Yotpo Product Reviews App - Pricing, Support, Features, and More!
Updated April 13, 2023
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Yotpo, a cloud-based content marketing tool, allows e-commerce merchants to display socially proofed user-generated content (UGC) created by their customers. A great way to build customer trust while also helping relieve purchase hesitancy, something new or emerging e-commerce stores often struggle to overcome.
But does the Yotpo app really do what it claims to do, will it help your store build reviews that drive sales and increase your revenue potential?
Let’s take a look:
Pros
- A great all-in-one marketing solution
- Integrates with a ton of third-party tools
- Packed full of automatic features, making for a hands-off marketing experience
Cons
- Set up and interface navigation isn't super intuitive, so a steep learning curve is common
- Some advanced features are blocked behind payment tiers
- Can become rather expensive as pricing scales with monthly order volume and site traffic
What Is Yotpo?
Yotpo is a customer content marketing platform that provides businesses with tools to collect and showcase user-generated content, such as ratings and reviews, photos and videos, and social media posts.
The platform integrates with e-commerce platforms, such as Shopify and WooCommerce, and allows businesses to display user-generated content on their website, in email campaigns, and on social media.
Yotpo is recommended for users that:
- Wish to drive sales through UGC.
- Are just emerging in the e-commerce space and wish to streamline their business’s social proofing.
Yotpo is not recommended for users that:
- Are looking for in-depth analytics.
- Want customizable and branded review request email outreach options.
Pricing
Yotpo's pricing is based on the specific needs of each business, and the company offers a range of plans to accommodate different budgets and requirements. Yotpo provides a free plan for businesses just starting out, with limited features and capabilities.
Paid plans offer more advanced features, such as unlimited reviews, advanced moderation tools, and integrations with third-party platforms.
The pricing of Yotpo's paid plans varies depending on the size of the business and the level of functionality needed. Yotpo also offers custom pricing for large enterprises with unique needs.
- Free plan includes 50 monthly orders, review request emails, and on-site widgets.
- Growth plan, starting at $19 p/m (price scales with use) includes all of the free plan features, plus access to a flexible referral program, review carousels, rich snippets, email upsells, and much more.
- Prime Plan is the most comprehensive and advanced plan, designed for larger businesses with high-volume review needs. It starts at $59 p/m and includes all the features of the lower-tier plans and unlimited review requests and advanced integrations.
- Powerhouse Plan is designed for businesses with advanced marketing needs and starts at $119 p/m. This plan includes all the features of the lower-tier plans, as well as advanced marketing tools such as referral programs, loyalty programs, and SMS marketing capabilities.
- Enterprise Plan includes all the features of the lower-tier plans, as well as customized solutions for enterprise-level businesses, including advanced reporting and analytics, custom integrations, and dedicated customer support.
» For more options check out 8 Yotpo Alternatives for Hassle-Free Reviews and UGC in 2023
Integrations
One of Yotpo’s best features is its ability to integrate with a wide range of CMS platforms and third-party apps. These integrations include:
- BigCommerce
- Shopify and Shopify Plus
- Magento
- Salesforce
- AdRoll
- Hubspot
- Klaviyo
- Plus a heap more (and I mean a heap more!)
Features
Yotpo offers a range of features to help businesses collect and showcase customer-generated content. One of its main features is its reviews and ratings system, which allows customers to leave feedback and rate products directly on a business's website.
Yotpo’s bread and butter is creating UGC, and it does this very well. Easily collect and showcase user-generated reviews, photos, and videos with just a few clicks of a button.
It also offers full social media integration, allowing customer reviews to be posted to your business social media profiles with ease.
Yotpo's analytics tools also provide insights into customer engagement and content performance, allowing businesses to optimize their marketing strategies.
Usability
One downside of Yotpo is it can be a bit of a learning curve to use at first. Its interface is sometimes clunky, the dashboard can be difficult to navigate, and at times the number of features and information on its navigation pages can become a little overwhelming.
Additionally, some users have reported issues with the platform's documentation and customer support, particularly when it comes to troubleshooting technical issues.
Support
Yotpo’s customer service is generally considered very good. The Yotpo team offers many ways to get in contact with them, including through their help center portal, email, and live chat.
The company also provides dedicated account managers for all users, who can offer personalized advice and guidance on setting up and managing campaigns. In addition, Yotpo offers extensive documentation and self-help resources, including a knowledge base, video tutorials, and webinars.
Bottom Line
When it comes to generating UGC for your e-commerce store, Yotpo is a very solid option. And, although their premium plan can get a little pricey and the app’s navigation can be confusing to newcomers, the app comes with some awesome features, plus, the Yotpo team provides great customer service.
Yotpo Product Reviews App - Pricing, Support, Features, and More!
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Multi‑Location Inventory Info for Shopify: E-Commerce Inventory Management
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Opinew Review (2025): Support, Pricing, Features, & More!
Customer reviews and user-generated content (UGC) provide the social proof you need to build your store's credibility. Almost 9 out of 10 global shoppers (89%) report that reading product reviews is an integral part of their buying journey. What's more, product pages with reviews have shown a massive 354% increase in conversions compared to pages without reviews. However, merchants frequently face stumbling blocks when collecting and displaying customer reviews, like the possibility of showcasing negative reviews first, low review counts, and review apps slowing down their store speed. Thankfully, the product review app, Opinew, offers solutions to these challenges. Learn about its capabilities, pricing plans, pros and cons, and more in our in-depth review of the app. We'll help you decide if Opinew is the best product review app for your online store. ProsUser-friendly interfaceWide range of featuresCustomizable widgets to match branding24/7 live chat supportExtensive integrations with popular appsLightweight app to improve SEOConsFree plan has limited imports & request emailsSome report that code remains after uninstallation Best For A valuable app for e-commerce stores of all sizes, Opinew offers a variety of plans to suit different business needs. 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The convenient drag-and-drop editor lets you customize email content to match your tone and branding. Additionally, Opinew enables merchants to send printed QR codes along with their shipments, providing a convenient way for customers to leave reviews. To encourage shoppers to give reviews, you can also send them coupons as incentives. Review Display Widgets Opinew offers 8 customizable and professionally designed widgets. Using a sales funnel, these widgets are perfect for targeting the different stages of the customer journey, such as homepage reviews, stars on product pages, and dedicated review pages. The widgets are highly customizable, allowing you to tailor their look and feel to match your brand image. In addition, analytics track each widget's performance, offering insights into which widgets are performing best to help you improve your overall marketing strategy. Smart Reviews Opinew's smart reviews feature automatically presents the reviews with the highest conversion rates first. With its advanced AI technology, the app displays certain reviews based on each customer's location and preferences, maximizing your sales potential. On the other hand, if you have less favorable reviews, these will be automatically moved further down the list, giving you peace of mind that negative reviews aren't harming your conversions. SEO Boost Opinew includes several functionalities to improve your store's search engine optimization (SEO). Rich snippets that display additional information, such as ratings and number of reviews in search engine results, can help improve click-through rates. Additionally, Opinew functions as an image optimization app, compressing review images and videos and employing lazy loading. What's especially great is that, unlike other review apps, Opinew won't slow down your page loading speed. All of these features work together to help improve your store's visibility in search results and drive more traffic to your website. » Head to our picks of the best SEO apps to boost traffic & reach more potential customers Plans & Pricing Opinew offers store owners a free plan, 3 paid plans, and the option of a customized enterprise plan. Each comes with a 14-day free trial period, and you'll get a generous 17% discount if you opt for an annual subscription. Free The free plan offers key features to help you get started with review management, including review import, email requests, and customizable widgets. This plan is entirely free, but bear in mind that there are limits to the number of email review requests and review imports it supports. Starter Opinew's Starter plan offers features for businesses that require more advanced review management. In addition to review imports, email requests, and customizable widgets, the Starter plan includes features like rich snippets, image optimization, and fast page speed. It comes at an affordable price of $19 a month. Growth As the name suggests, Opinew's Growth plan targets stores looking to expand their review management efforts. The Growth plan offers all the features in the Starter plan, as well as advanced features such as AI-powered personalized review display, bulk imports, and integrations with other popular review apps. It also provides access to analytics for tracking widget performance. These services come at a rate of $89 per month. Advanced At $199 a month, Opinew's Advanced plan is tailored for businesses seeking comprehensive review management capabilities. In addition to all the features available in the Growth plan, the Advanced plan has benefits such as custom domain support, priority email support, and the ability to send printed QR codes with shipments. It also includes advanced analytics and reporting capabilities for detailed insights. Enterprise Opinew's Enterprise plan is designed for large businesses with more complex review management needs. The Enterprise plan provides all the features of the Advanced plan and offers dedicated account management, custom onboarding, and priority live chat support. Opinew also offers custom integrations and advanced customization options to meet your specific business needs. The Enterprise plan offers flexible pricing options to suit the needs of any store, and monthly fees start at $499. Integrations Opinew offers a wide range of valuable integrations that can be categorized into the following groups: Page builders: Integrate seamlessly with popular page builders like PageFly and GemPages to optimize and enhance your store's visual design and layout.Marketing tools: Integrate with marketing automation platforms like Klaviyo to leverage customer data for targeted email campaigns and personalized marketing strategies.Other review apps: With this integration, you can easily import your data from other popular review apps like Loox.Loyalty apps: Integrate loyalty programs, such as Smile.io, to reward and retain customers, fostering long-term customer relationships and repeat purchases.Search & Filtering: With integrations with apps like Fast Simon, you can enhance search functionality and provide advanced filtering options, allowing customers to find products more efficiently.Customer support: Integrate with customer support apps like Gorgias to streamline customer communication and provide efficient support across channels.SEO & rich snippets: Optimize your store's SEO by integrating with tools like JSON-LD for SEO that generate structured data and rich snippets for search engine visibility.Other tools: Seamlessly connect with additional platforms such as Google Shopping, Weglot for multilingual support, and Facebook for social media integration. Usability Opinew's setup process is straightforward and only takes around 15 minutes to complete. The app's user interface is intuitive and easy to navigate, making it accessible for users with varying levels of technical expertise. One of the key advantages of Opinew is its automated workflows, which streamline the review collection and publishing process. Once set up, the app automatically sends review requests to customers and allows them to submit reviews directly on the website. The app also enables store owners to automate review moderation, ensuring that only relevant and appropriate reviews are displayed. The app is also specifically designed to be lightweight and won't slow down your site speed. In fact, it's the most lightweight review app on Shopify. » If slow loading times are an issue for you, check out these top-rated speed optimization apps Support Opinew provides a range of customer services, including: 24/7 live chat support: Users can access live chat support anytime to get help with issues they encounter while using the app.One-on-one migration & widget installation walkthrough: Opinew offers personalized support to help users migrate their existing reviews from other platforms and install the app's widgets on their site.Priority support: Users on the Advanced plan have access to priority support, which means their inquiries will be handled first in the support queue.Dedicated customer success manager: Users on the Enterprise plan have a dedicated customer success manager who provides personalized support and guidance. In addition to these services, Opinew offers a range of helpful resources, like: Onboarding video tutorials: These guide users through the setup process and show them how to use the app's features.Case studies: Real-life success stories showcase the app's effectiveness and provide inspiration on how to use it effectively.Blog: The app's blog provides valuable insights into best practices for using customer reviews to drive engagement and conversions.Help center: The app's help center contains a range of articles and resources to help users troubleshoot common issues and get the most out of the app.FAQs: The app's FAQs section provides quick answers to common questions users may have about the app's features and functionality. Open New Marketing Doors With Opinew Incorporating product reviews on your Shopify store can have numerous benefits, including increasing credibility, boosting conversions, and decreasing customer returns. By leveraging Opinew's features and resources, you can effectively collect and display customer reviews on autopilot. It's an essential marketing tool that sets itself apart from other product review apps with its user-friendly interface, automated workflows, lightweight design, and personalized support. Open yourself up to a new marketing avenue with Opinew, and you'll soon gain the trust of your customers, enhance your online reputation, and drive engagement and sales. » Looking for more ways to generate user content? Take a look at our selection of the best social-proof apps



