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Basic Requirements for Building Your Shopify Store's Landing Pages Correctly

By Shir Lapidot

Published June 17, 2021.

Basic Requirements for Building Your Shopify Store's Landing Pages Correctly main image

Landing pages are often the very first pages that potential customers see when arriving at your store. Instead of sending all visitors to the same page, eCommerce businesses use ads, social media channels, email marketing, and other channels to send traffic to landing pages, each built to address a different type of visitor or with a different offering.

Basic Requirements for a Successful Landing Page

As a Shopify store owner, you'll build many landing pages and optimize them. In this post, I will share the basic requirements that every landing page should have.

  1. Make your landing pages eye-catching - Make sure that the front page is easy to navigate, promotes your key products, and is in line with your overall brand image. Pick 3 key colors that you will use throughout your website and brand.
  2. Calls to action - It is essential to add calls to action in more than one location on each of your landing pages. A call to action should usually include concise text and a button that stands out from the rest of the page. In most cases, you'd want to position a call to action at the top of the landing page, so that visitors can see it immediately when entering the page, and another one at the bottom, so that they can see it after they've read through the entire page.
  3. Speed - Quick loading speed is essential for creating a good user experience. The best websites on the internet, like Investopedia for example, load pages in just a few fractions of a second. Since this is the standard, more than 50% of visitors will probably bounce off your landing page if it takes longer than 3 seconds to load. A high bounce rate will negatively affect SEO and your page will not rank high.
  4. Analytics - It is absolutely essential to measure the traffic and actions taken on your landing pages. Therefore you must use analytics software that will enable you to see and analyze your data, otherwise, you will not be able to improve your pages.

There are plenty more techniques and hacks to optimize eCommerce landing pages. In fact, optimizing landing pages is a never-ending task, so don't expect to nail all of them at once.

First, make sure that the steps I've described here are done correctly. Then, use a small budget to send traffic to your landing pages and measure the results. Once you have completed these steps you'll have the basic requirements in place to take your landing page to the next level.

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