The Requirements for Publishing Your Shopify Store Products on the Google Shopping App

As a Shopify store owner, you need to have a good grasp of SEO knowledge for success. So publishing your Shopify store products on the Google Shopping app to appear on the search engine results pages should be one of your primary concerns.

Google Shopping ads are an effective way to attract web users' attention as they feature product images at the top of the search engine result pages (SERPs).

For instance, when people search for "Diffuser", they will see images along with prices, which is a lot more compelling than conventional text ads.

So what are the requirements for publishing your Shopify products on the Google shopping app?

Google Shopping App Requirements

There are a couple of essential requirements that you need to satisfy to take advantage of Google Shopping apps for your Shopify store.

1. Shipping Requirements

Your store must be able to ship to territories that Google supports. To find out if you do, visit Google Shopping's supported countries to be certain if where you ship to is covered.

2. Currency Requirements

The currency you use must match the country that you ship to. The Google Merchant Center automatically converts the prices of your shop products to the currency of your customers' location.

3. Google Merchant Center Requirement

You must have a Google Merchant Center account as well as a Google account to be eligible to install the Google Shopping app for publishing your products. You also have a better chance of showing up on the results if you run Google Shopping and AdWords simultaneously.

So, if you intend to launch Smart Shopping campaigns, then ensure that you possess a Google Ads account.

4. Product Requirements

Google requires specific information before publishing your product on Google Shopping. And, most times, the information that is imported automatically from Shopify isn't enough, so ensure that you include a product category and product identifiers. The latter allows Google to put your product amongst others just like it, while the former helps Google categorize your product properly, otherwise, it'll automatically add a category for the product.

Conclusion

Knowing the required Google Shopping app requirements help make the process of getting your products on the SERPs so much easier.