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Omnisend vs. Mailchimp: Which App Is Better for Email & SMS Marketing on Shopify?

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović

Updated May 25, 2023.

Our team tests eCommerce apps and publishes app comparisons that are unbiased and not influenced by payments we receive from some of the app developers.

Omnisend vs. Mailchimp: Which App Is Better for Email & SMS Marketing on Shopify? main image

Email, SMS, and on-site marketing don't require some genius marketing strategy to be successful, and it certainly doesn't have to be stressful or take up a ton of your precious time. With just a few clicks and a simple integration process, you could be sitting back and relaxing while either MailChimp Forms by Mailmunch or Omnisend does all the hard work for you.

But which app best suits your unique personal preferences and business requirements?

Let's take a look.

Mailchimp vs. Omnisend

Feature Comparison

Compare the features of the leading Shopify email marketing apps Mailchimp vs. Omnisend

Mailchimp Forms Logo

Mailchimp Forms

Omnisend Email Marketing & SMS Logo


Automated Outreach

Recover abandoned checkouts, re-engage lost customers, and automate outreach through email, SMS, and push notifications.

Popups and Banners

Grow your audience with high-converting and engaging popups and banners. Customize popups to engage customers through triggered events like exit intent, cart abandonment, and time on site.

Form Design

Easily incorporate a variety of customizable forms like pop-ups, scroll boxes, and top bars to quickly boost your audience and subscribers.

Drag and Drop Email Builder

Create stunning and brand-matching emails, dynamic coupon codes, and automatic product pickers.

Campaign Tracking and Analysis

Easily track and collect customer-based data for easy campaign, automation, and performance reports.

Advanced A/B testing

Quickly and easily launch different campaign variants to gauge which best converts.

Mobile-Friendly Forms

Create forms that are optimized for a wide range of different devices.

Autoresponder Sequences

Automatically send triggered autoresponder emails to new and existing subscribers.

24/7 Customer Support

Take advantage of 24/7 customer support whenever you need it.

On-Demand Training and Live Webinars

Learn all the ins and outs with on-demand training and live webinars.

Live View of Store Visitor Activity

Track on-site customer activity in real time with Omnisend's store visitor activity live view.

Robust Segmentation

Target different types of customers, tailor your marketing efforts to their needs, and leverage customer data with robust segmentation.

Ease of Use

Both MailChimp Forms and Omnisend are generally easy to use.

Mailchimp Forms

Mailchimp Forms only takes a few clicks to set up, uses an intuitive drag-and-drop builder, and offers hundreds of free templates for easy campaign launches. It also offers a 60-day money-back guarantee on all of its paid plans, allowing e-commerce merchants a chance to really feel the app out before completely committing to long-term use.

Mailchimp Forms

4.4/5(1,476 reviews)


On the other hand, Omnisend is also intuitive to set up and use. The app makes developing workflows, analyzing customer stats, and tracking clicks and revenue from campaigns very easy. Couple this with a simple set-up process for A/B tests, automated campaigns, and a well-laid-out user interface, and most users won't have trouble using Omnisend to its full potential. It also offers a 14-day free trial to give you plenty of time to decide whether or not the app is a good fit for your online store.

» Discover what Omnisend features in our comprehensive review


4.8/5(5,244 reviews)

Pricing Comparison


Mailchimp Forms


Free Plan

Essentials Plan


Standard Plan


Pro Plan



Enterprise Plan

Custom pricing

Streamline Your Email & SMS Marketing

While both MailChimp Forms and Omnisend can help you save time and effort when promoting your online store, Omnisend stands out as a particularly beneficial email marketing app for e-commerce marketers and brands that prioritizes the expansion of their clientele through efficient and effective email campaigns. Because of its user-friendliness and hands-off approach, this app can be seamlessly integrated with 35% of the world's most popular apps and platforms, including those used in the e-commerce industry.


4.8/5(5,244 reviews)

» For a complete list, head to our top 10 list of email marketing apps