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Is product bundling a good strategy to increase sales?

Asked 3 years ago

How could bundling my products together benefit my sales or conversions in any way? Could product bundling increase profit margins?

Katie Heenan

Wednesday, August 04, 2021

When you bundle products together, you may find that your customers decide to bundle buy instead of individually buying. This can increase order values as it encourages customers to buy more than one item from you.

Customers see bundles as a 'deal'. This can increase sales as they will prefer to get a deal than pay individually.

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