For what is the integration between the Loox and Recart apps intended on Shopify?

Recart is a Shopify app for marketing on Facebook Messenger. It allows you to send your customers private messages, that have a much better response rate than emails. Loox is a Shopify app that helps merchants collect reviews with photos from their customers via email, and then display them in your store to improve conversion rates. The integration between Loox and Recart allows you to send your customers review requests via private messages on Facebook Messenger as well as via emails.