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How to Leverage and Drive Social Media Traffic to Your Shopify Store

Whether you're a TikTok pro or an Instagram newbie, there are a few easy ways to use social media to help generate traffic on your Shopify store. Read more to find out how.

By Brody Hall

Edited by Davor Štefanović

Updated February 10, 2023.

Social media is a really great tool for your business.  Whether you're a TikTok pro or an Instagram newbie, there are a few easy ways to use social media to help generate traffic on your Shopify store.
Post RegularyPost regularly on social media to promote your products. You could post pictures of new products, best sellers, or you could even post great reviews that you have received.
Use HashtagsUse hashtags to reach the right people! Using hashtags in your post helps show your products to a wider audience than just your followers. Use a few well-researched hashtags in each post.
Interact with FollowersEncourage followers to like and comment on your posts. You could do this by running competitions, offering discounts, or by posting conversation starters. Make sure that when people do interact with your posts, that you interact back! Thank people for reviews, provide helpful comments and be sure to like any shared posts.
Final NoteDon't forget to make sure that all of your social media channels have a direct link to your website for traffic-driving!