Yotpo Product Reviews App - Pricing, Support, Features, and More!


Updated April 13, 2023.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Yotpo, a cloud-based content marketing tool, allows e-commerce merchants to display socially proofed user-generated content (UGC) created by their customers. A great way to build customer trust while also helping relieve purchase hesitancy, something new or emerging e-commerce stores often struggle to overcome.
But does the Yotpo app really do what it claims to do, will it help your store build reviews that drive sales and increase your revenue potential?
Let’s take a look:
Pros
- A great all-in-one marketing solution
- Integrates with a ton of third-party tools
- Packed full of automatic features, making for a hands-off marketing experience
Cons
- Set up and interface navigation isn't super intuitive, so a steep learning curve is common
- Some advanced features are blocked behind payment tiers
- Can become rather expensive as pricing scales with monthly order volume and site traffic
What Is Yotpo?
Yotpo is a customer content marketing platform that provides businesses with tools to collect and showcase user-generated content, such as ratings and reviews, photos and videos, and social media posts.
The platform integrates with e-commerce platforms, such as Shopify and WooCommerce, and allows businesses to display user-generated content on their website, in email campaigns, and on social media.
Yotpo is recommended for users that:
- Wish to drive sales through UGC.
- Are just emerging in the e-commerce space and wish to streamline their business’s social proofing.
Yotpo is not recommended for users that:
- Are looking for in-depth analytics.
- Want customizable and branded review request email outreach options.
Pricing
Yotpo's pricing is based on the specific needs of each business, and the company offers a range of plans to accommodate different budgets and requirements. Yotpo provides a free plan for businesses just starting out, with limited features and capabilities.
Paid plans offer more advanced features, such as unlimited reviews, advanced moderation tools, and integrations with third-party platforms.
The pricing of Yotpo's paid plans varies depending on the size of the business and the level of functionality needed. Yotpo also offers custom pricing for large enterprises with unique needs.
- Free plan includes 50 monthly orders, review request emails, and on-site widgets.
- Growth plan, starting at $19 p/m (price scales with use) includes all of the free plan features, plus access to a flexible referral program, review carousels, rich snippets, email upsells, and much more.
- Prime Plan is the most comprehensive and advanced plan, designed for larger businesses with high-volume review needs. It starts at $59 p/m and includes all the features of the lower-tier plans and unlimited review requests and advanced integrations.
- Powerhouse Plan is designed for businesses with advanced marketing needs and starts at $119 p/m. This plan includes all the features of the lower-tier plans, as well as advanced marketing tools such as referral programs, loyalty programs, and SMS marketing capabilities.
- Enterprise Plan includes all the features of the lower-tier plans, as well as customized solutions for enterprise-level businesses, including advanced reporting and analytics, custom integrations, and dedicated customer support.
» For more options check out 8 Yotpo Alternatives for Hassle-Free Reviews and UGC in 2023
Integrations
One of Yotpo’s best features is its ability to integrate with a wide range of CMS platforms and third-party apps. These integrations include:
- BigCommerce
- Shopify and Shopify Plus
- Magento
- Salesforce
- AdRoll
- Hubspot
- Klaviyo
- Plus a heap more (and I mean a heap more!)
Features
Yotpo offers a range of features to help businesses collect and showcase customer-generated content. One of its main features is its reviews and ratings system, which allows customers to leave feedback and rate products directly on a business's website.
Yotpo’s bread and butter is creating UGC, and it does this very well. Easily collect and showcase user-generated reviews, photos, and videos with just a few clicks of a button.
It also offers full social media integration, allowing customer reviews to be posted to your business social media profiles with ease.
Yotpo's analytics tools also provide insights into customer engagement and content performance, allowing businesses to optimize their marketing strategies.
Usability
One downside of Yotpo is it can be a bit of a learning curve to use at first. Its interface is sometimes clunky, the dashboard can be difficult to navigate, and at times the number of features and information on its navigation pages can become a little overwhelming.
Additionally, some users have reported issues with the platform's documentation and customer support, particularly when it comes to troubleshooting technical issues.
Support
Yotpo’s customer service is generally considered very good. The Yotpo team offers many ways to get in contact with them, including through their help center portal, email, and live chat.
The company also provides dedicated account managers for all users, who can offer personalized advice and guidance on setting up and managing campaigns. In addition, Yotpo offers extensive documentation and self-help resources, including a knowledge base, video tutorials, and webinars.
Bottom Line
When it comes to generating UGC for your e-commerce store, Yotpo is a very solid option. And, although their premium plan can get a little pricey and the app’s navigation can be confusing to newcomers, the app comes with some awesome features, plus, the Yotpo team provides great customer service.
Yotpo Product Reviews App - Pricing, Support, Features, and More!
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