Shopify Abandoned Cart Recovery Email Campaigns

What is an Abandoned Cart?

When a client adds a product to the shopping cart but doesn't complete the purchase, we call it an abandoned cart. About 70% of eCommerce shoppers abandon their carts.

In most cases, the client didn't abandon the cart because he is no longer interested in making a purchase. Therefore, targeting these shoppers and trying to get them to complete the purchase is highly recommended. It is one of the most effective ways of improving the conversion rate and boosting the sales of your Shopify store.

Why Shopify Shoppers Abandon their Carts

There are many different reasons for abandoned carts. Something might have distracted the client before he was able to complete the purchase. Alternatively, the client might have wanted to view the total price, including tax and shipping. A sophisticated client might even abandon a cart, hoping to receive a promotional email that includes a discount.

In any case, the client was interested enough to add the product to his cart. So, there is an opportunity to get him back to the store to complete his purchase. You shouldn’t miss this opportunity.

Abandoned Carts are an Opportunity to Boost your Sales

Abandoned carts are an opportunity to increase the sales of your Shopify store. A shopper that added the product to his cart has already started the purchase process. You have already invested in bringing this shopper to your store, and you now know that he is interested in your product. You have a good starting point for trying to convert him to a paying client.

Abandoned Cart Recovery Email Campaigns

Abandoned cart recovery email campaigns are the most popular tool for recovering abandoned carts, along with retargeting ads.

They are an email or a set of emails that are sent to clients, designed to encourage them to return and complete their purchase. These emails can include a particular discount or promotion. Shopify email marketing apps have best-practice email flows that you can use for abandoned cart recovery campaigns.

Abandoned Cart Recovery Emails Help you Optimize your Store

Abandoned cart email campaigns have another vital value. They help you understand why potential clients abandoned their carts.

Through abandoned cart campaigns, you can better understand why your potential clients didn't complete the purchase. If offering a discount was effective, the price might be too high. If a free shipping coupon increased your conversion, your shipping pricing isn't attractive enough. If social proof brought the client back, you should work on building trust.

These insights should be beneficial in optimizing your Shopify store and improving your conversion.

Don't Miss the Opportunity to Convert Abandoned Carts

Abandoned carts recovery email campaigns are a very effective tool for improving the conversion of your Shopify store and boosting your sales. Don't miss this opportunity.