Do I need a GTIN for custom-made items on my Shopify store?
Asked 6 years ago
I am selling handmade products on Shopify. Got an email from Google about (Global Trade Item Number) GTINs for my products. Must I use GTINs? Can I just use SKUs?
Nell Hartman
Saturday, February 01, 2020
You don't need to create GTINs for custom made products. There is no need to invest money into this process. SKUs (Stock Keeping Units) are used for inventory management and it is always recommended to generate and assign SKUs to your products. Make sure that you generate your SKUs in a systematic way. When you use Google Shopping it is important to have your product information properly set up. It will improve the performance of your campaigns. Here is a good post with an overview about GTINs - https://keepshoppers.com/forum/technical-issues/unique-product-identifiers-requirements-for-google-shopping
Please follow our Community Guidelines
Related Articles

How to Choose a Shopify Expert
Emmanuel Egeonu
June 30, 2021

Organizing Your Shopify Products
Rebekah Brace
May 8, 2023

Setting up Third-Party Carrier Calculated Shipping Rates on Your Shopify Store
Brody Hall
February 10, 2023
Related Posts
Can't find what you're looking for?