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How to Set Up and Automate Compelling Shopify Welcome Emails

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović

Updated May 10, 2023.

How to Set Up and Automate Compelling Shopify Welcome Emails main image

With the increasing usage of smartphones and consumers’ increased online presence, email seems like a relic from the past. However, the truth is that email is the backbone of customer retention and a highly effective channel for connecting with your customers even after they’ve left your website.

With this in mind, let’s take a look at how you can automate one of the most important emails you’ll ever send to your customers: the welcome email.

Does Shopify Have Welcome Emails?

At this stage, Shopify does not have a built-in way to send automated welcome emails to new email subscribers. Not to worry, there are other ways you can easily send out emails to your customers. The easiest of these is to use a third-party app that will set up welcome emails and future email marketing efforts.

How to Set Up a Welcome Email in Shopify

To set up a welcome email for Shopify you will need to integrate a third-party app. There are many available through the Shopify App Store and many of them are simple enough to set up and use. Perhaps the hardest part of creating welcome emails and subsequent email marketing campaigns isn’t the setup but instead is choosing how the emails are laid out, organized, and written.

The easiest (and only way) to set up automated welcome emails in Shopify is with a third-party app added to your store through the Shopify App Store.

What to Write In a Welcome Email?

If you’re running a subscription-based website, welcome emails are an absolute necessity. However, determining exactly what to write in a welcome email can be tricky. To help you out, here’s a look at some points you should include in a high-converting welcome email:

  • Welcome emails need to include a clear, concise, and engaging subject line.
  • Included should be an easy-to-read greeting. Something that’s inviting, enthralling, and to the point.
  • Once you’ve got the reader’s attention, remind them who you are and why they signed up in the first place.
  • Now, to really create an impressive entrance, offer them a gift. A discount or two for one deal should do the trick.
  • Of course, mention your brand’s social media accounts.
  • If you have one, take this opportunity to spruik your refer-a-friend campaign.
  • And lastly, wrap it all up with a witty little conclusion. Preferably something that has a call-to-action included within it.

What Is a Good Welcome Message?

The best way to write a good welcome email message is to introduce yourself, the face behind the brand. It will keep it consistent with how you want others to see your brand's voice. Just don't use passive voice - that’s not convincing anybody particularly your readers. Always be clear about what it is that you want people to do after reading your email.

How to Change Your Welcome Email in Shopify?

Third-party apps that can be used to send welcome emails in Shopify have an integrated template editing tool and written editor. That way you can easily customize not just the look and layout of your welcome emails but also edit the first message you’d like to deliver to your new subscribers.

How to Send a Welcome Email to New Subscribers?

It’s easy enough, just jump onto your Shopify dashboard, find the third-party app you’ve integrated into your store, and get writing. Once your welcome message is completed, roll out your app’s automated capabilities and sit back and relax as the app does all the hard work for you.

7 Best Shopify Email Marketing Platforms for Welcome Emails

1. Klaviyo

Klaviyo streamlines your email marketing, so you can get back to what matters. The app simplifies your welcome email marketing by bringing together everything you need - in one place. From list management to campaign creation, the drag-and-drop builder makes it easy to craft beautiful emails that will both grow your customer base fast while also boosting sales.

2. Privy

Privy is a complete email marketing platform built for Shopify that helps you attract, convert, and retain more customers. Not only does it help you automate and create high-converting welcome emails but it also easily adds beautiful signup forms, follow-up sequences, abandoned cart emails, and more with no coding required.

3. Mailchimp

Create and send beautifully crafted, e-commerce-based welcome emails in just minutes. Collect customer data with ease and send targeted personalized content. And send automated emails to nurture leads and turn them into loyal customers.

4. Omnisend

Omnisend helps e-commerce businesses to increase sales and reduce cart abandonment by sending automated, personalized welcome emails and subsequent communications. It enables store owners to save time by automating order follow-ups with abandoned carts emails, SMS reminder messages, and push notifications.

5. Smartrmail

Smartrmail brings you the best and most advanced tools to help you automate your email marketing. With features that help you create engaging welcome emails, abandoned cart emails, and remarketing copy you can easily increase your customer base by converting potential customers into loyal buyers.

» Gain an in-depth understanding by reading our comprehensive Smartrmail review

6. Moosend

Moosend is a visual email builder that makes it easy to create professional, eye-catching welcome emails without ever needing to write a line of code. Create and send beautiful emails from your own template library with customized design, layouts, and typography.

7. Shopify Email

The Shopify Email App makes it easy to send beautiful emails from directly within your Shopify admin. Send transactional and welcome emails, as well as customer surveys and more - all while paying next to nothing for a third-party service.

Is Shopify Email Free? The Shopify Email app is free to use for the first 2500 emails per month. Any emails sent above this number are only charged at $1 USD for every 1000 emails you send after that. Compared to the rates of other email marketing apps, this is very competitive pricing.

Can Shopify Email Send Automated Emails? Yes, the Shopify Email app can send automated emails. Simply integrate the application into your Shopify store through the Shopify App Store, enter your details, and get creating. Once you’re happy with your efforts, set up the automated process, and sit back and relax.

Final Verdict

In today's time, well-written welcome emails and email marketing, in general, has become a highly effective channel for connecting with your customers even after they’ve left your website. Get this right and you’ll be bringing more customers back to your store than ever before.