services. Some of the subscription integrations supported are: Recharge SubscriptionsBold SubscriptionsAppstle Subscriptions Marketing Analytics Integrations To help you make data-driven decisions, ReferralCandy integrates with the following: Facebook PixelAdRollGoogle Ads Email Marketing Integrations Integrations with top email marketing apps are essential to send personalized and automated emails to your subscribers. This way, you can create tailored messaging that speaks directly to the individualized interests and desires of each customer demographic. Some of the apps supported are: KlaviyoMailChimp Usability ReferralCandy is an out-of-the-box solution that doesn't require the help of a developer. You can set up your referral program and make your first sales within 30 minutes. The video below shows just how easy it is to get started with ReferralCandy on Shopify. It has a simple and intuitive user interface that makes it easy for merchants to use. The app also automates a lot of tasks for you, such as sending emails and pop-ups, issuing rewards, detecting fraud, and providing analytics. You can monitor and control your program from your dashboard, where you can see all the important information and data. Overall, ReferralCandy is designed with the user in mind, and even people brand new to referral marketing won't have a problem navigating the app. Support ReferralCandy offers a variety of support options to help you get started and troubleshoot any issues you may encounter. There is 24/7 live chat support, and for Plus and Enterprise plans, there is a dedicated account manager. They host regular live Q&A sessions and webinars to help you learn more about what the app has to offer and how best to use it. Video tutorials and a dedicated YouTube channel cover everything from getting started to using the app's advanced features. In addition, ReferralCandy has a support center with over 100 articles on a wide range of topics like account management and configuring settings. They also offer several handbooks, e-books, blog posts, and case studies, so there is no shortage of referral marketing advice and inspiration. Customer Referrals: Sweeten the Deal With ReferralCandy Referral marketing is a cost-effective and impactful marketing approach that can benefit any e-commerce store. Customer referrals build brand awareness and increase customer acquisition while also boosting conversions, improving customer loyalty, and increasing customer lifetime value. But running successful customer referral campaigns can be complicated, tedious, and time-consuming. ReferralCandy is an essential Shopify tool that can help you create, manage, and optimize your referral program with ease. It offers a range of features and integrations that make it stand out from other apps, like easy setup and customization, automated rewards and fraud detection, comprehensive analytics and insights, flexible pricing, and outstanding customer support and service. So if you're ready to offer customers a deal they can't refuse, try out ReferralCandy. » Diversify & amplify your marketing strategy with some of the best marketing apps for Shopify

Topdser Dropshipping Review (2026): Pricing, Features, Support, & More!
The dropshipping market is estimated to be worth $287.36 billion and is projected to reach $1,253.79 billion by 2030. To get a slice of the pie, you need a reliable and efficient dropshipping app to help you source and fulfill products. It's no wonder that platforms like Topdser have gained immense popularity among store owners looking to streamline their operations. Topdser is an app tailored for e-commerce dropshipping businesses. The app aims to simplify the process of finding suppliers, importing products, and managing orders, making it one of the best Zendrop alternatives on the market. This review offers a comprehensive evaluation of Topdser's features, pricing model, support, and more to help you determine its suitability for your dropshipping venture. » Learn how to select the right dropshipping & fulfillment partner Best For Topdser is a great app for small to medium-sized e-commerce dropshipping businesses. In particular, it's an excellent choice for: New dropshippers: The app simplifies and streamlines key processes like finding and importing products and fulfilling orders, making it ideal for those just starting out in the industry.Merchants looking for product variety: Topdser offers a vast range of products from many different suppliers, which is excellent for those looking to diversify their offerings.International sellers: Topdser enables product sourcing from around the world, so it's a great choice for international sellers who want to expand their market reach. ProsSleek & intuitive UIWide range of automation featuresExcellent customer support & tutorialsFree plan availableConsFree plan is somewhat limitedSome product descriptions lack detail » If you're an international merchant, consider using one of these currency converter apps Overview of Features Topdser's broad selection of features puts it way ahead of the competition. They've got you covered every step of the way, from sourcing products to tracking orders, so your business can keep growing and thriving. Here are some of the standout features: One-Click Product Imports With Topdser, it's extremely easy to source products on AliExpress and 1688 and import them to your Shopify store. Choose from thousands of products across multiple categories, complete with the ability to edit all their titles, descriptions, prices, and variants for a personal touch. This way, you can make sure it aligns with whatever theme or audience you're targeting. Auto-Place Orders You can breeze through your order fulfillment process with Topdser. In seconds, you can auto-place up to 300 orders at once, saving you the tedious manual effort of placing orders individually. This not only saves you time and effort but also ensures that your orders are shipped as soon as possible. Private Storage To ensure your customers get the speedy delivery they deserve, Topdser offers their own private storage for your dropshipping products. This means you can ship products up to four days faster and avoid out-of-stock issues. It also means you can buy popular products in bulk, saving you money and increasing profits. Pro tip:Use an app to hide out-of-stock items to make sure you give your customers the best possible shopping experience. Integrated Branding Topdser gives you the power to personalize your dropshipping products with your store's unique branding. You can create branded packing tape and boxes and even customized stickers with your logo and brand colors. Personalized branding helps you stand out from the competition, build brand identity and recognition, and gain the trust of your customers. » Build brand awareness with one of our best marketing apps for Shopify Pricing Plans Topdser has four pricing plans for different budgets and needs. Each offers essential features like one-click bulk orders, price and inventory monitors, pricing rules, and niche spy. Below is an overview of some of the key features: Let's take a closer look at each plan: Jump Topdser's free plan will help get your dropshipping store up and running smoothly. It includes an import list limit of 3,000 items, multi-store management for up to three stores, auto order fulfillment, and auto-messaging. It's the perfect choice for beginners and small-scale dropshipping businesses. Pro The Pro plan is priced at an affordable monthly fee of $19 and is designed for growing dropshipping businesses with a moderate sales volume. It offers an import list limit of 20,000 products, multi-store management for 10 stores, in-app order tracking, and a cashback affiliate program, among others. » If expansion is a top priority, take a look at our list of top Shopify apps for growing stores Accelerate For ambitious entrepreneurs determined to accelerate their dropshipping success, the Accelerate plan is available at $99 per month. It boasts an import list limit of 150,000 products, priority processing, product inspection, and multi-store management for up to 50 stores. Scale The Scale plan, priced at $499 per month, is a tailored solution for large-scale dropshipping businesses with extensive product catalogs and unique operational demands. It includes an unlimited import list limit, personalized quality control, a dedicated account manager, and customized product images. This plan ensures seamless scalability and optimal performance for thriving dropshipping empires. Integrations Third-party app integrations are vital for boosting conversions and sales and engaging customers. By seamlessly integrating with popular e-commerce tools, Topdser offers a comprehensive solution to enhance your dropshipping business. Some of the most popular integrations include: PageFly: PageFly empowers you to create stunning and highly customizable landing pages, product pages, and sales funnels. With its drag-and-drop interface and advanced features, you can optimize your dropshipping store's design and user experience, ultimately driving more conversions. For more info on this app, head to our in-depth PageFly review.Loox: Loox is a powerful product review management app that lets you showcase customer reviews and ratings on your product pages. By leveraging social proof, Loox helps build trust and credibility, encouraging potential customers to make confident purchase decisions. Read our Loox review for a comprehensive overview of the app.Niche Scraper: Niche Scraper is a robust product research tool that enables you to find winning products, analyze competition, and uncover trending niches. By leveraging its data-driven insights, you can make informed decisions on product selection, maximizing your chances of success in the dropshipping market. Check out the full description of the app in our Niche Scraper review. Other integrations include: 17TRACK for package trackingGrowave all-in-one marketing platformZotabox sales toolsNinjaNutz digital strategists and development expertsShopney mobile app builderSecomApp's range of valuable appsPOWR's selection of conversion-boosting apps Usability The platform's user-friendly interface makes navigating and managing your dropshipping business effortless. Its intuitive design flows without a hitch, and its features are well-organized and easy to find, making it an excellent choice for beginners. In addition, Topdser is quick to set up and configure, and the tool easily integrates with other apps. Topdser's search function could be more powerful, and product descriptions occasionally lack detail, but overall, Topdser's usability is one of its strengths. » Discover how to write great product descriptions for your store Support Topdser provides comprehensive support to assist dropshippers in their journey. Key customer services and resources include: Email and live chat support: This is available on all plans, including the free plan. The support team is dedicated to addressing user inquiries and providing timely assistance to ensure a smooth experience.Additional services on the Scale plan: This premium plan offers valuable services like phone support, a dedicated account manager, and a growth consultation session.Blog: Topdser offers informative and engaging blog posts that cover a wide range of dropshipping topics. They provide valuable insights, tips, and strategies to help users succeed in their businesses.Help Center: Topdser's Help Center is a knowledge base that contains extensive documentation, tutorials, and frequently asked questions. It is an excellent resource for finding answers to common queries and learning how to maximize the platform's features.Dropshipping 101: This section is a beginner-friendly guide offering step-by-step instructions and videos for those new to the industry. It covers product selection, finding suppliers, how to get started with dropshipping (as you can see below), and more. Achieve Top-Tier Dropshipping With Topdser Although the free plan has limited features and there are minor glitches with usability, Topdser is a game-changer for both newbies and experts in the dropshipping industry. From its product research tools, order management capabilities, and efficient pricing and inventory management, Topdser really packs a punch when it comes to speeding up operations. Not only will it save you valuable time and effort, but it will help give you an edge in a highly competitive market. » Check out more top-rated dropshipping apps to streamline operations

