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Omnisend Reviews (2024)—Pricing, Features, Support, and More

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović
Romi Hector
Fact-check by Romi Hector

Updated February 14, 2024.

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Screenshot of Omnisend's homepage as cover image

Omnisend is an all-inclusive email marketing automation app created for e-commerce brands focused on growth and sales. It can help Shopify store owners convert prospects into customers, design personalized emails in minutes, and introduce automation to your email marketing. Omnisend also allows you to use smart segmentation to craft relevant and hyper-targeted email messages to boost your revenue.

With Omnisend, you can create personalized, targeted email and SMS campaigns, automate your marketing workflows, and engage with your customers on a deeper level. Its user-friendly interface, advanced segmentation options, and easy-to-use automation features make it an ideal solution for e-commerce merchants looking to take their marketing efforts to the next level.

What Is Omnisend?

Omnisend is a marketing automation platform designed for all e-commerce platforms including Shopify, Woocommerce and Bigcommerce. It offers advanced features to create customizable email and SMS campaigns, automate marketing workflows, and increase customer engagement levels.

With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to streamline their marketing efforts and boost sales.


4.8/5(5,244 reviews)

What Is the Best Use for Omnisend?

Omnisend is best for for e-commerce stores that have outgrown their traditional email marketing platforms and are looking to take the next step in driving sales and growth even further. It has the latest email marketing automation tools and offers a range of advanced features to create personalized, targeted email and SMS campaigns, automate marketing workflows, and connect with customers on a deeper level.

With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to create effective marketing strategies that generate results. Additionally, with 24/7 customer support and a range of pricing options, Omnisend is accessible to businesses of all sizes.


  • Seamless integration with all e-commerce platforms
  • Email and SMS marketing functionality
  • Various automated workflows
  • Intuitive and simple interface
  • Free plan users have unlimited contacts
  • Stellar customer service


  • Limited flexibility regarding customization
  • Not multi-lingual (English only)
  • Doesn't save data for social media campaigns

Omnisend Subscription Plans

Omnisend offers a range of pricing options designed to suit the needs and budgets of businesses of all sizes. Its pricing plans are based on the number of subscribers you have, with a free plan available for up to 500 subscribers.


Omnisend offers pricing in 3 tiers: Free, Standard, and Pro.

  1. Free Plan: While you're limited to 500 emails and 250 contacts per month, the free plan still offers a range of advanced features, including email templates, popups, signup forms, and pre-built workflows.
  2. Standard Plan: The standard plan works in tiers:
      • $16: 0 to 500 subscribers and 15,000 emails monthly.
      • $20: 501 to 1,000 subscribers and 15,000 emails monthly.
      • $25: 1,001 to 1,500 subscribers and 18,000 emails monthly.
      • $30: 1,501 to 2,000 subscribers and 25,000 emails monthly.
      • $36: 2,001 to 2,500 subscribers and 30,000 emails monthly.
  3. Pro Plan: The pro plan starts at $59 monthly, depending on your subscriber list.


4.8/5(5,244 reviews)

Omnisend Integrations

Omnisend offers a range of integrations with other popular apps, allowing merchants to create a seamless customer experience. Omnisend integrates with 35% of the most popular apps and platforms globally. Here are some of them:

  • Zapier
  • Shopify
  • BigCommerce
  • WooCommerce
  • WordPress
  • Okendo
  • Gorgias
  • Justuno
  • Intercom
  • ShipStation
  • Attentive
  • Shopify Plus
  • Easyship
  • Privy
  • Stamped
  • LoyaltyLion

Omnisend Features

Omnisend features

Omnisend offers a range of advanced features designed to help e-commerce merchants streamline their marketing efforts and drive sales. Forms, email and SMS campaigns, automation, a content editor, and reports, including sales reports, automation reports, campaign reports, audience segmentation, and targeting, are all offered by Omnisend.

» Best Shopify apps for reporting here

Additionally, it keeps customers up to date through Facebook Messenger and assists users in communicating with subscribers through WhatsApp.

Some of its key features include:

  • Third-party Integrations
  • Auto-responders
  • ROI tracking/Analytics
  • AB Testing
  • 2-way messaging
  • Contact management
  • Drip Campaigns
  • Customizable CTAs
  • CAN SPAM Compliance
  • Dynamic content
  • Mass Texting
  • Lists management
  • Image Library
  • Event-Triggered Actions
  • WebForms/Landing Pages
  • Message Personalization


4.8/5(5,244 reviews)

Usability of Omnisend

Omnisend is very effective and easy to use for setting up automated triggered emails for customer retargeting/activation, follow-up, reviews, etc. Omnisend's user-friendly interface makes it easy for e-commerce merchants to create and manage email campaigns, SMS messages, and other marketing automation workflows for any type of business.

Its drag-and-drop email editor and pre-built templates make it simple to create professional-looking emails without any design experience. Plus, its automation workflows allow merchants to set up triggered messages based on customer behavior, such as abandoned cart reminders and order confirmations.

Omnisend Support

Omnisend offers a range of support options for its users. Its support team is available 24/7 via email and live chat to help users with any questions or issues that may arise. In addition, Omnisend offers a detailed knowledge base and resources such as guides, webinars, and case studies to help users get the most out of the platform. Omnisend offers the following support:

  • Live chat
  • Knowledge base
  • Help desk/email
  • 24/7 live rep
  • YouTube channel (workshops and tutorials)

Make Marketing Relevant With Omnisend

Omnisend is an excellent app for e-commerce marketers and brands seeking to grow their businesses via seamless and effective email marketing. The app is easy to use and provides a hands-off approach. You can effortlessly integrate the solution into your current business processes as well, as it integrates with 35% of the most popular apps and platforms globally and in e-commerce.


4.8/5(5,244 reviews)

Omnisend Reviews (2024)—Pricing, Features, Support, and More

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