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Klaviyo Review (2025): Simplifying Email Automation

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Starstream Review—Automatic Event Ticketing for Shopify Sellers

Managing tickets to online events can be incredibly exhausting and confusing, especially as your Shopify store grows. Selling tickets to online webinars and livestreams always runs the risks of cross-sharing, users struggling to access the event, and more. Instead of struggling with managing your event tickets yourself, consider letting an automated service like Starstream by Livestream Labs handle it for you. Read on to learn more. Why You Should Use Starstream Aside from automatically handling the distribution of tickets to your online and physical events, Starstream can also offer you the following features: Reduced Cross-Sharing Chances Starstream will generate a secret link for your customers 24 hours before the event begins and control their access, which is a proven strategy for reducing the amount of unpaying customers attending your events. Compatibility With All Major Livestreaming Platforms You'll never have to worry about a platform not working for your event. Starstream is compatible with streaming services like YouTube and Facebook (among others) as well as webinar services like Zoom. Customized Ticket Capabilities The app will let you customize the look of your online and physical tickets to match your brand identity. QR Codes for Physical Events Even if you hold physical events, Starstream can automate the process with unique QR codes for each customer that you can validate and authorize with Starstream's built-in QR code scanner. Calendar Updates Not only can customers add your online and physical events to their event calendars on Google, Outlook, Yahoo, and more, but they will also receive updates about your event to ensure that they don't miss it. Event Replays Paying customers will have the option to receive replays of the events that they attended so that no information is lost along the way. Pricing Starstream is free to install and integrate into your Shopify store and comes with no additional monthly costs. Instead, Starstream will charge you a usage fee of $0.99 per ticket under $20, and $1.99 per ticket over $20. This ensures that you won't have to pay unnecessary fees if customers don't purchase enough tickets. Our Verdict: Should You Use Starstream? If your business ever holds events—both online and in-person—then an automatic ticketing service like Starstream by Livestream Labs is a necessity. Even if you only hold a single event per month—or fewer—Starstream won't charge you unless there are tickets being sold, and so there's really no harm in having it installed and ready to automate the ticket process so that you never have to worry. If you'd like to learn more, head to their Shopify store page to begin.

Smart Mega Menu & Navigation for Shopify—Enhance Customer Experience

Having a streamlined and aesthetic store is a necessity for any Shopify merchant looking to compete with the numerous other Shopify stores already out there. One of the ways that this can be achieved is with a customized, multi-tiered menu for easy navigation and controlled product promotions. Thankfully, achieving this for your Shopify store doesn't have to take prior coding knowledge or experience if you use an app like Smart Mega Menu & Navigation by Qikify. Read on to learn more. Key Features of Smart Mega Menu & Navigation Completely Customized Menu Design The app lets you customize the width, colors, font, background images, and more to match the style of your brand. Additionally, you have the option to create optimized menus for desktop and mobile customers. Numerous Ways to Build Your Menu Decide whether you want your products, collections, pages, or even custom links to appear in your menu. Paid plans also offer the ability to add contact forms, Google maps info, and custom HTML to your menus. No Coding Required Menus can be designed and created with the simple drag-and-drop widgets without having any knowledge of or experience in coding. Promote Your Deals and Offers Eye-catching badges and labels can be used to draw the customer's attention to your ongoing sales and special offers. Smart Mega Menu & Navigation Pricing Qikify offers a free plan and 7-day free trial for their paid plans, allowing you to try the service out before committing to spending your money. Free Plan This plan offers all the key features that you'd need to build an intuitive menu with unlimited items and total customization to match your brand. Basic Plan $3.99 billed monthly or $3.19/month billed yearly for $38.27 This plan offers everything in the free plan, as well as: Removed watermarkAnimated menus Premium Plan $7.99 billed monthly or $6.39/month billed yearly for $76.70 This plan offers everything in the previous plans, as well as: BadgesCustom HTMLGoogle mapsContact formTabs menuMasonry grid Our Verdict: Should You Use Smart Mega Menu & Navigation by Qikify? With so many stores to compete against, having an easily navigable and aesthetically pleasing Shopify store is a necessity, but achieving such a store can take hours of complex coding that most Shopify sellers are unable to do. That's why an affordable product like those offered by Qikify that can do the heavy lifting for you is a must-have. But don't just take our word for it. Hundreds of other Shopify sellers have tried it out and given it an overall rating of 4.8 stars on the Shopify app store. Visit their site to learn more or head directly to their listing on the Shopify app store to begin.