Klaviyo Review (2026): Simplifying Email Automation

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović

Updated February 14, 2024

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Klaviyo Review ({year}): Simplifying Email Automation main image

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo.

In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns.

If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo.

What Is Klaviyo?



Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history.

These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content.

Who's Klaviyo for

The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision.

Klaviyo

3.9/5(1,743 reviews)



What Makes Klaviyo Stand Out

  • Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.
  • Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.
  • Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs.

Pros


  • Highly customizable marketing campaign
  • Precise customer targetting
  • Painless Facebook Ad Integration
  • Seamless marketing automation
  • Pre-built templates and automation

Cons


  • Advanced functionalities can be complicated
  • Inattentive customer support
  • Tiered pricing system can be pricey

Features

Klaviyo Review - AB Test


Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business.

First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience.

Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are.

The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible.

Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise.

Pre-built email responders allow for automated flows that are both effortless and time-saving.

Klaviyo

3.9/5(1,743 reviews)



Klaviyo Pricing

When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more.

Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans.

Klaviyo Pricing


The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below.


USACanadaUKAUSNZ
SMS (credits)135410
MMS (credits)35N/AN/AN/A

» Check out the Klaviyo price calculator for an exact quote

Usability

With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated.

Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability.

To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software.

Support

If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly.

To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7.

Wide Integration

Klaviyo Email Marketing & SMS Integrations


Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to:

  • WooCommerce
  • Shopify
  • Magento
  • BigCommerce
  • Salesforce Commerce Cloud
  • ReCharge
  • Yotpo
  • AfterShip
  • Privy
  • Facebook

Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service.

Klaviyo

3.9/5(1,743 reviews)



Why We Recommend It

Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further.

Turn One-Time Deals Into Long-Lasting Partnerships

Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool.

As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Klaviyo

3.9/5(1,743 reviews)



Klaviyo Review (2026): Simplifying Email Automation

Recommended Reviews

Multi-Store Sync Power Review: Inventory Sync for Shopify

Managing a Shopify store can be challenging. Managing multiple stores using the same inventory can seem near impossible. The Multi-Store Sync Power app by EGNITION automatically synchronizes and updates inventory information in real-time through a two-way channel across multiple Shopify stores when products are stocked, sold, returned, or removed. Key Features of Multi-Store Sync Power Multi-Store Power Sync has an abundance of features that are available to all users, regardless of their chosen plan. Some key features include: Real-Time Sync for All Linked Stores The app automatically updates inventory in all of your linked stores whenever there's a new order, refund, or cancellation. You can also effortlessly create and update products and product collections in all of your connected stores. A considerable number of fields are supported, including product images.Create Custom Products Pricing Maintain full control over your pricing structures when you create custom pricing rules. This is especially useful if you have different pricing strategies between stores.Easy Configuration You can connect your Shopify stores using a unique key, ensuring that your SKUs or barcodes are correct across different shops. This feature helps you find any unlinked products in your stores.Multi-Location Support You have the liberty and flexibility to sync inventory based on location instead of on the actual store. ProsSynchronized inventory management across multiple storesStreamlines POS system across locationsQuality control over SKUs and barcodesCost-friendly monthly pricing7-day free trialOutstanding customer supportConsCan have issues with syncing individual itemsConfiguration can be confusing for less tech-savvy users » Sync inventory between two Shopify stores with the best multi-store inventory management apps Who Is Multi-Store Sync Power Best for? Multi-Store Sync Power is specifically designed for merchants running multiple stores. This includes merchants who: Run multiple Shopify accounts after expanding to an international clienteleOwn and sell multiple brandsAre dropship store ownersWant to separate B2C and B2B channelsAim at targeting different customer segments Pricing Plans Multi-Store Sync Power's pricing plans are based on the number of products per connected store. These plans are broken into five pricing categories, including a free plan and a 7-day free trial. All of the app's features are included in every plan. You're only limited in terms of the number of products per connected store. Bronze PlanFree0-25 products per store Silver Plan$19.99/month26-100 products per storeGold Plan$29.99/month101-1,000 products per storePlatinum Plan$49.99/month1,001-5,000 products per storeRhodium Plan$99.99/month5,000+ products per store » Here's how to determine how much to spend on Shopify apps Usability Thanks to the magnitude of features and functionalities offered by Multi-Store Sync Power, setup can become confusing if you're less tech-savvy. However, customer support is outstanding and dedicates itself to assisting new and old users with setup and integration issues. Once the app has been correctly set up, using the software is simple and intuitive, thanks to a simple yet informative dashboard that allows you to manage all your stores in a single location. » Find out how Multi-Store Sync Power compares to Connected Inventory Customer Support Egnition is well known for its high level of customer support, and things are no different with the Multi-Store Sync Power app. Offering a 24/7/365 support team, any issues with the app can be quickly addressed. Members of the support team are skilled and efficient and go out of their way to respond accurately and timely to any presented problem. The support team can be contacted via the chat icon on the app's dashboard, or you can send an email to [email protected]. Bottom Line: Is Multi-Store Sync Power Worth It? Managing multiple Shopify stores manually is not only time-consuming but creates a large space for human error. As Multi-Store Power Sync automatically updates and syncs collections, prices, and products across multiple stores, you can dedicate your time to other aspects of your business. Multi-Store Sync Power will suit both new and old Shopify store owners who wish to streamline cross-store data. If you dropship, wish to expand to a global audience, want to separate B2C and B2B channels, or simply run multiple brands with the same products, you may want to consider connecting your stores with Multi-Store Sync Power.

Entail AI Review (2026): Pros & Cons, Features, and More

Content marketing is a great way to reach and engage your target audience, but doing it well can be challenging. The current online environment is highly saturated and competitive, with the latest statistics showing that over six million blog posts are being published every day. This makes creating high-quality content necessary for anyone who wants to stand out. Despite this, a large portion of online content isn't all that helpful, and content marketing—when done correctly—is still one of the best ways to help you promote your brand, generate more leads, and increase sales. Since organic search is, by far, the largest source of online traffic, learning how to utilize it can be incredibly beneficial for your brand. This is where comprehensive content marketing solutions come in. Content marketing platforms like Entail AI can help you understand and maximize your online presence by fully taking care of your content marketing strategy. In this review, we will take an in-depth look at Entail AI and everything they offer. Let's dive in. ProsHighly scalable automated traffic generationCustomized pricing plansCost-effectiveGenerates consistent and sustainable resultsConsMight take 1–3 months to start seeing results What Is Entail AI? Entail AI is an AI-based platform that manages the entire content marketing strategy of your business. It generates high-quality, optimized content that allows users to target consumers or businesses to promote products, subscriptions, and services. With it, you can make your brand rank high on search engines, increasing its visibility and bringing in organic traffic. This allows businesses to quickly scale up and target a variety of audiences with over 20 niches to choose from, like finance, fashion, or tech. Working with a reputable platform like Entail AI won't just bring organic traffic. It will also help build brand trust and awareness, as well as establish authority. With Entail AI, you can even see accurate forecasts of your growth, allowing you to monitor your traffic growth in detail and predict future trends. What Makes Entail AI Stand Out Wide Reach A content marketing platform like Entail AI gives you the ability to refine targeting and reach your specific audience. Expert Oversight Entail AI uses AI-powered solutions to automate processes prone to human error. Of course, all of these processes are overseen by a team of content experts and are thoroughly monitored. People-First Content Unlike the majority of online content, which is primarily focused on search engines and rarely helps readers, Entail AI has a people-first approach. This means that the search intent of your target audience will be precisely met. Overview of Features 1. Content Strategy Development Entail AI can assess your needs and develop a custom content strategy tailored to your goals. This includes keyword and competition research, as well as domain analysis and the creation of comprehensive pillar pages. 2. Full-Spectrum Content Management In addition to developing your content strategy, Entail AI takes care of copywriting, editing, and optimization. Thanks to Entail AI's team of skilled editors, you'll always have highly optimized content with zero mistakes. 3. Expert Content Marketplace What makes Entail AI stand out from the competition is its team of expert content writers. Every single member of the Entail AI team is an expert in their field, so they're aware of exactly what the reader is looking for. 4. Advanced Page Builder Entail AI's content plan is not just limited to blog articles. You'll also get organic traffic from guides, community forums, Q&A pages, charticles, and more. 5. Search Engine Optimization It's not enough to just generate high-quality content. You also need to make sure it's easily searchable by both the reader and the search engine. To do this, Entail AI uses a variety of SEO best practices, including keyword research, website structure optimization, internal linking, position tracking, and more. 6. Conversion Rate Optimization Entail AI also makes sure that your content is converting. To do this, Entail AI uses a variety of CRO practices like A/B testing, tracking user behavior, and more. This allows business to maximize their conversions and increase their sales. Entail AI Pricing Entail AI doesn't have pre-defined pricing plans. Instead, it tailors the offer specifically to your content marketing needs. With that in mind, the Entail AI team will probably offer you the most cost-effective solution for your budget and help you get on track toward achieving your content marketing goals. So consider getting in touch with them for accurate pricing information. Usability Regarding usability, Entail AI makes it incredibly easy for you to start, as they handle all of the hard work for you. All you have to do is select your target audience and topics and then connect your site. From here, Entail AI starts automating your content management process by doing the following: Identifying customer interests by doing research and visualizing data Formulating an appropriate content strategy Assigning a team of writers that are experts in your niche Ensuring quality content via editorial review Optimizing content for search engines Monetizing your traffic by optimizing conversion rates Of course, you can oversee the entire process, as Entail AI offers a dedicated customer interface, allowing you to see the results yourself. Support Entail AI is always available for its customers when there are any questions or uncertainties. As a content marketing platform, they aim for the swift resolution of any challenge your business encounters down the road, so you can be sure that they'll be here every step of the way. Integrations One of the best features Entail AI offers is its seamless integration with your business's website. The platform can be easily integrated with a variety of website builders and platforms, including: WordPress Wix WooCommerce Webflow BigCommerce Squarespace Weebly React Why We Recommend Entail AI We highly recommend Entail AI for businesses that want to take their content marketing to the next level. This is because Entail AI offers an all-in-one solution for content, from content generation by expert writers and editors to advanced strategy generation following SEO best practices. Moreover, a content marketing platform like this is widely applicable in various niches across diverse audiences. Who Is It Best for? Businesses that need an all-in-one content marketing solutionEntrepreneurs who want to maximize their website traffic and conversionsOnline marketers and content creators who are looking for a cost-effective solution The Bottom Line: Is Entail AI Worth It? All in all, we believe that Entail AI is worth it. It provides a comprehensive content marketing solution that can make managing your business a lot easier and take your sales to the next level. The platform is affordable, has scalable pricing, and comes with extensive customer support. With its advanced features and integrations, Entail AI is a great choice for businesses of any size. It's also worth mentioning that, as a content marketing platform, Entail AI has one goal—to help your business succeed. You won't have to worry about any aspect of your content marketing. Entail AI guarantees that you'll always stay one step ahead of the competition.

Shogun Review (2026): Pricing, Features, Integrations, and More!

Keeping in mind that businesses with 10–15 landing pages on their website generate 55% more leads than those with fewer than 10, you can see that landing pages are an essential part of any successful website. If you're running an e-commerce business, you'll need multiple landing pages tailored to your products, services, or campaigns to optimize conversion rates and increase sales. Luckily, with a customizable website builder like Shogun, you can easily create professional-looking e-commerce landing pages and reap the benefits in no time. In this Shogun review, we'll analyze the app's features, integrations, pricing, and more to help you decide whether this is the best Shopify store design app for you. Best for Shogun is a website builder suitable for both startups and established businesses looking to improve their performance. However, it's a particularly great choice for online store owners with no developer and coding knowledge. With a drag-and-drop page builder, customizable templates, and a wide array of easy-to-use features, Shogun is suitable for users who aren't tech-savvy. The app can help you effortlessly create a professional-looking e-commerce website to grow your online presence, boost engagement, and increase sales. » Boost your bottom line with the best Shopify apps for increasing sales Overview of Features Shogun helps you build powerful landing pages with minimum effort by offering the following features. ProsEasy to use drag-and-drop page builderCustomizable templates and design optionsPopular e-commerce platforms integrationsAnalytics & reporting featuresExcellent customer supportConsNo native mobile appNo option to import/export site content Page Variety Shogun allows you to build a variety of page types, including: Product pagesCollection pagesLanding pages You'll also gain access to 70+ templates that you can customize to fit your brand and style, as well as pre-styled blocks like product grids and testimonials that you can quickly drag and drop onto your pages. By offering various page types and templates, Shogun lets you easily create a cohesive and visually appealing online store to best showcase your products and brand. » Learn the basics for building your Shopify store's landing pages Drag-and-Drop Page Editor The app's drag-and-drop page editor is a standout feature that helps you easily create custom pages by offering useful design elements such as text, images, buttons, videos, and more. While the editor is simple to use and doesn't require any coding knowledge, it also allows advanced users to add custom HTML and CSS. This can be particularly helpful if you want to create unique pages to make your business stand out. Synchronized Theme Editor With Shogun's synchronized theme editor, you'll be able to save time and effort by making changes to your website's theme that reflect across your site. This feature is particularly helpful if you want to make global changes to your business website, such as updating the font or color scheme. This can also provide you with more control over your website's design, allowing you to maintain a consistent look and feel throughout all your web pages. A cohesive design will, in turn, help your e-commerce business build its brand recognition and customer trust. Tracking and Analytics Shogun offers tracking and analytics features to help you stay on top of your website's performance. With this feature, you can view a range of useful metrics, such as page views, conversion rates, and revenue. Allowing you to filter data by device type, this feature can also help you get an accurate picture of how your website performs across different devices. With such valuable insights, you'll be able to make more data-driven decisions to improve your conversions and sales. » Improve your store's performance with the best Shopify analytics apps Plans & Pricing Shogun offers multiple pricing plans so you can choose the one that best suits your business needs and budget: Free Plan: This plan offers basic functionality, including the drag-and-drop page builder and limited template access. It's a good option for businesses on a tight budget or those that are just starting out.Build Plan ($39/month): Suitable for businesses that require more flexibility, the Build Plan offers more features than the free plan. These include unlimited page creation and A/B testing.Measure Plan ($149/month): With this plan, you can expect additional features like advanced analytics, heat mapping, and session recording. As such, it's suitable for businesses that require data-driven insights to optimize their website and marketing efforts.Advanced Plan ($499/month): As the app's most comprehensive plan, the Advanced Plan comes with a wide range of advanced features, such as a dedicated account manager and priority support. It's the best choice for large businesses that require more powerful functionalities. » Find out how much you should spend on Shopify apps Integrations Shogun offers a variety of third-party app integrations that can streamline and enhance your marketing and performance efforts. Some of the platforms that the app can be integrated with include: Google AnalyticsShopify KlaviyoHubSpotMailChimpGoogle Tag ManagerYotpoInstagramPinterest Usability Shogun is known for its user-friendly interface and intuitive design that makes it easy to create and customize your landing pages quickly and efficiently. Its drag-and-drop functionality allows for a high degree of customization without requiring any coding skills. It also integrates seamlessly with other apps and services, such as popular email marketing tools, analytics platforms, and payment gateways, to help you extend your website's functionality and streamline your workflow. Support The app provides a variety of resources to support its users, including: Email supportForm submissionComprehensive help centerBlog with tips and tutorialsCase studies that showcase successful implementations of the platformGuides and reports with deeper insights into e-commerce best practices and trends Easily Master Your Shopify Store Design With Shogun Overall, Shogun is a powerful website builder app that offers a range of features for Shopify users to easily customize and optimize their online stores. With Shogun, you can create and customize your landing pages without any coding skills and access a range of tools for A/B testing, analytics, and website optimization. When choosing the best app for your Shopify store, an app like Shogun that helps you quickly create a professional-looking website can go a long way and boost your business's bottom line.