What are the best email marketing apps for a Shopify store?

Hey, Anne here from KeepShoppers. Email marketing apps are a great option for introducing costumers to new products, promotions and updates. Emails are an easy and helpful tool to stay in-touch with your clients if and when done right. It is important to note that emails need to be relevant and compelling enough to not only be opened and read, but also to push clients into action. Google ranks all emails that are sent to their Gmail users’ accounts, therefore, an action by the costumer is important. Please find bellow a few good options for email marketing apps: Shopify Email- Launched this year and has all the basic options for a beginner or a small business. It offers a growing number of marketing templates that allows you to create an email campaign regarding your shop's sales, newsletters, new collections and more. You do have a limit of 5 campaigns per week and a total of 40K subscribers. **It is FREE till October 1st. Klaviyo- Helps businesses create unique massaging across the different marketing channels. It is a cloud-based solution that merges your data and your client's history to build a successful targeted email campaign. Klaviyo integrates with FB, has AB testing for paying customers and allows targeting different segments. This is a great option for all size business. **Klaviyo is free for up to 250 subscribers, then priced depending on subscriber count. Omnisend- Allows you to create automated email campaigns that are specific to E-commerce. Using their app one can create a workflow incorporating Omnisend Email templates, advance segmentation, personalization and in-depth analytics. They offer a flow of communication integrating a variety of tools like emails, SMS, push notifications, FB Messenger and more. Since email marketing is a very important aspect in your campaigns, it is important to use the tool that would best fit your business. Good luck!

Klaviyo is absolutely incredible for A/B split testing and is better than Omnisend in my opinion. It's costly, but worth every penny if you're serious about email marketing. I'd recommend using Mailchimp or Mailerlite if you're a small business - they don't have nearly as many features, but are very easy to use.

E-mail marketing is one of the best and most underrated tactics of doing marketing for your brand. While there are many email marketing plugins, the best one is Sendinblue, which has many useful options and the starting price is just $25. Klaviyo and Omnisend are also great options, but they are a little costly. If you are just starting out, Mailchimp is an amazing option.