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7 Best E-Commerce Platforms for 2024—Build a Successful Online Store

Adeel Qayum - Writer for KeepShoppers
By Adeel Qayum
Michelle Meyer - Editor for KeepShoppers
Edited by Michelle Meyer

Updated November 17, 2023.

Our team independently researches and recommends the best products and services. We publish reviews that are unbiased and not influenced by payments we may receive from advertising partners.

Laptop on a wooden table with a person shopping online and a small white shopping cart on the table

The success of your online store depends heavily on the e-commerce platform you use because this is, after all, where your store was created and where you manage it from. The problem is there are many tools and features to choose from, so it's easy to become overwhelmed.

But don't worry—we've done the legwork and gathered only the best e-commerce platforms to help build and run your online store successfully.

Our Top Picks for the Best E-Commerce Platforms

1. Best for Beginners

KeepShoppers Score: 9.8

Key Features

  • Omnichannel features and POS functionality
  • The most integrations for dropshipping
  • Shopify Payments payment processor

Shopify strikes a great balance between offering comprehensive features and capabilities while still being easy to learn for beginners. From purchasing a domain name through Shopify to building your landing pages and automating your marketing, it's a one-stop shop for creating and managing a successful e-commerce store.

Why We Liked It

With its user-friendly interface, comprehensive support, and a robust ecosystem of apps and integrations, we think Shopify is a top choice for a new e-commerce store owner looking to build and scale. You'll find tools and resources to help you with all stages of your business, from your initial store build to long-term optimization.


  • Comprehensive resources and support
  • More than 8,000 apps for store customization
  • Free 3-day trial


  • Built-in blogging features lag
  • Limited free theme selection
  • No free plans available


4.8/5(562 reviews)

2. Best for Store Templates

KeepShoppers Score: 9.6

Key Features

  • Dozens of modern, beautifully-designed templates
  • Intuitive image manager
  • Built-in SEO and blog functionality

According to research, design can influence up to 94% of a user's first impression of a website. Squarespace, with its award-winning designs and templates, shines in that aspect. Using its drag-and-drop editor, anyone can create a visually-stunning website that impresses and delights visitors.

Why We Liked It

Squarespace's high-quality designs make it a solid choice for aspiring merchants. With a wide range of customizable templates and intuitive image management, the platform makes it easy to create a stunning website without needing any coding knowledge.


  • Stunning and easily customizable templates
  • Mobile site optimization
  • Built-in SEO and blog functionality


  • Unintuitive website editor
  • Limited payment gateways
  • Limited extensions


4.5/5(496 reviews)

3. Best for Scalability

KeepShoppers Score: 9.2

Key Features

  • Unlimited products and staff accounts
  • Offers multiple sales channels
  • Supports various payments

BigCommerce is a top e-commerce platform that caters to stores with large inventories. With advanced product management tools, it allows merchants to easily organize, manage, and showcase their extensive product catalogs. This, combined with its robust marketing, SEO, and design features, makes it an ideal platform for businesses looking to grow their online sales.

Why We Liked It

With an intuitive interface and customizable templates, BigCommerce makes setting up and running an online store with thousands of products simple. Also, we found its built-in SEO tools and advanced analytics capabilities helpful for optimizing an online store and making informed business decisions.


  • Flexible and scalable
  • Excellent cross-border sales support
  • No transaction fees


  • Not the easiest of UIs
  • Annual sales limits
  • Expensive abandoned cart functionality


4.5/5(512 reviews)

4. Best for SEO

KeepShoppers Score: 9.7

Key Features

  • Seamless integration with WordPress
  • Extensive customization options
  • Large community and developer support

With a whopping 36% of the global market share, WooCommerce is a powerful, open-source e-commerce platform for WordPress users. It offers a complete SEO solution to help online stores and content-driven brands gain visibility in search engines. These features include customizable meta descriptions, product category optimization, and integrations with plugins like Yoast.

Why We Liked It

With excellent SEO capabilities and seamless WordPress integration, we found WooCommerce to be an excellent choice for businesses that have a content-driven approach. Plus, its large, active community is a great resource for learning how to make the most of the platform.


  • Various SEO features
  • Integrated payment gateways
  • Free to use


  • Has a learning curve
  • No direct support
  • Expensive integrations

» Need a platform that allows dropshipping? Compare Shopify vs. WooCommerce


4.5/5(465 reviews)

5. Best for Custom Development

KeepShoppers Score: 9.3

Key Features

  • Open-source and customizable
  • Advanced inventory and order management
  • Comprehensive reporting and analytics

Adobe Commerce, formerly known as Magento, is a feature-rich e-commerce platform that offers high flexibility and customizability for businesses of all sizes. It is renowned for its extensive suite of advanced tools, including marketing and SEO functionalities, robust security features, and exceptional scalability.

Why We Liked It

Adobe Commerce stands out as the best platform for custom development thanks to its extensive customization options and flexibility. Its open-source architecture allows developers to tailor the platform to their clients' unique requirements, ensuring that each online store is truly one of a kind.


  • Built-in SEO tools and features
  • Multi-store and multi-language support
  • Large extensions marketplace


  • Steep learning curve for beginners
  • Expensive hosting and maintenance
  • Complex integration with other software

Magento (Adobe Commerce)

4.6/5(378 reviews)

6. Best Drag-and-Drop Builder

KeepShoppers Score: 9.5

Key Features

  • User-friendly website builder and interface
  • Hundreds of templates for every business
  • Vast app market with several integrations

Wix stands out as the best drag-and-drop website builder due to its user-friendliness. Its intuitive editor lets you add and reposition elements with a few clicks. Additionally, Wix offers an ADI (Artificial Design Intelligence) tool that designs your website for you based on your answers to a few questions.

Why We Liked It

Wix offers an effortless way to create a website, making it an ideal platform for any business. Plus, its customizable templates and app integrations make it easy to enhance the look and functionality of your storefront.


  • Built-in SEO and marketing tools
  • Mobile-optimized templates
  • Offers a free website option


  • Doesn't allow template switching
  • Limited e-commerce features on lower plans
  • Storage is capped at various levels

» Explore this complete website cost comparison of Wix vs. Shopify for more insights


4.6/5(476 reviews)

7. Best Value for Small Businesses

KeepShoppers Score: 9.2

Key Features

  • Library of responsive, mobile-friendly themes
  • Mobile apps for tracking and management
  • Built-in security and infrastructure

Data shows that it takes many new businesses up to three years before they generate a profit. This can make it tough to justify spending a lot of capital on your e-commerce platform. The good news is that Weebly offers all the basics you need without breaking the bank, like customizable themes, smart marketing tools like email and SEO, and helpful extras like product search and customer reviews.

Why We Liked It

With a free version and the lowest plan starting at $10 per month, Weebly offers a ton of value for cash-strapped businesses. Even with this pricing advantage, Weebly still manages to offer the key features that store owners need to make sure their businesses can thrive.


  • Drag-and-drop for easy design
  • Continuous updates and upgrades
  • Intuitive organization and interface


  • Lacks advanced tools for marketing
  • Limited options for customization
  • Blogging can be time-consuming


4.6/5(438 reviews)

Build an E-Commerce Empire With the Right Platform

Finding the right e-commerce platform requires some careful consideration. You'll need to look at details like your business's size, needs, and budget. As you do your research, make sure you're also factoring in your long-term growth goals so that the platform you choose can grow with you, helping to continually scale up as you go.

KeepShoppers Methodology

At KeepShoppers, there are core parameters and criteria we consider when we're evaluating e-commerce platforms. The user-friendliness of any app is a top priority. This includes its everyday use, initial setup, and level of support available to users. Usability further goes hand-in-hand with a platform's design functionalities, including the number and customizability of themes and templates available and its features, including the range and usability. A platform must also be able to offer its users integration options like multichannel selling, dropshipping, and scalability. Finally, a platform's pricing must offer a certain value that justifies its fees.

Frequently Asked Questions

What is the best e-commerce platform?

There is no one "best" e-commerce platform, as the best option depends on the specific needs and goals of the merchant. When choosing a platform, consider factors such as ease of use, customization options, integrations, customer support, and pricing.

What is the most affordable e-commerce platform?

Weebly and WooCommerce are generally considered to be the most affordable e-commerce platforms as they offer free versions and/or low-cost plans. However, the specific pricing and features can vary depending on your needs, so it's important to compare options to determine which platform is the best fit.

How much does it cost to start an e-commerce website?

The cost of starting an e-commerce website can vary widely based on factors like the platform used, website design, hosting, domain name, and marketing expenses. On average, your expenses will include the following: Platform: Free (e.g., WooCommerce) or $39/month (e.g., Shopify) Domain Name: $10 to $50/year Hosting: $39 to $299/month, depending on the hosting type and provider. Website Design: $0 to $3,000+, depending on whether you use a pre-made template or hire a designer. Marketing Expenses: Varies widely, but you should budget for costs such as advertising, SEO, and social media marketing. Payment Processing: 2.9% + $0.30 per transaction, on average, though fees can vary based on the payment processor and platform used. Depending on your specific needs and goals, you can expect to spend anywhere from a few hundred dollars to tens of thousands of dollars to start an e-commerce website.

What is the best open-source e-commerce platform?

Of the e-commerce platforms listed, WooCommerce is considered the best open-source option. It is built on WordPress and offers a wide range of customization options, payment and shipping integrations, and community support, making it a popular choice for many merchants. Additionally, WooCommerce allows you to modify the code and tailor the platform to meet your specific needs.