What is the best way to promote product bundles?

A good tactic to promote product bundles is to display the discount that your customers will be getting if they buy the bundle instead of the individual items. You can put this in the product descriptions and on social media pages.

You can also display your bundles at checkout as it may encourage additional purchases.

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I mainly did lead generation for SaaS companies but the concept is relatively the same–to make your bundles attractive for potential leads, you need to really highlight what benefit they're getting from it being a bundle rather than being purchased individually. A good starter to funnel people into your bundle is of course the price–this is usually the key lead magnet. You'd pull people in if you're genuinely offering a good price. The second would be the products themselves–if they're not just a random bundle of goodies but are actually complementary products with one another, then that amps up your potential conversions. Thirdway to promote it is to highlight the urgency. Make it a limited-time sort of thing to urge those in the 50-50 range that one last push to get going.

Also, I don't know if this helps–but free shipping increases conversion by 67%! Worth the try :)