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7 Best Shopify Apps With Email Templates to Engage Customers in 2024

Jaques Cilliers - Writer for KeepShoppers
By Jaques Cilliers
Kirsty Macdougall - Editor for KeepShoppers
Edited by Kirsty Macdougall

Updated November 17, 2023.

Our team independently researches and recommends the best products and services. We publish reviews that are unbiased and not influenced by payments we may receive from advertising partners.

Finger touching a tablet with an image of a letter in an envelope emerging from the screen

Email campaigns are an essential marketing tool for Shopify stores looking to grow their online presence. There are many benefits of email marketing, like driving traffic to your website, increasing sales, and boosting customer loyalty.

Many apps offer ready-made templates to help you create professional emails. But with so many options available, it can be overwhelming to navigate through them all to find the best app for your store.

We've done the research and compiled a list of the top apps with great templates to help you create eye-catching and engaging emails in no time.

Our Top Shopify Apps With Pre-made Email Templates at a Glance

1. Order to Discount - Best App for Discount Email Templates

KeepShoppers Score: 9.9

Key Features

  • Ready-to-use, customizable email templates
  • Automated email delivery
  • Automated discount code generation
  • Discount scheduling
  • Customer purchase behavior tracking

Order to Discount by Egnition is a powerful app enabling businesses to create and send customers automated discount codes and emails. It offers easy-to-use and customizable email templates, discount schedules to increase customer loyalty, the ability to track and analyze customer purchasing behavior, and integrations with leading third-party services and payment gateways.

Why We Liked It

We love Order to Discount because it helps us generate discount codes quickly and send automated emails in just a few clicks. It offers professional, out-of-the-box email templates that you can easily tailor to suit your store's branding and personalize to your customers. You can customize your emails with discount codes, images, and videos.


  • Many customization options
  • Quick & easy setup
  • Send unlimited discount emails
  • Free trial available
  • Round-the-clock customer support


  • Automated, uncustomized emails may seem generic
  • No free version

» Read more in our comprehensive Order to Discount review

Order to Discount

2. Forward - Best Drag-and-Drop Template Builder

KeepShoppers Score: 9.6

Key Features

  • Free professional email & SMS templates
  • Drag-and-drop visual builder
  • Fully automated workflows
  • Advanced segmentation & performance tracking

Forward is an all-in-one marketing platform that helps businesses create, manage, and track their marketing campaigns, which include email, SMS, and push notifications. You can send personalized emails to audience segments based on their preferences and purchase behavior, including welcome emails, customer win-back emails, and abandoned cart recovery emails.

Why We Liked It

We use Forward as our go-to drag-and-drop template builder for creating emails because it's so quick and simple to use. The drag-and-drop tool lets you add photos, text, and other elements to designs. There are four layout options and eight content blocks to choose from, so the possibilities are endless. The email builder uses MJML, ensuring your emails look great on all devices.


  • Quick to create & customize emails
  • Wide range of customization options
  • Mobile-friendly designs
  • Google Analytics & Salesforce integrations
  • 24/7 customer support


  • Customization may require coding experience
  • Limited pre-built template designs


3. MultiMail - Best App for Multiple Customer Email Addresses

KeepShoppers Score: 9.3

Key Features

  • Add multiple email addresses to orders
  • Automated email personalization with customer's name
  • Engagement tracking of each email

MultiMail is an advanced email management app that helps businesses manage customer communication. Customers can add multiple email addresses, so they don't have to manually forward their order details to other addresses, such as another department, colleague, or family member.

Why We Liked It

MultiMail saves customers time and energy, resulting in happier customers who are more likely to return to your store. It integrates seamlessly into checkout, or customers can manage their email addresses from the account page. In addition, the app offers the option of sending the order automatically or allowing customers to trigger the emails.


  • User-friendly interface
  • Use directly in the Shopify admin
  • Works with the latest Shopify themes
  • Affordable monthly pricing


  • Monthly limit of 1000 emails
  • No free plan


4. Quentn - Best App for Integrations

KeepShoppers Score: 9.7

Key Features

  • Send customized emails automatically
  • Wide range of app & platform integrations
  • Automated lead scoring & segmentation
  • Detailed analytics & reporting

Quentn is a marketing automation software and a popular choice for businesses looking for a comprehensive solution to streamline their newsletter and email marketing efforts. With the drag-and-drop builder, it's easy to create beautifully designed emails with fully automated and advanced workflows.

Why We Liked It

We love Quentn because of its impressive integration capabilities. It helps us to easily connect our store with a wide range of popular applications, like Zapier, Slack, Google Sheets, and Pipedrive, letting us automate workflows, move data between apps, recognize peers within Slack channels, and more. This way, we get to free up time for more important tasks.


  • User-friendly interface
  • Drag-and-drop functionality
  • Advanced automation features
  • Excellent customer support


  • Pricing may be too high for some


5. Shopimail - Best App for a Wide Range of Templates

KeepShoppers Score: 9.4

Key Features

  • 800+ customizable email templates
  • Drag-and-drop email editor
  • A/B testing
  • Email scheduling based on timezones and preferences
  • Detailed insights & reports

Shopimail is an add-on for Shopify that helps with email and newsletter marketing. Shopimail allows business owners to easily design responsive, customer-engaging email campaigns that strengthen client loyalty. The app also allows you to configure email automation in just a few clicks.

Why We Liked It

What's great about Shopimail are the hundreds of pre-made email layouts that can be modified to fit a particular store's aesthetic and tone. With drag-and-drop editing tools, customizing your email is extremely simple. Adding images, text, and product listings to your emails doesn't take much effort, and you can preview your designs before sending them.


  • Easy to set up & use
  • Powerful automation capabilities
  • Integrates with many third-party services
  • Advanced recipient segmentation
  • Free plan & free trial available


  • Paid plans can get costly for larger stores
  • No built-in spam filtering
  • Customer support can be slow


6. Doppler - Best App for Personalized Email Campaigns

KeepShoppers Score: 9.6

Key Features

  • Automated email, SMS, & push notifications
  • Library of customizable email templates
  • Segmentation tools target behavior & preferences
  • A/B testing, analytics, & reporting

Doppler is an email marketing tool that uses configurable forms, pre-defined templates, and automation to engage customers. Doppler lets users plan, send, evaluate, and improve email campaigns to boost open rates and conversions. In addition, the app automates emails, manages contacts, and provides performance analytics.

Why We Liked It

With Doppler, we're able to create segments based on customers' behavior and demographics like age, gender, and location. We then set up fully automated email campaigns that are personalized to each segment. Although Doppler's functionality is advanced, the personalized campaigns are simple to set up and manage.


  • No coding knowledge required
  • Great for campaign optimization
  • Advanced segmentation
  • Deliverability tools to avoid spam filters


  • No free plan
  • No app reviews yet

7. Brevo - Best App for Conversion Tracking

KeepShoppers Score: 9.0

Key Features

  • Automated email & SMS campaigns
  • Selection of customizable email templates
  • Create audience segments
  • A/B testing
  • Analytics tracking & real-time reporting

Brevo (formerly Sendinblue) is a cloud-based email marketing platform with several useful features for creating and sending email marketing campaigns. The interface is made with simplicity and automation in mind, making it ideal for a wide range of users.

Why We Liked It

A stand-out feature of Brevo is its analytics and reporting capabilities. The app monitors open rates and click-through rates and provides detailed reports updated in real time. Brevo also provides an email heat map to visually represent how your customers read and engage with your emails. What's more, the app allows you to run detailed A/B tests and has a convenient dashboard to give you a comprehensive overview of your store's performance.


  • Email templates are highly customizable
  • Multiple segmentation options
  • Easily track & optimize campaign performance
  • Integrates with Zapier, Facebook Lead Ads, & Thrive Themes


  • Setup is more complicated
  • Costly for larger stores
  • Customer support can be limited

» Looking to track your store's performance? Check out our top picks of analytics apps

Email Campaigns Made Easy: Reap the Benefits of Email Templates

The needs and goals of your store, your available resources, and your level of technical experience are all factors that should be considered when deciding which apps to use. Once you've found the right app for email templates, it may be a game-changer—whether you're a startup or an established e-commerce business.

Using the right app with email templates can automate repetitive tasks to save time and effort. More than this, it can improve the quality of your business's communication through more focused and personalized emails. This will keep more of your regular customers around and boost sales and revenue.

» Check out some of our other top apps to perfect your email marketing

KeepShoppers Methodology

We tried and tested a wide selection of apps with email templates, but only seven apps made it onto our list. These are the criteria we used when making our selection:

  • Ease of Use The app needed to be easy to set up, use, and navigate, even for those who may not be tech-savvy. We also assessed the timeliness and quality of customer support and whether additional resources like guides and tutorials were available.
  • Features A crucial consideration was the range and helpfulness of the app's features. We were looking for advanced capabilities such as automation, segmentation, A/B testing, and analytics tracking and reporting.
  • Integrations We considered the number and range of integrations, as well as how seamless these integrations were.
  • Design Functionalities We factored in the number of pre-designed templates, how professional and visually appealing they were, the extent to which they could be customized, and whether there was a drag-and-drop email builder.
  • Pricing We looked at whether a free plan or at least a free trial was available. For premium plans, we were looking for apps that were well worth the monthly fee in terms of the features, functionalities, and customer support they offered. We also considered whether there were different plans available for smaller and larger Shopify stores.

Frequently Asked Questions

What is the best free Shopify app with email templates?

Shopimail offers a great free plan with access to over 800 email templates and their drag-and-drop editor. Bear in mind that while you can create unlimited campaigns and automation, you're limited to 250 subscribers.

Can I just buy a list of email addresses?

It's risky to buy email lists. Bought email lists typically contain low-quality or obsolete email addresses, which can increase bounce rates, lower engagement, and damage your sender's reputation. Unsolicited emails might also lead to complaints and legal action. Instead, focus on expanding your email list organically by delivering useful content and incentives to entice users to opt-in. This will create a more engaged, high-quality email list that converts and retains customers.

What aspects of the email template must I customize?

Use your store's logo, color scheme, and other components consistent with your brand identity when customizing a ready-made email template. Furthermore, you should address the recipient by name and modify the email's content and tone to reflect the individual's preferences.

Why didn't everyone receive the email I sent out?

There are several reasons why some people didn't receive your email, most notably the recipient's email server or security settings, meaning the email was labeled as spam or they used a spam filter. Another common cause is that the email addresses were mistyped.