PushOwl Review (2025): Pricing, Features, Integrations, & More!



Updated November 17, 2023.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Email and SMS alerts have become common marketing tools—but they have limitations. According to a benchmark report by MailChimp, e-commerce businesses have an average email open rate of only 15.68% and an average click-through rate of just 2.69%.
In response to these issues, PushOwl provides a web push notification platform to help online stores engage more effectively and directly with their customers. Push notifications are clickable messages sent directly to users' devices, and PushOwl's platform enables merchants to send personalized and timely notifications based on customer behavior and preferences. This is an excellent strategy to reduce abandoned carts and boost conversions.
Our PushOwl review provides an in-depth analysis of the platform's pricing, features, integrations, and more to help you decide if it's the right tool for your marketing efforts.
» If you're after conversions, check out our list of top conversion rate optimization apps
Pros
- Simple & clean dashboard
- Timely customer support
- Visually appealing web push notifications
- Supported across multiple devices & browsers
- Integrates with 18 Shopify apps
- Robust analytics & reporting tools
Cons
- Segmentation options are somewhat limited
- Reporting tools could be more customizable
Best For
Traders operating in highly competitive markets with a large audience will benefit most from this app. PushOwl's web push notifications provide a faster, more engaging way to communicate with customers. This is especially effective in crowded or fast-moving markets.
Having said this, PushOwl's segmentation and personalization tools tailor messages and offers to specific customer segments, making the app an excellent choice for e-commerce stores of all types and sizes looking to improve sales.
» Head to our best apps to boost sales list for more tools to ramp up your revenue
Overview of Features
Web Push Notifications
PushOwl provides different types of web push notifications, including abandoned cart reminders to help you recoup lost sales by reminding your customers that they still have items in their carts. The app also provides browser abandonment notifications to help you retarget customers who have left your site without making a purchase. In addition, merchants can use flash sale notifications to promote limited-time sales and offers.
There are also notifications to welcome new customers and offer discounts or incentives for their first purchase. PushOwl's triggered notifications feature allows businesses to send alerts based on specific events, like when the item is restocked or the price drops.
Another advantage of using PushOwl is that notifications can be sent in multiple languages, allowing businesses to reach out to their customers in their preferred language. In addition, web push notifications do not require customers to provide an email address or download a mobile app, making communication with customers more convenient and faster.
Analytics & Reporting
PushOwl offers a variety of analytical tools that businesses can use to measure the performance of their campaigns. These include tracking subscribers, clicks, revenue generated, and cart recovery performance. Stores can also use PushOwl's segmentation tools to analyze campaign performance across different customer segments by location or device type.
What's more, the app's email campaign reports provide an overview of campaign performance over time. These reports are valuable to businesses looking to optimize campaigns and improve targeting and segmentation by determining which campaigns are driving the most revenue or engagement.
Customizable Designs
The app provides visually appealing widgets that you can add to your business's website to allow customers to subscribe to push notifications. You can customize your notifications with emojis, product images, and other visual elements to make them more engaging and eye-catching and match your store's design and branding with customizable colors, logos, and other design elements.
Plans & Pricing
PushOwl offers a 14-day free trial so that you can try out their web push notification platform—no strings attached. Additionally, PushOwl offers a generous 60-day money-back guarantee, giving you peace of mind that you can receive a full refund if you're not satisfied with the app's performance. These are the three plans you can choose from:
Basic
PushOwl's Basic Plan is designed for small businesses and includes many key features to help you get started with web push notifications. This plan includes 500 monthly impressions, the ability to schedule notifications in advance, and basic analytics and reporting tools to measure campaign performance. The Basic Plan is free, so you can try it before upgrading to another one.
Business
Designed for growing businesses, PushOwl's Business Plan includes everything in the Basic Plan, plus advanced analytics and reporting tools like revenue tracking, conversion tracking, and audience insights. Additionally, the Business Plan offers abandoned cart reminders, shipping notifications, and subscriber details and migration.
This package is $19/month for 10,000 impressions or $38/month for 20,000 impressions, so how much you pay for the app is in line with your needs. It's a great option for businesses looking to invest in more advanced web push notification campaigns to drive growth and revenue.
Enterprise
PushOwl's Enterprise Plan is the best choice for large enterprises with advanced needs for web push notification campaigns. This plan includes all the features of the Business Plan, plus additional customization options, Smart Delivery, browser abandonment, phone support, and a dedicated integration engineer for personalized support and guidance.
Enterprise Plan pricing is available on request, customized to each company's unique needs and requirements.
Integrations
Third-party integrations bring great value to your online business by allowing you to connect your e-commerce platform to external software and services. These integrations help automate and streamline various tasks, such as product review request notifications, sending wishlist reminders, and sending loyalty messages to your customers. By leveraging third-party integrations, stores can improve customer experience, increase customer retention, and ultimately increase sales. The app integrates with 18 Shopify apps, including:
- Stamped.io: A review and rating management tool
- Loox: A photo-review app to build social proof
- Judge.me: Another review app with added SEO benefits
- PageFly: A drag-and-drop page builder to create custom pages
- Flits: A loyalty program app to retain customers through specialized offers
- Now Back In Stock: A notification app for customers to receive back-in-stock alerts
- AVADA: A suite of e-commerce marketing tools, including email marketing, SMS marketing, pop-ups, and more
Usability
PushOwl receives our stamp of approval when it comes to usability. The setup process is quick and easy, with simple steps that guide users through the notification setup and configuration process.
The interface is well-designed and easy to navigate, with all the features and options you need at your fingertips. Dashboards clearly display notifications, subscribers, and performance metrics so companies can easily track progress and make informed decisions.
The platform is also highly intuitive, with well-thought-out, user-friendly features for businesses of all sizes and technical capabilities.
Support
What also makes the app setup and implementation user-friendly is the excellent support offered by the PushOwl team.
- Chat support: PushOwl offers live chat support to help users quickly resolve any issues or answer questions they may have.
- Email support: Users can also contact PushOwl support via email for any technical or account-related queries.
- PushOwl Help Center: The Help Center provides users with extensive documentation and resources to help them get started with the platform and troubleshoot any issues they may encounter.
- Blog: The PushOwl Blog offers regular updates and insights on web push notifications, e-commerce marketing, and industry trends, providing businesses with valuable information and strategies to improve their marketing efforts.
- Resources: PushOwl offers a range of resources, including webinars, whitepapers, and guides, to help businesses learn more about web push notifications.
- YouTube Channel: Their channel includes several video tutorials on each of the app's features and dashboards.
- Case Studies: PushOwl features case studies from real businesses that have successfully used the platform to improve their marketing campaigns, providing valuable insights and inspiration for other stores looking to do the same.
Discover how Natural Pet increased their ROI with PushOwl
Push Your Marketing to the Next Level
Push notifications are a highly effective marketing channel. By sending targeted and personalized messages to subscribers, stores can increase brand exposure and boost traffic to their websites. Push notifications can also help businesses engage with their audience in real time to promote products, sales, and special offers, leading to increased AOV and sales.
PushOwl automates and streamlines this type of marketing strategy, making it easy for merchants to set up and send push notifications, track performance metrics, and optimize campaigns for better results. The app allows businesses to create targeted and personalized notifications to increase engagement with subscribers and improve their chances of increasing sales.
» Want to take your marketing a step further? Check out these leading Shopify marketing tools
PushOwl Review (2025): Pricing, Features, Integrations, & More!
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Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify
Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them. One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays. In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business. ProsExtensive customization optionsSeamless integration with ShopifyDetailed analytics for tracking performance metricsFree trial period for testing & evaluationAffordable pricing options for stores of all sizesConsCustomer support limited to UK office hours Best For Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses. More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. 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It also provides a graphical representation of this data to track your performance at a glance. » For improved business insights, head to our list of the top sales-tracking apps Plans & Pricing Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases. Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses. Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members. » Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps Integrations Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. 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The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes. Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing. Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales. » Check out our top choices for sales-boosting apps to ramp up your bottom line Support Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes: Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value. Wish Every Customer a Happy Birthday! Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. 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Layer Slider: A No-Code Solution to Fresh Sliders for Shopify Stores
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