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PushOwl Review (2024): Pricing, Features, Integrations, & More!

Jaques Cilliers - Writer for KeepShoppers
By Jaques Cilliers
Kirsty Macdougall - Editor for KeepShoppers
Edited by Kirsty Macdougall
Romi Hector
Fact-check by Romi Hector

Updated November 17, 2023.

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

PushOwl Review Cover Image

Email and SMS alerts have become common marketing tools—but they have limitations. According to a benchmark report by MailChimp, e-commerce businesses have an average email open rate of only 15.68% and an average click-through rate of just 2.69%.

In response to these issues, PushOwl provides a web push notification platform to help online stores engage more effectively and directly with their customers. Push notifications are clickable messages sent directly to users' devices, and PushOwl's platform enables merchants to send personalized and timely notifications based on customer behavior and preferences. This is an excellent strategy to reduce abandoned carts and boost conversions.

Our PushOwl review provides an in-depth analysis of the platform's pricing, features, integrations, and more to help you decide if it's the right tool for your marketing efforts.

» If you're after conversions, check out our list of top conversion rate optimization apps

PushOwl Review Cover Image


  • Simple & clean dashboard
  • Timely customer support
  • Visually appealing web push notifications
  • Supported across multiple devices & browsers
  • Integrates with 18 Shopify apps
  • Robust analytics & reporting tools


  • Segmentation options are somewhat limited
  • Reporting tools could be more customizable


5.0/5(2,741 reviews)

Best For

Traders operating in highly competitive markets with a large audience will benefit most from this app. PushOwl's web push notifications provide a faster, more engaging way to communicate with customers. This is especially effective in crowded or fast-moving markets.

Having said this, PushOwl's segmentation and personalization tools tailor messages and offers to specific customer segments, making the app an excellent choice for e-commerce stores of all types and sizes looking to improve sales.

» Head to our best apps to boost sales list for more tools to ramp up your revenue

Overview of Features

Web Push Notifications

PushOwl provides different types of web push notifications, including abandoned cart reminders to help you recoup lost sales by reminding your customers that they still have items in their carts. The app also provides browser abandonment notifications to help you retarget customers who have left your site without making a purchase. In addition, merchants can use flash sale notifications to promote limited-time sales and offers.

There are also notifications to welcome new customers and offer discounts or incentives for their first purchase. PushOwl's triggered notifications feature allows businesses to send alerts based on specific events, like when the item is restocked or the price drops.

Another advantage of using PushOwl is that notifications can be sent in multiple languages, allowing businesses to reach out to their customers in their preferred language. In addition, web push notifications do not require customers to provide an email address or download a mobile app, making communication with customers more convenient and faster.

Analytics & Reporting

PushOwl offers a variety of analytical tools that businesses can use to measure the performance of their campaigns. These include tracking subscribers, clicks, revenue generated, and cart recovery performance. Stores can also use PushOwl's segmentation tools to analyze campaign performance across different customer segments by location or device type.

What's more, the app's email campaign reports provide an overview of campaign performance over time. These reports are valuable to businesses looking to optimize campaigns and improve targeting and segmentation by determining which campaigns are driving the most revenue or engagement.

Customizable Designs

The app provides visually appealing widgets that you can add to your business's website to allow customers to subscribe to push notifications. You can customize your notifications with emojis, product images, and other visual elements to make them more engaging and eye-catching and match your store's design and branding with customizable colors, logos, and other design elements.

Plans & Pricing

PushOwl offers a 14-day free trial so that you can try out their web push notification platform—no strings attached. Additionally, PushOwl offers a generous 60-day money-back guarantee, giving you peace of mind that you can receive a full refund if you're not satisfied with the app's performance. These are the three plans you can choose from:

PushOwl Plans & Pricing


PushOwl's Basic Plan is designed for small businesses and includes many key features to help you get started with web push notifications. This plan includes 500 monthly impressions, the ability to schedule notifications in advance, and basic analytics and reporting tools to measure campaign performance. The Basic Plan is free, so you can try it before upgrading to another one.


Designed for growing businesses, PushOwl's Business Plan includes everything in the Basic Plan, plus advanced analytics and reporting tools like revenue tracking, conversion tracking, and audience insights. Additionally, the Business Plan offers abandoned cart reminders, shipping notifications, and subscriber details and migration.

This package is $19/month for 10,000 impressions or $38/month for 20,000 impressions, so how much you pay for the app is in line with your needs. It's a great option for businesses looking to invest in more advanced web push notification campaigns to drive growth and revenue.


PushOwl's Enterprise Plan is the best choice for large enterprises with advanced needs for web push notification campaigns. This plan includes all the features of the Business Plan, plus additional customization options, Smart Delivery, browser abandonment, phone support, and a dedicated integration engineer for personalized support and guidance.

Enterprise Plan pricing is available on request, customized to each company's unique needs and requirements.


5.0/5(2,741 reviews)


Third-party integrations bring great value to your online business by allowing you to connect your e-commerce platform to external software and services. These integrations help automate and streamline various tasks, such as product review request notifications, sending wishlist reminders, and sending loyalty messages to your customers. By leveraging third-party integrations, stores can improve customer experience, increase customer retention, and ultimately increase sales. The app integrates with 18 Shopify apps, including:

  • A review and rating management tool
  • Loox: A photo-review app to build social proof
  • Another review app with added SEO benefits
  • PageFly: A drag-and-drop page builder to create custom pages
  • Flits: A loyalty program app to retain customers through specialized offers
  • Now Back In Stock: A notification app for customers to receive back-in-stock alerts
  • AVADA: A suite of e-commerce marketing tools, including email marketing, SMS marketing, pop-ups, and more


PushOwl receives our stamp of approval when it comes to usability. The setup process is quick and easy, with simple steps that guide users through the notification setup and configuration process.

The interface is well-designed and easy to navigate, with all the features and options you need at your fingertips. Dashboards clearly display notifications, subscribers, and performance metrics so companies can easily track progress and make informed decisions.

The platform is also highly intuitive, with well-thought-out, user-friendly features for businesses of all sizes and technical capabilities.


What also makes the app setup and implementation user-friendly is the excellent support offered by the PushOwl team.

  • Chat support: PushOwl offers live chat support to help users quickly resolve any issues or answer questions they may have.
  • Email support: Users can also contact PushOwl support via email for any technical or account-related queries.
  • PushOwl Help Center: The Help Center provides users with extensive documentation and resources to help them get started with the platform and troubleshoot any issues they may encounter.
  • Blog: The PushOwl Blog offers regular updates and insights on web push notifications, e-commerce marketing, and industry trends, providing businesses with valuable information and strategies to improve their marketing efforts.
  • Resources: PushOwl offers a range of resources, including webinars, whitepapers, and guides, to help businesses learn more about web push notifications.
  • YouTube Channel: Their channel includes several video tutorials on each of the app's features and dashboards.
  • Case Studies: PushOwl features case studies from real businesses that have successfully used the platform to improve their marketing campaigns, providing valuable insights and inspiration for other stores looking to do the same.

Discover how Natural Pet increased their ROI with PushOwl

Push Your Marketing to the Next Level

Push notifications are a highly effective marketing channel. By sending targeted and personalized messages to subscribers, stores can increase brand exposure and boost traffic to their websites. Push notifications can also help businesses engage with their audience in real time to promote products, sales, and special offers, leading to increased AOV and sales.

PushOwl automates and streamlines this type of marketing strategy, making it easy for merchants to set up and send push notifications, track performance metrics, and optimize campaigns for better results. The app allows businesses to create targeted and personalized notifications to increase engagement with subscribers and improve their chances of increasing sales.


5.0/5(2,741 reviews)

» Want to take your marketing a step further? Check out these leading Shopify marketing tools

PushOwl Review (2024): Pricing, Features, Integrations, & More!

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