MailChimp Review - Pros & Cons, Pricing, and Integrations
Updated March 10, 2023.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.
Mailchimp is a cloud-based email marketing service that allows businesses to create, send, and analyze email campaigns. The platform offers a range of features, including email templates, marketing automation, audience segmentation, and analytics.
According to a 2020 annual report, Mailchimp reported over 14-million current users that collectively send a mind-boggling 92 million emails a day, all of which are facilitated by their platform. But does this level of popularity mean that Mailchimp is the best option for you?
Well, that’s what we are going to explore here:
Pros
- Thorough reporting and analytics
- Easy-use-to use email and form templates
- Generous free plan
- User-friendly interface with drag-and-drop email builder
- Advanced automation features
- Advanced analytics and reporting
Cons
- Set up isn't always intuitive
- Mailchimp can suspend your account if they deem you've broken their Terms of Use
What Is MailChimp?
Mailchimp is a popular email marketing platform that enables businesses and individuals to create and send professional email campaigns to their subscribers. The platform provides a range of features to help users create effective email campaigns, including a drag-and-drop email editor, customizable templates, and automation tools.
Users can also manage their subscriber lists, track email performance, and integrate with other marketing tools and platforms. Mailchimp offers a variety of plans to accommodate businesses of different sizes and needs, and provides extensive support and resources to help users make the most of their email marketing efforts.
What is MailChimp Best for?
Mailchimp is recommended for users that:
- Are on the hunt for a newsletter service that integrates with a wide range of different tools.
- Run an e-commerce business and sell products through their email marketing campaigns. Mailchimp facilitates automated email marketing with integratable e-commerce abilities, making marketing and selling products super easy.
Mailchimp is not recommended for users that:
- Run affiliate sites or are affiliate marketers as Mailchimp prohibits affiliate marketing under its Terms of Use.
- Aren’t technically minded as the app can be painful to set up and their customer service can be rather limited.
Pricing
All of MailChimp's pricing plans are charged monthly, and they offer:
- Free plan - limited features, including 10,000 emails to 2,000 contacts/month.
- Essentials plan - costs $9.99 USD including 500-50,000 contacts/month.
- Standard plan - costs $14.99 USD including 500-100,0000 contacts/month.
- Premium plan - costs $299 USD including 10,000-200,000 contacts/month.
Integrations
Mailchimp’s integrations work with the most popular CMS platforms, plus a whole heap of other third-party applications, including:
- WordPress
- Squarespace
- Stripe
- Shopware
- Mixpanel
- Firebase
- Vimeo
- SurveyMonkey
- And a whole heap more
Features
Those that opt to use any of Mailchimp’s paid plans will have access to a whole heap of flexible and customizable email template designs. There’s a ton of choice and the templates can be customized using a drag and drop interface. The free plan does come with a few templates; although, they are a little limited in their customization and appear quite outdated.
- Email Templates: Mailchimp offers a variety of customizable email templates that allow businesses to create professional-looking emails without any coding skills.
- Audience Management: Mailchimp allows businesses to create and manage their email lists, segment them according to different criteria, and personalize emails for different audiences.
- Automation: Mailchimp's automation feature allows businesses to create email campaigns triggered by specific actions or events, such as welcoming new subscribers or sending abandoned cart reminders.
- Analytics: Mailchimp provides detailed analytics on email campaigns, including open rates, click-through rates, and engagement metrics, allowing businesses to track the success of their campaigns.
- Integrations: Mailchimp integrates with a range of third-party tools, including e-commerce platforms, social media platforms, and CRM software, allowing businesses to streamline their marketing activities across multiple channels.
- Mobile App: Mailchimp's mobile app allows businesses to manage their campaigns on the go, create and send emails, view analytics, and more.
Usability
Although Mailchimp may involve a bit of head-scratching to set up, once it is up and running the app’s ease of use quite good. Mailchimp’s clean interface, navigation, and tools are all fairly intuitive to use and simple to operate. Users can choose from pre-designed templates or create their own from scratch.
Additionally, Mailchimp offers analytics and reporting features to track the success of campaigns and identify areas for improvement. The platform also integrates with other tools such as social media, e-commerce, and CRM platforms to streamline marketing efforts. Overall, Mailchimp's usability makes it a popular choice for businesses of all sizes looking to streamline their email marketing efforts.
Support
Mailchimp’s customer support can feel rather lacking, particularly for those that are using the free plan. Although, those users that are using any of the paid plans will have access to 24/7 email, live chat, or phone support, depending on the plan of choice.
Why We Recommend It?
Mailchimp's intuitive drag-and-drop email builder makes it easy for even novice users to create visually appealing and effective email campaigns, while its advanced segmentation and personalization options allow for highly targeted and relevant messaging. The platform also offers seamless integration with Shopify, allowing for automatic syncing of customer data and purchase history.
The Bottom Line
Mailchimp is a great tool with a wide range of highly valuable integrated tools and features. And their free and premium plans are both generous and reasonably priced. Overall, we believe that Mailchimp is a top choice for Shopify store owners looking to improve their email marketing efforts and drive business growth.
MailChimp Review - Pros & Cons, Pricing, and Integrations
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It also offers helpful suggestions on what you can do to improve. You can compare different metrics using charts and see how they change over time, helping you optimize your chat strategy to increase ROI. » Don't forget to track your income & expenses with our top picks for the best profit-tracking apps Plans & Pricing Tidio offers a forever-free plan and three paid plans, which you can try for free for seven days. They also offer a 17% discount if you choose an annual plan. Free The Free plan is an excellent choice to get your small website started, with no commitment required. With this plan, you can access live chat, chatbots, email support, the ticketing system, desktop and mobile apps, visitor info, and JavaScript API. You can have up to 50 unique conversations with live chat and up to 100 users with chatbots. The Free plan best suits small businesses or hobbyists who want to try out the app. Communicator The Communicator plan is best for mid-sized teams that base customer support on live conversations. With this plan, you get unlimited conversations with live chat and up to five operators. You also get features such as team departments, analytics, live typing, viewed pages, a live visitors list, and more. The Communicator plan costs $19 per month per operator. Chatbots The Chatbots plan is a handy add-on with automations made for self-service. With this plan, you can create as many chatbots as you want and use them to automate tasks, answer questions, and collect data. You also get features such as over 35 chatbot templates, the visual chatbot editor, Zapier integration, and more. This plan starts at a monthly fee of $19 and is best suited for businesses that want to automate their customer service and increase conversions. Tidio+ The Tidio+ plan is a solution for growing businesses looking for advanced features and dedicated support. With this plan, you get unlimited conversations with live chat and a custom number of operators. You can also access all features, including Tidio AI, FAQ wizard, Reply Assistant, Smart Views, and more. The Tidio+ plan starts at $329 per month and is best suited for businesses that want to get the most out of Tidio and optimize their chat strategy. Integrations Tidio offers a range of integrations that can help you connect your chatbot with your favorite tools. They can be divided into platform and app integrations. Platform Integrations Tidio integrates with all leading e-commerce platforms, so you can easily install Tidio on your website without any coding skills. Some of the 18 platforms that Tidio integrates with are: ShopifyBigCommeerceWooCommerceWixMagentoWordPress App Integrations Tidio also integrates with 17 apps to enhance your chatbot's functionality and performance. Some of the most useful apps that Tidio integrates with are: KlaviyoOmnisendActiveCampaignMailChimpJudge.meGoogle Analytics Usability Tidio is one of the most user-friendly chatbot platforms on the market. You can set up your account and start chatting with your visitors in less than five minutes. As you can see below, the user interface is clean, intuitive, and easy to navigate. You can access all the features from the dashboard, such as chatbot templates, scenarios, settings, and analytics. The tool offers a wide range of chatbot templates to suit different purposes and industries. You can also create your own chatbot scenarios without coding using the drag-and-drop editor. Tidio is reliable and fast, with minimal downtime or technical issues. Support Tidio is more than just a chat tool. It's also a support tool that offers various ways to help you get the most out of the product. You can rely on the Tidio team for assistance, whether a quick answer, a detailed explanation, or a custom solution. Here are some of the support options they provide: Live chat support: Support staff typically respond within minutes on weekdays and are always friendly and helpful.Email support: They reply to your emails promptly and professionally every weekday.24/7 emergency phone support: They have a round-the-clock hotline in case you need immediate assistance.Customer success manager: A dedicated member of the Tidio team will guide you through the best practices and help you grow your business.Implementation specialist: They offer custom setup and integration for bigger teams or complex projects.Training sessions: You and your team have access to training on how to get the best out of Tidio.Chatbot building assistance: They can help you set up the bots for your specific needs and goals.Blog, case studies, and comparison articles: You can read helpful tips on chat, marketing, and e-commerce, gain inspiration from other businesses, and explore how Tidio compares to the competition.Help center: Tido also has a comprehensive knowledge base with articles, videos, and tutorials on a wide range of topics you can see below. 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