Simple Steps for Creating an After-Purchase Upsell Email Campaign for Your Shopify Store

Having an upsell email campaign in place can help boost your sales significantly by encouraging customers to buy more products at your store. It is important to ensure that you have an upsell email series in place for each of your top-performing products.

In order to create an effective upsell email campaign, you will need to automate at least 3 different emails, which will be sent to your customers at specific times. There are plenty of apps available that can assist with automating email sequences, such as MailChimp, ReConvert, and Klaviyo.

Email One

This email should be sent to buyers approximately one hour after they have made a purchase on your store. The email should thank the customer for buying your product and for supporting your business. This email should then include some products which complement the product that the customer has already purchased and should offer a special discount on these products.

Email Two

The second email should be sent to the customer 24 hours after they made the initial purchase on your store. This email should offer the customer a product that is similar to the one they have already purchased. The email should include some sort of social proof, such as product reviews or statements like "People who purchased product X also purchased product Y".

Email Three

In this final email, a special discount should be offered on the product or products advertised to the customer in the second email. The discount should only remain valid for a certain amount of time, such as 24 hours, in order to create a sense of urgency.

Bottom Line

You can use this simple after-purchase upsell email campaign sequence as is, or modify it to meet your brand's needs. If you use an email or an upsell app, It will probably take you a couple of hours to set up your first campaign.

Remember that positive ROI is never a guarantee in marketing and the suggested campaign is merely the first version that you should run. After the campaign is up and running you should monitor its results and make changes to optimize them.

It usually takes a few iterations until you start seeing significant growth in sales and an increase in customer lifetime value.