PushOwl Review (2025): Pricing, Features, Integrations, & More!



Updated November 17, 2023
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Email and SMS alerts have become common marketing tools—but they have limitations. According to a benchmark report by MailChimp, e-commerce businesses have an average email open rate of only 15.68% and an average click-through rate of just 2.69%.
In response to these issues, PushOwl provides a web push notification platform to help online stores engage more effectively and directly with their customers. Push notifications are clickable messages sent directly to users' devices, and PushOwl's platform enables merchants to send personalized and timely notifications based on customer behavior and preferences. This is an excellent strategy to reduce abandoned carts and boost conversions.
Our PushOwl review provides an in-depth analysis of the platform's pricing, features, integrations, and more to help you decide if it's the right tool for your marketing efforts.
» If you're after conversions, check out our list of top conversion rate optimization apps
Pros
- Simple & clean dashboard
- Timely customer support
- Visually appealing web push notifications
- Supported across multiple devices & browsers
- Integrates with 18 Shopify apps
- Robust analytics & reporting tools
Cons
- Segmentation options are somewhat limited
- Reporting tools could be more customizable
Best For
Traders operating in highly competitive markets with a large audience will benefit most from this app. PushOwl's web push notifications provide a faster, more engaging way to communicate with customers. This is especially effective in crowded or fast-moving markets.
Having said this, PushOwl's segmentation and personalization tools tailor messages and offers to specific customer segments, making the app an excellent choice for e-commerce stores of all types and sizes looking to improve sales.
» Head to our best apps to boost sales list for more tools to ramp up your revenue
Overview of Features
Web Push Notifications
PushOwl provides different types of web push notifications, including abandoned cart reminders to help you recoup lost sales by reminding your customers that they still have items in their carts. The app also provides browser abandonment notifications to help you retarget customers who have left your site without making a purchase. In addition, merchants can use flash sale notifications to promote limited-time sales and offers.
There are also notifications to welcome new customers and offer discounts or incentives for their first purchase. PushOwl's triggered notifications feature allows businesses to send alerts based on specific events, like when the item is restocked or the price drops.
Another advantage of using PushOwl is that notifications can be sent in multiple languages, allowing businesses to reach out to their customers in their preferred language. In addition, web push notifications do not require customers to provide an email address or download a mobile app, making communication with customers more convenient and faster.
Analytics & Reporting
PushOwl offers a variety of analytical tools that businesses can use to measure the performance of their campaigns. These include tracking subscribers, clicks, revenue generated, and cart recovery performance. Stores can also use PushOwl's segmentation tools to analyze campaign performance across different customer segments by location or device type.
What's more, the app's email campaign reports provide an overview of campaign performance over time. These reports are valuable to businesses looking to optimize campaigns and improve targeting and segmentation by determining which campaigns are driving the most revenue or engagement.
Customizable Designs
The app provides visually appealing widgets that you can add to your business's website to allow customers to subscribe to push notifications. You can customize your notifications with emojis, product images, and other visual elements to make them more engaging and eye-catching and match your store's design and branding with customizable colors, logos, and other design elements.
Plans & Pricing
PushOwl offers a 14-day free trial so that you can try out their web push notification platform—no strings attached. Additionally, PushOwl offers a generous 60-day money-back guarantee, giving you peace of mind that you can receive a full refund if you're not satisfied with the app's performance. These are the three plans you can choose from:
Basic
PushOwl's Basic Plan is designed for small businesses and includes many key features to help you get started with web push notifications. This plan includes 500 monthly impressions, the ability to schedule notifications in advance, and basic analytics and reporting tools to measure campaign performance. The Basic Plan is free, so you can try it before upgrading to another one.
Business
Designed for growing businesses, PushOwl's Business Plan includes everything in the Basic Plan, plus advanced analytics and reporting tools like revenue tracking, conversion tracking, and audience insights. Additionally, the Business Plan offers abandoned cart reminders, shipping notifications, and subscriber details and migration.
This package is $19/month for 10,000 impressions or $38/month for 20,000 impressions, so how much you pay for the app is in line with your needs. It's a great option for businesses looking to invest in more advanced web push notification campaigns to drive growth and revenue.
Enterprise
PushOwl's Enterprise Plan is the best choice for large enterprises with advanced needs for web push notification campaigns. This plan includes all the features of the Business Plan, plus additional customization options, Smart Delivery, browser abandonment, phone support, and a dedicated integration engineer for personalized support and guidance.
Enterprise Plan pricing is available on request, customized to each company's unique needs and requirements.
Integrations
Third-party integrations bring great value to your online business by allowing you to connect your e-commerce platform to external software and services. These integrations help automate and streamline various tasks, such as product review request notifications, sending wishlist reminders, and sending loyalty messages to your customers. By leveraging third-party integrations, stores can improve customer experience, increase customer retention, and ultimately increase sales. The app integrates with 18 Shopify apps, including:
- Stamped.io: A review and rating management tool
- Loox: A photo-review app to build social proof
- Judge.me: Another review app with added SEO benefits
- PageFly: A drag-and-drop page builder to create custom pages
- Flits: A loyalty program app to retain customers through specialized offers
- Now Back In Stock: A notification app for customers to receive back-in-stock alerts
- AVADA: A suite of e-commerce marketing tools, including email marketing, SMS marketing, pop-ups, and more
Usability
PushOwl receives our stamp of approval when it comes to usability. The setup process is quick and easy, with simple steps that guide users through the notification setup and configuration process.
The interface is well-designed and easy to navigate, with all the features and options you need at your fingertips. Dashboards clearly display notifications, subscribers, and performance metrics so companies can easily track progress and make informed decisions.
The platform is also highly intuitive, with well-thought-out, user-friendly features for businesses of all sizes and technical capabilities.
Support
What also makes the app setup and implementation user-friendly is the excellent support offered by the PushOwl team.
- Chat support: PushOwl offers live chat support to help users quickly resolve any issues or answer questions they may have.
- Email support: Users can also contact PushOwl support via email for any technical or account-related queries.
- PushOwl Help Center: The Help Center provides users with extensive documentation and resources to help them get started with the platform and troubleshoot any issues they may encounter.
- Blog: The PushOwl Blog offers regular updates and insights on web push notifications, e-commerce marketing, and industry trends, providing businesses with valuable information and strategies to improve their marketing efforts.
- Resources: PushOwl offers a range of resources, including webinars, whitepapers, and guides, to help businesses learn more about web push notifications.
- YouTube Channel: Their channel includes several video tutorials on each of the app's features and dashboards.
- Case Studies: PushOwl features case studies from real businesses that have successfully used the platform to improve their marketing campaigns, providing valuable insights and inspiration for other stores looking to do the same.
Discover how Natural Pet increased their ROI with PushOwl
Push Your Marketing to the Next Level
Push notifications are a highly effective marketing channel. By sending targeted and personalized messages to subscribers, stores can increase brand exposure and boost traffic to their websites. Push notifications can also help businesses engage with their audience in real time to promote products, sales, and special offers, leading to increased AOV and sales.
PushOwl automates and streamlines this type of marketing strategy, making it easy for merchants to set up and send push notifications, track performance metrics, and optimize campaigns for better results. The app allows businesses to create targeted and personalized notifications to increase engagement with subscribers and improve their chances of increasing sales.
» Want to take your marketing a step further? Check out these leading Shopify marketing tools
PushOwl Review (2025): Pricing, Features, Integrations, & More!
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Additionally, with 24/7 customer support and a range of pricing options, Omnisend is accessible to businesses of all sizes. ProsSeamless integration with all e-commerce platformsEmail and SMS marketing functionalityVarious automated workflowsIntuitive and simple interface Free plan users have unlimited contactsStellar customer service ConsLimited flexibility regarding customizationNot multi-lingual (English only)Doesn't save data for social media campaigns Omnisend Subscription Plans Omnisend offers a range of pricing options designed to suit the needs and budgets of businesses of all sizes. Its pricing plans are based on the number of subscribers you have, with a free plan available for up to 500 subscribers. Omnisend offers pricing in 3 tiers: Free, Standard, and Pro. Free Plan: While you're limited to 500 emails and 250 contacts per month, the free plan still offers a range of advanced features, including email templates, popups, signup forms, and pre-built workflows.Standard Plan: The standard plan works in tiers:$16: 0 to 500 subscribers and 15,000 emails monthly. $20: 501 to 1,000 subscribers and 15,000 emails monthly.$25: 1,001 to 1,500 subscribers and 18,000 emails monthly.$30: 1,501 to 2,000 subscribers and 25,000 emails monthly.$36: 2,001 to 2,500 subscribers and 30,000 emails monthly.Pro Plan: The pro plan starts at $59 monthly, depending on your subscriber list. Omnisend Integrations Omnisend offers a range of integrations with other popular apps, allowing merchants to create a seamless customer experience. Omnisend integrates with 35% of the most popular apps and platforms globally. 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Out-of-Stock Police: Best Inventory Management App for Shopify?
Sometimes, popular products fly off the virtual shelves of your Shopify store, leaving you with no inventory to serve new customers. When this happens, it’s important to ensure your customers aren’t actively trying to place orders for “out-of-stock” items. EGNITION's Out-of-Stock Police is a tool designed to assist store owners in optimizing and automating this process. The tool helps you to automatically push sold-out products to the bottom of your collections, so they’re less likely to get audience attention. Alternatively, you can hide your out-of-stock products completely until you refill your inventory. ProsFree package for up to 49 productsEasy-to-use interfaceCustomized sorting rulesAutomated workflows to save timeIncreased SEO performanceConsCan have a slight learning curveExpensive for the most advanced plans Out-of-Stock Police: Pricing Out-of-Stock Police offers a 7-day free trial to beginners, followed by a range of plans. There’s a free Bronze package, which supports stores with up to 49 products and 99 collections. This plan includes real-time automation, the option to hide or push your out-of-stock items down your collection lists, and tagging for out-of-stock products. You can also access 24/7 support and stock alerts. The paid plans essentially increase the number of products and collections you can manage, but they all include the same features. Options include: Customer Support Out-of-Stock Police promises 24/7 support to customers on every plan, including the free version. The company regularly releases new product updates and improvements, and guarantees fast responses if you’re having an issue with the app. However, the only real option for support is instant chat, so you won’t be able to call the team if you prefer to use the phone. Notably, the chat isn’t real-time, but someone is usually available to answer a question within the first hour or two after getting in touch. Who Is Out-of-Stock Police Best for? Virtually any business owner on Shopify could benefit from Out-of-Stock Police. All e-commerce leaders want to ensure their stores look up-to-date and engaging. That means it’s important to ensure your customers aren’t constantly facing “out-of-stock” notices whenever they click on a product page. Out-of-Stock Police helps to draw attention to the items you currently have available, so you’re more likely to generate conversions. It can also send you helpful automated alerts to let you know when you need to re-stock. Out-of-Stock Police: Features The focus of the Out-of-Stock Police app is to push your in-stock products into your customers' view, while moving out-of-stock items to the bottom of your collections. The tool integrates naturally with Shopify to help you organize your product portfolio. Key features include: Boosted SEO Out-of-Stock Police helps to boost your SEO by letting customers know when out-of-stock items will be returned to your site automatically. Rather than “hiding” pages, you can simply push them back in the collection queue, so they’re still indexed by Google. Automatic Collection Management The app will automatically push your out-of-stock items to the bottom of your collection as soon as your inventory status changes. This minimizes the amount of time you need to spend reworking your collections. Customization You can choose how you want to hide or move your out-of-stock items according to your inventory cycles. This could mean you set your product to be shown as “out of stock” for a certain number of days. If it doesn’t automatically come back in stock before the timer runs out, Out-of-Stock Police will continue to hide the product. 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Smile.io Review (2025): Pricing, Integrations, Support & More
E-commerce is a competitive market and an effective tactic to increase your average order value and overall sales is loyalty and rewards programs. These offer different benefits to your customers and incentivize them to stay loyal to your brand. Consider that 71% of customers consider their membership to a loyalty program as integral to their relationship with a brand, meaning your customer retention can jump by 5% and overall sales can increase by 25%. There is a wide array of apps available to make managing loyalty and rewards programs convenient. Smile.io is a highly-rated Shopify app that aims to help you make first-time customers forever customers by letting you build your own loyalty and rewards programs. Let's take a closer look. ProsHighly customizedProvides detailed analyticsUser-friendlyOffers multiple reward optionsConsCan be complex for beginnersLimitations on free planRequires ongoing maintenance and updates What Is Smile.io? Smile.io is a customer loyalty platform that helps businesses create and manage loyalty and rewards programs effectively for their customers. Businesses can customize rewards and points to encourage repeat purchases, set VIP tiers for exclusive benefits, and introduce referral programs. Best For Smile.io works best for small to mid-sized businesses, especially if you use Shopify as your e-commerce platform. The app is easy to use and requires no coding skills—you can do everything from the dashboard, saving smaller businesses developer costs. Smile.io's functionalities are also fully customizable, so it's easier for small and mid-sized businesses to establish their brand identities. Overview of Features Loyalty Points Program You can offer your customers loyalty points for various actions, such as joining the program in the first place, making a purchase, referring a friend, or engaging with your business on social media. Your customers can then redeem these points for rewards that include discounts, free products, or free shipping. An additional feature we really like is the Smile Wallet. Instead of endlessly searching through their emails, your customers can view their available points in the wallet. It also updates automatically, so you and your customers don't have to keep track of points earned and spent manually. Referral Program The referral program can help you incentive your customers to recommend your program to their friends and family. We like that this feature has a triple pay-off: your customer, their successful referral, and your business are rewarded. Just like the loyalty program, your customers can use their points to get rewards like discounts, free products, or free shipping. Additionally, because Smile.io can integrate with different email programs, you can easily keep your new and current customers up to date. VIP Program Make your customers feel like stars with Smile.io's VIP program by offering exclusive rewards and benefits. You can create tiers within the program and encourage your customers to keep on climbing the ranks with automatic rewards each time they reach a new tier, including free products, discounts, or the option to earn points faster. As an added push, you can set milestones for your customers, including time limits, to create a sense of urgency and inspire action. Plans & Pricing Smile.io offers four different plans to Shopify sellers so you can choose which one will suit your needs and budget best, including a free plan. The free plan offers basic functionalities, including basic branding options and a limit of 200 monthly orders. The Starter Plan already gives you access to advanced branding and unlimited orders, but still restricts you to one integration. The Growth Plan introduces pop-up and point expiration features, but access to features like the VIP program and unlimited integrations only comes with the Pro Plan. Integrations Smile.io offers integrations over a wide range of platforms to give your business a stable position such as: Email & SMS marketing: Klaviyo, Mailchimp, HubSpot, SMS Bump.Customer reviews: Reviews.io, Judge.me, Stamped.Customer service: Gorgias.Forms: Privy.Business intelligence: Glew.io. Usability Smile.io has a user-friendly interface that allows you to easily manage your loyalty programs and track customer engagement. Along with a fast setup time, the app also offers customization options that help you tailor your programs according to your specific needs. And because Smile.io offers seamless integrations with popular e-commerce platforms like Shopify, Mailchimp, and Klaviyo, it makes it easy to incorporate your programs into existing marketing and sales strategies. Support Smile.io's robust support system has a 24/7 available support team. You can also refer to other resources, including e-books, industry guides, and research papers. Additionally, Smile.io regularly publishes and updates blogs and holds Q&A sessions to discuss new trends and new platform functionalities. Plus, a demo video is always available to help beginners. These resources mean you feel confident and that Smile.io has your back. Give Your Customers a Reason to Smile In a nutshell, Smile.io simplifies the process of creating and managing a loyalty program by offering features such as point programs, referral programs, and VIP programs, all in one platform. The key benefits you can get from loyalty and rewards program include improved customer engagement, higher average order value, and increased customer lifetime value. Due to its user-friendly dashboard and helpful resources, it is no wonder more than 100,000 businesses rely on Smile.io to keep their customers happy and engaged with a comprehensive loyalty program solution.