keepshoppers logo
Community
Sign In

MailChimp Review - Pros & Cons, Pricing, and Integrations

Brody Hall
By Brody Hall
Joel Taylor
Edited by Joel Taylor

Updated March 10, 2023

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

MailChimp Review - Pros & Cons, Pricing, and Integrations main image

Mailchimp is a cloud-based email marketing service that allows businesses to create, send, and analyze email campaigns. The platform offers a range of features, including email templates, marketing automation, audience segmentation, and analytics.

According to a 2020 annual report, Mailchimp reported over 14-million current users that collectively send a mind-boggling 92 million emails a day, all of which are facilitated by their platform. But does this level of popularity mean that Mailchimp is the best option for you?

Well, that’s what we are going to explore here:

Mailchimp


Pros


  • Thorough reporting and analytics
  • Easy-use-to use email and form templates
  • Generous free plan
  • User-friendly interface with drag-and-drop email builder
  • Advanced automation features
  • Advanced analytics and reporting

Cons


  • Set up isn't always intuitive
  • Mailchimp can suspend your account if they deem you've broken their Terms of Use

What Is MailChimp?

Mailchimp is a popular email marketing platform that enables businesses and individuals to create and send professional email campaigns to their subscribers. The platform provides a range of features to help users create effective email campaigns, including a drag-and-drop email editor, customizable templates, and automation tools.

Users can also manage their subscriber lists, track email performance, and integrate with other marketing tools and platforms. Mailchimp offers a variety of plans to accommodate businesses of different sizes and needs, and provides extensive support and resources to help users make the most of their email marketing efforts.

Mailchimp

3.5/5(470 reviews)



What is MailChimp Best for?

Mailchimp is recommended for users that:

  • Are on the hunt for a newsletter service that integrates with a wide range of different tools.
  • Run an e-commerce business and sell products through their email marketing campaigns. Mailchimp facilitates automated email marketing with integratable e-commerce abilities, making marketing and selling products super easy.

Mailchimp is not recommended for users that:

  • Run affiliate sites or are affiliate marketers as Mailchimp prohibits affiliate marketing under its Terms of Use.
  • Aren’t technically minded as the app can be painful to set up and their customer service can be rather limited.

Pricing

Mailchimp pricing


All of MailChimp's pricing plans are charged monthly, and they offer:

  • Free plan - limited features, including 10,000 emails to 2,000 contacts/month.
  • Essentials plan - costs $9.99 USD including 500-50,000 contacts/month.
  • Standard plan - costs $14.99 USD including 500-100,0000 contacts/month.
  • Premium plan - costs $299 USD including 10,000-200,000 contacts/month.

Integrations

Mailchimp’s integrations work with the most popular CMS platforms, plus a whole heap of other third-party applications, including:

  • WordPress
  • Squarespace
  • Stripe
  • Shopware
  • Mixpanel
  • Firebase
  • Facebook
  • Vimeo
  • SurveyMonkey
  • And a whole heap more

Features

Mailchimp features


Those that opt to use any of Mailchimp’s paid plans will have access to a whole heap of flexible and customizable email template designs. There’s a ton of choice and the templates can be customized using a drag and drop interface. The free plan does come with a few templates; although, they are a little limited in their customization and appear quite outdated.

  • Email Templates: Mailchimp offers a variety of customizable email templates that allow businesses to create professional-looking emails without any coding skills.
  • Audience Management: Mailchimp allows businesses to create and manage their email lists, segment them according to different criteria, and personalize emails for different audiences.
  • Automation: Mailchimp's automation feature allows businesses to create email campaigns triggered by specific actions or events, such as welcoming new subscribers or sending abandoned cart reminders.
  • Analytics: Mailchimp provides detailed analytics on email campaigns, including open rates, click-through rates, and engagement metrics, allowing businesses to track the success of their campaigns.
  • Integrations: Mailchimp integrates with a range of third-party tools, including e-commerce platforms, social media platforms, and CRM software, allowing businesses to streamline their marketing activities across multiple channels.
  • Mobile App: Mailchimp's mobile app allows businesses to manage their campaigns on the go, create and send emails, view analytics, and more.

Usability

Although Mailchimp may involve a bit of head-scratching to set up, once it is up and running the app’s ease of use quite good. Mailchimp’s clean interface, navigation, and tools are all fairly intuitive to use and simple to operate. Users can choose from pre-designed templates or create their own from scratch.

Additionally, Mailchimp offers analytics and reporting features to track the success of campaigns and identify areas for improvement. The platform also integrates with other tools such as social media, e-commerce, and CRM platforms to streamline marketing efforts. Overall, Mailchimp's usability makes it a popular choice for businesses of all sizes looking to streamline their email marketing efforts.

Support

Mailchimp’s customer support can feel rather lacking, particularly for those that are using the free plan. Although, those users that are using any of the paid plans will have access to 24/7 email, live chat, or phone support, depending on the plan of choice.

Why We Recommend It?

Mailchimp's intuitive drag-and-drop email builder makes it easy for even novice users to create visually appealing and effective email campaigns, while its advanced segmentation and personalization options allow for highly targeted and relevant messaging. The platform also offers seamless integration with Shopify, allowing for automatic syncing of customer data and purchase history.

The Bottom Line

Mailchimp is a great tool with a wide range of highly valuable integrated tools and features. And their free and premium plans are both generous and reasonably priced. Overall, we believe that Mailchimp is a top choice for Shopify store owners looking to improve their email marketing efforts and drive business growth.

Mailchimp

3.5/5(470 reviews)



MailChimp Review - Pros & Cons, Pricing, and Integrations

Recommended Reviews

GoAffPro Review - Pricing, Features, Integrations, and More!

Influencer marketing is all the rage right now, and GoAffPro can help you capitalize on the trend. By simply paying one or more affiliates for each visitor or client, you can now effortlessly employ performance-based marketing and create income. For your store, GoAffPro is a complete affiliate and influencer marketing solution that can help you develop a custom branded affiliate site in minutes. Customers are paid monetarily for posting product information on social media, and the featured app has the potential to transform your customers into marketers. What Is GoAffPro? GoAffPro provides businesses with a suite of tools to help them manage and optimize their affiliate marketing programs. The platform includes a range of features such as affiliate portals, analytics, multi-level marketing, and customization options, all designed to help businesses maximize their affiliate marketing ROI. With GoAffPro, businesses can easily track and manage their affiliates, view real-time analytics, create customized campaigns, and more. The software is user-friendly, scalable, and customizable to suit the needs of businesses of all sizes, making it a popular choice among marketers and businesses looking to grow their affiliate marketing programs. Pricing GoAffPro offers 4 pricing plans: Free Plan The Free Plan offers unlimited affiliates, unlimited revenue, a branded affiliate portal, welcome emails, analytics, post-checkout popups, and mobile apps. Premium Plan $24 per month The Premium Plan includes all the features of the Free Plan, plus multi-level marketing, an affiliate portal on your own domain, bulk email, advanced analytics, and 30+ customization options. Business Plan Starts at $89/month plus 0.9% of net affiliate sale volume The Business package provides tailored solutions for merchants to optimize their affiliate marketing program with a comprehensive set of features and tools. Enterprise Plan Starts at $199/month plus 0.9% of net affiliate sale volume The Enterprise plan offers customized solutions with custom features, a dedicated account manager, and always-on-call support. Integrations PayPalReCharge PaymentsMailchimpKlaviyoOmnisend Highlight Features Per product and per affiliate commission Setup default commission for the entire site and/or different commissions for different products and affiliates. You can also exclude products from the affiliate program. Mobile-ready with Android and iOS apps GoAffPro is optimized for mobile, allowing you to track affiliate conversions on both mobile and desktop. Multiple tracking methods Track affiliate orders through referral links and coupon codes. Real-time tracking Receive updates and get notifications of affiliate orders in real time. Automatic coupon codes Track affiliate orders through automatically created and unique coupon codes. Link sharing Affiliates can share their links and coupons on social media, in emails, and on web pages. Payments Pay your affiliates via PayPal Payouts (from within the app itself) or any custom payment mode. Multi-level marketing Create a multi-level affiliate network with up to 10 levels of affiliates and a commission for every level. Multilingual GoAffPro is available in 10 languages, including French, Spanish, German, Italian, Swedish, Portuguese, and Russian. Usability and Support GoAffPro is a 2.0 theme that doesn't require any coding to set up. The app comes with intelligent defaults and one click is all it takes to launch your customized affiliate program. With this app, you'll get prompt responses from support. Additional tools such as FAQs and a transparent developer website make the user experience even better. The Bottom Line: Should You Use GoAffPro? Affiliate marketing can help you acquire more customers who might otherwise be unaware of your products. GoAffPro can increase your shop's exposure and popularity with each shared link, and the feedback loop function allows your customers to share your products with their friends and family, boosting the chances of your product going viral. GoAffPro gives you complete control over your influencer marketing strategy. The value of a multi-level network, for example, is obvious for both merchants and affiliates. The program offers businesses a low-cost marketing alternative and guarantees they will only be charged when affiliates refer purchases to their store.

ReferralCandy Review (2026): Pricing, Support, Features, & More!

Customer referrals are one of the most powerful forms of marketing in e-commerce. A successful customer referral program can increase your brand awareness, convert new customers, and increase customer loyalty and retention. However, implementing a customer referral program is not always easy. Not only must you find ways to recruit customers, but you need to continually track their progress, monitor for fraudulent referrals, reward successful referrals, and measure your campaign's effectiveness. This is where ReferralCandy comes in. It's a tool that helps you create, run, and optimize referral programs for your online store. We take an inside look at the app's features, pricing, integrations, support, and more to help you decide if ReferralCandy is worth investing in. » If sales is a top priority, check out our picks of the best sales-boosting apps Best For Choosing the right apps for your store can be challenging, so we're here to help. ReferralCandy is a valuable tool for e-commerce stores selling single-use or subscription products in any industry. However, it's not a magic bullet that will instantly raise your bottom line. It's better suited to stores with an established product-market fit, generating more than 100 orders a month. The app also proves most beneficial to businesses with loyal customers who champion their brand, creating opportunities for further community building. ProsCustomizable referral pages, emails, & rewards24/7 live chat supportIntegrations with popular e-commerce toolsExtensive automationsConsNo free planPricing includes monthly & referral fees Overview of Features Customer Enrollment Enrolling customers into your referral program is made easy with a variety of channels available, such as post-purchase pop-ups, emails, dedicated landing pages, an embedded signup form, or using your existing newsletters. You can also send automated referral requests to customers after they complete a checkout. A great bonus is that all your emails and pages are optimized for mobile devices, so customers can easily share your products or services with their friends. Customizable Templates ReferralCandy is an excellent app with built-in templates. You can use these ready-made templates as is or customize them to suit your needs. You can change the logo, images, fonts, colors, and other elements to match your store's branding. If you want more control over your templates, you can edit the CSS and HTML code to fine-tune every detail. Automated Rewards With ReferralCandy, creating and managing a reward system for customers who refer your products to friends is quick and simple. You can offer cash rewards, coupons (cash or percentage discounts), or custom gifts. The issuing of rewards is fully automated, so you don't have to worry about tracking referrals or sending rewards manually. You can also set up different reward tiers to incentivize more referrals. Fraud Detection With the fraud center at your fingertips, you can automatically protect your referral program from fraud. It detects and bans suspicious transactions, such as self-referrals, high volumes of referrals in a short time, or leaked referral codes on coupon sites. You can also create custom rules to block or flag specific behaviors or users. Analytics You can measure the performance of your referral program with ReferralCandy, as it functions as a comprehensive analytics app. You'll be able to see how much sales and traffic you generate from referrals, how many customers participate in your program, and what kind of rewards they prefer. Plus, you can compare your results with industry benchmarks and get data reports to optimize your strategy. » Accurately measure your income with ReferralCandy & one of these great sales-tracking apps Plans & Pricing If you're wondering what to spend on apps to grow your business, you'll be happy to know that ReferralCandy offers three paid plans, each with a 30-day free trial and a 20% discount on annual subscriptions. Here's a quick overview of the features and prices of each plan: Premium The Premium plan is ideal for smaller businesses and startups. With a monthly fee of $59, or just $47 when billed yearly, you get unlimited customers and referrals, a comprehensive analytics dashboard, and data reports, among other features. However, you'll also need to pay a 3.5% commission fee on the referral sales you generate. Plus Accelerating your team's growth through referral marketing is made easy with the Plus plan—a package designed precisely for this purpose. For $299 per month, you get everything in the Premium plan, plus prioritized support, a dedicated account manager, and a quarterly campaign review with recommendations. You also pay a lower commission fee of 1.5%. Enterprise The Enterprise plan is the plan of choice for bigger e-commerce stores, as it offers advanced features for larger and more complex referral programs. You get everything in the Plus plan, plus unlimited campaigns, custom integrations and analytics, and a one-on-one expert review of your campaigns. What's more, there are no commission fees on referral sales made! Pricing will depend on your specific needs, so you'll need to contact ReferralCandy for a cost estimate. Integrations The app integrates seamlessly with various platforms and tools to expand your e-commerce business. ReferralCandy's integrations can be divided into the following categories: Platform Integrations The app integrates with several leading e-commerce platforms, including: ShopifyShopify PlusMagentoWooCommerceBigCommerce You can easily set up and manage your referral program from within your platform's dashboard without having to switch between different apps. Subscription Integrations These integrations will enable you to create a referral program for your subscription-based products or services. Some of the subscription integrations supported are: Recharge SubscriptionsBold SubscriptionsAppstle Subscriptions Marketing Analytics Integrations To help you make data-driven decisions, ReferralCandy integrates with the following: Facebook PixelAdRollGoogle Ads Email Marketing Integrations Integrations with top email marketing apps are essential to send personalized and automated emails to your subscribers. This way, you can create tailored messaging that speaks directly to the individualized interests and desires of each customer demographic. Some of the apps supported are: KlaviyoMailChimp Usability ReferralCandy is an out-of-the-box solution that doesn't require the help of a developer. You can set up your referral program and make your first sales within 30 minutes. The video below shows just how easy it is to get started with ReferralCandy on Shopify. It has a simple and intuitive user interface that makes it easy for merchants to use. The app also automates a lot of tasks for you, such as sending emails and pop-ups, issuing rewards, detecting fraud, and providing analytics. You can monitor and control your program from your dashboard, where you can see all the important information and data. Overall, ReferralCandy is designed with the user in mind, and even people brand new to referral marketing won't have a problem navigating the app. Support ReferralCandy offers a variety of support options to help you get started and troubleshoot any issues you may encounter. There is 24/7 live chat support, and for Plus and Enterprise plans, there is a dedicated account manager. They host regular live Q&A sessions and webinars to help you learn more about what the app has to offer and how best to use it. Video tutorials and a dedicated YouTube channel cover everything from getting started to using the app's advanced features. In addition, ReferralCandy has a support center with over 100 articles on a wide range of topics like account management and configuring settings. They also offer several handbooks, e-books, blog posts, and case studies, so there is no shortage of referral marketing advice and inspiration. Customer Referrals: Sweeten the Deal With ReferralCandy Referral marketing is a cost-effective and impactful marketing approach that can benefit any e-commerce store. Customer referrals build brand awareness and increase customer acquisition while also boosting conversions, improving customer loyalty, and increasing customer lifetime value. But running successful customer referral campaigns can be complicated, tedious, and time-consuming. ReferralCandy is an essential Shopify tool that can help you create, manage, and optimize your referral program with ease. It offers a range of features and integrations that make it stand out from other apps, like easy setup and customization, automated rewards and fraud detection, comprehensive analytics and insights, flexible pricing, and outstanding customer support and service. So if you're ready to offer customers a deal they can't refuse, try out ReferralCandy. » Diversify & amplify your marketing strategy with some of the best marketing apps for Shopify

Dropified Review (2026): Pricing, Features, Integrations, & More!

Dropshipping is a well-known busine­ss model among online retailers, and an estimated 27% of them pre­fer using it to fulfill the­ir customers' orders without having to deal with inventory, warehousing, or shipping. If you aspire to join the elite club of successful dropshippers, you might want to check out the Dropified app. The Dropifie­d app is designed for dropshipping businesse­s to simplify and automate your online store­ management. This includes capabilitie­s for product sourcing, order fulfillment, inventory management, and working with suppliers. In this review, we explore its notable fe­atures, pricing options, integrations, and support to help you decide if it's the perfect tool to take your dropshipping game to the next level. ProsEasy-to-use & intuitive UIHigh level of customization for your products & storeWide range of featuresExcellent customer service & supportOffers different pricing plans for businesses of all sizesConsHas somewhat of a learning curve Best For When it come­s to automating the dropshipping process for eBay or AliExpre­ss products or creating and dropshipping your own private label supplements - Dropified is a top choice for businesse­s. Not only can you easily source and import products from over 75 we­bsites, but also customize them as needed and fulfill orders in just a fe­w clicks. What's more, Dropified's Cashback program offers the potential to earn more profits, providing an extra incentive for store owners. Plus, advance­d tools like product research and image­ optimization make managing your store hassle-fre­e. For any dropshipper looking to save time­ and money, Dropified is the ultimate­ solution. Overview of Features Dropified is a powerful app that offers a range of features to enhance your dropshipping experience. Let's take a closer look at some of its most noteworthy features: Add Products In Seconds Dropified e­nables you to easily add products from a varie­ty of supported sites, including AliExpress, e­Bay, and Alibaba, to your store. By simply browsing and adding desire­d products, the platform automatically imports the­m in seconds. This process is much more e­fficient and less burdensome­ than manually copying and pasting product details. Automatically Place Orders Dropified simplifie­s your order fulfillment process. You save­ a ton of time by not having to manually enter orde­r details and pay for each product. With Dropified, you can e­asily auto-fill product information and place multiple orders in one­ click. This means you'll be able to quickly place­ hundreds of orders, giving you the fre­edom to focus on growing your business! Sell Your Products For FREE On Facebook Marketplace Dropified is a platform that e­nables you to effortlessly list and promote­ your products on Facebook Marketplace without any cost. This fe­ature guarantees you an e­normous influx of free traffic and potential buyers. You can still dropship the products from your suppliers without any hassle. Find, Import and Edit Products Dropified simplifie­s the process of finding, importing, and modifying products for your store­. It uses its built-in feature­s to help you research products, evaluate competitors and extract data. Plus, with Dropifie­d's image editor, you can quickly edit­ product images, descriptions, headline­s, and variations according to your preference­s. You can even remove backgrounds from your images instantly. Track, Manage, and Customize Orders Without Any Hassles Dropified is an e­xcellent tool that simplifies orde­r fulfillment and allows you to easily make change­s to suppliers. Whether you have­ a shortage of stock or want to experime­nt with different products, Dropified le­ts you add or switch suppliers swiftly. With unique product variants and advanced variant mapping options, you can provide­ your customers with a wider range of choice­s. Plus, custom tracking URLs add a professional touch to your order fulfillment proce­ss. Automated Rules & BOGO Automating pricing rules and cre­ating BOGO (Buy One Get One) deals has never be­en easier with Dropifie­d's features. You can se­t up custom pricing rules that work based on profit margins, shipping costs, and other crite­ria - all of which are automated by Dropified. Stay on top of cost changes and inventory updates with automated notifications. And if you're looking to boost sales, create enticing product bundles and offer irresistible BOGO deals. Dropified Extension Dropified's browse­r extension can take your dropshipping game­ to the next leve­l with its convenient feature­s. You can easily manage and access important aspe­cts of your dropshipping business without switching betwee­n tabs. The extension make­s navigating and interacting simpler, allowing for a seamle­ss experience­. Dropified Pricing Dropified offers three pricing plans with certain features included in all pricing plans; however, each plan has its own distinctive perks. You can choose to pay monthly or annually (and save some money), and there's a 14-day free trial. Free: The free plan offers auto-fulfilling, automated tracking numbers, an image editor, and bulk orders. Although it's free to install, there is a 10% fulfillment fee.Pro: At a monthly rate of $47, this plan gives you unlimited products and orders and no fulfillment fees.Elite: This plan boasts an advanced image editor and variant mapping, product bundles, BOGO offers, and a number of automated capabilities. It comes at a price of $97 per month. Integrations Many popular e-comme­rce platforms and marketplaces inte­grate with Dropified to enhance­ the dropshipping experie­nce. With these inte­grations, you can import, edit, fulfill orders, track shipme­nts and more through Dropified. Some of the­ most widely used integrations include­: Shopify: One of the best e-commerce platforms for beginners and experts alike. You can create a stunning online store with Shopify and use Dropified to source products from over 75 websites. You can also automate your order fulfillment and delivery with Dropified.WooCommerce: The most popular e-commerce plugin for WordPress. You can turn your WordPress site into a robust online store with WooCommerce and use Dropified to import products from various sources. You can also manage your inventory, prices, and orders with Dropified.AliExpress: The largest online marketplace for dropshipping products. With a broad array of products from thousands of suppliers on AliExpress, you can use Dropified to import them to your store. You can also place orders, track shipments, and earn cashback with Dropified.eBay: The world's largest online auction site. You can find unique and profitable products on eBay and use Dropified to conveniently import these selections right to your own store. Plus, automate your ordering procedure- from tracking orders to delivering them in a timely manner.Alibaba: A leading wholesale marketplace for dropshipping products. Alibaba boasts supplies of superior-quality products at pocket-friendly prices that you can import in just a few clicks via Dropified. Plus, the app allows you to personalize the labels and packaging of the merchandise. Usability Dropified's inte­rface is user-friendly, allowing use­rs to manage the­ir dropshipping business effortlessly. With the ability to import products from various sources, e­dit product details, and create bundle­s and upsells, fulfilling orders has neve­r been easie­r. The smart dashboard provides important metrics and ale­rts while customizable settings allow for a personalize­d experience­ tailored towards individual needs and goals. Dropifie­d aims to offer a seamless and e­njoyable dropshipping experie­nce. Support Dropified provides comprehensive support resources to assist you on your dropshipping journey. Here are some of the support options available to you: Blogs: The informative­ blog of Dropified offers valuable insights, tips, and industry tre­nds to enhance your dropshipping knowledge­. Training Tutorials/Articles/Lessons: Dropified offe­rs an abundance of training resources aime­d at enabling you to master their platform while­ also enhancing your dropshipping skills.Help Center: The Dropifie­d Help Center hosts an e­xtensive library of knowledge­. It contains answers to frequently aske­d questions, detailed docume­ntation, and troubleshooting guides to assist you in re­solving issues effective­ly.FAQ: Dropified's frequently asked questions (FAQ) section addresses common queries and provides quick answers to common concerns. Don't Drop the Ball: Try Dropified Today While the­re are a few minor drawbacks to the­ app, including a steep learning curve­ with numerous training videos and tutorials, Dropified still stands out as a powe­rful platform that boasts an impressive range of fe­atures. It simplifies the dropshipping proce­ss with its intuitive customization options and user-friendly inte­rface while also enabling busine­sses to save time through stre­amlined order manageme­nt and automated product sourcing. From beginners to se­asoned entrepre­neurs, anyone can bene­fit from Dropified's valuable contributions towards achieving succe­ss in dropshipping while maximizing profits with ease.