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Klaviyo vs. Mailchimp: Which Is Better for SMS & Email Marketing in 2024?

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović

Updated November 17, 2023.

Our team tests eCommerce apps and publishes app comparisons that are unbiased and not influenced by payments we receive from some of the app developers.

Klaviyo vs. Mailchimp: Which Is Better for SMS & Email Marketing in {year}? main image

Whether your business goals are tailored towards overall growth, brand exposure, increasing revenue, or a mixture of all three, there’s no doubt that both Klaviyo and Mailchimp can help you achieve these goals.

For one, Klaviyo markets itself as an e-commerce marketing tool that helps build your brand, scale your business’ growth, and connect your customers with your business on a more personal level. While on the other hand, Mailchimp claims to be an all-in-one marketing and commerce tool specializing in email marketing, automated customer data collection, and content creation.

So, which marketing tool will suit your business’s requirements best?

Well, that’s what we answer here. In this comparison, we break down everything you need to know about Klaviyo and Mailchimp.

Klaviyo vs. Mailchimp

Feature Comparison

Compare the features of the leading Shopify marketing apps Klaviyo vs. Mailchimp



Mailchimp Email Marketing Logo


Real-time customer data

Collect and store customer and potential customers’ contact information, identify sale opportunities, and manage or streamline marketing campaigns.

AB Testing

Show different variants of emails to see which version achieves a great opening rate or better converts.

Customizable CTAs

Integrate a range of different CTA features within sent emails to secure more leads.

Drip Campaigns

Deliver a series of targeted emails over a designated time period to specific individuals as a response to a specific action.

CAN-SPAM Compliance

Preventative measures are taken to ensure anti-spam laws are complied with.

Behavioral Targeting

Build segments that are based on how individual customers engage with your website or email campaigns.

Ease Of Use

When it comes to choosing the right marketing tool for you, ease of use is possibly one of the biggest considerations you’ll likely want to focus on.


In this respect, Klaviyo is highly regarded. The range and ease of integrations available to users through Klaviyo are respectable, but perhaps not as comprehensive as Mailchimp. Although, when it comes to putting emails together, Klaviyo’s easy-to-use drag and drop email builder makes things super easy.

» Learn more in our detailed Klaviyo review


3.9/5(1,743 reviews)


On the other hand, the range of CMS platforms and third-party app integrations available through Mailchimp are outstanding. Anything from Squarespace, Stripe, Zendesk, to major social media platforms, all are easily integrated with the Mailchimp app. When it comes to email campaigns, Mailchimp offers its users customizable email templates and an email design tool that users can use to build branded email campaigns from scratch.


3.5/5(470 reviews)

Pricing Comparison




0-299 Contacts



300-499 Contacts



500-999 Contacts



1,000-1,500 Contacts



>1,500 Contacts

Scales from $60/mo


Final Verdict

When deciding between Mailchimp vs. Klaviyo, both are solid e-commerce marketing tools. Your final decision will likely come down to exactly which features are most important to you as well as available integrations and pricing options.

» Discover alternative email & SMS marketing apps in our Mailchimp vs. Omnisend comparison