MailChimp Review - Pros & Cons, Pricing, and Integrations


Updated March 10, 2023
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Mailchimp is a cloud-based email marketing service that allows businesses to create, send, and analyze email campaigns. The platform offers a range of features, including email templates, marketing automation, audience segmentation, and analytics.
According to a 2020 annual report, Mailchimp reported over 14-million current users that collectively send a mind-boggling 92 million emails a day, all of which are facilitated by their platform. But does this level of popularity mean that Mailchimp is the best option for you?
Well, that’s what we are going to explore here:
Pros
- Thorough reporting and analytics
- Easy-use-to use email and form templates
- Generous free plan
- User-friendly interface with drag-and-drop email builder
- Advanced automation features
- Advanced analytics and reporting
Cons
- Set up isn't always intuitive
- Mailchimp can suspend your account if they deem you've broken their Terms of Use
What Is MailChimp?
Mailchimp is a popular email marketing platform that enables businesses and individuals to create and send professional email campaigns to their subscribers. The platform provides a range of features to help users create effective email campaigns, including a drag-and-drop email editor, customizable templates, and automation tools.
Users can also manage their subscriber lists, track email performance, and integrate with other marketing tools and platforms. Mailchimp offers a variety of plans to accommodate businesses of different sizes and needs, and provides extensive support and resources to help users make the most of their email marketing efforts.
What is MailChimp Best for?
Mailchimp is recommended for users that:
- Are on the hunt for a newsletter service that integrates with a wide range of different tools.
- Run an e-commerce business and sell products through their email marketing campaigns. Mailchimp facilitates automated email marketing with integratable e-commerce abilities, making marketing and selling products super easy.
Mailchimp is not recommended for users that:
- Run affiliate sites or are affiliate marketers as Mailchimp prohibits affiliate marketing under its Terms of Use.
- Aren’t technically minded as the app can be painful to set up and their customer service can be rather limited.
Pricing
All of MailChimp's pricing plans are charged monthly, and they offer:
- Free plan - limited features, including 10,000 emails to 2,000 contacts/month.
- Essentials plan - costs $9.99 USD including 500-50,000 contacts/month.
- Standard plan - costs $14.99 USD including 500-100,0000 contacts/month.
- Premium plan - costs $299 USD including 10,000-200,000 contacts/month.
Integrations
Mailchimp’s integrations work with the most popular CMS platforms, plus a whole heap of other third-party applications, including:
- WordPress
- Squarespace
- Stripe
- Shopware
- Mixpanel
- Firebase
- Vimeo
- SurveyMonkey
- And a whole heap more
Features
Those that opt to use any of Mailchimp’s paid plans will have access to a whole heap of flexible and customizable email template designs. There’s a ton of choice and the templates can be customized using a drag and drop interface. The free plan does come with a few templates; although, they are a little limited in their customization and appear quite outdated.
- Email Templates: Mailchimp offers a variety of customizable email templates that allow businesses to create professional-looking emails without any coding skills.
- Audience Management: Mailchimp allows businesses to create and manage their email lists, segment them according to different criteria, and personalize emails for different audiences.
- Automation: Mailchimp's automation feature allows businesses to create email campaigns triggered by specific actions or events, such as welcoming new subscribers or sending abandoned cart reminders.
- Analytics: Mailchimp provides detailed analytics on email campaigns, including open rates, click-through rates, and engagement metrics, allowing businesses to track the success of their campaigns.
- Integrations: Mailchimp integrates with a range of third-party tools, including e-commerce platforms, social media platforms, and CRM software, allowing businesses to streamline their marketing activities across multiple channels.
- Mobile App: Mailchimp's mobile app allows businesses to manage their campaigns on the go, create and send emails, view analytics, and more.
Usability
Although Mailchimp may involve a bit of head-scratching to set up, once it is up and running the app’s ease of use quite good. Mailchimp’s clean interface, navigation, and tools are all fairly intuitive to use and simple to operate. Users can choose from pre-designed templates or create their own from scratch.
Additionally, Mailchimp offers analytics and reporting features to track the success of campaigns and identify areas for improvement. The platform also integrates with other tools such as social media, e-commerce, and CRM platforms to streamline marketing efforts. Overall, Mailchimp's usability makes it a popular choice for businesses of all sizes looking to streamline their email marketing efforts.
Support
Mailchimp’s customer support can feel rather lacking, particularly for those that are using the free plan. Although, those users that are using any of the paid plans will have access to 24/7 email, live chat, or phone support, depending on the plan of choice.
Why We Recommend It?
Mailchimp's intuitive drag-and-drop email builder makes it easy for even novice users to create visually appealing and effective email campaigns, while its advanced segmentation and personalization options allow for highly targeted and relevant messaging. The platform also offers seamless integration with Shopify, allowing for automatic syncing of customer data and purchase history.
The Bottom Line
Mailchimp is a great tool with a wide range of highly valuable integrated tools and features. And their free and premium plans are both generous and reasonably priced. Overall, we believe that Mailchimp is a top choice for Shopify store owners looking to improve their email marketing efforts and drive business growth.
MailChimp Review - Pros & Cons, Pricing, and Integrations
Recommended Reviews

SmartrMail Review—Pricing, Support, Features, and More!
Are you looking for an easy way to increase sales for your e-commerce brand? Look no further than SmartrMail Email Marketing. In this review, we'll take a deep dive into the features, pricing, and usability of SmartrMail, so you can decide if it's the right email automation tool for your business. What Is SmartrMail? SmartrMail is an email automation tool that allows you to create effective automated emails that drive sales. Whether you're looking to send welcome emails, post-purchase campaigns, abandoned cart emails, or other types of email campaigns, SmartrMail has you covered. Best for This app is best for both e-commerce brands who are looking to improve their sales via abandoned cart messaging, welcome emails, and post-purchase emails or businesses simply seeking to automate their email processes. ProsEasy to use and free migration supportMany automations to choose from100+ premade templatesDrag-and-drop editor15-day free trialConsGetting quality support costs moreThe pricing can be steep, especially for larger email lists » Engage your customers with the best Shopify apps with email templates SmartrMail Pricing SmartrMail provides a 15-day free trial. Once it's done, the following monthly plans kick in: Free PlanUp to 250 subscribersUp to 1,250 emails monthlyEmail newslettersUnlimited automationsAI engineAdvanced segmentationPop-ups100+ templatesLive chat supportStandard Plan ($19/month plus an additional $0.0075 per subscriber monthly)Easy email newslettersUnlimited automationsAI engineAdvanced segmentationPop-ups100+ templatesLive chat supportA sending limit of 12x your email list size per monthUnlimited Plan ($99/month plus an additional $0.01 per subscriber monthly)Everything in the Standard PlanFree complete automation design & setupUnlimited emailsBrowse abandonment seriesFacebook audience syncSmart A/B testingPriority support Features 1. Customizable & Professional Email Templates When you set up SmartrMail, it generates an email template that matches your e-commerce store design, inclusive of your brand logo. The app also offers an HTML and a WYSIWYG (what-you-see-is-what-you-get) editor. You don't have to bother about your email design, just include your content and send it. 2. Unintrusive Pop-ups With SmartrMail, you don't need an additional pop-up app. It allows you to choose where and when your pop-ups appear so that you can avoid irritating your customers with irrelevant messages. 3. Segmentation The app provides a deep Shopify integration to create automation and segments based on your customers' purchase behavior. Integrations SmartrMail integrates with several Shopify third-party apps, including: Wisepops: SmartrMail's integration with Wisepops allows you to create targeted pop-ups and capture email addresses directly from your website.Sumo: With the Sumo integration, you can create and A/B test various email opt-in forms to increase your subscriber list and ultimately drive more sales.Justuno: Justuno provides powerful conversion rate optimization tools, and integrating with SmartrMail allows you to create personalized email campaigns that will help you convert more visitors into customers. » Grow your sales with best email marketing apps for Shopify Usability & Support SmartrMail is very easy to use and offers free migration services to make the process even smoother. However, support is based on your plan, so you may need to pay more to get access to quality support. Elevate Your Email Marketing With SmartrMail Overall, SmartrMail is a great tool for e-commerce businesses looking to improve their sales via automated email campaigns. While the pricing can be steep, the many features and automations available make it a worthwhile investment for businesses looking to streamline their email processes. Sign up for SmartrMail's 15-day free trial and see how it can boost your sales today. » Discover the benefits of email marketing

Vajro App Review (2025): Features, Pricing, Support, & More!
Over 58% of online traffic comes from mobile devices globally. What's more, 54% of all e-commerce purchases are made using a mobile app. It's clear that online retailers who don't have a mobile app are putting themselves at a major disadvantage. But building a mobile app is not a simple task, and many merchants struggle due to a lack of coding skills, time, or money to hire developers. Fortunately, Vajro is here to address these issues. Vajro is a tool that helps merchants create stunning mobile apps for their online stores without needing coding or design skills or paying the high price of a Shopify expert. We explore key aspects of the app, like its features, integrations, and pricing plans and weigh its pros and cons to help you determine if it's the right app for your needs. ProsEasy-to-use & intuitive UIFree trial & demo availableHighly customizable24/7 expert & responsive supportMulti-language & currency optionsSeamless integrations with popular toolsConsNo free planUpper-level plans can be expensive for smaller stores Best For Vajro is a valuable app for any size or type of e-commerce store looking to improve their customers' mobile shopping experience. It's an excellent choice for merchants who experience issues with their payments page, navigational bugs, or slow store loading times. Installing and using the app is simple and accessible to retailers who don't have coding knowledge or much technical expertise. Vajro offers four plans that accommodate different-sized businesses, from early-stage startups to established Shopify Plus stores. You can choose the plan that fits your budget and needs and scale up as your business grows. Overview of Features Live Videos One of the most unique and exciting features of Vajro is the ability to live-stream videos and let your customers buy in real time. Vajro is the first and (at the time of publication) the only Shopify app that offers this functionality. Live videos can help you target impulse purchases and increase conversions. You can also broadcast from multiple channels, such as Facebook, Instagram, YouTube, or your own website, and showcase your products in action. Push Notifications Another way to boost your sales and engagement is to use push notifications. Vajro lets you set up personalized behavior-based triggers that send relevant messages to your customers. Among others, you can send welcome, back-in-stock, abandoned cart recovery, sales, and discount notifications. You can also make your notifications more attractive and interactive by adding images, emojis, GIFs, and videos. Customizable Themes Vajro allows you to customize your app's look and feel with four built-in industry-appropriate themes. You can choose the theme that suits your brand and niche and then tweak it with a simple drag-and-drop editor. You can customize the color scheme, fonts, images, banners, product sliders, product and image grids, and more. The best part: you don't need any coding skills to create a stunning app that reflects your brand identity. Smart Search With a smart search feature, Vajro helps your customers easily find what they're looking for. Your customers can use image search to find products that match their preferences. You can also display related keywords on the search bar to help them refine their queries. Additionally, you can provide intelligent recommendations based on their browsing history and purchase behavior. Multi-Language & Multi-Currency Support Reaching a global audience has never been easier with Vajro. This impressive app supports up to 18 languages, enabling you to serve customers from all around the world. Plus, its support for 82 currencies means customers can shop in their local currency without hassle. You don't need to install any additional apps for currency conversion or translation. Analytics Vajro offers a comprehensive analytics dashboard for optimizing app performance. This feature provides you with a visual display of various metrics, including downloads, active users, revenue, and retention rate so you can monitor your app's success. In addition, detailed reports are available for your live videos, encompassing metrics such as views, likes, and comments—all to gain insights into customer behavior to make data-driven decisions that improve app quality. » Looking to take your analytics to the next level? Check out our top-rated analytics apps Plans & Pricing Vajro has four paid plans, and they offer a 30-day free trial and a 10% discount on annual subscriptions. How much to send on apps can vary substantially, and, as you can see below, Vajro's pricing plans differ a lot in terms of their features and costs. Starter This plan is ideal for early-stage businesses with a monthly fee of $99. Features include a native Android and iOS app, 10 push campaigns per month, deep linking, live video selling, app-only discounts, and WhatsApp and Facebook Messenger integrations. Core The Core plan is designed for small-sized businesses for $249 a month. It has everything in the Starter plan, plus 50 push campaigns, international selling with dual language and dual currency, Apple Pay integration, and custom product options. Premium This is a good fit for fast-growing businesses but comes with a monthly fee of $499. The Premium plan contains everything in the Core plan, plus unlimited push campaigns, wholesale features with product and price lock, native blogs, and a quarterly business review. Plus The Plus plan is suitable for high-volume and Shopify Plus brands with a monthly cost of $999. It comes with everything in the Premium plan, plus custom development, dedicated key account managers, and CleverTap and Klaviyo integrations. Integrations Vajro is not only a powerful mobile app builder for Shopify but also a versatile integration platform. It supports all major Shopify plugins and premium Shopify integrations. This means you can seamlessly connect your mobile app with your tools and platforms of choice to enhance your store's functionality and performance. Vajro offers over 70 integrations, which is the most for a mobile app builder on Shopify. These integrations cover various categories, such as: Loyalty apps: Reward your customers for their purchases and referrals by integrating apps like Smile.io.Product review apps: Showcase your customer feedback and ratings with Yotpo and other leading social proof apps.Marketing automation apps: Send your customers personalized emails, SMS, and push notifications with integrations like Klaviyo.Alerts apps: Notify your customers when products are back in stock, on sale, or low in inventory with the Back in Stock app.Buy-now-pay-later apps: Increase conversions and average order value by offering flexible payment plans to your customers with Klarna.Search & filter apps: Enhance your app's search and filter functionality with a Fast Simon integration.Analytics apps & platforms: Track and optimize your app's performance and user behavior with tools like Google Analytics.Translation apps: Reach a global audience by translating your app into different languages with Weglot. Usability Setting up an app for your Shopify store can be daunting, but with Vajro, you can create an app that looks great and works well without breaking a sweat. You can create and customize your app in no time. In fact, you can go from start to finish in under an hour thanks to its easily customizable templates. You also don't need any coding knowledge to use Vajro, and the drag-and-drop editor is easy enough for beginners to master. The user interface is simple and intuitive, and the analytics dashboard is clean yet comprehensive. Support When it comes to Vajro's standout characteristics, their support truly sets them apart. With 24/7 availability via live chat or email, Vajro ensures customers can reach out whenever necessary. For those looking for a more immediate response, the Plus plan comes with priority support and a dedicated customer success manager. Vajro also equips users with many resources to become proficient in using the app effectively, including: Live & on-demand webinars: These assist you in learning more about their product and how to utilize it efficiently.Vajro blog: With more than 200 posts about e-commerce and mobile apps, you'll find essential tips and tricks to help you expand your business.E-Books: These are free to download from their website. They cover a variety of topics, including mobile commerce, app design, and marketing strategies.Help docs: If you need assistance with a specific feature or issue, you can consult their help docs, with over 80 articles covering everything from app setup to customization. Monetize on Mobile Shopping With Vajro If you're looking to increase customer lifetime value (CLV), then you need to be where your customers are—on their mobile devices. A mobile app can help you improve customer experience, engagement, and loyalty and boost sales by offering a fast, convenient, and personalized way to shop online. With Vajro, you can create your own professional mobile app for your Shopify store without spending a fortune on developers. » Vajro is just one tool to boost sales. Take a look at more of our best apps to increase sales

CJdropshipping Review (2025): Pricing, Features, Support, & More!
The global dropshipping market is a potential goldmine, expected to hit $476.1 billion by 2026. For online retailers looking for opportunities to kickstart or grow their e-commerce dropshipping business, it's important to select the right app for your store. CJdropshipping is one such Shopify dropshipping app that enables merchants to access thousands of products from trustworthy suppliers worldwide. In this review, we delve into CJdropshipping and what it has to offer, so you can decide whether this dropshipping tool aligns with your business needs. Best for For e-commerce businesses seeking a hassle-free dropshipping experience, CJdropshipping is a reliable option. Whether you're starting out afresh or already own an established store, choosing this platform can help you find and sell products suitable to your niche and audience. CJdropshipping can source any product, even if it's not listed on their website. You don't have to worry about inventory, suppliers, or shipping as CJdropshipping has got you covered in all aspects. With diverse warehouse locations worldwide, including the USA, they shorten lead times and reduce costs to enable growth and profitability for your brand. ProsFree to useFaster shipping than other platformsAllocated your own personal agentImpressive product catalogFast processing timesProducts can be quality checkedWarehouses around the worldConsMay be somewhat overwhelming for beginnersUI is cluttered at times Overview of Features CJdropshipping offers an all-in-one e-commerce solution that can simplify the process of finding, selling, and shipping products to your customers. Here are some of the app's key features and functionalities: 1. Sourcing Sourcing is the process of finding and acquiring products for your online store. CJdropshipping makes sourcing easy and free for you. You can browse their impressive product catalog and choose from their wide range of niches and categories or post a sourcing request for any product you desire. With just a few clicks, you can offer unique and high-quality products to your customers without spending valuable time or money on research and negotiation. » Check out some more fantastic product-sourcing apps for Shopify 2. Global Warehouses CJdropshipping has warehouses all around the world, which includes countries like the USA, China, Germany, Thailand, and Indonesia. This allows you to economically and quickly ship your products to different parts of the world conveniently. CJdropshipping also provides free shipping for specific products and destinations. They have a thorough inventory management system in place for four kinds of product categories, including hot-selling products, POD products (Print on Demand), private inventory products, and customized packaging options. For instance, with private inventory products available in bulk for free storage at CJ's warehouses and the option to create your own unique POD designs with customized packaging, the possibilities are endless. Some of the products you can find on CJdropshipping are clothing, jewelry, electronics, home decor, pet supplies, and more. By utilizing CJdropshipping as your Shopify inventory management app, you can significantly improve sales by providing more choices for your customers. 3. Google Chrome Extension CJdropshipping has an exclusive solution for dropshippers wanting to manage their business with ease. They offer a Google Chrome extension that can be integrated into your browser, allowing you to import products from various platforms like 1688, Taobao, AliExpress, and Shopify in just a few clicks. When importing products, you have the option to easily modify essential details such as title, description, price, variants, and more. This time-saving feature can maximize your sales potential with minimal effort. 4. Product Photography To double your store's sales, stunning product visuals are essential for attracting and converting customers. CJdropshipping offers quality product photography services at competitive prices. They provide options such as video, image editing, or GIFs to suit varied needs and preferences. Their delivery schedule ranges from 5–12 days for your convenience. By utilizing their services, you can portray your products in the best possible light and experience a boost in sales. Below are some of the reasons why CJdropshipping's product photography is a great option. » If growing profits is a priority, take a look at some more sales-boosting apps 5. Fulfillment CJdropshipping provides a comprehensive fulfillment service that takes care of your order processing and shipping needs. Some of the services they offer include: Order tracking: You can easily keep track of your orders with real-time location and status updates available through their platform or Chrome extension. Stay on top of things by monitoring the process and promptly communicating any changes to your customers.Bulk purchase: CJdropshipping offers free warehousing for bulk purchases, allowing you to save both time and money on product sourcing and shipping.Print on demand: CJdropshipping's print-on-demand service allows you to create and sell customized products with your own designs and logos. With the added benefit of offering unique and personalized items to your customers, you can also maximize your brand awareness.Quality check: CJdropshipping has a team of quality inspectors that ensures your products meet your standards and expectations. Before shipping, they thoroughly check your items for any issues, helping you prevent customer complaints. Plans & Pricing CJdropshipping caters to varying needs and budgets by offering four different pricing plans. All plans come with fundamental features such as 24/7 customer support, product sourcing, order fulfillment, and quality inspection. However, each plan has its own unique characteristics tailored to fit the chosen price point. Check out the specifics of each plan below: Free The CJdropshipping free plan allows users to utilize the platform and services without any cost. It allows for five daily sourcing requests, with free unlimited listing and order fulfillment with assistance. Plus, you can benefit from 24/7 support and quality inspection for your products. The free plan caters best to small businesses or beginners looking to test out the platform before investing in it further. Plus The Plus plan is a premium option that offers tremendous value to intermediate or growing businesses looking to grow their product selection and meet customer demands. For only $15.99 per month, you gain access to many great features that aren't in the free plan. With the Plus plan, you can source more products daily and access five VIP products from CJdropshipping's premium suppliers. You'll have the opportunity to get discounts up to 50% off on courses under $10 in CJ Academy and use two $3 coupons for orders over $10. » See our hand-picked choices of the best Shopify apps for growing stores Prime The Prime plan, priced at $19.99 per month, boasts an array of exclusive features and benefits unrivaled by other plans. You can source a greater quantity of products daily, access 10 VIP products and 15 recommended products with significant market potential, and receive a generous 50% discount on courses under $30 through the CJ Academy program. This comprehensive plan is tailor-made for established or larger businesses aspiring to reap the full advantages of CJdropshipping while optimizing their profits. Advanced With the advanced plan, you can enjoy exclusive benefits like 50 extra daily sourcing requests, acquiring access to 25 recommended products from CJdropshipping's highly-rated partners, and enrolling in top-quality courses for half price on CJ Academy orders under $100. This package costs just $59.99 per month—an ideal choice for complex businesses seeking greater flexibility in their dropshipping operations. Integrations CJdropshipping seamlessly integrates with all leading e-commerce platforms. This means you can manage your dropshipping business from a single dashboard, import products, track inventory, and synchronize orders with ease. Some of the most popular e-commerce platforms that CJdropshipping integrates with are: Shopify: If you're a beginner or an experienced e-commerce whizz, you can't go wrong with CJdropshipping's Shopify app. You can use CJdropshipping's Shopify app to access millions of products, automate order fulfillment, and enjoy fast shipping and tracking.WooCommerce: The most popular WordPress plugin for e-commerce. You can use CJdropshipping's WooCommerce plugin to import products from CJdropshipping to your WordPress site, sync orders and inventory, and customize your product pages.BigCommerce: This powerful e-commerce platform is packed with cutting-edge features and unbeatable scalability. With CJdropshipping's BigCommerce app, you'll be able to import products to your BigCommerce store in no time.Wix: A user-friendly website builder that lets you create stunning e-commerce sites. The integration with CJ's enables you to synchronize orders and track inventory directly from your Wix account.Squarespace: A beautiful and elegant website builder that offers e-commerce functionality. With CJdropshipping's simple integration into Squarespace, it's no sweat to import tons of products and sync orders in no time. Not only does CJdropshipping integrate with a variety of platforms but a multitude of apps and tools as well. Some of the most popular integrations include: Product research apps: BigSpy, SaleSource, SellerSprite, and moreMarketing apps: UpPromote, Growave, Gorgias, and othersListing & inventory management apps: For example, Dsers, Wholesale2B, and AutoDSPayment platforms: Like Payoneer, Wise, and RevolutStore design apps: These include GemPages, PageFly, and Debutify Usability CJdropshipping is a user-friendly tool designed to simplify e-commerce businesses. With its intuitive interface, navigating through different features and services is effortless. In addition, their Chrome extension and app make on-the-go order management seamless. The platform offers a high level of customization options for your products, prices, descriptions, and packaging based on your brand's identity and ensures integration with other popular e-commerce platforms such as Shopify or WooCommerce. CJdropshipping prioritizes providing an easy dropshipping experience by giving you personalized control over the entire process. Support When I had a question about a product, I was helped immediately and in a friendly manner. The employees were very well informed and were able to answer all my questions. They really went the extra mile to make sure I got the best solution for my issue. – Doggolove Shopify merchant CJdropshipping offers various forms of support and resources to help you with your dropshipping business. You can access the following options: Blogs: Their blogs offer the latest news, tips, and trends on dropshipping and e-commerce. Gain valuable insights by staying up to date with their content.Academy: You can enroll in their academy to learn more about dropshipping and e-commerce from their experts and instructors.Tutorials: You can watch their tutorials to learn how to use their platform and services effectively and efficiently.Help Center: The help center contains resources for dropshipping and e-commerce topics. You can browse frequently asked questions, guides, and articles to find answers and get helpful information.24/7 support: You can contact their support team via chat, email, phone, or Skype anytime you need assistance or have any issues or requests. Plus, selecting one of their plus, prime, or advanced plans will grant you access to a dedicated agent. Take the Easy Road With CJdropshipping Despite a cluttered and difficult-to-use user interface for those new to dropshipping, CJdropshipping boasts impressive features that make it an attractive option. With its capability to source products, customize them with your own branding, and ship them directly to customers while integrating with popular platforms like Shopify, WooCommerce, and Wix. By using CJdropshipping, you can save time and money on inventory management and logistics and focus on the marketing side of your business. And who doesn't love that? Unless, of course, you enjoy dealing with suppliers and shipping companies—which is not recommended for those who prefer an easier route.