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The Difference Between Abandoned Carts and Abandoned Checkouts

Abandoned carts and abandoned checkouts are two issues that every e-commerce store owner must know and deal with. What is an Abandoned Checkout? An abandoned checkout occurs when the customer adds items to their cart, proceeds to the checkout page, captures all of their personal information, but decides to abandon the order just before proceeding to make payment. What is an Abandoned Cart? An abandoned cart is when a potential customer visits your store, adds items to their cart, and then leaves your store without progressing to the checkout page. The Difference Between Abandoned Carts and Abandoned Checkouts The main difference is that abandoned carts are generally much harder to recover than abandoned checkouts, especially if you're dealing with a first-time customer. Unlike abandoned checkouts, where customers leave your store after submitting their email address and other information that enables you to reach out to them when customers abandon their cart, they leave without even submitting an email address. Dealing with Abandoned Carts The best way to reduce cart abandonment rates is to get some information from customers as soon as possible, for example, their email address. Store owners typically do that by enticing their visitors to signup for newsletters, submit their email to get special offers, or any other "excuse" that convinces the visitor to share their email address early in the flow. Another option is to use a cart-saving technique that shows a popup for the customer to save their cart if they attempt to leave your site without ordering the item in their cart. As we can see from the examples above, the main principle behind abandoned cart recovery is to capture information about your potential customer as soon in the customer journey as possible. Having a sufficient amount of information will allow you to re-market to them effectively and increase the chances of eventually converting potential customers into paying customers and increasing your store's revenue as a result. Final Thoughts Every e-commerce store faces this challenge. That's why Shopify store owners should form an abandonment strategy to prevent abandoned carts and checkouts from happening in the first place, when possible, and to recover them when they happen. Merchants that put an abandonment strategy in place before launching their online store can benefit from it immediately from the fact that you've planned for this.

How to Reserve Products for Customers on Shopify Using Draft Orders

When it comes to managing your online store or e-commerce shop, Shopify draft orders are an often overlooked and underutilized feature. Draft orders not only display important order information like product taxes, tags, and applicable discounts, but they are also great for sending invoices, taking pre-orders, and, most importantly, holding or reserving high-demand products. How? Here we will explain what a draft order is, how and for what purpose it can be used, how to create a draft order, and how a Shopify merchant can reserve items on behalf of their customers. What Are Shopify Draft Orders and Reserve Items? Shopify draft orders are invoices that merchants create on behalf of a customer from the Shopify admin panel or the Shopify app in order to reserve the item(s) that have inventory tracking enabled. A draft order is converted to a regular order when the merchant accepts it and payment has cleared. It works like this: Once a merchant creates a draft order, they can send a Shopify invoice to the customer requesting to accept order payment.By default, this Shopify invoice typically contains a link to a direct checkout page, making it easy for customers to pay for the draft order.When the payment method is accepted for the draft order, a regular order will be created on the "Orders" page awaiting order fulfillment. Why You Should Value Draft Orders Well, let's say a customer is browsing your online store and they’ve added a few items to their Shopify shopping cart. After a while, they’ve decided they are satisfied with their purchasing decisions and choose to head to the shopping cart to complete their checkout. The problem? Shopify holds items for nobody. It’s first-come, first-served. And, unfortunately for the customer, one of the items has already sold out. Their thirst for material happiness has been shattered, and they decide to bounce, leaving a bad taste in their mouth and a full shopping cart that's begging to be fulfilled. This, unfortunately, happens way too often in Shopify stores. It’s a common scenario that's neither good for customer experience nor your business’s reputation. That’s where draft orders come in: they reserve a product on behalf of a customer, ensuring that you never lose a customer ever again. When Can a Shopify Merchant Use Shopify Draft Orders? In addition to placing products on reserve or hold and displaying important order information, Shopify draft orders are handy for various reasons. Here's what they can do: Accept Shopify payments for orders that are made over the phone or in-person, rather than onlineCreate a wholesale order or apply unique discountsInvoice customers for custom items or additional costs that are not included in the merchant's inventoryTake pre-orders on items that may not be available just yetSend invoices to customers who need to pay for an order using a secured checkout linkStore a Shopify order as a draft and save it for later use or reference. How to Do a Test Order on Shopify Sending through a Shopify test order can really help to fine-tune and asses a store's checkout process and settings for order processing, taxes, inventory management, shipping, and email notifications. This can help Shopify merchants make any tweaks to their store’s checkout process necessary to boost conversion rate optimization and, ultimately, a business’s return on investment. If you’d like to send a Shopify draft to test your customer’s ordering experience, you can place a Shopify test order using a payment provider you’ve integrated into your website. Once the order is placed and you’re happy with the transaction process, all you have to do is immediately refund the order. To do this, follow these steps: Ensure the payment provider you’d like to use to test an order is set up correctly on your site.Next, simply make a purchase as any customer would and complete checkout.Log into your third-party payment provider account and ensure the order triggered the funds to be processed. And lastly, as soon as possible, cancel and refund the order to avoid paying any transaction fees. How to Create a Shopify Draft Order A merchant can create a draft order on behalf of a customer on the Shopify admin panel. Here's how: Step 1: Navigate to the Orders Page From the Shopify admin, click on the "Orders" page. Step 2: Create a New Order or Duplicate an Existing Order/Draft To create a brand new draft, from the right-hand side of the orders page, simply select the "Create order" button. To duplicate an existing order or draft from the orders page, click on the relevant order number and, from the "More actions" drop-down menu, click "Duplicate". Note: Copied draft orders will not duplicate any discounts or shipping rates applied to the original Shopify order. If they are still applicable to the new order, they will have to be applied once more. Step 3: Fill in or Customize the Order's Details From the newly created draft's page, details like the product itself, size of the product, product price, and quantities can all be added and edited. Other details like adding a customer's details, applying required discounts, including taxes where necessary, and adding tags or notes to the order can all be customized here. Step 4: Reserve the Products To nominate a product as Shopify reserve inventory, at the top of the order details, select the "reserve items" text. From here, you can select how long you'd like to reserve the item by modifying both the time and the date. Once this is completed, click the "save" button: Step 5: Nominate the Customer To hold the order under a certain customer's name, either search an existing customer or enter a new customer’s details. This can be done by searching for them by name or selecting the “Create a new customer” option from the "Find or create a customer" search bar located on the right-hand side of the order detail panel. Step 6: Email, Print, Accept Payment or Save You will then be able to do any of the following options: Email the invoice to the customer by clicking "send invoice" Print the invoice by clicking "print invoice" from the order printer appAccept payment for the order from the customerSave the order as a draft If the order is saved as a draft, you will be able to update and edit it at a later stage on the "Drafts" page. How to Create an Invoice in Shopify If you’re unsure exactly how to create a Shopify invoice, don't worry. It’s actually a fairly easy process. Simply follow these steps: From your Shopify store admin, click on “Orders” and underneath “Draft”.Next, within the Drafts panel click “Create draft order”.From there, add the relevant products, customer details, and any tags, taxes, shipping information, etc.Once all order details are entered, click the “Send invoice” button.A Send invoice panel will now pop up, within this panel enter any further order details including the customer’s email, plus an invoice name or custom message.Once that is completed, click “Review invoice”.Shopify will then give an example of what the invoice is going to look like when the customer receives it.If the details are correct and you are happy with how it looks, click “Send notification”.From there, it’s all up to the customer. They will soon receive the invoice and can quickly and easily enter their details and pay the amount due without any further intervention from you. If, for whatever reason, you’d like to create an invoice manually, simply go to Shopify’s free invoice generator, enter the applicable details, and click “Submit”. How to Change Order of Products on Shopify Aside from sending a test order or two through, be aware that there is another great way to ensure your customer’s onsite and checkout experiences are completely flawless. How? By ordering your products that appear on your category pages in an intuitive way. By default, products are sorted alphabetically, although, often there are much better ways to order your products. For instance, sorting by best-selling is often a great way to showcase your, well, best-selling products that convert frequently. Here’s a full list of the sorting options that Shopify gives you access to: Ascending alphabetically A-ZDescending alphabetically Z-ABest-sellingManual orderHighest to lowest priceLowest to highest priceNewest to oldest dateOldest to newest date You can change the way your products are showcased on a category page by following these steps: From your Shopify admin page, click “Products” and then “Collections”.From there, select the collection of products you’d like to reorder.Now, from the Products section, click the drop-down list located next to the “Sort” button.Next, choose whichever order you’d prefer the products appear in.If, by chance, you’d like to manually order them, then simply drag and drop the products in whichever order suits your preferences.Once you’re happy, simply click “Save”. Final Thoughts As you can see, Shopify order drafts are an easy way to create a purchase order, wholesale order, or reserve and hold certain products within your inventory for any of your new or existing customers. By following these above tips and steps, without failure, you'll now be able to keep even your most FOMO susceptible customers, the type that simply can’t miss out on your best products, super satisfied every single time.

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Klaviyo Review - Pricing, Plans, Features, and More

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again: Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those eCommerce platform users wanting to kick their targeted marketing strategies up to the next level. It supports integration for most major eCommerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in coupling an email marketing automation platform with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. ProsThe marketing campaign options: These are highly customizable, allowing eCommerce marketers to shift and pivot their marketing strategies as they see fit. Customer targetting: With Klaviyo, you can target customers based upon their in-store behavior, where they are based in the world, and their individual interactions with previous campaigns. Painlessly integrate Facebook advertising: This allows eCommerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform. Seamless marketing automation: Facilitating marketing avenues that assist in building strong marketing flows, track customer behavior, and automate triggered emails that reduce marketing costs. Pre-built templates and automation: Klaviyo's visual form builder, Klaviyo Flows, offers pre-built template options, automated workflows, and a highly customizable interface that not only allows your email campaigns to match your branding style, but also professionally presents your business.ConsAdvanced functionalities: The functionalities are, at times, so advanced that some users will struggle to implement an email marketing campaign that is truly effective. Customer support: Unfortunately, they have been known to be a little unattentive. Expensive: Their pricing is based on a tiered system, so as your audience builds, so do your costs. What is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major eCommerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo For The Klayivo app is best for small to large eCommerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. if you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free, email, and email/SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USA Canada UK AUS NZ SMS = 1 credit SMS = 3 credits SMS = 5 credits SMS = 4 credits SMS = 10 credits MMS = 3 credits MMS = 5 credits MMS = N/A MMS = N/A MMS = N/A To get an exact quote, check out the Klaviyo price calculator here. Wide Integration Klaviyo integrates with a wide range of major eCommerce platforms, social media platforms, and third-party marketing software including, but not limited to: WoocommerceShopifyMagentoBigcommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Features Klaviyo has a ton of great features that are sure to drive the success of your eCommerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their eCommerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. The Bottom Line Klaviyo is a very powerful email marketing software. With so many great features and ease of integrability with a wide range of eCommerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality, and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your eCommerce business' marketing strategies and potential profits to the next level.

Spocket Review - Support, Pricing & Features

The Spocket app enables you to discover fast shipping and top products from leading suppliers in Europe, Asia, Australia, Canada, Brazil, the United States, and much more, as well as integrate them into your store in a couple of clicks. Pros Spocket offers a 24/7 support team.You can test out each product with a sample order.Your inventory is auto-updated.ConsThe free plan only allows users to browse Spocket's catalog of products. Best For This app is best for Shopify store owners who dropship and are looking to offer faster shipping times, the best discounts and wholesale pricing, and a simple way to run a dropshipping business without the strenuous processes involved. Pricing Spocket offers a 14-day free trial with the following plans available: Free Plan: Suitable for entrepreneurs who want to browse Spocket’s catalogue of products.Starter Plan: $24 per month. This plan features unlimited orders and essential features.Pro Plan: $49 per month. This plan is for store owners who are currently in the growth stage and offers access to premium products and branded invoicing.Empire Plan: $99 per month. This is the plan for businesses intending to scale. It offers access to 10,000 premium products as well as the features of other plans. Integrations Spocket is integrated with the following other applications: WixBigcommerceAliScraperShopify and WooCommerceSquarespaceEcwidFelex. Features Faster Shipping: Spocket offers users a huge range of European and United States-based products, with their shipping time frame guaranteed to be fast. Wholesale Pricing and Discounts: Every product on Spocket has a 30% to 60% discount from the retail price.Auto-Updated Inventory: It allows your product stock to stay updated automatically as the app handles inventory for every product ensuring that the right products are ready for shipping and available at all times.One-Click Order Fulfillment: To process your orders you just need a single click and Spocket automates the rest. Sample Orders: Spocket offers the ability for store owners to order sample products for themselves to verify shipping rates. Usability The app is incredibly easy to use, as it offers automation for most processes and integrates easily with a lot of the tools you need for successful dropshipping. Support Spocket offers 24/7 support via live chat and also has a Frequently Asked Questions page. The Bottom Line Spocket is a goldmine for dropshippers who are seeking to set up an automated dropshipping process. The app is incredibly easy to use and integrate into your Shopify store and business processes.

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In-House Influencer Marketing vs. Marketing Agency

Many eCommerce merchants use influencers marketing to promote their store. You can hire a marketing agency to do the strategy, and the work, or you can develop your own influencer marketing. There are advantages and disadvantages to each approach, of course. Hiring an agency for Influencer marketing: If you have a sufficient budget, then I think you'll get better and quicker ROI by working with a marketing agency. They can set up an influencer marketing plan for your eComm brand, provide the content, and deliver reliable results. Having said that, I must mention that working with agencies is neither easy nor cheap, and you don't necessarily get good results. Hence there are a few things I would look for when selecting a marketing agency to work with. Here are a few: Recommendations - Ask the agency for references and speak to previous and existing clients. Check if they're happy with the process and communication.Results - Marketing must be based on measurable KPIs that affect the bottom line. So the number of posts on social media, likes, comments, etc. don't matter. What matters is if they can actually generate traffic that converts into sales in your store.Skin in the game - The marketing agency should make money only if you make money. You should look for a model that compensates the agency based on the actual results they deliver and not for the work they do. I know it's not always easy and sometimes not even possible, but you should definitely push in that direction. Even a model that combines a base fee for work and an extra to be paid per result is much better than an entirely fixed price. Creating your own Influencer marketing If you don't have the budget for a marketing agency but do have the time and capacity, then you should create your own influencer marketing strategy to promote your store. The general guidelines to follow when approaching influencers: Small influencers - You can directly send the product you're promoting to influencers that have 5000 followers or less, and ask them to share it with their audience. You'll need to package the product nicely and explain to them what value your product can provide their followers. If you do a good job convincing them, you'll be able to promote your product free of charge. If you can't convince them to promote your product for free, you'll have to offer the influencer an affiliate fee or another form of payment, of course, but the price shouldn't be much.Medium influencers - Influencers with more than 10,000 followers will not promote products for free, so you'll have to set a price that is either based on the interactions the post gets from, the number of sales it generates, or a fixed rate. It really depends on the influencer you're engaging with.Large influencers - As a solopreneur or a small brand, you must have an exceptional offering in order to convince a famous influencer to promote your product. In most cases, prominent influencers will have agents that filter their communication, and you won't be able to get through. Important points to remember Always ask the influencer for their post statistics or any other method that can help you measure results. Influencers can take a while to respond to your messages. When you message influencers, you have to be concise, include all of the relevant information, and make sure the value for the influencer or their audience comes across clearly.You'll likely be rejected if the influencer has an agent representing them unless you can show you're a pro. It may take longer to build an effective influencer marketing strategy for your online store by yourself instead of an agency. But you can end up getting better results when you run your own marketing, plus you'll learn a ton in the process and also ow your business's marketing, which is always an advantage.

Making Sure Your Shopify Store Meets Google's Requirements for Google Merchant Center and Google Shopping

Shopify lets you set up a Google Channel for your Shopify store. Your store and products can then be synced with Google Merchant Center and if your store sells in the US your products can be available on Google Shopping. You have to make sure that you meet Google's requirements to be able to sync your Shopify store with Google Merchant Center and display your products on Google Shopping. Here are the main requirements - You must have a Google account and a Google Merchant Center accountYour Shopify store can't be password protected and you must have a valid payment providerYou must have your contact information visible on your store - email address, phone number, and mailing address. You only have to display at least two of these communication options on your store, but it is recommended to set up a proper contact page that includes all the information from above.You must have your Refund Policy and Terms of Service visible on your store. Make sure that you have links to these policies from the footer of your online store.You need to sell to at least one country that is supported by Google Merchant Center, using the supported language and currencyTo use Google Shopping, your shipping rate must comply with the shipping requirements of Google Merchant Center

How to Tag Gift Orders on Shopify

When customers buy gifts for other people they may want to ship it directly to the recipient and so they’ll enter a shipping address that's different from their billing address. This situation can prove to be tricky for some merchants who want to tag this type of order as gifts. While there isn’t a built-in solution or a Shopify app that does exactly that, we can suggest a few workarounds that will definitely do the trick: Use an app like Order Tagger. This app allows you to set up rules to automatically tag orders so that your fulfillment processes can be streamlined.Product Options is an app by Bold that allows you, among other things, to add questions or notes to individual product pages. So customers can provide you more information about their order, product customization needs, or simply if they wish to order an item as a gift.If you want to allow your customers to add notes to individual products but don’t want to use an app, you can hire a developer or a Shopify expert to implement it on your Shopify store. It shouldn’t be too big of a deal.When customers arrive at your cart page, you can ask them for additional notes (this can easily be customized in most of the Shopify themes) and even specifically ask them if they're buying the product as a gift.In your order confirmation email, it is also recommended to ask customers whether they would like to add more info regarding the items they've just purchased. This can serve as your last line of defense... These five options are most likely to cover all of your needs. If you still have any doubts or encounter problems, feel free to Ask the community for more information.

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