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Best On-Page SEO Techniques for Your Shopify Store

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović

Updated February 10, 2023.

Best On-Page SEO Techniques for Your Shopify Store main image

Ranking top in search engines is important to get organic traffic on your e-commerce store. Here are some easy and effective on-page SEO techniques that help your store in ranking.

1) Have a blog section

Providing valuable content to your targeted audience gives them an amazing experience on your site and allows you to use target keywords that help your site in ranking.

2) Optimize title tags, meta descriptions, and URLs

Optimizing title tags, meta descriptions, and URLs of the product pages is pretty simple on Shopify. Use the relevant keywords smartly and avoid words such as "a", "an", "the", etc in your title. Your title should be short, crisp, and SEO-friendly.

3) Remove duplicate content

Search engines such as Google and Bing appreciate unique content. So, fix all the duplicate content and add a unique one for a better search result.

4) Customize images

Alt tags describe the product image and allow google to understand what that image is all about. Use relevant keywords in alt text when you customize product images.

5) Add short videos

Short videos and animated GIFs properly showcase product features and engage more visitors. You can add them to the home page and product page for a better user experience.

6) Interlinking

Create internal links correctly so that google can have an idea about the structure of your online store. Also, don’t forget to link similar products to your product page. It not only gives your users a good experience but also helps Google in crawling through your site.

7) Choose a fast and SEO-friendly theme

Speed is another ranking factor and google promotes fast sites. That's why you have to make sure that the theme you are choosing is mobile-friendly and loads fast. You can even use tools to check your store’s speed.


With all this info in mind, you should have a much easier time ranking your store higher on different search engines.