keepshoppers logo
Community
Sign In

MailChimp Review - Pros & Cons, Pricing, and Integrations

Brody Hall
By Brody Hall
Joel Taylor
Edited by Joel Taylor

Updated March 10, 2023.

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

MailChimp Review - Pros & Cons, Pricing, and Integrations main image

Mailchimp is a cloud-based email marketing service that allows businesses to create, send, and analyze email campaigns. The platform offers a range of features, including email templates, marketing automation, audience segmentation, and analytics.

According to a 2020 annual report, Mailchimp reported over 14-million current users that collectively send a mind-boggling 92 million emails a day, all of which are facilitated by their platform. But does this level of popularity mean that Mailchimp is the best option for you?

Well, that’s what we are going to explore here:

Mailchimp


Pros


  • Thorough reporting and analytics
  • Easy-use-to use email and form templates
  • Generous free plan
  • User-friendly interface with drag-and-drop email builder
  • Advanced automation features
  • Advanced analytics and reporting

Cons


  • Set up isn't always intuitive
  • Mailchimp can suspend your account if they deem you've broken their Terms of Use

What Is MailChimp?

Mailchimp is a popular email marketing platform that enables businesses and individuals to create and send professional email campaigns to their subscribers. The platform provides a range of features to help users create effective email campaigns, including a drag-and-drop email editor, customizable templates, and automation tools.

Users can also manage their subscriber lists, track email performance, and integrate with other marketing tools and platforms. Mailchimp offers a variety of plans to accommodate businesses of different sizes and needs, and provides extensive support and resources to help users make the most of their email marketing efforts.

Mailchimp

3.5/5(470 reviews)



What is MailChimp Best for?

Mailchimp is recommended for users that:

  • Are on the hunt for a newsletter service that integrates with a wide range of different tools.
  • Run an e-commerce business and sell products through their email marketing campaigns. Mailchimp facilitates automated email marketing with integratable e-commerce abilities, making marketing and selling products super easy.

Mailchimp is not recommended for users that:

  • Run affiliate sites or are affiliate marketers as Mailchimp prohibits affiliate marketing under its Terms of Use.
  • Aren’t technically minded as the app can be painful to set up and their customer service can be rather limited.

Pricing

Mailchimp pricing


All of MailChimp's pricing plans are charged monthly, and they offer:

  • Free plan - limited features, including 10,000 emails to 2,000 contacts/month.
  • Essentials plan - costs $9.99 USD including 500-50,000 contacts/month.
  • Standard plan - costs $14.99 USD including 500-100,0000 contacts/month.
  • Premium plan - costs $299 USD including 10,000-200,000 contacts/month.

Integrations

Mailchimp’s integrations work with the most popular CMS platforms, plus a whole heap of other third-party applications, including:

  • WordPress
  • Squarespace
  • Stripe
  • Shopware
  • Mixpanel
  • Firebase
  • Facebook
  • Vimeo
  • SurveyMonkey
  • And a whole heap more

Features

Mailchimp features


Those that opt to use any of Mailchimp’s paid plans will have access to a whole heap of flexible and customizable email template designs. There’s a ton of choice and the templates can be customized using a drag and drop interface. The free plan does come with a few templates; although, they are a little limited in their customization and appear quite outdated.

  • Email Templates: Mailchimp offers a variety of customizable email templates that allow businesses to create professional-looking emails without any coding skills.
  • Audience Management: Mailchimp allows businesses to create and manage their email lists, segment them according to different criteria, and personalize emails for different audiences.
  • Automation: Mailchimp's automation feature allows businesses to create email campaigns triggered by specific actions or events, such as welcoming new subscribers or sending abandoned cart reminders.
  • Analytics: Mailchimp provides detailed analytics on email campaigns, including open rates, click-through rates, and engagement metrics, allowing businesses to track the success of their campaigns.
  • Integrations: Mailchimp integrates with a range of third-party tools, including e-commerce platforms, social media platforms, and CRM software, allowing businesses to streamline their marketing activities across multiple channels.
  • Mobile App: Mailchimp's mobile app allows businesses to manage their campaigns on the go, create and send emails, view analytics, and more.

Usability

Although Mailchimp may involve a bit of head-scratching to set up, once it is up and running the app’s ease of use quite good. Mailchimp’s clean interface, navigation, and tools are all fairly intuitive to use and simple to operate. Users can choose from pre-designed templates or create their own from scratch.

Additionally, Mailchimp offers analytics and reporting features to track the success of campaigns and identify areas for improvement. The platform also integrates with other tools such as social media, e-commerce, and CRM platforms to streamline marketing efforts. Overall, Mailchimp's usability makes it a popular choice for businesses of all sizes looking to streamline their email marketing efforts.

Support

Mailchimp’s customer support can feel rather lacking, particularly for those that are using the free plan. Although, those users that are using any of the paid plans will have access to 24/7 email, live chat, or phone support, depending on the plan of choice.

Why We Recommend It?

Mailchimp's intuitive drag-and-drop email builder makes it easy for even novice users to create visually appealing and effective email campaigns, while its advanced segmentation and personalization options allow for highly targeted and relevant messaging. The platform also offers seamless integration with Shopify, allowing for automatic syncing of customer data and purchase history.

The Bottom Line

Mailchimp is a great tool with a wide range of highly valuable integrated tools and features. And their free and premium plans are both generous and reasonably priced. Overall, we believe that Mailchimp is a top choice for Shopify store owners looking to improve their email marketing efforts and drive business growth.

Mailchimp

3.5/5(470 reviews)



MailChimp Review - Pros & Cons, Pricing, and Integrations

Recommended Reviews

Swipify Review—Pricing, Features, Support, and More!

More and more customers use their mobile devices to access online stores each year. In fact, about 70% of your website visits can come from smartphones. But mobile conversion rates are still less than desktop conversion rates. Why? Because mobile users expect a streamlined, visually stunning, and engaging experience, but many online stores still provide a generic mobile-friendly site only. With Swipify, you can give your mobile customers a unique and memorable experience. This, in turn, can help you gain more purchases, more signups, more time spent on the site, and more loyal customers. What Is Swipify? Swipify is a mobile app designed for store owners who want to improve their customers' shopping experience, particularly for mobile users. With a swiping interface similar to Tinder, customers can easily swipe right to like a product, left to dislike it, and down to add it to their cart. Swipify's AI recommendation engine suggests products to customers based on their likes and dislikes, resulting in longer store visits, more product viewings, and better sales conversions. Additionally, Swipify provides store owners with valuable data on customer preferences, which can help them make informed decisions about their inventory and marketing strategies. Best for Swipify is best suited for Shopify store owners who not only want to make their stores more mobile-friendly but provide their customers with a shopping experience that's more engaging, interactive, and enjoyable in an effort to increase conversions. » Boost your conversions even more with one of the best conversion rate optimization apps ProsEasy setup and onboardingOberlo compatibleFocused on mobile usersAI recommendation engineCustomizable design to suit any brandDetailed analyticsConsSome features are only available in paid plansThe free plan has additional costs if the store has over 500 visitors per month Swipify Benefits & Features 1. Increases Sales and Conversions The slider feed navigation and discovery functionality increases the time your customers spend in the store, consequently increasing the number of products seen per session and causing them to add more to their cart, inevitably boosting sales. 2. Better Engagement and Experience The playful shopping experience will set your store apart from your competitors. The creators of Swipify claim that customers spend 473% more time in stores that use the app and 799% more products are viewed per session. 3. New Insights and Analytics Swipify collects and compiles data to provide you with valuable product insights. You can learn which products individual customers like and dislike, which are the most popular products, and what needs reconsideration. » Refine your business insights further with these top Shopify analytics apps 4. Product Market Research Save capital and investment by adding products you want to test to the swiping experience and learning if people like them before you even have the product ready for sale. Pricing Plans Swipify provides users with one free plan in addition to three paid plans. Plus, you can try out the app risk-free in your own shop via a 14-day free trial. Free plan: This plan includes the following:Up to 500 visitors a monthSwiping analytics insightsBasic plan ($29.99/month or $299/year): This plan includes all the features of the previous plan, as well as the following:Up to 10,000 visitors a monthBranding and customizationOnboarding and consulting callAdvanced plan ($69.99/month or $699/year): This plan includes all the features of the previous plans, as well as the following:Up to 50,000 visitors a monthTailor-made brandingOnboarding personal consultingAssigned account managerPro plan ($99.99/month): This plan includes all the features of the previous plans, as well as the following:Unlimited visitorsPriority customer service Usability Swipify is easy to set up and integrates with your Shopify store within minutes. The dashboard is intuitive, making it simple to customize the app to your brand, create and manage collections you want customers to see, and export and tailor various reports. Support Swipify has a FAQ section on its website, a 24/7 contact email, a chat function, and a phone number. Their customer support is quick, informative, and efficient. In some cases, the support team will create custom features for your store to help you offer the best shopping experience to your customers. Swipe Right to Boost Your Sales Swipify is dedicated to helping you optimize your online store for mobile and boosting your sales and conversions as a result. Its straightforward interface, quick installation, detailed analytics, and reliable customer support make it a breeze to use and incorporate into your everyday store management. Finally, the app's diverse pricing plans mean you don't have to spend more on the app than you're able to. Alternatively, try the free trial before committing.

Cloudprinter Review (2025): Printing & Shipping on Demand for E-Commerce Sellers

Warehousing and fulfillment are two major problems faced by Shopify merchants with global audiences, and with the growing popularity of dropshipping as a business model, more and more companies are popping up to try and simplify the process. One of these services is Cloudprinter, a print-on-demand service that can handle rapid fulfillment to a global customer base and take the stress of warehousing out of your hands. Read on to find out more. What Is Cloudprinter Best for? Cloudprinter is best for e-commerce merchants who are looking for an easy, ready-made integration for Shopify with thousands of pre-built product templates ready to be labeled. It is most helpful for dropshippers who need an easy way to label and ship their products out to customers. We think it's especially useful for dropshipping beginners as it automates many of the workflows and processes, making it easy to set up and use. » Pro Tip: Combine Cloudprinter with one of the best dropshipping apps on Shopify for maximum growth potential Overview of Key Features & Benefits ProsFree to installAvailable in 104 countriesWhitelabel printing functionIntuitive dashboard designIndustry leadersConsRelatively expensive paid plansSome integrations require Zapier Cloudprinter hosts a number of useful features to help e-commerce merchants with on-demand printing and shipping. It features a smart dashboard making it easy to manage print jobs history, workflow configuration, and organization details while also setting up routing rules, linking products, and checking price and product options. Other useful features include: 1. Numerous Product Templates Without Warehousing Cloudprinter has over 5,000 templates that are ready to go for all your products, including those bearing your personal brand and style. Simply add the products to your store, and Cloudprinter's print-on-demand services will handle order manufacturing and fulfillment for you. 2. Dynamic Product Files If the product templates don't interest you, then you have the ability to upload dynamic PDF files to print your customized products. 3. Automated Global Fulfillment Cloudprinter has the largest print network with over 170 printing facilities in 104 countries that can complete and fulfill customer orders at a rapid pace—within five days in most cases. Additionally, choose from four different shipping options, depending on your company and budget. 4. Reduced Carbon Footprint Localized printing services can greatly reduce the amount of carbon dioxide emissions accrued by US- or China-based warehousing and global shipping, which can improve your business's carbon footprint and save costs. 5. Live Order Updates Always be up to date with the current status of your orders. This will both remove some of the stress off your shoulders and keep your customers happy. Plans & Pricing The Cloudprinter app is free to install for your Shopify store and carries no monthly cost, though you will incur a small fee for each fulfilled order. This ensures that you don't pay for anything unless your products are selling. Cloudprinter offers three pricing plans: Start, Business, and Enterprise. Certain features are standard across all the pricing plans, including access to 24/7 chat support, a self-serve help center, and PDF FIX. However, each plan has its own distinct features: Starter Plan€2.50 job fee€0.25 quantity feeAutomated routingBusiness Plan (€199/month)€1.50 job fee€0.15 quantity fee10+ routing profilesContact with a regional managerEnterprise Plan (€999/month)Custom job and quantity feesCustom routing profilesCustom product templatesAssigned key account manager Integrations Cloudprinter supports various integrations with the best e-commerce platforms and print management systems. These include but are not limited to: Shopify, WooCommerce, and WixeBay, Amazon, and EcwidMailchimp, Dropbox, and AirtableSalesforce, Magento, and Shipstation For a full list of Cloudprinter integrations, you can find more info on their website. It's also important to note that some of these integrations will require Zapier. Usability The app is specifically designed for ease of use and automation. It offers an intuitive dashboard with lots of useful information, such as real-time quotations, order statuses, print calls, and payments and shipment tracking. It responds quickly to user interactions and performs tasks efficiently with logical and intuitive workflows. Support Cloudprinter offers a wide range of support functions. These include: Website info: Comprehensive documentation and knowledge base that includes guides, tutorials, FAQs, and technical documentation.Email support: Ask questions, report issues, or seek assistance with specific inquiries via email.Chatbot: Live chatbot on their website for real-time assistance with queries.Case studies: Real-life stories from users of the app showcasing their experiences.Blogs and webinars: Posts from the Cloudprinter team to help users to learn more about the industry and provide valuable insights. Printing On Cloud Nine Order fulfillment and warehousing are two of the most crucial aspects of every e-commerce business and one of the biggest challenges that new Shopify sellers have to overcome. Instead of sourcing suitable storage facilities and finding a way to ship your products to your customers—both of which can be extremely costly and time-consuming—rather let a handy print-on-demand platform like Cloudprinter automate these processes for you.

Bolder App Review for Shopify: Reach Your Target Demographics and New Clients

Forget about collaborating with influencers who take your products and money and then vanish. Investing in influencer marketing and seeing no results has become a professional liability with added difficulty in finding influencers that love sustainable brands. The Bolder app is here to help developing, sustainable companies raise brand awareness and consideration through social media. This tool aids in the conversion of highly successful influencer leads into consumers. You don't need to spend a lot of time or money to find genuine and successful collaborators. Why You Should Use Bolder With Bolder, you can bet on getting new leads. Merchants can use creators to reach out to their target demographic and communicate with new, highly engaged consumers, and it's totally free! This app also helps your business find appropriate creators; select and match the right creators who share your values and target audience using Bolder's technology. And lastly, users can spread the word about sustainable initiatives and place their brand in the appropriate place by raising awareness in the right spaces. Notable Highlights Ideal creators Connect to content producers with the proper social following based on statistics and your specific criteria. Personalized Service Using Bolder's exclusive technology, users can plan and execute any form of creator cooperation with precision. End-To-End Campaign Execution Get assistance with planning, matching, executing, and reporting on each campaign to maximize budget and meet your business goals. Measurable Results Once all of the content is up, receive a report that analyzes the data and assists in making decisions for the next campaign. The Bottom Line: Should You Use Bolder? As a merchant, consider the following questions. Do you want to attract new audiences who are strongly engaged with your brand and are likely to become customers or sales? Do you want to increase public awareness of your long-term activities at a low cost and regular updates on how your money is being spent? If you have answered yes to these, you should definitely consider using Bolder to position your company to appeal to 80% of customers and shift their purchasing habits to align with environmental concerns. Visit the Bolder website to learn more, or install it directly from their Shopify app store page.