Ensure Your Shopify Store Meets the Requirements for Google Shopping and Merchant Center

Shopify lets you set up a Google channel for your Shopify store. Your store and products can then be synced with Google Merchant Center, and if your store sells in the U.S., your products can be available on Google Shopping.

Here are the main requirements:

• Accounts: You must have a Google account and a Google Merchant Center account.
• Public access: Your Shopify store can't be password protected.
• Payment provider: You must have a valid payment provider in your Shopify admin.
• Contact information: Your contact information must be visible on your store, that is, your email address, phone number, and mailing address. While you only have to display two of these options, we recommend setting up a proper contact page that includes all this information.
• Policies: You need a Refund Policy and Terms of Service, which must be visible on your store. Ensure you have links to these policies from the footer of your online store.
• Supported country, language, and currency: You must sell to at least one country supported by Google Merchant Center, using the supported language and currency.
• Product: Make sure you add a Google Product Category and unique product identifier to all your products. Google also has more specific requirements for apparel and accessories, media, and books.
• Shipping: Your shipping rate must comply with Google Merchant Center's shipping requirements.

Simple Requirements for a Big Impact

These requirements are simple to fulfill but essential for syncing your Shopify store with Google Merchant Center and displaying your products on Google Shopping. Once you've done this, you can enjoy the benefits of displaying your product details in Google Shopping Ads and search queries.