ReferralCandy Review (2025): Pricing, Support, Features, & More!

Klaviyo Review (2025): Simplifying Email Automation

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Bestsellers reSort: Organize Shopify Products & Collections Your Way

Shopify store owners know very well that you have limited time to hold consumer interest and showcase the most relevant products. So how do you compete for consumers while their attention spans diminish? Product sorting and product relevance can make or break conversions on your store. With the advanced online merchandising capabilities of Bestsellers reSort by EGNITION, you can quickly and automatically organize your products by adjusting their order to your needs and your buyers' preferences, generating more sales. The app organizes collections based on a wide range of rules that can be easily configured to automate your product collections across various locations. Bestsellers reSort's Main Features You have the flexibility to promote products manually and manage your inventory by setting "rules," such as the following: "Featured" Products Highlight your featured items by putting them at the top of a collection. Promote seasonal or special items and set different products per collection.Promote New Products Add new arrivals to the top of a collection for a specific time.Promote Back-In-Stock Products Set reSort to consider these products as new and specify quantity or quantity change.Order Products by Tags You can place tagged products within a collection in the groups and orders you need.Out-Of-Stock Products The app makes it straightforward and automatic to sort products by revenue or sales, so pushing your out-of-stock items further down your product catalog is a breeze. Additional Sorting Capabilities You can also automatically sort and order products by: Revenue generated (for X number of days)Number of sales (for X number of days)Gross profitDiscount (% or $)Inventory QTYDate (publish or creation date)Product titleProduct priceProduct viewsRandom products orderKeep manual sort order and apply your own sorting rules Bestsellers reSort Pricing Bestsellers reSort offers six different pricing plans, all of which come with a 7-day free trial: Bronze Plan The Bronze Plan is free to install and suitable for stores with up to 49 products and 99 collections. This plan includes the following: AutomationYou can sort by revenue/sales/tagsYou can sort by publish/creation dateYou can push sold-out products down your product collectionsAccess to other custom sorting rules24/7 Support Silver Plan $6.99/month You get everything in the free Bronze Plan, but it would fit a larger store with up to 499 products and up to 99 collections. Gold Plan $12.99/month Again, you'll get all the other features listed in the Silver Plan, but with an upgrade to 4,999 products across 99 collections. Platinum Plan $16.99/month This plan is suited to stores with up to 9,999 products and 100–300 collections. It includes everything in the Gold Plan, too. Rhodium Plan $22.99/month You get all the other features listed in the Platinum Plan, but with an upgrade to 10,000+ products across 300+ collections. Palladium Plan $34.99/mo This is the most comprehensive plan Bestsellers reSort offers and is best for stores with 25,000+ products and 500+ collections, including all the features listed in the Rhodium Plan. Bestsellers reSort Customer Reviews Numerous app users express that Bestsellers reSort saves them hours of time, as organizing collections is automatic—extremely useful for stores with thousands of products. The app allows customers the freedom to showcase the right products and keeps collections relevant to ever-changing buying patterns. Customer support is friendly, fast, and helpful, and the app regularly releases new updates and improvements based on customer feedback. ​​To see if Bestsellers reSort is right for your shop, visit their website to learn more or to start your 7-day free trial.

Custom Collections Builder: Create, Sort & Organize Shopify Collections

One of the biggest struggles that Shopify merchants have to deal with is the limited capabilities of Shopify's integrated collections builder. Your products could be grouped into so many different collections, but Shopify only has a few options to choose from. Thankfully, with an intuitive app like Custom Collections Builder by Ripple Apps, you can customize the way you group your products to better match your brand and the products you sell. Read on to learn more about how this app can help you. Why You Should Use Custom Collections Builder Many Different Types of Collections The Custom Collections Builder app allows for many customization options when building your collections. Some of the collection types include: Most sold productsRandomized productsMost visited productsReduced itemsAnd many more! Easy Product Filtering Creating your collections is super easy with the app as you have the ability to filter your products with many different tags, including the following, among others: Product typesVendorsTitlesBetween price ranges Ability to Merge Collections The app allows you to easily merge up to five collections into one. Simple Collection Sorting You can sort your collections any way you choose, such as by "most sold," to give you a clear idea of what works and what doesn't. Use this insight to create better collections for your Shopify products in the future. Additionally, you'll even be able to see and show how many times a particular product has been visited or sold. Custom Collections Builder Pricing All plans come with a 7-day free trial, and the more expensive plans allow for more custom collections and products per each collection, allowing you to scale the cost to the size of your store. The plans are as follows: Basic Plan $2.99/month 10 custom collections250 products per collectionUp to 5,000 products Enterprise Plan $4.99/month 15 custom collections500 products per collectionUp to 20,000 products Pro Plan $9.99/month 20 custom collections500 products per collectionUp to 100,000 products Pro Plus Plan $19.99/month 30 custom collections1000 products per collectionUp to 120,000 products Final Verdict: Is Custom Collections Builder Worth It? If Shopify's integrated collection-sorting system is too limited for you, then installing a 3rd-party app is essential if you'd like to give your store that extra touch of customization, and Custom Collections Builder by Ripple Apps is a fantastic choice. But don't just take our word for it. At the time of writing this review, Ripple Apps' listing on the Shopify app store held a complete 5-star rating by Shopify sellers. If you'd like to learn more, visit their website or head directly to the Shopify app store.