Smile.io Review (2025): Pricing, Integrations, Support & More


Updated November 17, 2023.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

E-commerce is a competitive market and an effective tactic to increase your average order value and overall sales is loyalty and rewards programs. These offer different benefits to your customers and incentivize them to stay loyal to your brand. Consider that 71% of customers consider their membership to a loyalty program as integral to their relationship with a brand, meaning your customer retention can jump by 5% and overall sales can increase by 25%.
There is a wide array of apps available to make managing loyalty and rewards programs convenient. Smile.io is a highly-rated Shopify app that aims to help you make first-time customers forever customers by letting you build your own loyalty and rewards programs.
Let's take a closer look.
Pros
- Highly customized
- Provides detailed analytics
- User-friendly
- Offers multiple reward options
Cons
- Can be complex for beginners
- Limitations on free plan
- Requires ongoing maintenance and updates
What Is Smile.io?
Smile.io is a customer loyalty platform that helps businesses create and manage loyalty and rewards programs effectively for their customers. Businesses can customize rewards and points to encourage repeat purchases, set VIP tiers for exclusive benefits, and introduce referral programs.
Best For
Smile.io works best for small to mid-sized businesses, especially if you use Shopify as your e-commerce platform. The app is easy to use and requires no coding skills—you can do everything from the dashboard, saving smaller businesses developer costs. Smile.io's functionalities are also fully customizable, so it's easier for small and mid-sized businesses to establish their brand identities.
Overview of Features
Loyalty Points Program
You can offer your customers loyalty points for various actions, such as joining the program in the first place, making a purchase, referring a friend, or engaging with your business on social media. Your customers can then redeem these points for rewards that include discounts, free products, or free shipping.
An additional feature we really like is the Smile Wallet. Instead of endlessly searching through their emails, your customers can view their available points in the wallet. It also updates automatically, so you and your customers don't have to keep track of points earned and spent manually.
Referral Program
The referral program can help you incentive your customers to recommend your program to their friends and family. We like that this feature has a triple pay-off: your customer, their successful referral, and your business are rewarded. Just like the loyalty program, your customers can use their points to get rewards like discounts, free products, or free shipping.
Additionally, because Smile.io can integrate with different email programs, you can easily keep your new and current customers up to date.
VIP Program
Make your customers feel like stars with Smile.io's VIP program by offering exclusive rewards and benefits. You can create tiers within the program and encourage your customers to keep on climbing the ranks with automatic rewards each time they reach a new tier, including free products, discounts, or the option to earn points faster.
As an added push, you can set milestones for your customers, including time limits, to create a sense of urgency and inspire action.
Plans & Pricing
Smile.io offers four different plans to Shopify sellers so you can choose which one will suit your needs and budget best, including a free plan.
The free plan offers basic functionalities, including basic branding options and a limit of 200 monthly orders. The Starter Plan already gives you access to advanced branding and unlimited orders, but still restricts you to one integration. The Growth Plan introduces pop-up and point expiration features, but access to features like the VIP program and unlimited integrations only comes with the Pro Plan.
Integrations
Smile.io offers integrations over a wide range of platforms to give your business a stable position such as:
- Email & SMS marketing: Klaviyo, Mailchimp, HubSpot, SMS Bump.
- Customer reviews: Reviews.io, Judge.me, Stamped.
- Customer service: Gorgias.
- Forms: Privy.
- Business intelligence: Glew.io.
Usability
Smile.io has a user-friendly interface that allows you to easily manage your loyalty programs and track customer engagement. Along with a fast setup time, the app also offers customization options that help you tailor your programs according to your specific needs.
And because Smile.io offers seamless integrations with popular e-commerce platforms like Shopify, Mailchimp, and Klaviyo, it makes it easy to incorporate your programs into existing marketing and sales strategies.
Support
Smile.io's robust support system has a 24/7 available support team. You can also refer to other resources, including e-books, industry guides, and research papers. Additionally, Smile.io regularly publishes and updates blogs and holds Q&A sessions to discuss new trends and new platform functionalities. Plus, a demo video is always available to help beginners. These resources mean you feel confident and that Smile.io has your back.
Give Your Customers a Reason to Smile
In a nutshell, Smile.io simplifies the process of creating and managing a loyalty program by offering features such as point programs, referral programs, and VIP programs, all in one platform. The key benefits you can get from loyalty and rewards program include improved customer engagement, higher average order value, and increased customer lifetime value. Due to its user-friendly dashboard and helpful resources, it is no wonder more than 100,000 businesses rely on Smile.io to keep their customers happy and engaged with a comprehensive loyalty program solution.
Smile.io Review (2025): Pricing, Integrations, Support & More
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Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify
Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them. One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays. In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business. ProsExtensive customization optionsSeamless integration with ShopifyDetailed analytics for tracking performance metricsFree trial period for testing & evaluationAffordable pricing options for stores of all sizesConsCustomer support limited to UK office hours Best For Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses. More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. The app will enable them to easily track and manage customer birthdays and automate the email-sending process, saving them a lot of valuable time and resources. Overview of Features Happy Birthday Email Discounts boasts an extensive range of features that cater to businesses of all sizes. The main features include: Automated Birthday Emails The feature most central to the app is its ability to automatically send personalized emails to customers on or leading up to their birthdays. By using this feature, businesses can keep customers engaged and loyal while also increasing revenue. Customizable Email Templates The app offers customizable email templates, providing businesses with a wide range of themes to choose from. With this feature, merchants can easily create beautiful, on-brand emails that captivate their audience and inspire action. 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This Shopify discount app also gives you the option to create discount codes manually. Follow-Up Emails This is the app's newest feature, which allows you to automatically send a second email after a specified number of days or just before the discount is set to expire. It will only send the follow-up email if the discount has not yet been redeemed. You can choose whether to maintain the same style and design as the original email, or you can create an entirely new style. This feature gives customers that extra nudge to make a purchase before the offer expires. Performance Analytics Happy Birthday Email Discounts has a dedicated analytics dashboard to show you your campaign statistics, including where the birthdates were collected from, the open rates, click-through rates, the total number of discounts sent, and conversion rates. It also provides a graphical representation of this data to track your performance at a glance. » For improved business insights, head to our list of the top sales-tracking apps Plans & Pricing Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases. Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses. Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members. » Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps Integrations Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. With these integrations, you can easily sync your customer data and automate your email campaigns. Some of the most popular integrations include: Privy: This integration allows you to add a birthday field to your existing Privy popups.Klaviyo: You can use Happy Birthday Email Discounts to collect customer birthdate information and export it directly to one of your Klaviyo lists.Omnisend: Like Klaviyo, the Omnisend integration allows you to transfer your birthdate data straight to your Omnisend list.MailChimp: Happy Birthday Email Discounts integrates with MailChimp much in the same way as Klaviyo and Omnisend.SMSBump: This is an exciting integration that lets you send birthday messages and discounts using SMS in addition to email. Usability Getting started with Happy Birthday Email Discounts took a matter of minutes. The installation process is simple and efficient, and the settings are easy to configure—even for people without a tech background. The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes. Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing. Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales. » Check out our top choices for sales-boosting apps to ramp up your bottom line Support Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes: Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value. Wish Every Customer a Happy Birthday! Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. With the app's user-friendly interface and detailed analytics, businesses can easily create effective birthday email campaigns that will increase customer loyalty and boost revenue. » Take a look at the best email marketing apps to drive your campaigns even further

Growave Review (2023): Best Shopify Conversion Tool?
With an estimated 4 million+ active Shopify stores currently online, competition in the e-commerce field is fierce. Standing out is extremely crucial—and has become more difficult. But with the right tools, you can supercharge your sales and conversions. Growave, a versatile Shopify conversion tool, has been making its own waves in the industry. But does it live up to the hype? In this Growave review, we'll explore its primary functions, features, pricing, and much more, so you can make an informed decision about whether it's the right app for your e-commerce business. Meet the Expert Arjel Vajvoda is the Head of Product and Marketing manager at Motomtech, a leading software company. With her strong background in customer support, marketing, and documentation, she excels in creating successful, million-dollar SaaS products and strategies. What is Growave? Growave is an all-in-one marketing platform tailored for Shopify merchants, offering a comprehensive set of tools to enhance customer engagement and drive sales. The platform emphasizes boosting customer loyalty, driving conversions with reviews and social proof, increasing customer lifetime value, and growing sales through innovative features like wishlists. ProsAll-in-one marketing functionalityComprehensive loyalty programsFully customizableMultiple third-party integrationsFree planConsLimited technical experience can lead to initial complexity What is Growave Best For? Growave is best suited for e-commerce businesses looking to boost their conversion rates and establish trust with their customer base. It excels at creating a loyal customer community, encouraging repeat business, and showcasing your products in an authentic and trustworthy manner. By combining features like a loyalty program, reviews, wishlists, and more, Growave empowers your store to engage customers and nurture lasting relationships, ultimately resulting in increased conversions and revenue. Overview of Growave Features Loyalty and rewards Growave's loyalty program is designed to foster customer retention by rewarding them with points for every purchase and engagement on the platform. Customers earn points that can be redeemed for discounts, special offers, or other incentives. This not only encourages repeat business but also creates a positive cycle where customers feel appreciated for their loyalty, leading to increased brand affinity. » Looking to implement loyalty programs only? Try one of these top Shopify loyalty apps Reviews Growave facilitates customer reviews, providing a platform for customers to share their experiences with products. Reviews play a crucial role in building trust and credibility for potential buyers who rely on the opinions of others before making a purchase. Positive reviews act as social proof, instilling confidence in the quality and reliability of the products, ultimately influencing buying decisions. » Explore more benefits of adding product reviews to your Shopify store Wishlists The wishlist feature in Growave serves as a valuable tool for keeping products on customers' radars. By allowing users to curate a list of desired items, businesses can boost brand recall and create opportunities for future purchases. This feature not only enhances the user experience by enabling customers to plan and organize their preferences but also provides businesses with insights into popular products and customer preferences. Social login Growave simplifies the customer onboarding process by integrating social login options. This functionality streamlines the sign-up process, allowing users to use their existing social media credentials to create accounts. By reducing friction during the registration process, social login contributes to a smoother customer journey, potentially increasing conversion rates and overall user satisfaction. Instagram integration Growave's Instagram integration is a powerful tool for leveraging visual content. It allows businesses to seamlessly showcase their Instagram content on their online store, creating an enticing gallery. This integration capitalizes on the popularity of visual marketing, enabling businesses to harness the aesthetic appeal of their Instagram feed to engage customers and drive sales. By integrating Instagram content directly into the store, Growave helps businesses maintain a cohesive and visually appealing online presence. » The flip side: Here's how to auto-post from Shopify to your Instagram and Facebook pages Plans & Pricing Growave offers 5 different pricing plans, making it accessible to businesses of varying sizes and needs. Their pricing accommodates different levels of demand: Free Plan Ideal for new entrepreneurs with up to 100 monthly orders.Medium Plan Priced at $49 per month, suitable for stores processing up to 500 monthly orders.Growth Plan Priced at $149 per month, catering to stores with up to 1000 monthly orders.Premium Plan Designed for larger stores with up to 3000 monthly orders, priced at $349 per month.Custom Plan Tailored for enterprises surpassing 3000 monthly orders, providing a bespoke experience. » Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps Growave Integrations Growave integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. Some of the most popular integrations include: Klaviyo: Boost your email marketing efforts by linking Klaviyo to the pre-built email flows created by Growave.PageFly: Build landing pages and product pages to increase conversion potential.Omnisend: Similar to Klaviyo, you can reach out to customers via email and SMS. PushOwl: Easily remind your customers of abandoned carts and expiring sales through push notifications.GemPages: Much like PageFly, GemPages can help you create high-converting pages that easily embed Growave apps.Vajro: Create a mobile app for your store with all of Growave's features. Usability Growave's usability shines on both sides of the coin. For merchants, it offers a straightforward setup, aided by guides and customer support to help overcome any hurdles. Once your store is equipped with Growave, managing it is a breeze. This is thanks to an intuitive dashboard that provides insights into various customer interactions, such as points earned and review feedback. On the customer front, Growave makes the shopping experience seamless. Shoppers can easily earn points, leave reviews, and engage with products using social media accounts, reducing friction and enhancing overall usability. Support Growave backs its users with robust support options. Depending on your plan, you can access support through channels such as: EmailLive chatPhone supportComprehensive knowledge baseBlogLive demosAPI documentationYouTube Get Your Shopify Store Ahead of the Wave Growave, a versatile Shopify conversion tool, offers a comprehensive all-in-one marketing platform for merchants, emphasizing customer loyalty, trust-building through reviews, and visual content integration. With strengths in loyalty programs, customization, and seamless integrations, Growave caters to businesses of all sizes with accessible pricing plans. Despite potential initial complexity for less technically experienced users, Growave's user-friendly interface and robust support make it a valuable solution for businesses seeking enhanced online presence and sustainable growth.