Klaviyo Review (2025): Simplifying Email Automation


Updated February 14, 2024
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo.
In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns.
If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo.
What Is Klaviyo?
Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history.
These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content.
Who's Klaviyo for
The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision.
What Makes Klaviyo Stand Out
- Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.
- Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.
- Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs.
Pros
- Highly customizable marketing campaign
- Precise customer targetting
- Painless Facebook Ad Integration
- Seamless marketing automation
- Pre-built templates and automation
Cons
- Advanced functionalities can be complicated
- Inattentive customer support
- Tiered pricing system can be pricey
Features
Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business.
First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience.
Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are.
The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible.
Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise.
Pre-built email responders allow for automated flows that are both effortless and time-saving.
Klaviyo Pricing
When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more.
Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans.
The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below.
| USA | Canada | UK | AUS | NZ |
---|---|---|---|---|---|
SMS (credits) | 1 | 3 | 5 | 4 | 10 |
MMS (credits) | 3 | 5 | N/A | N/A | N/A |
» Check out the Klaviyo price calculator for an exact quote
Usability
With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated.
Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability.
To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software.
Support
If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly.
To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7.
Wide Integration
Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to:
- WooCommerce
- Shopify
- Magento
- BigCommerce
- Salesforce Commerce Cloud
- ReCharge
- Yotpo
- AfterShip
- Privy
Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service.
Why We Recommend It
Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further.
Turn One-Time Deals Into Long-Lasting Partnerships
Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool.
As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.
Klaviyo Review (2025): Simplifying Email Automation
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Judge.me Reviews for Shopify (2025): Pricing, Integrations & Support
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Judge.me is designed specifically for e-commerce businesses on platforms like Shopify, BigCommerce, Woocommerce, Squarespace, and PrestaShop. It offers a variety of features to help online store owners collect and showcase customer reviews, including the ability to request reviews from customers via email, offer incentives like coupons, and display reviews with photos and videos. With its focus on review management and social proof, Judge.me is a valuable tool for e-commerce businesses looking to build trust with potential customers and improve their online reputation. What Is Judge.me Best Used for? ProsUnlimited review requestsIncentivize customers with coupons Free plan availableCustomizable review requestsAutomated review request emailsCustomizable review widgets and display optionsSEO-friendly reviews and rich snippetsConsFree plan includes branding Judge.me is best for e-commerce brands looking to gather, manage, and display customer reviews to boost brand credibility and target audience trust. It's also a great pick for new stores that require a free review request app. The app is particularly useful for Shopify store owners who want to leverage user-generated content to drive sales and build customer trust. With features like photo and video reviews, customizable review requests, and the ability to offer incentives to customers, Judge.me helps businesses increase their social proof and attract more potential customers. » Increase conversions by combining social proof and store design together Judge.me Pricing Judge.me has a free plan that includes basic features such as unlimited review requests, the ability to collect and display photo and video reviews, create a carousel of reviews, and add reviews to rich snippets. Their paid plan costs $15/month and includes additional features such as integration with Google Shopping and full customization options for review request emails and forms. This app offers users two pricing options: Free Plan: The free plan offers users unlimited product review requests.$15 per Month: This plan offers users all the features from the Free Plan plus extra ones. Judge.me Integrations Judge.me integrates with a variety of platforms, including Shopify, WooCommerce, BigCommerce, and PrestaShop. It also has an open API that allows for custom integrations with other e-commerce platforms. The app offers integrations with many applications, but let's have a look at the major ones: ZapierAmplify Me GempagesLayout HubsPagefly VajeroSlackPush OwlSMSBumpSearchaniseBoostCommerce NextopiaSparq Judge.me Features Judge.me offers a variety of features to help online stores collect and display customer reviews, including the ability to send review requests automatically, request reviews with coupons or rewards, and display reviews with photos or videos. Collect Reviews Automatically Schedule unlimited email review requests with photo and video and in-email review forms. Curate, reply, pin, and share reviews from the reviews dashboard.Customizable Widgets Customize and display reviews, star ratings, trust badges, carousel, and Q&A. 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Zendrop Review (2025) - Automated Dropshipping For Shopify Merchants
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Whether you are just starting out or scaling up your business, Zendrop's pricing options provide flexibility and value. Let's take a closer look at the different pricing plans and what they offer. Zendrop offers three price packages: Free Plan: The free plan features 50 orders monthly, bulk ordering, 24/7 email support, and shipment tracking.Pro Plan: The plan costs $49 per month or $41.58 per month, billed at $499 annually. This plan features express shipping, auto-fill orders, bulk orders, unlimited orders, live chat, bundles and subscription boxes, and instant product sourcing.Plus Plan: The plan costs $79 per month or $549 billed annually. This plan features everything from the Pro Plan and more. Zendrop Integrations Zendrop integrates with various platforms and tools to streamline your dropshipping business. The platform integrates seamlessly with popular eCommerce platforms such as Shopify, WooCommerce, and BigCommerce, making it easy for you to import products, manage orders, and track shipments. Additionally, Zendrop integrates with various third-party tools like Facebook Ads, Google Ads, and Klaviyo to help you optimize your marketing campaigns and streamline your operations. With these integrations, you can easily automate your dropshipping business and focus on growing your brand. 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HelloBrand Review—Shoppable Video Links for Shopify Merchants
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