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What You Should and Shouldn’t Use Shopify Experts For

By Emmanuel Egeonu
Edited by Shir Lapidot

Published June 30, 2021.

What You Should and Shouldn’t Use Shopify Experts For main image

Many individuals and companies have mastered the art of e-commerce and wading the waters of Shopify to earn the name "Shopify experts". Shopify does its best to vet such experts to ensure that they are the best of the best and allows you to hire them to assist with the running of your online store. Experts can help with many different tasks, such as migrating your store from one platform to another or developing a fresh e-commerce website from the ground up.

With the Shopify plus program, you can gain access to e-commerce experts that offer to share their knowledge with start-up merchants. As a store owner, you can receive ongoing and tailored support/guidance from the top minds in the e-commerce game.

Simply put, Shopify experts help you to avoid making common mistakes in the online business world while you aim at lifting your store from the ground. However, there are certain things that these experts can help you with, while for others, they may do more damage than good. So before you pick an expert to do a task, you need to be sure that they should be doing it in the first place.

What Should You Use Shopify Experts For?

As a merchant or brand, you want to always stay in complete control of your consumer-facing experiences. So creating such web workflows in-house isn't a bad practice, but trying to create back-end solutions that support your e-commerce workflows such as third-party fulfillment, re-marketing tools, and payment system integrations may not be the best use of your internal resources.

You should hire Shopify experts for things including, but not limited to:

  • Linking up third-party vendor plugins.
  • Migrating your website from one platform to another.
  • Developing A&B testing pages.
  • Linking systems to more scalable and robust platforms.

What Shouldn't You Hire Shopify Experts For?

You don't want to hire Shopify experts for tasks that involve interacting with your customers directly. Such tasks should come from your brand so that you can control the perception that customers have of your business without the intrusion of external forces. For example, a Shopify expert can help you create a workflow for automated email messages when a customer abandons their cart but they shouldn't help you come up with the message that will be sent.


Shopify experts offer a great deal of assistance to Shopify store owners, but there are certain tasks that you must keep to yourself to ensure the uniqueness and perception of your brand to customers and consumers as a whole. Use the tips given in this piece to pick the tasks that your Shopify experts should help you handle and those that they shouldn't.