Smile.io Review (2025): Pricing, Integrations, Support & More


Updated November 17, 2023.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

E-commerce is a competitive market and an effective tactic to increase your average order value and overall sales is loyalty and rewards programs. These offer different benefits to your customers and incentivize them to stay loyal to your brand. Consider that 71% of customers consider their membership to a loyalty program as integral to their relationship with a brand, meaning your customer retention can jump by 5% and overall sales can increase by 25%.
There is a wide array of apps available to make managing loyalty and rewards programs convenient. Smile.io is a highly-rated Shopify app that aims to help you make first-time customers forever customers by letting you build your own loyalty and rewards programs.
Let's take a closer look.
Pros
- Highly customized
- Provides detailed analytics
- User-friendly
- Offers multiple reward options
Cons
- Can be complex for beginners
- Limitations on free plan
- Requires ongoing maintenance and updates
What Is Smile.io?
Smile.io is a customer loyalty platform that helps businesses create and manage loyalty and rewards programs effectively for their customers. Businesses can customize rewards and points to encourage repeat purchases, set VIP tiers for exclusive benefits, and introduce referral programs.
Best For
Smile.io works best for small to mid-sized businesses, especially if you use Shopify as your e-commerce platform. The app is easy to use and requires no coding skills—you can do everything from the dashboard, saving smaller businesses developer costs. Smile.io's functionalities are also fully customizable, so it's easier for small and mid-sized businesses to establish their brand identities.
Overview of Features
Loyalty Points Program
You can offer your customers loyalty points for various actions, such as joining the program in the first place, making a purchase, referring a friend, or engaging with your business on social media. Your customers can then redeem these points for rewards that include discounts, free products, or free shipping.
An additional feature we really like is the Smile Wallet. Instead of endlessly searching through their emails, your customers can view their available points in the wallet. It also updates automatically, so you and your customers don't have to keep track of points earned and spent manually.
Referral Program
The referral program can help you incentive your customers to recommend your program to their friends and family. We like that this feature has a triple pay-off: your customer, their successful referral, and your business are rewarded. Just like the loyalty program, your customers can use their points to get rewards like discounts, free products, or free shipping.
Additionally, because Smile.io can integrate with different email programs, you can easily keep your new and current customers up to date.
VIP Program
Make your customers feel like stars with Smile.io's VIP program by offering exclusive rewards and benefits. You can create tiers within the program and encourage your customers to keep on climbing the ranks with automatic rewards each time they reach a new tier, including free products, discounts, or the option to earn points faster.
As an added push, you can set milestones for your customers, including time limits, to create a sense of urgency and inspire action.
Plans & Pricing
Smile.io offers four different plans to Shopify sellers so you can choose which one will suit your needs and budget best, including a free plan.
The free plan offers basic functionalities, including basic branding options and a limit of 200 monthly orders. The Starter Plan already gives you access to advanced branding and unlimited orders, but still restricts you to one integration. The Growth Plan introduces pop-up and point expiration features, but access to features like the VIP program and unlimited integrations only comes with the Pro Plan.
Integrations
Smile.io offers integrations over a wide range of platforms to give your business a stable position such as:
- Email & SMS marketing: Klaviyo, Mailchimp, HubSpot, SMS Bump.
- Customer reviews: Reviews.io, Judge.me, Stamped.
- Customer service: Gorgias.
- Forms: Privy.
- Business intelligence: Glew.io.
Usability
Smile.io has a user-friendly interface that allows you to easily manage your loyalty programs and track customer engagement. Along with a fast setup time, the app also offers customization options that help you tailor your programs according to your specific needs.
And because Smile.io offers seamless integrations with popular e-commerce platforms like Shopify, Mailchimp, and Klaviyo, it makes it easy to incorporate your programs into existing marketing and sales strategies.
Support
Smile.io's robust support system has a 24/7 available support team. You can also refer to other resources, including e-books, industry guides, and research papers. Additionally, Smile.io regularly publishes and updates blogs and holds Q&A sessions to discuss new trends and new platform functionalities. Plus, a demo video is always available to help beginners. These resources mean you feel confident and that Smile.io has your back.
Give Your Customers a Reason to Smile
In a nutshell, Smile.io simplifies the process of creating and managing a loyalty program by offering features such as point programs, referral programs, and VIP programs, all in one platform. The key benefits you can get from loyalty and rewards program include improved customer engagement, higher average order value, and increased customer lifetime value. Due to its user-friendly dashboard and helpful resources, it is no wonder more than 100,000 businesses rely on Smile.io to keep their customers happy and engaged with a comprehensive loyalty program solution.
Smile.io Review (2025): Pricing, Integrations, Support & More
Recommended Reviews

UpPromote Review (2025): Pricing, Features, Integrations, & More!
The global affiliate marketing industry is worth more than $17 billion, with 20% of brand marketers reporting that affiliate marketing is their leading customer acquisition channel. What exactly is affiliate marketing? It's a performance-based marketing strategy where the online retailer pays a partner—or affiliate—a commission for driving traffic or sales to their store. But starting and running an affiliate program is not a simple task. Business owners have to find the right affiliates, monitor and track their performance, manage complicated commission payments, and more. UpPromote is one of Shopify's top apps for affiliate marketing, providing a selection of tools and features to help e-commerce merchants start and manage effective affiliate marketing campaigns. Our review includes a description of UpPromote's features, benefits and shortcomings, pricing structure, and other info to help you decide whether this is an app worth investing in for your e-commerce store. » Sales-boosting tools come in various forms. Check out some more leading sales apps Best For UpPromote is a useful app for any Shopify store owner looking to launch or run an affiliate marketing program. It's suitable for most types of retail and small, medium, and large businesses alike, as it has a variety of customization options. UpPromote also has several plans to choose from, so you can get the services you need to suit the size and complexity of your affiliate program. ProsRobust analytics toolsIntegration with major e-commerce platformsCustomizable affiliate campaignsUser-friendly interfaceConsHigher pricing than some competitorsFree plan is limited What's more, the Enterprise Package can be tailored to your exact needs, but you'll first need to get in contact with the UpPromote team to discuss the logistics and pricing. Overview of Features Affiliate Recruitment To find affiliates, UpPromote uses a referral link creation tool and an affiliate referral form that you can tailor to your needs. They also boast the UpPromote Marketplace, providing a community of affiliates who can be contacted directly to sign up for the program. With the app, you can also effortlessly create a customizable rewards and discounts system to encourage customer referrals. Campaign Customization You can use UpPromote to easily customize your marketing program to suit your requirements. Choose from a variety of themes, visuals, content, and targeting choices to make your campaigns unique. What's more, the registration page, affiliate account, email templates, affiliate links, and promotional resources can all be customized. You can even run A/B testing using UpPromote to find the campaign variants that work best. Campaign Management UpPromote's campaign management function makes it simple for users to control their affiliate marketing programs. Users can select commission rates, create various coupons and links, and monitor the effectiveness of their campaigns in real time. The platform offers email and in-app chat for communicating with affiliates and distributing marketing materials to them. It also provides tools for automating campaign tasks and processes. Rewards & Payments Programs Merchants can encourage their affiliates to maximize their marketing efforts thanks to UpPromote's rewards scheme. To motivate affiliates to work more and earn more, the program offers various reward categories, including bonuses and gifts, depending on performance and sales. The commission structure can be calculated and implemented automatically, and you can also pay affiliates automatically through PayPal using a personal or business PayPal account. Analytics Tools You can track your team's performance and make strategic decisions with UpPromote's robust analytics and reporting tools. You can easily see how your team is doing and pinpoint areas for development with the help of in-depth data on clicks, orders, sales, and commission. Additionally, you can quickly check the top performers and most frequently recommended products thanks to the report's convenient visuals and graphs. » Take a look at these great analytics apps if you want further business insights Plans & Pricing To meet the demands of different businesses, UpPromote has four distinct pricing tiers, with one free plan and three paid plans to choose from. UpPromote offers a 14-day free trial and a 17% discount on annual subscriptions. Free The Free Plan comes with configurable affiliate signup forms, tracking via affiliate links or coupons, automatic email templates, marketplace listing, analytics, and multilingual support.Growth The Growth Plan offers tools for turning customers into affiliates, discovering affiliates on the market, managing several programs, receiving payments using store credit, and chatting with affiliates. Professional The Professional Plan has features like multi-level marketing, product analytics, auto-generating coupons, auto-tier commission, and more than 10 other features. Enterprise The Enterprise Plan offers unlimited referrals, multi-store support, Partial.ly integration, and custom development, in addition to everything in the Pro plan. Integrations The app integrates with several popular platforms and apps, including: PayPal: With PayPal, you can pay affiliates directly and automatically.Partial.ly: This integration allows you to easily track orders that have been partially paid.Email Services: You can sync your affiliate list with your Klaviyo, MailChimp, or Omnisend account for more effective email marketing campaigns.Subscription Order Services: You can track your subscriptions more efficiently from Appstle Subscriptions, Recharge, or Bold Subscriptions.Shopify Apps: These include EPROLO, GemPages, PageFly, ReConvert, Transcy, TinyIMG, SEO Booster, AVADA, and several others. Usability On the whole, UpPromote is flexible and user-friendly, with an intuitive and easy-to-navigate interface. It interacts well with well-known platforms, payment systems, and apps. Setup was a breeze for us, taking only a few minutes. What helped the installation and setup process was well-structured onboarding tools and a checklist to get started. No coding or specialized tech knowledge is needed for the setup and use of the app. One point to consider is that there are a wide variety of settings to choose from, so it might be a slight learning curve for those who are new to affiliate marketing. Support The support offered by UpPromote is substantial and definitely met our needs as new users of the app. There is 24/7 live chat support, although there may be a waiting time. Having said this, the Enterprise Plan comes with prioritized support, so customer service is almost immediate. In addition to this, UpPromote offers a sizeable resource library that includes articles, blogs, and video tutorials. There is also a YouTube channel with instructional videos and a dedicated Facebook community. Up Your Marketing Game With UpPromote With a variety of features, integrations, and pricing options to fit businesses of all sizes, UpPromote is a potent affiliate marketing management tool. It's a fantastic solution for stores trying to grow their affiliate programs because it has easily configurable and manageable campaigns, extensive customization options, and in-depth analytics. The platform's usability and feature set make it a good option for businesses looking to step up their marketing game, but you may want to consider opting for a paid plan to get the most out of the app. » Looking for more ways to rev up your marketing? Take a look at these top marketing apps

Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify
Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them. One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays. In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business. ProsExtensive customization optionsSeamless integration with ShopifyDetailed analytics for tracking performance metricsFree trial period for testing & evaluationAffordable pricing options for stores of all sizesConsCustomer support limited to UK office hours Best For Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses. More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. The app will enable them to easily track and manage customer birthdays and automate the email-sending process, saving them a lot of valuable time and resources. Overview of Features Happy Birthday Email Discounts boasts an extensive range of features that cater to businesses of all sizes. The main features include: Automated Birthday Emails The feature most central to the app is its ability to automatically send personalized emails to customers on or leading up to their birthdays. By using this feature, businesses can keep customers engaged and loyal while also increasing revenue. Customizable Email Templates The app offers customizable email templates, providing businesses with a wide range of themes to choose from. With this feature, merchants can easily create beautiful, on-brand emails that captivate their audience and inspire action. You can also personalize the subject line and body of the email for a one-of-a-kind email that'll leave your customers feeling valued on their special day. Customer Birthdate Collection This feature allows businesses to quickly and easily capture their customers' date of birth at multiple touchpoints. You can choose to ask for the customer's birthdate on a custom landing page, the order status page, Shopify POS, sign-up forms for newsletters, or the user account creation page. Unique Discount Codes With Happy Birthday Email Discounts, you can easily set up a unique discount landing page. Customers will be given the link to this discount page in the birthday email. When shoppers click the link, a unique, single-use discount code will be displayed. There are multiple discount settings to choose from, like the discount type, amount, code prefix, expiry date, and limitations like minimum spend and qualifying products. This Shopify discount app also gives you the option to create discount codes manually. Follow-Up Emails This is the app's newest feature, which allows you to automatically send a second email after a specified number of days or just before the discount is set to expire. It will only send the follow-up email if the discount has not yet been redeemed. You can choose whether to maintain the same style and design as the original email, or you can create an entirely new style. This feature gives customers that extra nudge to make a purchase before the offer expires. Performance Analytics Happy Birthday Email Discounts has a dedicated analytics dashboard to show you your campaign statistics, including where the birthdates were collected from, the open rates, click-through rates, the total number of discounts sent, and conversion rates. It also provides a graphical representation of this data to track your performance at a glance. » For improved business insights, head to our list of the top sales-tracking apps Plans & Pricing Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases. Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses. Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members. » Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps Integrations Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. With these integrations, you can easily sync your customer data and automate your email campaigns. Some of the most popular integrations include: Privy: This integration allows you to add a birthday field to your existing Privy popups.Klaviyo: You can use Happy Birthday Email Discounts to collect customer birthdate information and export it directly to one of your Klaviyo lists.Omnisend: Like Klaviyo, the Omnisend integration allows you to transfer your birthdate data straight to your Omnisend list.MailChimp: Happy Birthday Email Discounts integrates with MailChimp much in the same way as Klaviyo and Omnisend.SMSBump: This is an exciting integration that lets you send birthday messages and discounts using SMS in addition to email. Usability Getting started with Happy Birthday Email Discounts took a matter of minutes. The installation process is simple and efficient, and the settings are easy to configure—even for people without a tech background. The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes. Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing. Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales. » Check out our top choices for sales-boosting apps to ramp up your bottom line Support Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes: Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value. Wish Every Customer a Happy Birthday! Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. With the app's user-friendly interface and detailed analytics, businesses can easily create effective birthday email campaigns that will increase customer loyalty and boost revenue. » Take a look at the best email marketing apps to drive your campaigns even further

HIKO Social Login by Hiko Software—Simplified Customer Registration for Shopify
One of the most frustrating things that potential customers have to deal with is having to create a separate account for every website they visit. However, this problem is rapidly becoming eradicated as more and more websites are leveraging the capabilities of integrated logins through existing accounts on popular social media services like Facebook, saving time and effort as they won't even be redirected from the page they were on. To learn more about how you can make use of this feature with an affordable and easily integratable Shopify app, continue reading this review of HIKO Social Login by HIKO Software. What Does HIKO Social Login Offer Shopify Sellers? Integration With Most Social Media Platforms The app includes support for all the popular social media services, including: GoogleFacebookAppleTwitterSnapchatTikTokDiscordetc. Customer Presence and Statistics Any users who interact with your store can be identified by their avatar from the platform they chose to sign in with, giving them a sense of presence on your site. Additionally, the app will provide you with exportable customer reports to track daily logins, browser and device usage, origin countries, and more, allowing you to cater your store to your most popular demographics. Customizable Style HIKO allows total customization of your layout and login wizard, including different sizes, shapes, and colors for your login buttons. HIKO Social Login Pricing Before committing to a monthly contract to try this service out for yourself, HIKO Software offers a free plan for their Social Login app that includes all the key features, such as 18 different social logins at 30 logins per day and even customer reports to visualize the changes. If you like the service after trying it, the extremely affordable paid plans are as follows: Professional Plan $2.49/month The additional features you'll receive by paying this monthly cost are: Unlimited loginsCustom social API keysSupport in multiple languagesCustom CSS The only drawback to this plan is that your customers will still see a "powered by HIKO Social Login" link on your store. Premium Plan $4.99/month This plan offers all the features of the other plans, as well as: Apple sign inGoogle one-tap sign inRemoval of the "powered by" link Our Verdict: Should You Use HIKO Social Login? It's frightening to think of how many customers might have been chased away from your store due to a difficult login process and mandatory account creation—just for a pair of pants. This is especially true when you consider the number of stores that already offer 3rd-party logins through social media accounts. Catching up is essential, and now you can do so easily with a Shopify app that will handle all the heavy lifting for you, allowing you to focus on your brand development and growth. If you want more confirmation, other Shopify sellers have given this app—at the time of writing this review—a solid 5 stars on the Shopify app store. Head to their website or app store page to get started. » Read our Shopify Single Sign-On review and learn how to further improve your customers' login experience