Klaviyo Review (2026): Simplifying Email Automation
Updated February 14, 2024
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo.
In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns.
If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo.
What Is Klaviyo?
Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history.
These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content.
Who's Klaviyo for
The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision.
What Makes Klaviyo Stand Out
- Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.
- Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.
- Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs.
Pros
- Highly customizable marketing campaign
- Precise customer targetting
- Painless Facebook Ad Integration
- Seamless marketing automation
- Pre-built templates and automation
Cons
- Advanced functionalities can be complicated
- Inattentive customer support
- Tiered pricing system can be pricey
Features
Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business.
First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience.
Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are.
The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible.
Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise.
Pre-built email responders allow for automated flows that are both effortless and time-saving.
Klaviyo Pricing
When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more.
Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans.
The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below.
| | USA | Canada | UK | AUS | NZ |
|---|---|---|---|---|---|
| SMS (credits) | 1 | 3 | 5 | 4 | 10 |
| MMS (credits) | 3 | 5 | N/A | N/A | N/A |
» Check out the Klaviyo price calculator for an exact quote
Usability
With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated.
Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability.
To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software.
Support
If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly.
To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7.
Wide Integration
Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to:
- WooCommerce
- Shopify
- Magento
- BigCommerce
- Salesforce Commerce Cloud
- ReCharge
- Yotpo
- AfterShip
- Privy
Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service.
Why We Recommend It
Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further.
Turn One-Time Deals Into Long-Lasting Partnerships
Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool.
As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.
Klaviyo Review (2026): Simplifying Email Automation
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Cloudprinter Review (2026): Printing & Shipping on Demand for E-Commerce Sellers
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We think it's especially useful for dropshipping beginners as it automates many of the workflows and processes, making it easy to set up and use. » Pro Tip: Combine Cloudprinter with one of the best dropshipping apps on Shopify for maximum growth potential Overview of Key Features & Benefits ProsFree to installAvailable in 104 countriesWhitelabel printing functionIntuitive dashboard designIndustry leadersConsRelatively expensive paid plansSome integrations require Zapier Cloudprinter hosts a number of useful features to help e-commerce merchants with on-demand printing and shipping. It features a smart dashboard making it easy to manage print jobs history, workflow configuration, and organization details while also setting up routing rules, linking products, and checking price and product options. Other useful features include: 1. Numerous Product Templates Without Warehousing Cloudprinter has over 5,000 templates that are ready to go for all your products, including those bearing your personal brand and style. Simply add the products to your store, and Cloudprinter's print-on-demand services will handle order manufacturing and fulfillment for you. 2. Dynamic Product Files If the product templates don't interest you, then you have the ability to upload dynamic PDF files to print your customized products. 3. Automated Global Fulfillment Cloudprinter has the largest print network with over 170 printing facilities in 104 countries that can complete and fulfill customer orders at a rapid pace—within five days in most cases. Additionally, choose from four different shipping options, depending on your company and budget. 4. 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HelloBrand Review—Shoppable Video Links for Shopify Merchants
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Vajro App Review (2026): Features, Pricing, Support, & More!
Over 58% of online traffic comes from mobile devices globally. What's more, 54% of all e-commerce purchases are made using a mobile app. It's clear that online retailers who don't have a mobile app are putting themselves at a major disadvantage. But building a mobile app is not a simple task, and many merchants struggle due to a lack of coding skills, time, or money to hire developers. Fortunately, Vajro is here to address these issues. Vajro is a tool that helps merchants create stunning mobile apps for their online stores without needing coding or design skills or paying the high price of a Shopify expert. We explore key aspects of the app, like its features, integrations, and pricing plans and weigh its pros and cons to help you determine if it's the right app for your needs. ProsEasy-to-use & intuitive UIFree trial & demo availableHighly customizable24/7 expert & responsive supportMulti-language & currency optionsSeamless integrations with popular toolsConsNo free planUpper-level plans can be expensive for smaller stores Best For Vajro is a valuable app for any size or type of e-commerce store looking to improve their customers' mobile shopping experience. It's an excellent choice for merchants who experience issues with their payments page, navigational bugs, or slow store loading times. Installing and using the app is simple and accessible to retailers who don't have coding knowledge or much technical expertise. Vajro offers four plans that accommodate different-sized businesses, from early-stage startups to established Shopify Plus stores. You can choose the plan that fits your budget and needs and scale up as your business grows. Overview of Features Live Videos One of the most unique and exciting features of Vajro is the ability to live-stream videos and let your customers buy in real time. Vajro is the first and (at the time of publication) the only Shopify app that offers this functionality. Live videos can help you target impulse purchases and increase conversions. You can also broadcast from multiple channels, such as Facebook, Instagram, YouTube, or your own website, and showcase your products in action. Push Notifications Another way to boost your sales and engagement is to use push notifications. Vajro lets you set up personalized behavior-based triggers that send relevant messages to your customers. Among others, you can send welcome, back-in-stock, abandoned cart recovery, sales, and discount notifications. You can also make your notifications more attractive and interactive by adding images, emojis, GIFs, and videos. 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Usability Setting up an app for your Shopify store can be daunting, but with Vajro, you can create an app that looks great and works well without breaking a sweat. You can create and customize your app in no time. In fact, you can go from start to finish in under an hour thanks to its easily customizable templates. You also don't need any coding knowledge to use Vajro, and the drag-and-drop editor is easy enough for beginners to master. The user interface is simple and intuitive, and the analytics dashboard is clean yet comprehensive. Support When it comes to Vajro's standout characteristics, their support truly sets them apart. With 24/7 availability via live chat or email, Vajro ensures customers can reach out whenever necessary. For those looking for a more immediate response, the Plus plan comes with priority support and a dedicated customer success manager. 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