Manuel Wolfe
Thursday, October 17, 2019
IMO you should start about 20 days before Black Friday. If you start too early, people will forget you when the day arrives. If you start too late, you won't reach the full potential on Black Friday. Besides that, before Black Friday, people are preoccupied with Halloween, so it's best to wait until it's over. Twenty days before Black Friday, you should start running ads to build your email list, and as you get closer to the day, change your ads to be more focused on sales.
Please follow our Community Guidelines
Related Articles

How to Reserve Products for Customers on Shopify Using Draft Orders
Brody Hall
April 27, 2023

5 Best Practices for Shopify Product Feed Optimization
Adeel Qayum
September 4, 2023

Competitive Analysis for E-Commerce Market Entry: Strategies and Techniques (+ Examples)
Courtney Sharp
November 7, 2023
Can't find what you're looking for?