MailChimp Review - Pros & Cons, Pricing, and Integrations

Klaviyo Review (2025): Simplifying Email Automation

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Tidio Review (2025): Pricing, Features, Support, & More!

According to a recent study, the amount of money consumers spend on retail purchases through chatbots is expected to reach $142 billion by 2024. That's a staggering increase from just $2.8 billion in 2019. Chatbots are not only convenient and cost-effective, but they also provide a personalized and engaging customer experience. Providing excellent customer service is not always easy. Merchants face many challenges, such as a lack of time or human resources to promptly handle customer queries, language barriers, time zone differences, etc. That's why we decided to review one of the most popular chatbot tools on the market: Tidio. Tidio is a chatbot and live chat platform that helps you communicate with your customers in real time, automate tasks, and personalize your interactions. We'll take you through the ins and outs of the app in this detailed review. Best For Tidio is the perfect app for any small to medium e-commerce store looking to improve customer service and increase sales. Whether you sell clothes, books, gadgets, or anything else, Tidio can help you connect with your customers and answer their questions in real time. However, stores with high volumes of customer inquiries or those that sell complex products will benefit the most from the app. This is because Tidio allows you to automate your responses, create chatbots, and integrate with other tools like email marketing and CRM. This way, you can save time, reduce costs, improve customer satisfaction, and ultimately, increase sales. ProsEasy-to-use UINo coding skills neededWide range of AI-driven featuresCustomizable chat widgets & chatbotsQuick multilingual supportMore affordable than similar appsConsLimited Shopify app integrationsFree plan has a limited number of chats » Check out our selection of the best sales-boosting apps to see your sales soar Overview of Features Live Chat Live chat is one of Tidio's core features. It allows you to respond to customers almost immediately to increase your sales. You can use live chat to collect customer data before the chat starts, see what customers are typing before they send messages, create a library of common answers for lightning-quick responses, and customize your chat widget to match your brand. You can also split your operators into departments so customers can reach the right person for their queries. Shopify Order Management If you run a Shopify store, you'll love this feature. Tidio lets you manage your orders during chats, provide product recommendations, and offer refunds without leaving the app. You can preview customers' shopping carts and review their order history, as shown in the image below. Tidio also serves as a discount generator app, issuing custom coupon codes to customers. These tools can help you reduce abandoned cart rates and increase customer loyalty. Chatbots Tidio's chatbots allow you to have fully automated customer service without any coding skills. You can use the visual chatbot builder to create your own chatbots or choose from 35+ templates for different scenarios. You can also use chatbots to collect customer data, send pop-up messages when customers abandon their cart, and conduct post-conversation surveys. Tidio AI Tidio AI can help you provide faster and smarter customer service. This feature comprises a set of advanced features that use artificial intelligence to enhance your chatbots and live chat. You can use the Reply Assistant to get suggested responses based on previous chats, the FAQ Wizard to create chatbots that answer common questions, and Smart Views to segment your visitors based on their behavior and preferences. Ticketing Ticketing is a feature that helps you track and prioritize customer queries. It can help you organize your customer service and avoid missing any important issues. You can tag customer queries with different labels, such as "urgent," "new," or "resolved." You can also add notes and create custom tags for your own convenience. Tidio takes the ticketing system one step further, allowing you to transform chats or emails into tickets in just a few clicks. Multichannel Tool The multichannel tool is a feature that helps you create a communication center by linking all your messaging channels into one platform. You can integrate Messenger, Instagram, Live Chat, and email with Tidio and respond to all your messages in one place. This way, you can save time, avoid switching between apps, and reach more customers on their preferred channels. Analytics Analytics is a feature that helps you measure and improve your customer service and sales, and Tidio functions as an excellent analytics app. It lets you see how your chatbots and operators are performing, how many conversions you are getting, and your customer satisfaction rate with your service. It also offers helpful suggestions on what you can do to improve. You can compare different metrics using charts and see how they change over time, helping you optimize your chat strategy to increase ROI. » Don't forget to track your income & expenses with our top picks for the best profit-tracking apps Plans & Pricing Tidio offers a forever-free plan and three paid plans, which you can try for free for seven days. They also offer a 17% discount if you choose an annual plan. Free The Free plan is an excellent choice to get your small website started, with no commitment required. With this plan, you can access live chat, chatbots, email support, the ticketing system, desktop and mobile apps, visitor info, and JavaScript API. You can have up to 50 unique conversations with live chat and up to 100 users with chatbots. The Free plan best suits small businesses or hobbyists who want to try out the app. Communicator The Communicator plan is best for mid-sized teams that base customer support on live conversations. With this plan, you get unlimited conversations with live chat and up to five operators. You also get features such as team departments, analytics, live typing, viewed pages, a live visitors list, and more. The Communicator plan costs $19 per month per operator. Chatbots The Chatbots plan is a handy add-on with automations made for self-service. With this plan, you can create as many chatbots as you want and use them to automate tasks, answer questions, and collect data. You also get features such as over 35 chatbot templates, the visual chatbot editor, Zapier integration, and more. This plan starts at a monthly fee of $19 and is best suited for businesses that want to automate their customer service and increase conversions. Tidio+ The Tidio+ plan is a solution for growing businesses looking for advanced features and dedicated support. With this plan, you get unlimited conversations with live chat and a custom number of operators. You can also access all features, including Tidio AI, FAQ wizard, Reply Assistant, Smart Views, and more. The Tidio+ plan starts at $329 per month and is best suited for businesses that want to get the most out of Tidio and optimize their chat strategy. Integrations Tidio offers a range of integrations that can help you connect your chatbot with your favorite tools. They can be divided into platform and app integrations. Platform Integrations Tidio integrates with all leading e-commerce platforms, so you can easily install Tidio on your website without any coding skills. Some of the 18 platforms that Tidio integrates with are: ShopifyBigCommeerceWooCommerceWixMagentoWordPress App Integrations Tidio also integrates with 17 apps to enhance your chatbot's functionality and performance. Some of the most useful apps that Tidio integrates with are: KlaviyoOmnisendActiveCampaignMailChimpJudge.meGoogle Analytics Usability Tidio is one of the most user-friendly chatbot platforms on the market. You can set up your account and start chatting with your visitors in less than five minutes. As you can see below, the user interface is clean, intuitive, and easy to navigate. You can access all the features from the dashboard, such as chatbot templates, scenarios, settings, and analytics. The tool offers a wide range of chatbot templates to suit different purposes and industries. You can also create your own chatbot scenarios without coding using the drag-and-drop editor. Tidio is reliable and fast, with minimal downtime or technical issues. Support Tidio is more than just a chat tool. It's also a support tool that offers various ways to help you get the most out of the product. You can rely on the Tidio team for assistance, whether a quick answer, a detailed explanation, or a custom solution. Here are some of the support options they provide: Live chat support: Support staff typically respond within minutes on weekdays and are always friendly and helpful.Email support: They reply to your emails promptly and professionally every weekday.24/7 emergency phone support: They have a round-the-clock hotline in case you need immediate assistance.Customer success manager: A dedicated member of the Tidio team will guide you through the best practices and help you grow your business.Implementation specialist: They offer custom setup and integration for bigger teams or complex projects.Training sessions: You and your team have access to training on how to get the best out of Tidio.Chatbot building assistance: They can help you set up the bots for your specific needs and goals.Blog, case studies, and comparison articles: You can read helpful tips on chat, marketing, and e-commerce, gain inspiration from other businesses, and explore how Tidio compares to the competition.Help center: Tido also has a comprehensive knowledge base with articles, videos, and tutorials on a wide range of topics you can see below. From Conversations to Conversions: Turn Customer Service Into Sales Tidio is not just a chatbot platform. It's also a great marketing tool to help you turn your website visitors into loyal customers. Although it has minor drawbacks, like the limited nature of the free plan, it offers a wide range of robust capabilities that set it apart from its peers. With Tidio, you can create personalized chatbots that engage your visitors with relevant messages and offers. You can also use live chat to provide exceptional customer service and answer any questions or concerns they might have. Plus, you can track and analyze your visitors' behavior and preferences to optimize your website and campaigns. All of these features can help you generate more leads and increase sales through targeted and exceptional customer service. Tidio not only helps you start the conversation, but it also ensures that you end it with a conversion. » Gain further momentum with some of the best conversion rate optimization apps

ReferralCandy Review (2025): Pricing, Support, Features, & More!

Customer referrals are one of the most powerful forms of marketing in e-commerce. A successful customer referral program can increase your brand awareness, convert new customers, and increase customer loyalty and retention. However, implementing a customer referral program is not always easy. Not only must you find ways to recruit customers, but you need to continually track their progress, monitor for fraudulent referrals, reward successful referrals, and measure your campaign's effectiveness. This is where ReferralCandy comes in. It's a tool that helps you create, run, and optimize referral programs for your online store. We take an inside look at the app's features, pricing, integrations, support, and more to help you decide if ReferralCandy is worth investing in. » If sales is a top priority, check out our picks of the best sales-boosting apps Best For Choosing the right apps for your store can be challenging, so we're here to help. ReferralCandy is a valuable tool for e-commerce stores selling single-use or subscription products in any industry. However, it's not a magic bullet that will instantly raise your bottom line. It's better suited to stores with an established product-market fit, generating more than 100 orders a month. The app also proves most beneficial to businesses with loyal customers who champion their brand, creating opportunities for further community building. ProsCustomizable referral pages, emails, & rewards24/7 live chat supportIntegrations with popular e-commerce toolsExtensive automationsConsNo free planPricing includes monthly & referral fees Overview of Features Customer Enrollment Enrolling customers into your referral program is made easy with a variety of channels available, such as post-purchase pop-ups, emails, dedicated landing pages, an embedded signup form, or using your existing newsletters. You can also send automated referral requests to customers after they complete a checkout. A great bonus is that all your emails and pages are optimized for mobile devices, so customers can easily share your products or services with their friends. Customizable Templates ReferralCandy is an excellent app with built-in templates. You can use these ready-made templates as is or customize them to suit your needs. You can change the logo, images, fonts, colors, and other elements to match your store's branding. If you want more control over your templates, you can edit the CSS and HTML code to fine-tune every detail. Automated Rewards With ReferralCandy, creating and managing a reward system for customers who refer your products to friends is quick and simple. You can offer cash rewards, coupons (cash or percentage discounts), or custom gifts. The issuing of rewards is fully automated, so you don't have to worry about tracking referrals or sending rewards manually. You can also set up different reward tiers to incentivize more referrals. Fraud Detection With the fraud center at your fingertips, you can automatically protect your referral program from fraud. It detects and bans suspicious transactions, such as self-referrals, high volumes of referrals in a short time, or leaked referral codes on coupon sites. You can also create custom rules to block or flag specific behaviors or users. Analytics You can measure the performance of your referral program with ReferralCandy, as it functions as a comprehensive analytics app. You'll be able to see how much sales and traffic you generate from referrals, how many customers participate in your program, and what kind of rewards they prefer. Plus, you can compare your results with industry benchmarks and get data reports to optimize your strategy. » Accurately measure your income with ReferralCandy & one of these great sales-tracking apps Plans & Pricing If you're wondering what to spend on apps to grow your business, you'll be happy to know that ReferralCandy offers three paid plans, each with a 30-day free trial and a 20% discount on annual subscriptions. Here's a quick overview of the features and prices of each plan: Premium The Premium plan is ideal for smaller businesses and startups. With a monthly fee of $59, or just $47 when billed yearly, you get unlimited customers and referrals, a comprehensive analytics dashboard, and data reports, among other features. However, you'll also need to pay a 3.5% commission fee on the referral sales you generate. Plus Accelerating your team's growth through referral marketing is made easy with the Plus plan—a package designed precisely for this purpose. For $299 per month, you get everything in the Premium plan, plus prioritized support, a dedicated account manager, and a quarterly campaign review with recommendations. You also pay a lower commission fee of 1.5%. Enterprise The Enterprise plan is the plan of choice for bigger e-commerce stores, as it offers advanced features for larger and more complex referral programs. You get everything in the Plus plan, plus unlimited campaigns, custom integrations and analytics, and a one-on-one expert review of your campaigns. What's more, there are no commission fees on referral sales made! Pricing will depend on your specific needs, so you'll need to contact ReferralCandy for a cost estimate. Integrations The app integrates seamlessly with various platforms and tools to expand your e-commerce business. ReferralCandy's integrations can be divided into the following categories: Platform Integrations The app integrates with several leading e-commerce platforms, including: ShopifyShopify PlusMagentoWooCommerceBigCommerce You can easily set up and manage your referral program from within your platform's dashboard without having to switch between different apps. Subscription Integrations These integrations will enable you to create a referral program for your subscription-based products or services. Some of the subscription integrations supported are: Recharge SubscriptionsBold SubscriptionsAppstle Subscriptions Marketing Analytics Integrations To help you make data-driven decisions, ReferralCandy integrates with the following: Facebook PixelAdRollGoogle Ads Email Marketing Integrations Integrations with top email marketing apps are essential to send personalized and automated emails to your subscribers. This way, you can create tailored messaging that speaks directly to the individualized interests and desires of each customer demographic. Some of the apps supported are: KlaviyoMailChimp Usability ReferralCandy is an out-of-the-box solution that doesn't require the help of a developer. You can set up your referral program and make your first sales within 30 minutes. The video below shows just how easy it is to get started with ReferralCandy on Shopify. It has a simple and intuitive user interface that makes it easy for merchants to use. The app also automates a lot of tasks for you, such as sending emails and pop-ups, issuing rewards, detecting fraud, and providing analytics. You can monitor and control your program from your dashboard, where you can see all the important information and data. Overall, ReferralCandy is designed with the user in mind, and even people brand new to referral marketing won't have a problem navigating the app. Support ReferralCandy offers a variety of support options to help you get started and troubleshoot any issues you may encounter. There is 24/7 live chat support, and for Plus and Enterprise plans, there is a dedicated account manager. They host regular live Q&A sessions and webinars to help you learn more about what the app has to offer and how best to use it. Video tutorials and a dedicated YouTube channel cover everything from getting started to using the app's advanced features. In addition, ReferralCandy has a support center with over 100 articles on a wide range of topics like account management and configuring settings. They also offer several handbooks, e-books, blog posts, and case studies, so there is no shortage of referral marketing advice and inspiration. Customer Referrals: Sweeten the Deal With ReferralCandy Referral marketing is a cost-effective and impactful marketing approach that can benefit any e-commerce store. Customer referrals build brand awareness and increase customer acquisition while also boosting conversions, improving customer loyalty, and increasing customer lifetime value. But running successful customer referral campaigns can be complicated, tedious, and time-consuming. ReferralCandy is an essential Shopify tool that can help you create, manage, and optimize your referral program with ease. It offers a range of features and integrations that make it stand out from other apps, like easy setup and customization, automated rewards and fraud detection, comprehensive analytics and insights, flexible pricing, and outstanding customer support and service. So if you're ready to offer customers a deal they can't refuse, try out ReferralCandy. » Diversify & amplify your marketing strategy with some of the best marketing apps for Shopify