Why use ‘match lowest price’ apps on Shopify?

Asked 6 years ago

I don’t understand the point in price-matching apps. People are going to research that anyways. It’s normal for customers to look for the best price option, but, as sellers, we’re supposed to offer users more reasons to buy our products rather than just price, no?

Shopify apps Marketing Price Strategy

Tom Amitay

Monday, June 10, 2019

There are many reasons to use price match apps. Some products are sold based on price alone, not quality or anything else. It’s a different ball game, you have to offer the lowest price possible, and your margins are super thin. 

So what’s the point you’re asking?
The trick is to nail the marketing - Get as many customers as possible for the cheapest marketing cost. Your offer is the ‘lowest price.’

When many distributors sell the same product, then the unique sell point is either price or service/warranty - printer ink, laptops, smartphones, etc. 

Sometimes when you offer the lowest price, your competition can lower prices without you knowing. Then, if you have a price matching app, the customer can enter the competitor’s price and a URL, and you can match their price and not lose the customer.

If you sell a $1,500 laptop, you don’t want to miss a sale because your competitor sells it $15 cheaper.

Abeeha Qasmi

Friday, August 27, 2021

Think of it from the customer’s viewpoint. You see one single product offered by ten different sellers. The only thing that makes a difference is the sellers’ add-ons offering. Customers perceive price point as one of these most significant add ons. You, as a customer, would always want to buy your desired product at the lowest price possible. Hence, the seller with the best price gets the most sales - accumulated higher profit.
This is what the lowest price app helps you achieve. It allows you to stay one step ahead of your competitors and make more sales. There are several Shopify customer pricing apps, but Price Beater and Better Price are two renowned price match apps.