PushOwl Review (2025): Pricing, Features, Integrations, & More!



Updated November 17, 2023
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Email and SMS alerts have become common marketing tools—but they have limitations. According to a benchmark report by MailChimp, e-commerce businesses have an average email open rate of only 15.68% and an average click-through rate of just 2.69%.
In response to these issues, PushOwl provides a web push notification platform to help online stores engage more effectively and directly with their customers. Push notifications are clickable messages sent directly to users' devices, and PushOwl's platform enables merchants to send personalized and timely notifications based on customer behavior and preferences. This is an excellent strategy to reduce abandoned carts and boost conversions.
Our PushOwl review provides an in-depth analysis of the platform's pricing, features, integrations, and more to help you decide if it's the right tool for your marketing efforts.
» If you're after conversions, check out our list of top conversion rate optimization apps
Pros
- Simple & clean dashboard
- Timely customer support
- Visually appealing web push notifications
- Supported across multiple devices & browsers
- Integrates with 18 Shopify apps
- Robust analytics & reporting tools
Cons
- Segmentation options are somewhat limited
- Reporting tools could be more customizable
Best For
Traders operating in highly competitive markets with a large audience will benefit most from this app. PushOwl's web push notifications provide a faster, more engaging way to communicate with customers. This is especially effective in crowded or fast-moving markets.
Having said this, PushOwl's segmentation and personalization tools tailor messages and offers to specific customer segments, making the app an excellent choice for e-commerce stores of all types and sizes looking to improve sales.
» Head to our best apps to boost sales list for more tools to ramp up your revenue
Overview of Features
Web Push Notifications
PushOwl provides different types of web push notifications, including abandoned cart reminders to help you recoup lost sales by reminding your customers that they still have items in their carts. The app also provides browser abandonment notifications to help you retarget customers who have left your site without making a purchase. In addition, merchants can use flash sale notifications to promote limited-time sales and offers.
There are also notifications to welcome new customers and offer discounts or incentives for their first purchase. PushOwl's triggered notifications feature allows businesses to send alerts based on specific events, like when the item is restocked or the price drops.
Another advantage of using PushOwl is that notifications can be sent in multiple languages, allowing businesses to reach out to their customers in their preferred language. In addition, web push notifications do not require customers to provide an email address or download a mobile app, making communication with customers more convenient and faster.
Analytics & Reporting
PushOwl offers a variety of analytical tools that businesses can use to measure the performance of their campaigns. These include tracking subscribers, clicks, revenue generated, and cart recovery performance. Stores can also use PushOwl's segmentation tools to analyze campaign performance across different customer segments by location or device type.
What's more, the app's email campaign reports provide an overview of campaign performance over time. These reports are valuable to businesses looking to optimize campaigns and improve targeting and segmentation by determining which campaigns are driving the most revenue or engagement.
Customizable Designs
The app provides visually appealing widgets that you can add to your business's website to allow customers to subscribe to push notifications. You can customize your notifications with emojis, product images, and other visual elements to make them more engaging and eye-catching and match your store's design and branding with customizable colors, logos, and other design elements.
Plans & Pricing
PushOwl offers a 14-day free trial so that you can try out their web push notification platform—no strings attached. Additionally, PushOwl offers a generous 60-day money-back guarantee, giving you peace of mind that you can receive a full refund if you're not satisfied with the app's performance. These are the three plans you can choose from:
Basic
PushOwl's Basic Plan is designed for small businesses and includes many key features to help you get started with web push notifications. This plan includes 500 monthly impressions, the ability to schedule notifications in advance, and basic analytics and reporting tools to measure campaign performance. The Basic Plan is free, so you can try it before upgrading to another one.
Business
Designed for growing businesses, PushOwl's Business Plan includes everything in the Basic Plan, plus advanced analytics and reporting tools like revenue tracking, conversion tracking, and audience insights. Additionally, the Business Plan offers abandoned cart reminders, shipping notifications, and subscriber details and migration.
This package is $19/month for 10,000 impressions or $38/month for 20,000 impressions, so how much you pay for the app is in line with your needs. It's a great option for businesses looking to invest in more advanced web push notification campaigns to drive growth and revenue.
Enterprise
PushOwl's Enterprise Plan is the best choice for large enterprises with advanced needs for web push notification campaigns. This plan includes all the features of the Business Plan, plus additional customization options, Smart Delivery, browser abandonment, phone support, and a dedicated integration engineer for personalized support and guidance.
Enterprise Plan pricing is available on request, customized to each company's unique needs and requirements.
Integrations
Third-party integrations bring great value to your online business by allowing you to connect your e-commerce platform to external software and services. These integrations help automate and streamline various tasks, such as product review request notifications, sending wishlist reminders, and sending loyalty messages to your customers. By leveraging third-party integrations, stores can improve customer experience, increase customer retention, and ultimately increase sales. The app integrates with 18 Shopify apps, including:
- Stamped.io: A review and rating management tool
- Loox: A photo-review app to build social proof
- Judge.me: Another review app with added SEO benefits
- PageFly: A drag-and-drop page builder to create custom pages
- Flits: A loyalty program app to retain customers through specialized offers
- Now Back In Stock: A notification app for customers to receive back-in-stock alerts
- AVADA: A suite of e-commerce marketing tools, including email marketing, SMS marketing, pop-ups, and more
Usability
PushOwl receives our stamp of approval when it comes to usability. The setup process is quick and easy, with simple steps that guide users through the notification setup and configuration process.
The interface is well-designed and easy to navigate, with all the features and options you need at your fingertips. Dashboards clearly display notifications, subscribers, and performance metrics so companies can easily track progress and make informed decisions.
The platform is also highly intuitive, with well-thought-out, user-friendly features for businesses of all sizes and technical capabilities.
Support
What also makes the app setup and implementation user-friendly is the excellent support offered by the PushOwl team.
- Chat support: PushOwl offers live chat support to help users quickly resolve any issues or answer questions they may have.
- Email support: Users can also contact PushOwl support via email for any technical or account-related queries.
- PushOwl Help Center: The Help Center provides users with extensive documentation and resources to help them get started with the platform and troubleshoot any issues they may encounter.
- Blog: The PushOwl Blog offers regular updates and insights on web push notifications, e-commerce marketing, and industry trends, providing businesses with valuable information and strategies to improve their marketing efforts.
- Resources: PushOwl offers a range of resources, including webinars, whitepapers, and guides, to help businesses learn more about web push notifications.
- YouTube Channel: Their channel includes several video tutorials on each of the app's features and dashboards.
- Case Studies: PushOwl features case studies from real businesses that have successfully used the platform to improve their marketing campaigns, providing valuable insights and inspiration for other stores looking to do the same.
Discover how Natural Pet increased their ROI with PushOwl
Push Your Marketing to the Next Level
Push notifications are a highly effective marketing channel. By sending targeted and personalized messages to subscribers, stores can increase brand exposure and boost traffic to their websites. Push notifications can also help businesses engage with their audience in real time to promote products, sales, and special offers, leading to increased AOV and sales.
PushOwl automates and streamlines this type of marketing strategy, making it easy for merchants to set up and send push notifications, track performance metrics, and optimize campaigns for better results. The app allows businesses to create targeted and personalized notifications to increase engagement with subscribers and improve their chances of increasing sales.
» Want to take your marketing a step further? Check out these leading Shopify marketing tools
PushOwl Review (2025): Pricing, Features, Integrations, & More!
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Did you know SMS marketing has an open rate of 98%, and 90% of text messages are read within 3 minutes? This makes SMS marketing a more effective way than email marketing to reach your customers and drive more sales. If you haven’t been using this strategy in your e-commerce business, now is the time to try it out—and Recart can help you make the most of it. This exclusive tool can help you leverage the power of SMS marketing by allowing you to create and send personalized SMS campaigns to your customers, taking your business to new heights by driving engagement and increasing sales. ProsAutomated SMS campaignsEasy integration with other platformsReal-time analyticsCampaign templatesExcellent customer supportConsNo two-way messaging Best For We consider Recart particularly useful for established direct-to-consumer (DTC) brands because it offers a wide array of advanced features best suited for businesses with an established customer base and marketing strategy. 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Plixpod by Hoplix: Print-On-Demand & Dropshipping for Shopify
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Opinew Review (2025): Support, Pricing, Features, & More!
Customer reviews and user-generated content (UGC) provide the social proof you need to build your store's credibility. Almost 9 out of 10 global shoppers (89%) report that reading product reviews is an integral part of their buying journey. What's more, product pages with reviews have shown a massive 354% increase in conversions compared to pages without reviews. However, merchants frequently face stumbling blocks when collecting and displaying customer reviews, like the possibility of showcasing negative reviews first, low review counts, and review apps slowing down their store speed. Thankfully, the product review app, Opinew, offers solutions to these challenges. Learn about its capabilities, pricing plans, pros and cons, and more in our in-depth review of the app. We'll help you decide if Opinew is the best product review app for your online store. ProsUser-friendly interfaceWide range of featuresCustomizable widgets to match branding24/7 live chat supportExtensive integrations with popular appsLightweight app to improve SEOConsFree plan has limited imports & request emailsSome report that code remains after uninstallation Best For A valuable app for e-commerce stores of all sizes, Opinew offers a variety of plans to suit different business needs. 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The convenient drag-and-drop editor lets you customize email content to match your tone and branding. Additionally, Opinew enables merchants to send printed QR codes along with their shipments, providing a convenient way for customers to leave reviews. To encourage shoppers to give reviews, you can also send them coupons as incentives. Review Display Widgets Opinew offers 8 customizable and professionally designed widgets. Using a sales funnel, these widgets are perfect for targeting the different stages of the customer journey, such as homepage reviews, stars on product pages, and dedicated review pages. The widgets are highly customizable, allowing you to tailor their look and feel to match your brand image. In addition, analytics track each widget's performance, offering insights into which widgets are performing best to help you improve your overall marketing strategy. Smart Reviews Opinew's smart reviews feature automatically presents the reviews with the highest conversion rates first. With its advanced AI technology, the app displays certain reviews based on each customer's location and preferences, maximizing your sales potential. On the other hand, if you have less favorable reviews, these will be automatically moved further down the list, giving you peace of mind that negative reviews aren't harming your conversions. SEO Boost Opinew includes several functionalities to improve your store's search engine optimization (SEO). Rich snippets that display additional information, such as ratings and number of reviews in search engine results, can help improve click-through rates. Additionally, Opinew functions as an image optimization app, compressing review images and videos and employing lazy loading. What's especially great is that, unlike other review apps, Opinew won't slow down your page loading speed. All of these features work together to help improve your store's visibility in search results and drive more traffic to your website. » Head to our picks of the best SEO apps to boost traffic & reach more potential customers Plans & Pricing Opinew offers store owners a free plan, 3 paid plans, and the option of a customized enterprise plan. Each comes with a 14-day free trial period, and you'll get a generous 17% discount if you opt for an annual subscription. Free The free plan offers key features to help you get started with review management, including review import, email requests, and customizable widgets. This plan is entirely free, but bear in mind that there are limits to the number of email review requests and review imports it supports. Starter Opinew's Starter plan offers features for businesses that require more advanced review management. In addition to review imports, email requests, and customizable widgets, the Starter plan includes features like rich snippets, image optimization, and fast page speed. It comes at an affordable price of $19 a month. Growth As the name suggests, Opinew's Growth plan targets stores looking to expand their review management efforts. The Growth plan offers all the features in the Starter plan, as well as advanced features such as AI-powered personalized review display, bulk imports, and integrations with other popular review apps. It also provides access to analytics for tracking widget performance. These services come at a rate of $89 per month. Advanced At $199 a month, Opinew's Advanced plan is tailored for businesses seeking comprehensive review management capabilities. In addition to all the features available in the Growth plan, the Advanced plan has benefits such as custom domain support, priority email support, and the ability to send printed QR codes with shipments. It also includes advanced analytics and reporting capabilities for detailed insights. Enterprise Opinew's Enterprise plan is designed for large businesses with more complex review management needs. The Enterprise plan provides all the features of the Advanced plan and offers dedicated account management, custom onboarding, and priority live chat support. Opinew also offers custom integrations and advanced customization options to meet your specific business needs. The Enterprise plan offers flexible pricing options to suit the needs of any store, and monthly fees start at $499. Integrations Opinew offers a wide range of valuable integrations that can be categorized into the following groups: Page builders: Integrate seamlessly with popular page builders like PageFly and GemPages to optimize and enhance your store's visual design and layout.Marketing tools: Integrate with marketing automation platforms like Klaviyo to leverage customer data for targeted email campaigns and personalized marketing strategies.Other review apps: With this integration, you can easily import your data from other popular review apps like Loox.Loyalty apps: Integrate loyalty programs, such as Smile.io, to reward and retain customers, fostering long-term customer relationships and repeat purchases.Search & Filtering: With integrations with apps like Fast Simon, you can enhance search functionality and provide advanced filtering options, allowing customers to find products more efficiently.Customer support: Integrate with customer support apps like Gorgias to streamline customer communication and provide efficient support across channels.SEO & rich snippets: Optimize your store's SEO by integrating with tools like JSON-LD for SEO that generate structured data and rich snippets for search engine visibility.Other tools: Seamlessly connect with additional platforms such as Google Shopping, Weglot for multilingual support, and Facebook for social media integration. Usability Opinew's setup process is straightforward and only takes around 15 minutes to complete. The app's user interface is intuitive and easy to navigate, making it accessible for users with varying levels of technical expertise. One of the key advantages of Opinew is its automated workflows, which streamline the review collection and publishing process. Once set up, the app automatically sends review requests to customers and allows them to submit reviews directly on the website. The app also enables store owners to automate review moderation, ensuring that only relevant and appropriate reviews are displayed. The app is also specifically designed to be lightweight and won't slow down your site speed. In fact, it's the most lightweight review app on Shopify. » If slow loading times are an issue for you, check out these top-rated speed optimization apps Support Opinew provides a range of customer services, including: 24/7 live chat support: Users can access live chat support anytime to get help with issues they encounter while using the app.One-on-one migration & widget installation walkthrough: Opinew offers personalized support to help users migrate their existing reviews from other platforms and install the app's widgets on their site.Priority support: Users on the Advanced plan have access to priority support, which means their inquiries will be handled first in the support queue.Dedicated customer success manager: Users on the Enterprise plan have a dedicated customer success manager who provides personalized support and guidance. In addition to these services, Opinew offers a range of helpful resources, like: Onboarding video tutorials: These guide users through the setup process and show them how to use the app's features.Case studies: Real-life success stories showcase the app's effectiveness and provide inspiration on how to use it effectively.Blog: The app's blog provides valuable insights into best practices for using customer reviews to drive engagement and conversions.Help center: The app's help center contains a range of articles and resources to help users troubleshoot common issues and get the most out of the app.FAQs: The app's FAQs section provides quick answers to common questions users may have about the app's features and functionality. Open New Marketing Doors With Opinew Incorporating product reviews on your Shopify store can have numerous benefits, including increasing credibility, boosting conversions, and decreasing customer returns. By leveraging Opinew's features and resources, you can effectively collect and display customer reviews on autopilot. It's an essential marketing tool that sets itself apart from other product review apps with its user-friendly interface, automated workflows, lightweight design, and personalized support. Open yourself up to a new marketing avenue with Opinew, and you'll soon gain the trust of your customers, enhance your online reputation, and drive engagement and sales. » Looking for more ways to generate user content? Take a look at our selection of the best social-proof apps