Sign In

Klaviyo vs. Omnisend - Comparing Two of the Best Marketing Apps for Shopify Merchants

Brody Hall
By Brody Hall
Reviewed by Shir Lapidot

Published July 22, 2021.

Our team tests Shopify apps and publishes reviews that are unbiased nor influenced by payments we receive from some of the app developers.

 Klaviyo - Best SMS and Email Marketing Shopify Apps


Omnisend - Best  Email & SMS Marketing Shopify Apps

Take your marketing efforts to the next level with Klaviyo vs. Omnisend. Both apps have been crafted to help you build maximum outreach potential, achieve ultimate automation, all while making it as easy as can be. So, which is best for you and your online store?

Let’s take a look.

Klaviyo: Email, SMS & Forms vs Omnisend Email Marketing

Feature Comparison

Compare the features of the leading Shopify email marketing apps Klaviyo vs. Omnisend


Klaviyo: Email, SMS & Forms


Omnisend Email Marketing

Pre-Built Templates, Forms, and Automations

Quickly and easily build, customize, and launch outreach campaigns with pre-built templates and signup forms.

Dynamic Forms

Grow your audience, subscribers, and outreach potential quickly and effectively with A/B testable forms.

Robust Segmentation

Send unique messages to encourage first-time sales, target high-value customers, and build trust and strong relationships with each and every customer based on their unique tastes and preferences.

Campaign Tracking and Analysis

Effectively and efficiently track and collect customer-based data for quick-to-roll-out campaigns, automated outreach, and form performance analysis.

e-commerce Automations

Create unique and brand-matching shoppable emails in just a few clicks with an easy-to-use drag and drop email designer and builder. Quickly and effortlessly add coupon codes, automated pick and insert products, and resend campaigns back to non-opener customers.

Ease of Use

When it comes to Klaviyo vs. Omnisend, they are in slightly different leagues in the usability department.

On one side of the coin, as much as Klaviyo is chock-full of awesome features, things can get a little complicated. With so many customizations, measurable customer metrics, and interface options, some users may feel a little overwhelmed. Thankfully though, Klaviyo does have a heap of training resources available to their customers to help them get through this rather steep learning curve. Although it should be mentioned, Klaviyo’s setup process is generally fairly simple, so there’s no need to stress about that side of things.

On the flip side, Omnisend is generally quite easy to set up and use. The app’s dashboard and interface are fairly easy to navigate, marketing campaigns are simple enough to launch, and features like A/B testing, customer stat analysis, and drag and drop builders don’t take long to get used to.

Pricing Comparison


Klaviyo: Email, SMS & Forms

Omnisend Email Marketing

Free Plan

SMS Plan

Starts at $5/mo

Standard Plan


Email Plan

Starts at $20/mo

Pro Plan


Enterprise Plan

Custom pricing


In some ways, Klaviyo and Omnisend can feel worlds apart.

Klaviyo is very comprehensive in its approach to marketing and customer outreach. The app’s features are wide and varying, its interface extensive, and what you can do with the application feels limitless.

On the other hand, Omnisend is much simpler in its approach. The app takes automation to a new level, makes marketing and customer outreach very accessible to marketers of any technical skill level, and the Omnisend team’s 24/7 customer support aims to make users feel confident in their ability to tackle any problems they may be facing.

When it’s all said and done, your final decision between Klaviyo vs. Omnisend is likely to come down to personal preference. Do you need a marketing tool like Klaviyo that is comprehensive in its approach and tracks near everything? Or, do you need a marketing tool that is simpler in its approach yet does the basics super well?