What Segmentation Options Does Shopify Provide for Targeted Email Marketing Campaigns?

Can I use tags to group products according to customer segment in my Shopify store?

I use filters in Shopify to create customer segments. I use these segments so that I can easily email and update customers who share similar characteristics. In my store, I have a customer segmen

How to Set Up and Automate Compelling Shopify Welcome Emails

Want to know how to set up and automate welcome emails for your Shopify store? This is a guide to tell you how to do just that.

Klaviyo vs. Mailchimp: Which Is Better for SMS & Email Marketing in 2025?

Deciding between two marketing tool goliaths like Klaviyo and Mailchimp is much easier said than done. To help you out, here’s a comparison of the two.

Klaviyo vs. Omnisend: Which Is Better for Shopify Marketing in 2025?

Reach maximum customer outreach potential with either Klaviyo or Omnisend. But which one best suits your online store? Read this article to find out.

MailChimp Review - Pros & Cons, Pricing, and Integrations

Is the popular email marketing app Mailchimp the right choice for you? We answer that question here, as well as breakdown Mailchimp's features and usability.

How to Create an Abandoned Cart Recovery Email Campaign

70% of eCommerce shoppers abandon their carts without buying. Abandoned cart recovery email campaigns help you get the client to complete the purchase. Learn how

Omnisend vs. Privy: Features & Pricing - Comparing Two Leading Marketing Apps on Shopify

Should you grow your customer base with Privy or Omnisend? Read our full breakdown of features and pricing for two of the best marketing apps on Shopify

Simple Steps for Creating an After-Purchase Upsell Email Campaign for Your Shopify Store

Learn a simple upsell email campaign sequence that will help increase sales and encourage repeat purchases from existing customers on your Shopify store.

7 Best Shopify Apps to Boost Sales & Conversions in 2025: Free & Paid

Unlock the full potential of your Shopify store with these 7 must-have apps. Top-rated that tools will help increase sales and improve your bottom line in 2023.

Omnisend vs. Mailchimp: Which App Is Better for Email & SMS Marketing on Shopify?

When it comes to email, SMS, and push notification-based marketing, MailChimp and Omnisend are among the best. See our guide to help you decide between them.

Is it important to get customers to subscribe to a mailing list?

How are you planning to stand out during Black Friday and Cyber Monday?

Does anyone recommend Omnisend's free plan?

Is it worth paying for the app, rather than using the free version? If so, why?

Can I set up automated birthday emails?

I think it would look good from a customer perspective if they received birthday emails from my store. Is there a way that I can set this up?

How can I create a whole cart automatic discount for new clients?

I am shitting towards paying more attention to my new customers. I realized that I had been underestimating the importance of doing this. So I am focusing on creating a new customer segment where

How Can I Measure the Effectiveness of My Email Marketing Campaigns Using Shopify's Analytics Tools?

How Can I Measure the Effectiveness of My Email Marketing Campaigns Using Shopify's Analytics Tools?

MailChimp alternative for Shopify, which app would you recommend: Klavio, Omnisend, or Rare.io?

Now that MailChimp is not on Shopify anymore, I need to transition to a new service. I saw many recommendations for Klavio, but I’m worried it’s too expensive. What are the pros and cons of every

Sending marketing emails on Shopify

I have a new store on Shopify and would like to send marketing emails. Can I use Shopify to do so or do I have to use an app like Privy or Klaviyo? Any recommendations for the best marketing app?

Do you pay a subscription fee to email clients with a Shopify domain?

I have been updating my marketing strategy for my Shopify store, and I want to build a solid email marketing strategy. I read how effective email marketing is for establishing leads and convertin