Klaviyo Review (2025): Simplifying Email Automation
Updated February 14, 2024
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.
If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo.
In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns.
If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo.
What Is Klaviyo?
Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history.
These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content.
Who's Klaviyo for
The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision.
What Makes Klaviyo Stand Out
- Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.
- Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.
- Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs.
Pros
- Highly customizable marketing campaign
- Precise customer targetting
- Painless Facebook Ad Integration
- Seamless marketing automation
- Pre-built templates and automation
Cons
- Advanced functionalities can be complicated
- Inattentive customer support
- Tiered pricing system can be pricey
Features
Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business.
First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience.
Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are.
The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible.
Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise.
Pre-built email responders allow for automated flows that are both effortless and time-saving.
Klaviyo Pricing
When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more.
Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans.
The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below.
| | USA | Canada | UK | AUS | NZ |
|---|---|---|---|---|---|
| SMS (credits) | 1 | 3 | 5 | 4 | 10 |
| MMS (credits) | 3 | 5 | N/A | N/A | N/A |
» Check out the Klaviyo price calculator for an exact quote
Usability
With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated.
Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability.
To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software.
Support
If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly.
To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7.
Wide Integration
Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to:
- WooCommerce
- Shopify
- Magento
- BigCommerce
- Salesforce Commerce Cloud
- ReCharge
- Yotpo
- AfterShip
- Privy
Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service.
Why We Recommend It
Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further.
Turn One-Time Deals Into Long-Lasting Partnerships
Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool.
As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.
Klaviyo Review (2025): Simplifying Email Automation
Recommended Reviews
CM Commerce Email Marketing (2025)- Pricing, Demo, & Features
The CM Commerce app allows you to send smarter emails to boost your profitability and brand success. The app combines user-generated content tools with email marketing to build brand trust and customer engagement. ProsVery easy to use and integrates well with Shopify.30 day free trial with access to all features.ConsContacting the support team is a bit hard to figure out for first-time users. Best For CM Commerce is best for brands who seek to automate email marketing campaigns and send target-specific messaging to their customers to build trust and consumer loyalty. Pricing Users who sign-up for CM Commerce automatically get a 30-day free trial that provides access to all the tools of the app. Once the free trial period elapses users will get charged automatically based on the chosen tier as seen below: Starter Plan: Send 5000 emails to 500 monthly subscribers for $9 per month. Growth Plan Send unlimited emails for $29 per month. Also comes with additional features such as visual product reviews and customer feedback surveys. Professional Plan Send unlimited emails for $49 per month. Also comes with even more features than the Growth Plan, such as a dedicated account manager. Integrations Here are the apps that CM Commerce integrates with: Smile.io LoyaltyLion OptinMonster Privy Justuno Features The features of this app make it a great replacement for Klaviyo, Omnisend, or MailChimp. The best ones are: Email Newsletters You can seamlessly set up and send personalized emails to your customers to help boost conversions. User-Generated Visual Product Reviews The app offers you the ability to upload visual reviews. It turns your customers into your advocates and allows you to feature their experience with your business in your emails and website. Effective Marketing Automations CM Commerce boosts your email marketing efforts with seamless automated processes that allow for driving repeat purchases, nurturing new customers, and rewarding loyal ones. Email Optimization You can optimize your most clicked and open email campaigns using captivating templates, shipping coupons, and cross-sell messages to boost your revenue. Automated Abandoned Cart Emails You can begin to recover revenue using abandoned cart emails that feature your most recent product reviews, other recommended products, and coupons automatically. Usability CM Commerce is extremely easy to use and offers a seamless Shopify integration. You can instantly sync all of your orders and customer data to automatically build accurate and up-to-date customer profiles and segments. Support CM Commerce offers a knowledge base and a support team that replies to queries via a contact form on the website. The Bottom Line CM Commerce is an excellent app for businesses who seek to automate their email marketing efforts as well as build brand trust and loyalty with user-generated messaging.
MailChimp Review - Pros & Cons, Pricing, and Integrations
Mailchimp is a cloud-based email marketing service that allows businesses to create, send, and analyze email campaigns. The platform offers a range of features, including email templates, marketing automation, audience segmentation, and analytics. According to a 2020 annual report, Mailchimp reported over 14-million current users that collectively send a mind-boggling 92 million emails a day, all of which are facilitated by their platform. But does this level of popularity mean that Mailchimp is the best option for you? Well, that’s what we are going to explore here: ProsThorough reporting and analyticsEasy-use-to use email and form templatesGenerous free planUser-friendly interface with drag-and-drop email builderAdvanced automation featuresAdvanced analytics and reportingConsSet up isn't always intuitiveMailchimp can suspend your account if they deem you've broken their Terms of Use What Is MailChimp? Mailchimp is a popular email marketing platform that enables businesses and individuals to create and send professional email campaigns to their subscribers. The platform provides a range of features to help users create effective email campaigns, including a drag-and-drop email editor, customizable templates, and automation tools. Users can also manage their subscriber lists, track email performance, and integrate with other marketing tools and platforms. Mailchimp offers a variety of plans to accommodate businesses of different sizes and needs, and provides extensive support and resources to help users make the most of their email marketing efforts. What is MailChimp Best for? Mailchimp is recommended for users that: Are on the hunt for a newsletter service that integrates with a wide range of different tools. Run an e-commerce business and sell products through their email marketing campaigns. Mailchimp facilitates automated email marketing with integratable e-commerce abilities, making marketing and selling products super easy. Mailchimp is not recommended for users that: Run affiliate sites or are affiliate marketers as Mailchimp prohibits affiliate marketing under its Terms of Use.Aren’t technically minded as the app can be painful to set up and their customer service can be rather limited. Pricing All of MailChimp's pricing plans are charged monthly, and they offer: Free plan - limited features, including 10,000 emails to 2,000 contacts/month.Essentials plan - costs $9.99 USD including 500-50,000 contacts/month.Standard plan - costs $14.99 USD including 500-100,0000 contacts/month.Premium plan - costs $299 USD including 10,000-200,000 contacts/month. Integrations Mailchimp’s integrations work with the most popular CMS platforms, plus a whole heap of other third-party applications, including: WordPressSquarespaceStripeShopwareMixpanelFirebaseFacebookVimeoSurveyMonkeyAnd a whole heap more Features Those that opt to use any of Mailchimp’s paid plans will have access to a whole heap of flexible and customizable email template designs. There’s a ton of choice and the templates can be customized using a drag and drop interface. The free plan does come with a few templates; although, they are a little limited in their customization and appear quite outdated. Email Templates: Mailchimp offers a variety of customizable email templates that allow businesses to create professional-looking emails without any coding skills.Audience Management: Mailchimp allows businesses to create and manage their email lists, segment them according to different criteria, and personalize emails for different audiences.Automation: Mailchimp's automation feature allows businesses to create email campaigns triggered by specific actions or events, such as welcoming new subscribers or sending abandoned cart reminders.Analytics: Mailchimp provides detailed analytics on email campaigns, including open rates, click-through rates, and engagement metrics, allowing businesses to track the success of their campaigns.Integrations: Mailchimp integrates with a range of third-party tools, including e-commerce platforms, social media platforms, and CRM software, allowing businesses to streamline their marketing activities across multiple channels.Mobile App: Mailchimp's mobile app allows businesses to manage their campaigns on the go, create and send emails, view analytics, and more. Usability Although Mailchimp may involve a bit of head-scratching to set up, once it is up and running the app’s ease of use quite good. Mailchimp’s clean interface, navigation, and tools are all fairly intuitive to use and simple to operate. Users can choose from pre-designed templates or create their own from scratch. Additionally, Mailchimp offers analytics and reporting features to track the success of campaigns and identify areas for improvement. The platform also integrates with other tools such as social media, e-commerce, and CRM platforms to streamline marketing efforts. Overall, Mailchimp's usability makes it a popular choice for businesses of all sizes looking to streamline their email marketing efforts. Support Mailchimp’s customer support can feel rather lacking, particularly for those that are using the free plan. Although, those users that are using any of the paid plans will have access to 24/7 email, live chat, or phone support, depending on the plan of choice. Why We Recommend It? Mailchimp's intuitive drag-and-drop email builder makes it easy for even novice users to create visually appealing and effective email campaigns, while its advanced segmentation and personalization options allow for highly targeted and relevant messaging. The platform also offers seamless integration with Shopify, allowing for automatic syncing of customer data and purchase history. The Bottom Line Mailchimp is a great tool with a wide range of highly valuable integrated tools and features. And their free and premium plans are both generous and reasonably priced. Overall, we believe that Mailchimp is a top choice for Shopify store owners looking to improve their email marketing efforts and drive business growth.
Core Web Vitals Booster By Speedien—Improved SEO and Page Speed for Shopify Stores
There are many different aspects that contribute to a website's overall SEO quality. Improving your Google discoverability takes more than just high-performing keywords placed strategically—you have to consider your site's page speed too. Websites and pages that have slow load times will be flagged by the Google Search Console, lowering your authority and making it less likely that potential customers will discover your store. Thankfully, you can improve your site's load speed without having detailed knowledge and experience in coding. If you'd like to start taking steps to improve your site's load speed, look no further than Core Web Vitals Booster, a Shopify app developed by Speedien. ProsNo coding experience requiredIntelligent Javascript loading24/7 supportLots of popular app integrationsWorks for desktop and mobile devicesConsCan take time to see resultsSome users may have compatibility issues What Is Core Web Vitals Booster Best For? Most Shopify sellers improve their loading speeds by optimizing the size of their images—or other similar tactics—without realizing the negative impact of having multiple different Shopify apps interfering with your store's code and slowing the process down. Although Speedien's app optimizes your images and backend code, Core Web Vitals Booster excels in deferring third-party scripts and apps from activating until they're required, letting Google load the important stuff first. It works with all the most commonly used apps and even provides daily speed reports to allow you complete monitoring control. The cloud-based caching also helps you to quickly implement your frontend code. » Learn the basics of optimizing a slow-loading Shopify store Overview of Features Core Web Vitals Booster is loaded with features to help improve page loading speeds. These include but are not limited to; Cloud-based caching: Frontend code is delivered using cloud-based cache for improved time to first byte (TTFB).Global CDN compatibility: Global CDN, HTTP/2 Compatibility, including GZIP and Brotil compression. This can help enhance an online store's scalability and increase global reach by handling high levels of traffic during peak times.HTML & CSS optimization: Advanced HTML optimization, critical path CSS generation, script optimization for increased SEO ranking, and improved site performance, especially on mobile devices.Image optimization: Responsive image sizing, lazy loading, and automatic WebP conversion.JS optimization: Progressive loading of third-party scripts to minimize impact on page speed.Daily speed reports: Daily report of core web vitals including alerts if the vitals change drastically. Plans & Pricing Speedien's app only offers one pricing plan at $9/month but allows a 7-day free trial to try out the service before committing to anything. This ensures you get all the features and 24/7 customer support you need without spending a fortune on premium pricing plans. Other useful features included in the plan are: Automatic theme optimizationUnlimited image optimizationUnlimited pageviewsCritical CSS generationCSS lazyloading Integrations The app integrates with a number of different platforms and plugins, and can help with Facebook pixel speed optimization, Klaviyo speed optimization, Google Analytics / Tag Manager speed optimization, and intelligent Javascript loading for Shopify apps. It can also help with live chat optimization provided your store has that functionality. Core Web Vitals Booster integrates with three of the best CMS providers i.e. WooCommerce, WordPress, and Shopify. Usability Core Web Vitals Booster is relatively straightforward to use. E-commerce merchants must simply enter their domain name and a preview domain will be generated so all the optimizations can be viewed before going live. Once you're happy with the changes, point your domain name to the CDN IP and the optimizations will take effect for increased page loading speed and improved site performance. Support Speedien offers 24/7 support for any queries that you may have while using the app. The quickest way to reach them is via e-mail [email protected] but there is also an FAQ section on their website which can help with common issues. A Vital Organ For Shopify Stores? Not only can poor page speed hurt your SEO rankings and discoverability, but it's also sure to annoy and chase away potential customers. And while optimizing your images or preloading pages can speed your site up, it won't help you get around the inevitable lag of accumulating necessary apps. Instead of spending time and effort trying to code your way out of a bogged-down store, let an efficient service like Core Web Vitals Booster by Speedien do the work for you. We found that most users will see an improvement in site performance almost immediately and while some users may experience slight compatibility issues, the 24/7 support team is there to help and resolve issues quickly and efficiently.