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Klaviyo vs. Omnisend: Which Is Better for Shopify Marketing in 2024?

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović

Updated November 17, 2023.

Our team tests eCommerce apps and publishes app comparisons that are unbiased and not influenced by payments we receive from some of the app developers.

Klaviyo vs. Omnisend: Which Is Better for Shopify Marketing in {year}? main image

Take your marketing efforts to the next level with Klaviyo vs. Omnisend. Both apps have been crafted to help you build maximum outreach potential, achieve ultimate automation, all while making it as easy as can be. So, which is best for you and your online store?

Let’s take a look.

Klaviyo vs Omnisend

Feature Comparison

Compare the features of the leading Shopify email marketing apps Klaviyo vs. Omnisend



Omnisend Email Marketing & SMS Logo


Pre-Built Templates, Forms, and Automations

Quickly and easily build, customize, and launch outreach campaigns with pre-built templates and signup forms.

Dynamic Forms

Grow your audience, subscribers, and outreach potential quickly and effectively with A/B testable forms.

Robust Segmentation

Send unique messages to encourage first-time sales, target high-value customers, and build trust and strong relationships with each and every customer based on their unique tastes and preferences.

Campaign Tracking and Analysis

Effectively and efficiently track and collect customer-based data for quick-to-roll-out campaigns, automated outreach, and form performance analysis.

e-commerce Automations

Create unique and brand-matching shoppable emails in just a few clicks with an easy-to-use drag and drop email designer and builder. Quickly and effortlessly add coupon codes, automated pick and insert products, and resend campaigns back to non-opener customers.

Ease of Use

When it comes to Klaviyo vs. Omnisend, they are in slightly different leagues in the usability department.


On one side of the coin, as much as Klaviyo is chock-full of awesome features, things can get a little complicated. With so many customizations, measurable customer metrics, and interface options, some users may feel a little overwhelmed. Thankfully though, Klaviyo does have a heap of training resources available to their customers to help them get through this rather steep learning curve. Although it should be mentioned, Klaviyo’s setup process is generally fairly simple, so there’s no need to stress about that side of things.

» Read our comprehensive Klaviyo review for an in-depth understanding


3.9/5(1,743 reviews)


On the flip side, Omnisend is generally quite easy to set up and use. The app’s dashboard and interface are fairly easy to navigate, marketing campaigns are simple enough to launch, and features like A/B testing, customer stat analysis, and drag and drop builders don’t take long to get used to.

» Discover all Omnisend features in our full review of the app


4.8/5(5,244 reviews)

Pricing Comparison




Free Plan

SMS Plan

Starts at $5/mo

Standard Plan


Email Plan

Starts at $20/mo

Pro Plan


Enterprise Plan

Custom pricing

Final Verdict

In some ways, Klaviyo and Omnisend can feel worlds apart.

Klaviyo is very comprehensive in its approach to marketing and customer outreach. The app’s features are wide and varying, its interface extensive, and what you can do with the application feels limitless.

On the other hand, Omnisend is much simpler in its approach. The app takes automation to a new level, makes marketing and customer outreach very accessible to marketers of any technical skill level, and the Omnisend team’s 24/7 customer support aims to make users feel confident in their ability to tackle any problems they may be facing.

When it’s all said and done, your final decision between Klaviyo vs. Omnisend is likely to come down to personal preference. Do you need a marketing tool like Klaviyo that is comprehensive in its approach and tracks near everything? Or, do you need a marketing tool that is simpler in its approach yet does the basics super well?

» If you liked this comparison, you may also find this one interesting: Mailchimp vs. Omnisend