How Can I Measure the Effectiveness of My Email Marketing Campaigns Using Shopify's Analytics Tools?

When should I start my Black Friday advertising?

Cheaper Mailchimp alternatives for Shopify store email marketing

Using Mailchimp for email lists for my Shopify store and it is becoming too expensive. Looking for alternatives that are cheaper than Mailchimp. What are my options?

Influencer marketing - Growing online store's traffic and sales without investing money

Influencer marketing can help online sellers that are just starting out or merchants that are looking for ways to grow sales without spending money on paid ads, marketing agencies, etc.

How Good Content Can Improve Your Shopify Store's Conversion Rates

Content is the foundation of all your marketing activities. Learn the most important principles that will help you nail your store's content marketing.

How to Create an Abandoned Cart Recovery Email Campaign

70% of eCommerce shoppers abandon their carts without buying. Abandoned cart recovery email campaigns help you get the client to complete the purchase. Learn how

Klaviyo vs. Omnisend: Which Is Better for Shopify Marketing in 2025?

Reach maximum customer outreach potential with either Klaviyo or Omnisend. But which one best suits your online store? Read this article to find out.

MailChimp Review - Pros & Cons, Pricing, and Integrations

Is the popular email marketing app Mailchimp the right choice for you? We answer that question here, as well as breakdown Mailchimp's features and usability.

7 Best Shopify Apps to Boost Sales & Conversions in 2025: Free & Paid

Unlock the full potential of your Shopify store with these 7 must-have apps. Top-rated that tools will help increase sales and improve your bottom line in 2023.

In-House Influencer Marketing vs. Marketing Agency

Influencer marketing can help grow your eCommerce business if done right. This post will help you decide whether to build an in-house influencer marketing or hire a marketing agency.

Omnisend vs. Mailchimp: Which App Is Better for Email & SMS Marketing on Shopify?

When it comes to email, SMS, and push notification-based marketing, MailChimp and Omnisend are among the best. See our guide to help you decide between them.

Capitalize on These Benefits of Email Marketing!

Learn how to capitalize on the benefits of email marketing for your e-commerce store. These ten benefits will make a big difference to your marketing strategy.

Leveraging Social Media to Improve E-Commerce Marketing ROI

Step into the vibrant space of social media and understand how it nurtures community, encourages conversations, and enhances your e-commerce marketing strategy.

How to legally use SMS to market my Shopify store?

I've looked at a few SMS marketing forums online but very few of them discuss the legal side of this issue. I want to create an effective SMS flow for my dropshipping store but not if I'm going t

What is the best app to design and send customized emails to customers on your email marketing list?

I already have a large email marketing list which I have been growing for a few months, but I haven't sent out any emails yet. What is the best app to create and send emails to an email marketing

MailChimp alternative for Shopify, which app would you recommend: Klavio, Omnisend, or Rare.io?

Now that MailChimp is not on Shopify anymore, I need to transition to a new service. I saw many recommendations for Klavio, but I’m worried it’s too expensive. What are the pros and cons of every

What Segmentation Options Does Shopify Provide for Targeted Email Marketing Campaigns?

What Segmentation Options Does Shopify Provide for Targeted Email Marketing Campaigns?

How to use Pinterest to market my Shopify store?

What will happen if I use duplicate email templates?

I would like to use the same template for two different flows, would this have a negative impact or would it be okay for me to do so?

How to target niche audiences on Instagram for free?

Does anyone have an original approach to Black Friday?

It seems like the whole world is on Sale during BFCM and everyone is lowering prices (or increasing prices and then lowering them). I was just wondering if there are any different approaches.