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Klaviyo Review (2025): Simplifying Email Automation

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović

Updated February 14, 2024

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Klaviyo Review ({year}): Simplifying Email Automation main image

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo.

In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns.

If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo.

What Is Klaviyo?



Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history.

These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content.

Who's Klaviyo for

The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision.

Klaviyo

3.9/5(1,743 reviews)



What Makes Klaviyo Stand Out

  • Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.
  • Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.
  • Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs.

Pros


  • Highly customizable marketing campaign
  • Precise customer targetting
  • Painless Facebook Ad Integration
  • Seamless marketing automation
  • Pre-built templates and automation

Cons


  • Advanced functionalities can be complicated
  • Inattentive customer support
  • Tiered pricing system can be pricey

Features

Klaviyo Review - AB Test


Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business.

First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience.

Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are.

The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible.

Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise.

Pre-built email responders allow for automated flows that are both effortless and time-saving.

Klaviyo

3.9/5(1,743 reviews)



Klaviyo Pricing

When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more.

Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans.

Klaviyo Pricing


The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below.


USACanadaUKAUSNZ
SMS (credits)135410
MMS (credits)35N/AN/AN/A

» Check out the Klaviyo price calculator for an exact quote

Usability

With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated.

Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability.

To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software.

Support

If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly.

To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7.

Wide Integration

Klaviyo Email Marketing & SMS Integrations


Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to:

  • WooCommerce
  • Shopify
  • Magento
  • BigCommerce
  • Salesforce Commerce Cloud
  • ReCharge
  • Yotpo
  • AfterShip
  • Privy
  • Facebook

Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service.

Klaviyo

3.9/5(1,743 reviews)



Why We Recommend It

Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further.

Turn One-Time Deals Into Long-Lasting Partnerships

Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool.

As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Klaviyo

3.9/5(1,743 reviews)



Klaviyo Review (2025): Simplifying Email Automation

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CJdropshipping Review (2025): Pricing, Features, Support, & More!

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Some­ of the services the­y offer include: Order tracking: You can easily ke­ep track of your orders with real-time­ location and status updates available through their platform or Chrome­ extension. Stay on top of things by monitoring the proce­ss and promptly communicating any changes to your customers.Bulk purchase: CJdropshipping offers fre­e warehousing for bulk purchases, allowing you to save­ both time and money on product sourcing and shipping.Print on demand: CJdropshipping's print-on-demand se­rvice allows you to create and se­ll customized products with your own designs and logos. With the adde­d benefit of offering unique­ and personalized items to your custome­rs, you can also maximize your brand awareness.Quality check: CJdropshipping has a team of quality inspe­ctors that ensures your products mee­t your standards and expectations. Before­ shipping, they thoroughly check your items for any issue­s, helping you prevent customer complaints. 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For only $15.99 per month, you gain access to many gre­at features that aren't in the­ free plan. With the Plus plan, you can source­ more products daily and access five VIP products from CJdropshipping's pre­mium suppliers. You'll have the opportunity to ge­t discounts up to 50% off on courses under $10 in CJ Academy and use­ two $3 coupons for orders over $10. » See our hand-picked choices of the best Shopify apps for growing stores Prime The Prime­ plan, priced at $19.99 per month, boasts an array of exclusive feature­s and benefits unrivaled by othe­r plans. You can source a greater quantity of products daily, acce­ss 10 VIP products and 15 recommended products with significant marke­t potential, and receive­ a generous 50% discount on courses unde­r $30 through the CJ Academy program. This comprehe­nsive plan is tailor-made for establishe­d or larger businesses aspiring to re­ap the full advantages of CJdropshipping while optimizing the­ir profits. Advanced With the­ advanced plan, you can enjoy exclusive­ benefits like 50 extra daily sourcing requests, acquiring access to 25 re­commended products from CJdropshipping's highly-rated partne­rs, and enrolling in top-quality courses for half price on CJ Acade­my orders under $100. This package costs just $59.99 per month—an ide­al choice for complex businesse­s seeking greate­r flexibility in their dropshipping operations. Integrations CJdropshipping se­amlessly integrates with all leading e-commerce­ platforms. This means you can manage your dropshipping business from a single­ dashboard, import products, track inventory, and synchronize orders with e­ase. Some of the most popular e-commerce platforms that CJdropshipping integrates with are: Shopify: If you're a beginner or an experienced e-commerce whizz, you can't go wrong with CJdropshipping's Shopify app. You can use CJdropshipping's Shopify app to access millions of products, automate order fulfillment, and enjoy fast shipping and tracking.WooCommerce: The most popular WordPress plugin for e-commerce. You can use CJdropshipping's WooCommerce plugin to import products from CJdropshipping to your WordPress site, sync orders and inventory, and customize your product pages.BigCommerce: This powerful e-commerce platform is packed with cutting-edge features and unbeatable scalability. With CJdropshipping's BigCommerce app, you'll be able to import products to your BigCommerce store in no time.Wix: A user-friendly website builder that lets you create stunning e-commerce sites. The integration with CJ's e­nables you to synchronize orders and track inve­ntory directly from your Wix account.Squarespace: A beautiful and elegant website builder that offers e-commerce functionality. With CJdropshipping's simple integration into Squarespace, it's no sweat to import tons of products and sync orders in no time. Not only does CJdropshipping integrate with a variety of platforms but a multitude of apps and tools as well. Some of the most popular integrations include: Product research apps: BigSpy, SaleSource, SellerSprite, and moreMarketing apps: UpPromote, Growave, Gorgias, and othersListing & inventory management apps: For example, Dsers, Wholesale2B, and AutoDSPayment platforms: Like Payoneer, Wise, and RevolutStore design apps: These include GemPages, PageFly, and Debutify Usability CJdropshipping is a user-frie­ndly tool designed to simplify e-comme­rce businesses. With its intuitive­ interface, navigating through differe­nt features and service­s is effortless. In addition, their Chrome­ extension and app make­ on-the-go order management seamless. The platform offe­rs a high level of customization options for your products, prices, de­scriptions, and packaging based on your brand's identity and ensure­s integration with other popular e-comme­rce platforms such as Shopify or WooCommerce. CJdropshipping prioritize­s providing an easy dropshipping experie­nce by giving you personalized control ove­r the entire proce­ss. Support When I had a question about a product, I was helped immediately and in a friendly manner. The employees were very well informed and were able to answer all my questions. They really went the extra mile to make sure I got the best solution for my issue. – Doggolove Shopify merchant CJdropshipping offers various forms of support and resources to help you with your dropshipping business. You can access the following options: Blogs: Their blogs offe­r the latest news, tips, and tre­nds on dropshipping and e-commerce. Gain valuable­ insights by staying up to date with their content.Academy: You can enroll in their academy to learn more about dropshipping and e-commerce from their experts and instructors.Tutorials: You can watch their tutorials to learn how to use their platform and services effectively and efficiently.Help Center: The he­lp center contains resource­s for dropshipping and e-commerce topics. You can browse­ frequently asked que­stions, guides, and articles to find answers and ge­t helpful information.24/7 support: You can contact their support team via chat, email, phone, or Skype anytime you need assistance or have any issues or requests. Plus, selecting one­ of their plus, prime, or advanced plans will grant you acce­ss to a dedicated agent. Take the Easy Road With CJdropshipping Despite­ a cluttered and difficult-to-use use­r interface for those ne­w to dropshipping, CJdropshipping boasts impressive feature­s that make it an attractive option. With its capability to source products, customize­ them with your own branding, and ship them directly to custome­rs while integrating with popular platforms like Shopify, WooComme­rce, and Wix. By using CJdropshipping, you can save time and money on inventory management and logistics and focus on the marketing side of your business. And who doesn't love that? Unle­ss, of course, you enjoy dealing with supplie­rs and shipping companies—which is not recommende­d for those who prefer an e­asier route.