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How to Optimize Your Product Page Titles on Shopify for SEO

Brody Hall
By Brody Hall
Joel Taylor
Edited by Joel Taylor

Updated February 10, 2023.

How to Optimize Your Product Page Titles on Shopify for SEO main image

Shopify allows you to optimize key elements like title tags, meta descriptions, and URLs. In all such sections, you want to use target keywords that are often searched.

To get started, scroll to "Search Engine Listing Preview" to edit/optimize your product page title. Next, you'll have to input your product title as follows:

Product Titling

Firstly, your title tag has to be relevant to the product's niche for that page. As you do this, infuse your target keyword to improve the product's search results ranking.

A big mistake made by most vendors is that they name their product page title by just copying what the manufacturer called it. That isn't wise.

For instance, if you sell beach chairs, you shouldn't write your product title as "Beach Chair". Your product page title would never rise on the search engine results pages because that phrase is very competitive for a fresh Shopify website. However, if you titled the product page using the color of the item, like "Burgundy Beach Chair", you'd stand a greater chance.

The trick is to name your product page title the way web users search for that item. A name may sound good, but that doesn't mean anything if the term isn't very searchable.

A quick way to know how consumers search for a product is using Google Trends, a tool that allows you to check out the search volume of any phrase. This tells you what search engine users type in when they're looking for your type of product. When you find a search term that has a large search volume, use it as your product title even if it doesn't sound as great as what you intended.

For example, take the term "men's footwear." Everyone knows what that means, but they don't often search for it in those words. Rather, they type something closer to "men's shoes".

Take a look at the Google Trends screenshot below. Even the plural or non-plural version have different search volumes.

As shown above, the term "t-shirts" has a lower search volume than "t-shirt".


Optimizing your product page title isn't complex as complex as you might think. All you need to know is what your target keyword is and then phrase it in a way that web users often search for it.