When should I start my Black Friday advertising?

In-House Influencer Marketing vs. Marketing Agency

Influencer marketing can help grow your eCommerce business if done right. This post will help you decide whether to build an in-house influencer marketing or hire a marketing agency.

Simple Steps for Creating an After-Purchase Upsell Email Campaign for Your Shopify Store

Learn a simple upsell email campaign sequence that will help increase sales and encourage repeat purchases from existing customers on your Shopify store.

Would you recommend taking Ezra Firestone's Advanced Ecommerce Email marketing course?

What strategy can I use to collect emails for a VIP list?

Klaviyo vs. Omnisend: Which Is Better for Shopify Marketing in 2026?

Reach maximum customer outreach potential with either Klaviyo or Omnisend. But which one best suits your online store? Read this article to find out.

30 Things to Consider When Creating Facebook Ads

Creating a Facebook ad is hard, some social media managers will lie to you that it’s easy but the truth is that without good knowledge in Facebook ads you can lose money running ads that don’t convert

7 Best Shopify Apps to Boost Sales & Conversions in 2026: Free & Paid

Unlock the full potential of your Shopify store with these 7 must-have apps. Top-rated that tools will help increase sales and improve your bottom line in 2023.

MailChimp Review - Pros & Cons, Pricing, and Integrations

Is the popular email marketing app Mailchimp the right choice for you? We answer that question here, as well as breakdown Mailchimp's features and usability.

How to Leverage and Drive Social Media Traffic to Your Shopify Store

Whether you're a TikTok pro or an Instagram newbie, there are a few easy ways to use social media to help generate traffic on your Shopify store. Read more to find out how.

How to Create an Abandoned Cart Recovery Email Campaign

70% of eCommerce shoppers abandon their carts without buying. Abandoned cart recovery email campaigns help you get the client to complete the purchase. Learn how

Why Facebook Ads Don't Convert Customers to Your Shopify Store

Facebook ads require optimization to reach the right audience for your business. Here are some ways to make sure you are targeting the right customer.

How to Set up Your PayPal Express Checkout With Shopify

Shopify sellers can set up and integrate PayPal Express Checkout on their Shopify store in minutes by following a few simple steps.

What website would you recommend to learn the basics of running marketing campaigns for eCommerce?

Do Lookalike Audiences update and add new Data automatically?

How to manage prices and discounts on Shopify?

I want to add discounts to my products on Shopify. I entered the Shopify admin but can't find an easy way to add discounts to my items. Can someone help me solve that?

Improving my blog to advance my Shopify store

I need some strategy tips - How can I get my blogs to bring traffic to my store?

Why does traffic from Facebook and Instagram not convert into orders?

We have organic traffic coming into our store from Facebook and Instagram without paid advertising. The problem is that these customers rarely place orders.

Do you think that Shopify should allow app developers to promote their apps or should the Shopify app store only show results organically?

Shopify recently started promoting apps in their app store. I understand that it's important for them to improve monetization, but my question is how this move will affect merchants and app devel

What is a good daily budget for Facebook ads?

How much should I spend on Facebook ads per day to drive traffic to my Shopify store? More specifically, how much should be spent on FB ads to get good results?

How to set up goals on Google Analytics with the enhanced eCommerce feature enabled?