Smile.io Review (2026): Pricing, Integrations, Support & More
Updated November 17, 2023
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

E-commerce is a competitive market and an effective tactic to increase your average order value and overall sales is loyalty and rewards programs. These offer different benefits to your customers and incentivize them to stay loyal to your brand. Consider that 71% of customers consider their membership to a loyalty program as integral to their relationship with a brand, meaning your customer retention can jump by 5% and overall sales can increase by 25%.
There is a wide array of apps available to make managing loyalty and rewards programs convenient. Smile.io is a highly-rated Shopify app that aims to help you make first-time customers forever customers by letting you build your own loyalty and rewards programs.
Let's take a closer look.
Pros
- Highly customized
- Provides detailed analytics
- User-friendly
- Offers multiple reward options
Cons
- Can be complex for beginners
- Limitations on free plan
- Requires ongoing maintenance and updates
What Is Smile.io?
Smile.io is a customer loyalty platform that helps businesses create and manage loyalty and rewards programs effectively for their customers. Businesses can customize rewards and points to encourage repeat purchases, set VIP tiers for exclusive benefits, and introduce referral programs.
Best For
Smile.io works best for small to mid-sized businesses, especially if you use Shopify as your e-commerce platform. The app is easy to use and requires no coding skills—you can do everything from the dashboard, saving smaller businesses developer costs. Smile.io's functionalities are also fully customizable, so it's easier for small and mid-sized businesses to establish their brand identities.
Overview of Features
Loyalty Points Program
You can offer your customers loyalty points for various actions, such as joining the program in the first place, making a purchase, referring a friend, or engaging with your business on social media. Your customers can then redeem these points for rewards that include discounts, free products, or free shipping.
An additional feature we really like is the Smile Wallet. Instead of endlessly searching through their emails, your customers can view their available points in the wallet. It also updates automatically, so you and your customers don't have to keep track of points earned and spent manually.
Referral Program
The referral program can help you incentive your customers to recommend your program to their friends and family. We like that this feature has a triple pay-off: your customer, their successful referral, and your business are rewarded. Just like the loyalty program, your customers can use their points to get rewards like discounts, free products, or free shipping.
Additionally, because Smile.io can integrate with different email programs, you can easily keep your new and current customers up to date.
VIP Program
Make your customers feel like stars with Smile.io's VIP program by offering exclusive rewards and benefits. You can create tiers within the program and encourage your customers to keep on climbing the ranks with automatic rewards each time they reach a new tier, including free products, discounts, or the option to earn points faster.
As an added push, you can set milestones for your customers, including time limits, to create a sense of urgency and inspire action.
Plans & Pricing
Smile.io offers four different plans to Shopify sellers so you can choose which one will suit your needs and budget best, including a free plan.
The free plan offers basic functionalities, including basic branding options and a limit of 200 monthly orders. The Starter Plan already gives you access to advanced branding and unlimited orders, but still restricts you to one integration. The Growth Plan introduces pop-up and point expiration features, but access to features like the VIP program and unlimited integrations only comes with the Pro Plan.
Integrations
Smile.io offers integrations over a wide range of platforms to give your business a stable position such as:
- Email & SMS marketing: Klaviyo, Mailchimp, HubSpot, SMS Bump.
- Customer reviews: Reviews.io, Judge.me, Stamped.
- Customer service: Gorgias.
- Forms: Privy.
- Business intelligence: Glew.io.
Usability
Smile.io has a user-friendly interface that allows you to easily manage your loyalty programs and track customer engagement. Along with a fast setup time, the app also offers customization options that help you tailor your programs according to your specific needs.
And because Smile.io offers seamless integrations with popular e-commerce platforms like Shopify, Mailchimp, and Klaviyo, it makes it easy to incorporate your programs into existing marketing and sales strategies.
Support
Smile.io's robust support system has a 24/7 available support team. You can also refer to other resources, including e-books, industry guides, and research papers. Additionally, Smile.io regularly publishes and updates blogs and holds Q&A sessions to discuss new trends and new platform functionalities. Plus, a demo video is always available to help beginners. These resources mean you feel confident and that Smile.io has your back.
Give Your Customers a Reason to Smile
In a nutshell, Smile.io simplifies the process of creating and managing a loyalty program by offering features such as point programs, referral programs, and VIP programs, all in one platform. The key benefits you can get from loyalty and rewards program include improved customer engagement, higher average order value, and increased customer lifetime value. Due to its user-friendly dashboard and helpful resources, it is no wonder more than 100,000 businesses rely on Smile.io to keep their customers happy and engaged with a comprehensive loyalty program solution.
Smile.io Review (2026): Pricing, Integrations, Support & More
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This feature is especially beneficial if your business doesn't have the time, resources, or expertise to manage all your SMS marketing campaigns independently. Custom Popups & Promotional Campaigns Recart is fully customizable in that it allows you to design your SMS campaigns to reflect your brand and messaging. This means you can easily create unique and engaging campaigns that align with your brand’s standards and resonate with your audience, boosting your brand recognition. Some examples of promotional campaigns you can customize include: New product launchesLimited-time promotionsEvent announcements Two-Tap Subscription & Restore Links The SMS marketing platform is designed with a mobile-friendly approach, meaning all the campaigns designed are already optimized for mobile devices. This allows your e-commerce business to reach its customers wherever they are, whether at home or going about their day. This mobile-first approach is exclusive to Recart’s platform and can help you improve your customer experience and drive more engagements and conversions. Abandoned Cart Recovery With Recart, you can send personalized messages to customers who have abandoned their carts with incentives to encourage them to complete their purchases. This personalized approach can help you recover lost sales and drive more revenue, as well as provide an engaging experience to your customers to enhance their loyalty to your brand. » Learn the difference between cart and checkout abandonment SMS Automation The automated campaign feature helps you send personalized messages to customers based on their behavior and recent searches. Additionally, you can rely on Recart's pre-built campaign templates to save time rather than crafting them from scratch. 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PushOwl Review (2026): Pricing, Features, Integrations, & More!
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Having said this, PushOwl's segmentation and personalization tools tailor messages and offers to specific customer segments, making the app an excellent choice for e-commerce stores of all types and sizes looking to improve sales. » Head to our best apps to boost sales list for more tools to ramp up your revenue Overview of Features Web Push Notifications PushOwl provides different types of web push notifications, including abandoned cart reminders to help you recoup lost sales by reminding your customers that they still have items in their carts. The app also provides browser abandonment notifications to help you retarget customers who have left your site without making a purchase. In addition, merchants can use flash sale notifications to promote limited-time sales and offers. There are also notifications to welcome new customers and offer discounts or incentives for their first purchase. PushOwl's triggered notifications feature allows businesses to send alerts based on specific events, like when the item is restocked or the price drops. Another advantage of using PushOwl is that notifications can be sent in multiple languages, allowing businesses to reach out to their customers in their preferred language. In addition, web push notifications do not require customers to provide an email address or download a mobile app, making communication with customers more convenient and faster. Analytics & Reporting PushOwl offers a variety of analytical tools that businesses can use to measure the performance of their campaigns. These include tracking subscribers, clicks, revenue generated, and cart recovery performance. Stores can also use PushOwl's segmentation tools to analyze campaign performance across different customer segments by location or device type. What's more, the app's email campaign reports provide an overview of campaign performance over time. 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Dashboards clearly display notifications, subscribers, and performance metrics so companies can easily track progress and make informed decisions. The platform is also highly intuitive, with well-thought-out, user-friendly features for businesses of all sizes and technical capabilities. Support What also makes the app setup and implementation user-friendly is the excellent support offered by the PushOwl team. 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Bestsellers reSort: Organize Shopify Products & Collections Your Way
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