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Privy vs. Omnisend - Comparing Two of the Best Email & SMS Marketing Apps on Shopify

Brody Hall
By Brody Hall
Reviewed by Shir Lapidot

Published July 22, 2021.

Our team tests Shopify apps and publishes reviews that are unbiased nor influenced by payments we receive from some of the app developers.

Privy - Best  Email & SMS Marketing Shopify Apps


Omnisend - Best  Email & SMS Marketing Shopify Apps

When it comes to two of the most powerful marketing tools for e-commerce marketing, you but would be remiss if you didn’t at least consider either Privy or Omnisend. But, which of these two apps is better for your personal preferences and online business requirements?

Let’s take a look.

Privy ‑ Pop Ups, Email, & SMS vs Omnisend Email Marketing

Feature Comparison

Compare the features of the leading Shopify email marketing apps Privy & Omnisend

Privy Logo

Privy ‑ Pop Ups, Email, & SMS


Omnisend Email Marketing

Drag-and-drop email builder

Create unique-looking and brand-matching emails, coupon codes, and automatic product pickers with an in-built drag and drop email builder.

24/7 customer support

If ever you’re stuck, take advantage of 24/7 customer support.

On-demand training and guides

In-depth and on-demand training and live webinars whenever you need help.

Optimize campaigns with A/B testing

Roll out different variants of the same campaign to better improve optimization, conversion rates, and branding.

Automated emails and triggered follow-up sequences

Send automated welcome, follow-up, and abandoned cart emails to new and repeat customers.

Mobile-friendly displays

Enable customizable and mobile-friendly popups, banners, announcement bars, flyouts, and embedded forms.

Campaign tracking and analysis

Easily track and collect customer-based data for campaigns, automations, form performance, and customer analytics.

Store visitor activity live view

Track on-site visitor activity and metrics in real-time.

Robust segmentation

Target different customers and their on-site behavior with individualized marketing through robust segmentation.

Ease of Use

Both Privy and Omnisend are quite easy to use for the average person, particularly as both apps offer their customers training and support portals that are sure to help users resolve any issues they may be having.

Still, it is worth noting that users will experience a slight learning curve when using Privy. And although the app’s features and drag and drop builders are quite intuitive to use, there is such a wide variety and it will take some time to get used to them all.

On the other hand, Omnisend is relatively easy to use and set up. The app makes creating workflows, tracking customer behavior, and rolling out marketing campaigns quite simple and effective to do. Couple this with a well-laid out interface and easily navigated dashboard and users will soon see that leveraging Omnisend’s most effective features is actually quite easy to do.

Pricing Comparison


Privy ‑ Pop Ups, Email, & SMS

Omnisend Email Marketing

Free Plan

Standard Plan


Plus Plan


Commerce Plan


Pro Plan


Growth Plan

Starts at $299/mo

Enterprise Plan

Custom pricing


In some ways, Privy and Omnisend are quite similar. Both offer their customers 24/7 customer support through live chat, FAQs, and forum portals. They also both use a drag and drop campaign content builder that makes creating various on-brand elements easy enough to design and create. And, if you are stuck at any point, simply jump onto either app’s training and guide portals that are sure to give you a helping hand.

But, looking at the difference between both apps, it’s soon obvious that both Privy and Omnisend offer unique features that may suit some users either way.

For one, Privy makes A/B testing and creating unique on-site elements very easy and accessible to its users and allows users to create unique, brand-matching content that both engages and re-engages audiences again and again.

On the other side, Omnisend is a master of email, SMS, and push notification marketing. The app is very good at automated tracking and analyzing of user data and real-time behavior very easily through its customer analytics trackers and live view portal, maximally reducing effort and stress.