Klaviyo Review (2026): Simplifying Email Automation
Updated February 14, 2024
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.
If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo.
In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns.
If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo.
What Is Klaviyo?
Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history.
These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content.
Who's Klaviyo for
The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision.
What Makes Klaviyo Stand Out
- Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.
- Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.
- Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs.
Pros
- Highly customizable marketing campaign
- Precise customer targetting
- Painless Facebook Ad Integration
- Seamless marketing automation
- Pre-built templates and automation
Cons
- Advanced functionalities can be complicated
- Inattentive customer support
- Tiered pricing system can be pricey
Features
Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business.
First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience.
Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are.
The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible.
Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise.
Pre-built email responders allow for automated flows that are both effortless and time-saving.
Klaviyo Pricing
When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more.
Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans.
The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below.
| | USA | Canada | UK | AUS | NZ |
|---|---|---|---|---|---|
| SMS (credits) | 1 | 3 | 5 | 4 | 10 |
| MMS (credits) | 3 | 5 | N/A | N/A | N/A |
» Check out the Klaviyo price calculator for an exact quote
Usability
With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated.
Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability.
To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software.
Support
If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly.
To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7.
Wide Integration
Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to:
- WooCommerce
- Shopify
- Magento
- BigCommerce
- Salesforce Commerce Cloud
- ReCharge
- Yotpo
- AfterShip
- Privy
Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service.
Why We Recommend It
Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further.
Turn One-Time Deals Into Long-Lasting Partnerships
Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool.
As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.
Klaviyo Review (2026): Simplifying Email Automation
Recommended Reviews
Reviews.io Product Reviews for Shopify (2026) - Features & Pricing
Whether your online business offers customers products or services, it needs to stay competitive in today's online environments. One of the best ways to do this is with customer reviews. To help your business achieve this, Reviews.io has positioned itself in the market as a tool that will allow your online store to gather authentic customer feedback. Reviews.io does this by allowing the easy collection of online reviews, monitoring of your brand, and giving your customers the valuable opportunity of being heard. With all that said, is this marketing tool a good fit for you? Let’s take a look at how Reviews.io works and what value it can add to your online businesses. ProsAvoid negative publicity: Get genuine feedback from people who have actually used your services and products to avoid negative publicity and online complaints.Stay ahead of the curve: Combine customer feedback with other customer data to increase your ROI and maximize your marketing spend for greater business growth.Engage with your customers and grow your businessConsHigh cost for businesses that require full-featured plans: The monthly price tag may outprice some small businesses or startups. Best for Reviews.io is perfect for those businesses that are looking to quickly build their online reputation, boost customer loyalty, and social proof their products and services. Reviews.io Pricing 14-day trial for all plansEssential Plan: $45/monthSmall Business Plan: $89/monthGrowing Business Plan: $159/month Reviews.io's Possible Integrations One of the biggest advantages of Reviews.io is that it has an exhaustive list of integrations. The most popular of these integrations includes, but certainly isn't limited to,: Shopify and Shopify PlusBigCommerceFacebook for BusinessInstagramEKMGorgiasKlaviyoSlackSalesforcePlus a whole heap of customizable APIs Features of Reviews.io Reviews.io not only collects and analyzes customer feedback but also provides users with a ton of other great features as well. For instance, Reviews.io also uses artificial intelligence to analyze customer data and provide actionable insights to business owners. This functionality grants a number of benefits. For businesses, the platform improves customer service, marketing, and product development. For consumers, the platform helps them gain more knowledge about the products they purchase and the businesses they frequent. In order to gather and display customer feedback quickly, Reviews.io also allows users to easily import reviews from other platforms. This includes reviews from places like Google, Facebook, Yelp, Yell.com, Houzz, and Check-a-Trade. Usability of Reviews.io When it comes to Reviews.io’s usability, it’s kind of a mixed bag. For customers themselves, Reviews.io is comparable to other third-party apps such as Loox or Stamped.io - making obtaining customer feedback a super simple process. For business owners like yourself, Reviews.io can be a little less straightforward, particularly for those that are new to e-commerce apps for platforms like Shopify or BigCommerce. For example, although the application’s setup is generally considered a fairly easy process, some of the more advanced features can be a little trickier to get your head around. Reviews.io's Customer Support Reviews.io’s customer support is held in high esteem by most users. It is generally very responsive and helpful and can be reached through a variety of different ways, including 24/7 live chat, over the phone, or through the company’s online support center. The Bottom Line Customer satisfaction is important for any business, and this is only more paramount in the e-commerce space. Online shoppers rely on previous customers’ experiences and feedback to help them determine whether or not a company’s products and services are of high quality and are trustworthy. For these reasons, a marketing tool like Reviews.io is invaluable to your online business. With Reviews.io you can easily encourage customer feedback and read what your customers have to say about their experience with your business. This will not only socially proof your business but also help to gain that much-needed competitive edge over your online competitors.
Codisto Review (2026): Pricing, Features, Integrations, & More!
In today's cutthroat e-commerce market, your brand needs an omnichannel presence to reach a larger consumer base and increase sales. Considering that omnichannel customers spend 10% more when shopping online than single-channel shoppers, having a good omnichannel strategy in place is crucial for your e-commerce business. To help you develop a powerful omnichannel presence, Codisto is a tool that enables you to link your e-commerce store with popular online marketplaces like Amazon, eBay, and Google. In this Codisto review, we'll examine the app's features, pricing, usability, and more to help you decide whether this is the best Shopify app for your store. Best for Codisto Amazon, eBay & Walmart is the best option for merchants looking to organize their e-commerce activities across several sales channels. The app makes it easy to integrate and optimize your listings across sales platforms like Amazon or eBay from a single central hub. It's particularly suitable for merchants who want to minimize their risk of overselling or underselling because it offers real-time inventory sync to maintain accurate stock levels across channels. ProsWide range of sales channelsSeamless integration with popular e-commerce platformsAutomated sync control and image enhancementCompatible order management and inventory systems24/7 live supportConsLimited compatibility with certain marketplacesNo free plan » Explore the best Shopify apps for managing multiple stores Overview of Features By optimizing your e-commerce listings across multiple sales channels, Codisto can help you grow your online presence and increase conversions. To do so, the app offers the following useful features. 1. Seamless Integration Popular e-commerce platforms like Shopify, WooCommerce, and Magento are easily integrated with Codisto. This means you can create, manage, and optimize your listings on all these platforms from a single central hub to save time and effort. 2. Listing Optimization Codisto automatically improves your product listings by adding relevant details like titles, descriptions, and prices. Additionally, it offers some sophisticated capabilities, such as: Automated translationCross-border tradeMulti-currency support With this feature, your listings will be optimized for each sales channel, increasing your store's visibility and revenue. 3. Customizable Templates Codisto lets you customize pre-designed page templates to produce unique, visually-appealing listings that match your brand. This can help you develop a distinctive and consistent brand identity across various sales channels. 4. Inventory Management To help you avoid overselling, Codisto automatically syncs your inventory across all sales channels. It also offers real-time inventory management to guarantee precise stock levels. These features help streamline inventory management by offering accurate information about your stock while saving time and effort. » Simplify your inventory management with the best Shopify apps for syncing stores 5. Analytics and Reporting To track your performance across all channels, Codisto offers comprehensive analytics and reporting. This feature provides information on your top-selling goods, the most-used search phrases, and consumer behavior to aid in your decision-making process and help you optimize your listings. » Improve your store's performance with the best Shopify analytics apps Plans & Pricing Although it doesn't offer a free plan, Codisto comes with a 14-day free trial. Once you decide to commit to one of the app's paid plans, you can choose between these tiered pricing options: Starter Plan ($29/month) Suitable for stores with tighter budgets, this plan offers up to 50 orders a month and unlimited listings.Growth Plan ($59/month) This plan comes with up to 250 orders per month and unlimited listings. Because of its affordability, it's ideal for growing stores. Pro Plan ($99/month) With up to 500 orders per month and unlimited listings, the Pro Plan is suitable for expanding stores with steady sales.Power Plan ($249/month) The Power Plan offers up to 1,500 orders per month and unlimited listings. It's ideal for larger businesses with more budget flexibility.Elite Plan ($499/month) With up to 3,000 orders and unlimited listings, the Elite Plan is a great choice for established businesses with advanced requirements. » Find out how much you should spend on Shopify apps Integrations You can streamline and improve your marketing and performance initiatives by integrating third-party apps. To help you manage your marketing, sales, and merchandising activities from anywhere, Codisto integrates with many popular platforms, including: EcwidWooCommerceMagentoBigCommerceShopifyAmazoneBay » Find out how to connect your Shopify store with eBay Usability Codisto is remarkably easy to navigate thanks to its simple and intuitive user interface. What's more, the app guarantees compatibility with different e-commerce systems, letting you seamlessly manage your listings across various sales channels. Support Boasting 24/7 availability, Codisto's excellent customer support options include: Phone support Email correspondenceLive chatBlog with helpful articles, tutorial videos, and FAQs A Smarter Way to Sell on Amazon, eBay, Google, and More Despite certain drawbacks, like its lack of a free plan, Codisto offers numerous excellent features. Some of these include real-time inventory syncing, automated listing creation, and the ability to handle numerous sales channels like Amazon, eBay, Walmart, and Google. By using Codisto to optimize your visibility across many markets, you can enhance your e-commerce sales efforts, boost conversions, and maximize revenue.
Cloudprinter Review (2026): Printing & Shipping on Demand for E-Commerce Sellers
Warehousing and fulfillment are two major problems faced by Shopify merchants with global audiences, and with the growing popularity of dropshipping as a business model, more and more companies are popping up to try and simplify the process. One of these services is Cloudprinter, a print-on-demand service that can handle rapid fulfillment to a global customer base and take the stress of warehousing out of your hands. Read on to find out more. What Is Cloudprinter Best for? Cloudprinter is best for e-commerce merchants who are looking for an easy, ready-made integration for Shopify with thousands of pre-built product templates ready to be labeled. It is most helpful for dropshippers who need an easy way to label and ship their products out to customers. We think it's especially useful for dropshipping beginners as it automates many of the workflows and processes, making it easy to set up and use. » Pro Tip: Combine Cloudprinter with one of the best dropshipping apps on Shopify for maximum growth potential Overview of Key Features & Benefits ProsFree to installAvailable in 104 countriesWhitelabel printing functionIntuitive dashboard designIndustry leadersConsRelatively expensive paid plansSome integrations require Zapier Cloudprinter hosts a number of useful features to help e-commerce merchants with on-demand printing and shipping. It features a smart dashboard making it easy to manage print jobs history, workflow configuration, and organization details while also setting up routing rules, linking products, and checking price and product options. Other useful features include: 1. Numerous Product Templates Without Warehousing Cloudprinter has over 5,000 templates that are ready to go for all your products, including those bearing your personal brand and style. Simply add the products to your store, and Cloudprinter's print-on-demand services will handle order manufacturing and fulfillment for you. 2. Dynamic Product Files If the product templates don't interest you, then you have the ability to upload dynamic PDF files to print your customized products. 3. Automated Global Fulfillment Cloudprinter has the largest print network with over 170 printing facilities in 104 countries that can complete and fulfill customer orders at a rapid pace—within five days in most cases. Additionally, choose from four different shipping options, depending on your company and budget. 4. Reduced Carbon Footprint Localized printing services can greatly reduce the amount of carbon dioxide emissions accrued by US- or China-based warehousing and global shipping, which can improve your business's carbon footprint and save costs. 5. Live Order Updates Always be up to date with the current status of your orders. This will both remove some of the stress off your shoulders and keep your customers happy. Plans & Pricing The Cloudprinter app is free to install for your Shopify store and carries no monthly cost, though you will incur a small fee for each fulfilled order. This ensures that you don't pay for anything unless your products are selling. Cloudprinter offers three pricing plans: Start, Business, and Enterprise. Certain features are standard across all the pricing plans, including access to 24/7 chat support, a self-serve help center, and PDF FIX. However, each plan has its own distinct features: Starter Plan€2.50 job fee€0.25 quantity feeAutomated routingBusiness Plan (€199/month)€1.50 job fee€0.15 quantity fee10+ routing profilesContact with a regional managerEnterprise Plan (€999/month)Custom job and quantity feesCustom routing profilesCustom product templatesAssigned key account manager Integrations Cloudprinter supports various integrations with the best e-commerce platforms and print management systems. These include but are not limited to: Shopify, WooCommerce, and WixeBay, Amazon, and EcwidMailchimp, Dropbox, and AirtableSalesforce, Magento, and Shipstation For a full list of Cloudprinter integrations, you can find more info on their website. It's also important to note that some of these integrations will require Zapier. Usability The app is specifically designed for ease of use and automation. It offers an intuitive dashboard with lots of useful information, such as real-time quotations, order statuses, print calls, and payments and shipment tracking. It responds quickly to user interactions and performs tasks efficiently with logical and intuitive workflows. Support Cloudprinter offers a wide range of support functions. These include: Website info: Comprehensive documentation and knowledge base that includes guides, tutorials, FAQs, and technical documentation.Email support: Ask questions, report issues, or seek assistance with specific inquiries via email.Chatbot: Live chatbot on their website for real-time assistance with queries.Case studies: Real-life stories from users of the app showcasing their experiences.Blogs and webinars: Posts from the Cloudprinter team to help users to learn more about the industry and provide valuable insights. Printing On Cloud Nine Order fulfillment and warehousing are two of the most crucial aspects of every e-commerce business and one of the biggest challenges that new Shopify sellers have to overcome. Instead of sourcing suitable storage facilities and finding a way to ship your products to your customers—both of which can be extremely costly and time-consuming—rather let a handy print-on-demand platform like Cloudprinter automate these processes for you.