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How to Increase Your Shopify Stores Sales Using A Funnel

A sales funnel shows the different stages of a customer's journey. Creating and optimizing the sales funnel helps to make a customer's experience enjoyable, leading to sales.

By Brody Hall

Edited by Davor Štefanović

Updated February 10, 2023.

A well-crafted sales funnel will help you to promote your business and will lead to conversions. You need to optimize each stage to get the best results, but how?
Generate AwarenessStart with generating awareness. A user will rarely buy right away from an unknown business. They need to build up trust first. Utilize SEO, emails, and ads in this stage to increase brand recognition and get the customer interested.
Maintain InterestFollowing this is the interest stage. This is where you become recognizable to the customer, and they are interested in your products.  To keep potential customers interested, you need to be sure that they can access all that they need to decide to buy. This can be by providing social media links, having clear navigation on your website, and creating compelling calls to action. 
Convince the Final DecisionNext is the decision. If you have proven successful up to this point, the customer will want to check out product images, descriptions, and reviews, following up with deciding to buy. You need to be sure that your copy and images are the best they can be to convince them to make a purchase. 
Simplify the Buying ActionFinally, we have the action stage where a customer will add to their cart and buy! Your job at this stage is to make the buying process as simple as possible by showing that you are secure, that you accept multiple forms of payment, and that the customer can enter their details easily. 
Utilizing each point in the sales funnel, you will have positive results in turning visitors into customers and improving your conversion rates!