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Omnisend Reviews (2025)—Pricing, Features, Support, and More

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović
Romi Hector
Fact-check by Romi Hector

Updated February 14, 2024.

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Screenshot of Omnisend's homepage as cover image

Omnisend is an all-inclusive email marketing automation app created for e-commerce brands focused on growth and sales. It can help Shopify store owners convert prospects into customers, design personalized emails in minutes, and introduce automation to your email marketing. Omnisend also allows you to use smart segmentation to craft relevant and hyper-targeted email messages to boost your revenue.

With Omnisend, you can create personalized, targeted email and SMS campaigns, automate your marketing workflows, and engage with your customers on a deeper level. Its user-friendly interface, advanced segmentation options, and easy-to-use automation features make it an ideal solution for e-commerce merchants looking to take their marketing efforts to the next level.

What Is Omnisend?



Omnisend is a marketing automation platform designed for all e-commerce platforms including Shopify, Woocommerce and Bigcommerce. It offers advanced features to create customizable email and SMS campaigns, automate marketing workflows, and increase customer engagement levels.

With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to streamline their marketing efforts and boost sales.

Omnisend

4.8/5(5,244 reviews)



What Is the Best Use for Omnisend?

Omnisend is best for for e-commerce stores that have outgrown their traditional email marketing platforms and are looking to take the next step in driving sales and growth even further. It has the latest email marketing automation tools and offers a range of advanced features to create personalized, targeted email and SMS campaigns, automate marketing workflows, and connect with customers on a deeper level.

With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to create effective marketing strategies that generate results. Additionally, with 24/7 customer support and a range of pricing options, Omnisend is accessible to businesses of all sizes.

Pros


  • Seamless integration with all e-commerce platforms
  • Email and SMS marketing functionality
  • Various automated workflows
  • Intuitive and simple interface
  • Free plan users have unlimited contacts
  • Stellar customer service

Cons


  • Limited flexibility regarding customization
  • Not multi-lingual (English only)
  • Doesn't save data for social media campaigns

Omnisend Subscription Plans

Omnisend offers a range of pricing options designed to suit the needs and budgets of businesses of all sizes. Its pricing plans are based on the number of subscribers you have, with a free plan available for up to 500 subscribers.

Omnisend


Omnisend offers pricing in 3 tiers: Free, Standard, and Pro.

  1. Free Plan: While you're limited to 500 emails and 250 contacts per month, the free plan still offers a range of advanced features, including email templates, popups, signup forms, and pre-built workflows.
  2. Standard Plan: The standard plan works in tiers:
      • $16: 0 to 500 subscribers and 15,000 emails monthly.
      • $20: 501 to 1,000 subscribers and 15,000 emails monthly.
      • $25: 1,001 to 1,500 subscribers and 18,000 emails monthly.
      • $30: 1,501 to 2,000 subscribers and 25,000 emails monthly.
      • $36: 2,001 to 2,500 subscribers and 30,000 emails monthly.
  3. Pro Plan: The pro plan starts at $59 monthly, depending on your subscriber list.

Omnisend

4.8/5(5,244 reviews)



Omnisend Integrations

Omnisend offers a range of integrations with other popular apps, allowing merchants to create a seamless customer experience. Omnisend integrates with 35% of the most popular apps and platforms globally. Here are some of them:

  • Zapier
  • Shopify
  • BigCommerce
  • WooCommerce
  • WordPress
  • Okendo
  • Gorgias
  • Justuno
  • Intercom
  • ShipStation
  • Attentive
  • Shopify Plus
  • Easyship
  • Elink.io
  • Privy
  • Stamped
  • LoyaltyLion

Omnisend Features

Omnisend features


Omnisend offers a range of advanced features designed to help e-commerce merchants streamline their marketing efforts and drive sales. Forms, email and SMS campaigns, automation, a content editor, and reports, including sales reports, automation reports, campaign reports, audience segmentation, and targeting, are all offered by Omnisend.

» Best Shopify apps for reporting here

Additionally, it keeps customers up to date through Facebook Messenger and assists users in communicating with subscribers through WhatsApp.

Some of its key features include:

  • Third-party Integrations
  • Auto-responders
  • ROI tracking/Analytics
  • AB Testing
  • 2-way messaging
  • Contact management
  • Drip Campaigns
  • Customizable CTAs
  • CAN SPAM Compliance
  • Dynamic content
  • Mass Texting
  • Lists management
  • Image Library
  • Event-Triggered Actions
  • WebForms/Landing Pages
  • Message Personalization

Omnisend

4.8/5(5,244 reviews)



Usability of Omnisend

Omnisend is very effective and easy to use for setting up automated triggered emails for customer retargeting/activation, follow-up, reviews, etc. Omnisend's user-friendly interface makes it easy for e-commerce merchants to create and manage email campaigns, SMS messages, and other marketing automation workflows for any type of business.

Its drag-and-drop email editor and pre-built templates make it simple to create professional-looking emails without any design experience. Plus, its automation workflows allow merchants to set up triggered messages based on customer behavior, such as abandoned cart reminders and order confirmations.

Omnisend Support

Omnisend offers a range of support options for its users. Its support team is available 24/7 via email and live chat to help users with any questions or issues that may arise. In addition, Omnisend offers a detailed knowledge base and resources such as guides, webinars, and case studies to help users get the most out of the platform. Omnisend offers the following support:

  • Live chat
  • Knowledge base
  • Help desk/email
  • 24/7 live rep
  • YouTube channel (workshops and tutorials)

Make Marketing Relevant With Omnisend

Omnisend is an excellent app for e-commerce marketers and brands seeking to grow their businesses via seamless and effective email marketing. The app is easy to use and provides a hands-off approach. You can effortlessly integrate the solution into your current business processes as well, as it integrates with 35% of the most popular apps and platforms globally and in e-commerce.

Omnisend

4.8/5(5,244 reviews)



Omnisend Reviews (2025)—Pricing, Features, Support, and More

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Finding that ever-elusive winning product for your dropshipping store can be a challenging and lengthy process. You need to identify and analyze potential products that you can sell based on a variety of factors like demand, competition, and profit margins. Products that rank well for these factors can drive significant traffic to your e-commerce store, while poor ones are usually wasted investments. Thankfully, there are tools that can help with product research. Some can even automate scraping products from Shopify (dropshipping) stores, making the whole thing a lot easier. These dropshipping spy and scraping tools are designed to collect and analyze large volumes of data, and they can provide useful information about products, competitors, keywords, and market trends, helping business owners make data-driven decisions. Find Best Selling Products With Niche Scraper Niche Scraper, one of the Ecomhunt alternatives, is one such tool. 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It shows the 12 most profitable niches for the year or the 10 most profitable niches for the week. » For tips on tracking your own store's profit, check out our list of best profit tracking apps Ad spy does exactly what it says on the tin. It allows you to browse thousands of profitable ads and saves you time and money you'd otherwise spend on those that don't work. You can browse Facebook and Tik Tok, filter images or videos, select the number of likes and comments, and use many other metrics to find the right ad you want to use for inspiration. Marketing Tools When it comes to marketing tools, Niche Scraper can help you create video ads with its Video Ad Maker. The process is very simple, and you'll have a video ready in five easy steps: Copy and paste your Shopify product URL.Click Fetch Images.Select your desired customization options.Click Generate Video.Download the video and use it as your Facebook Ad. Niche Scraper Pricing Niche Scraper is a fairly affordable tool. 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The community is very helpful, and you'll be able to get the latest marketing recommendations from them. Standard support options are somewhat limited—all you have is a contact form, and the remaining communication will be done via email. The upside is that you'll most likely be put in contact with the creator of Niche Scraper, Eric Smith, as he appears to run pretty much everything. The response time is pretty good, and you can expect him to deal with any issue you might be having. Niche Scraper Integrations Niche Scraper can draw products from AliExpress and Shopify, but you can use it to sell on any e-commerce platform. This includes Amazon, eBay, WooCommerce, and others. It also supports integration with US, UK, and EU AliExpress alternatives that provide faster local shipping. It can analyze Tik Tok and Facebook for ads and help you create ads for your own store, ensuring your products stand out. Why We Recommend It In three words, ease of use. Niche Scrape is an excellent, simple-to-use tool that offers some great functionality. It may not seem as feature-rich as the Zendrop Shopify app, but it's very user-friendly and a great choice for beginners. Who It's Best For Niche Scraper is a solid choice for all dropshippers, but its features make it a great starting point for both beginners and those with a tight budget. The app gives beginner dropshippers all the information regarding market data and product research they need to get started. Finding an item for a quick sale is easy, and the interface is incredibly simple. If you have a tight budget (or even no budget), you can go with the free plan that will at least give you some useful functionality, and you can use it to get ideas on how to develop your Shopify store. Once you're set up, you can choose the paid plan and make growing your business even easier. In addition, if you just don't have any experience in creating videos but want to use them for ads, Niche Sraper is just excellent. You get access to the Video Ad Maker feature that makes creating slideshow video ads very simple. You'd be surprised just how easy it is to create a high-converting video ad from product images, music, and simple overlay text. The Bottom Line: Is Niche Scraper Worth It? Niche Scraper is an excellent tool for e-commerce merchants. It not only takes the headache out of finding winning products but also significantly reduces the time it takes to do so. In addition, when compared to alternative e-commerce tools like Ecomhunt, Dropship Spy, and Pexda, Niche Scraper performs really well. Niche Scraper is not only similarly priced, but its paid plan also grants unlimited access to its product scraping features and includes the ability to create Facebook slideshow ads. Niche scraper definitely deserves a recommendation from KeepShoppers.