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Omnisend Reviews (2025)—Pricing, Features, Support, and More

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović
Romi Hector
Fact-check by Romi Hector

Updated February 14, 2024

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Screenshot of Omnisend's homepage as cover image

Omnisend is an all-inclusive email marketing automation app created for e-commerce brands focused on growth and sales. It can help Shopify store owners convert prospects into customers, design personalized emails in minutes, and introduce automation to your email marketing. Omnisend also allows you to use smart segmentation to craft relevant and hyper-targeted email messages to boost your revenue.

With Omnisend, you can create personalized, targeted email and SMS campaigns, automate your marketing workflows, and engage with your customers on a deeper level. Its user-friendly interface, advanced segmentation options, and easy-to-use automation features make it an ideal solution for e-commerce merchants looking to take their marketing efforts to the next level.

What Is Omnisend?



Omnisend is a marketing automation platform designed for all e-commerce platforms including Shopify, Woocommerce and Bigcommerce. It offers advanced features to create customizable email and SMS campaigns, automate marketing workflows, and increase customer engagement levels.

With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to streamline their marketing efforts and boost sales.

Omnisend

4.8/5(5,244 reviews)



What Is the Best Use for Omnisend?

Omnisend is best for for e-commerce stores that have outgrown their traditional email marketing platforms and are looking to take the next step in driving sales and growth even further. It has the latest email marketing automation tools and offers a range of advanced features to create personalized, targeted email and SMS campaigns, automate marketing workflows, and connect with customers on a deeper level.

With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to create effective marketing strategies that generate results. Additionally, with 24/7 customer support and a range of pricing options, Omnisend is accessible to businesses of all sizes.

Pros


  • Seamless integration with all e-commerce platforms
  • Email and SMS marketing functionality
  • Various automated workflows
  • Intuitive and simple interface
  • Free plan users have unlimited contacts
  • Stellar customer service

Cons


  • Limited flexibility regarding customization
  • Not multi-lingual (English only)
  • Doesn't save data for social media campaigns

Omnisend Subscription Plans

Omnisend offers a range of pricing options designed to suit the needs and budgets of businesses of all sizes. Its pricing plans are based on the number of subscribers you have, with a free plan available for up to 500 subscribers.

Omnisend


Omnisend offers pricing in 3 tiers: Free, Standard, and Pro.

  1. Free Plan: While you're limited to 500 emails and 250 contacts per month, the free plan still offers a range of advanced features, including email templates, popups, signup forms, and pre-built workflows.
  2. Standard Plan: The standard plan works in tiers:
      • $16: 0 to 500 subscribers and 15,000 emails monthly.
      • $20: 501 to 1,000 subscribers and 15,000 emails monthly.
      • $25: 1,001 to 1,500 subscribers and 18,000 emails monthly.
      • $30: 1,501 to 2,000 subscribers and 25,000 emails monthly.
      • $36: 2,001 to 2,500 subscribers and 30,000 emails monthly.
  3. Pro Plan: The pro plan starts at $59 monthly, depending on your subscriber list.

Omnisend

4.8/5(5,244 reviews)



Omnisend Integrations

Omnisend offers a range of integrations with other popular apps, allowing merchants to create a seamless customer experience. Omnisend integrates with 35% of the most popular apps and platforms globally. Here are some of them:

  • Zapier
  • Shopify
  • BigCommerce
  • WooCommerce
  • WordPress
  • Okendo
  • Gorgias
  • Justuno
  • Intercom
  • ShipStation
  • Attentive
  • Shopify Plus
  • Easyship
  • Elink.io
  • Privy
  • Stamped
  • LoyaltyLion

Omnisend Features

Omnisend features


Omnisend offers a range of advanced features designed to help e-commerce merchants streamline their marketing efforts and drive sales. Forms, email and SMS campaigns, automation, a content editor, and reports, including sales reports, automation reports, campaign reports, audience segmentation, and targeting, are all offered by Omnisend.

» Best Shopify apps for reporting here

Additionally, it keeps customers up to date through Facebook Messenger and assists users in communicating with subscribers through WhatsApp.

Some of its key features include:

  • Third-party Integrations
  • Auto-responders
  • ROI tracking/Analytics
  • AB Testing
  • 2-way messaging
  • Contact management
  • Drip Campaigns
  • Customizable CTAs
  • CAN SPAM Compliance
  • Dynamic content
  • Mass Texting
  • Lists management
  • Image Library
  • Event-Triggered Actions
  • WebForms/Landing Pages
  • Message Personalization

Omnisend

4.8/5(5,244 reviews)



Usability of Omnisend

Omnisend is very effective and easy to use for setting up automated triggered emails for customer retargeting/activation, follow-up, reviews, etc. Omnisend's user-friendly interface makes it easy for e-commerce merchants to create and manage email campaigns, SMS messages, and other marketing automation workflows for any type of business.

Its drag-and-drop email editor and pre-built templates make it simple to create professional-looking emails without any design experience. Plus, its automation workflows allow merchants to set up triggered messages based on customer behavior, such as abandoned cart reminders and order confirmations.

Omnisend Support

Omnisend offers a range of support options for its users. Its support team is available 24/7 via email and live chat to help users with any questions or issues that may arise. In addition, Omnisend offers a detailed knowledge base and resources such as guides, webinars, and case studies to help users get the most out of the platform. Omnisend offers the following support:

  • Live chat
  • Knowledge base
  • Help desk/email
  • 24/7 live rep
  • YouTube channel (workshops and tutorials)

Make Marketing Relevant With Omnisend

Omnisend is an excellent app for e-commerce marketers and brands seeking to grow their businesses via seamless and effective email marketing. The app is easy to use and provides a hands-off approach. You can effortlessly integrate the solution into your current business processes as well, as it integrates with 35% of the most popular apps and platforms globally and in e-commerce.

Omnisend

4.8/5(5,244 reviews)



Omnisend Reviews (2025)—Pricing, Features, Support, and More

Recommended Reviews

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Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify

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Topdser Dropshipping Review (2025): Pricing, Features, Support, & More!

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It offers an import list limit of 20,000 products, multi-store management for 10 stores, in-app order tracking, and a cashback affiliate program, among others. » If expansion is a top priority, take a look at our list of top Shopify apps for growing stores Accelerate For ambitious entrepreneurs determined to accelerate their dropshipping success, the Accelerate plan is available at $99 per month. It boasts an import list limit of 150,000 products, priority processing, product inspection, and multi-store management for up to 50 stores. Scale The Scale plan, priced at $499 per month, is a tailored solution for large-scale dropshipping businesses with extensive product catalogs and unique operational demands. It includes an unlimited import list limit, personalized quality control, a dedicated account manager, and customized product images. This plan ensures seamless scalability and optimal performance for thriving dropshipping empires. Integrations Third-party app integrations are vital for boosting conversions and sales and engaging customers. By seamlessly integrating with popular e-commerce tools, Topdser offers a comprehensive solution to enhance your dropshipping business. Some of the most popular integrations include: PageFly: PageFly empowers you to create stunning and highly customizable landing pages, product pages, and sales funnels. With its drag-and-drop interface and advanced features, you can optimize your dropshipping store's design and user experience, ultimately driving more conversions. For more info on this app, head to our in-depth PageFly review.Loox: Loox is a powerful product review management app that lets you showcase customer reviews and ratings on your product pages. By leveraging social proof, Loox helps build trust and credibility, encouraging potential customers to make confident purchase decisions. Read our Loox review for a comprehensive overview of the app.Niche Scraper: Niche Scraper is a robust product research tool that enables you to find winning products, analyze competition, and uncover trending niches. By leveraging its data-driven insights, you can make informed decisions on product selection, maximizing your chances of success in the dropshipping market. Check out the full description of the app in our Niche Scraper review. Other integrations include: 17TRACK for package trackingGrowave all-in-one marketing platformZotabox sales toolsNinjaNutz digital strategists and development expertsShopney mobile app builderSecomApp's range of valuable appsPOWR's selection of conversion-boosting apps Usability The platform's user-friendly interface makes navigating and managing your dropshipping business effortless. Its intuitive design flows without a hitch, and its features are well-organized and easy to find, making it an excellent choice for beginners. In addition, Topdser is quick to set up and configure, and the tool easily integrates with other apps. Topdser's search function could be more powerful, and product descriptions occasionally lack detail, but overall, Topdser's usability is one of its strengths. » Discover how to write great product descriptions for your store Support Topdser provides comprehensive support to assist dropshippers in their journey. Key customer services and resources include: Email and live chat support: This is available on all plans, including the free plan. The support team is dedicated to addressing user inquiries and providing timely assistance to ensure a smooth experience.Additional services on the Scale plan: This premium plan offers valuable services like phone support, a dedicated account manager, and a growth consultation session.Blog: Topdser offers informative and engaging blog posts that cover a wide range of dropshipping topics. They provide valuable insights, tips, and strategies to help users succeed in their businesses.Help Center: Topdser's Help Center is a knowledge base that contains extensive documentation, tutorials, and frequently asked questions. It is an excellent resource for finding answers to common queries and learning how to maximize the platform's features.Dropshipping 101: This section is a beginner-friendly guide offering step-by-step instructions and videos for those new to the industry. It covers product selection, finding suppliers, how to get started with dropshipping (as you can see below), and more. Achieve Top-Tier Dropshipping With Topdser Although the free plan has limited features and there are minor glitches with usability, Topdser is a game-changer for both newbies and experts in the dropshipping industry. From its product research tools, order management capabilities, and efficient pricing and inventory management, Topdser really packs a punch when it comes to speeding up operations. Not only will it save you valuable time and effort, but it will help give you an edge in a highly competitive market. » Check out more top-rated dropshipping apps to streamline operations