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Using AliExpress Product Pictures on Your Shopify Store

Brody Hall
By Brody Hall
Joel Taylor
Edited by Joel Taylor

Updated February 10, 2023.

Using AliExpress Product Pictures on Your Shopify Store main image

Shopify is a platform that allows you to build and grow your e-commerce business with needed solutions like inventory, record-keeping, shipping, payment, ads, and tax options readily available. However, once you have your store set up, you need to convince prospective buyers to trust you over the options available.

Many Shopify store owners source their products from manufacturers and suppliers on AliExpress. This means, for the most part, that they also depend on AliExpress's product pictures. Getting the right picture is crucial, and while AliExpress simplifies a lot of the process with automations, there are more things to consider than just simplicity.

So, in this piece, we will discuss everything there is to know about using AliExpress product pictures on your Shopify store.

Things to Consider

Legality is the most prominent factor to consider when deciding whether or not to use AliExpress product pictures.

Though it is an unwritten rule, you are generally free to use pictures from AliExpress as most of their photos are claimed to be royalty-free. However, you have to consider that claim within the larger context of the company's attitude to copyright laws.

It is no secret that AliExpress operates from a territory where intellectual property and copyright laws are not very well respected. As such, there is a likelihood that the pictures that have been used by the supplier and tagged “royalty-free” were actually stolen from an original creator.

There are countless complaints on various forums, blogs, and on AliExpress itself, where some sellers, photographers, and content creators have noted how AliExpress suppliers use and even brand their work without permission. As such, it is vital to verify that the photos being copied are royalty-free before using them, and if they are, you may also want to contact the suppliers to obtain their permission.

Another thing to consider is the fact that some suppliers brand their photos with their logos or contact details and so, after having sorted out legality and permission, you may have to go through the picture to ensure that it does not have brand markings that make them unusable.

A potentially less expensive option is to make your AliExpress supplier your photographer as well. You can ask them to provide better quality pictures than what is already available on their page. Most suppliers will be okay with sending you pictures of the products because they understand that there would be no orders without them, which could lead to a lack of interest in their supply.

After getting through the processes above, you will end up with a good, ready-to-post picture. All that's left for you to do is import them.


Having learned the different factors to consider when deciding on pictures to use in your store, you can make an informed decision before you decide to opt for AliExpress pictures.

One thing you should keep in mind is that, even though using pictures is necessary, it is more important to focus on visuals that convince your buyers and provide them with the correct information, not tick them off or complicate their decision-making process.