MailChimp alternative for Shopify, which app would you recommend: Klavio, Omnisend, or Rare.io?

I like Klaviyo, and I don’t mind that it's expensive because it’s worth it. If you use it right, you’ll make much more than you spend. Email marketing works, and you should use a proper tool for that. The only reservation I have about it is that if you run a small store, or if your email marketing doesn’t yield good results, then maybe you should go with a cheaper alternative.

Klaviyo’s pricing is based on the number of emails you send in each campaign, not on the total number of subscribers that you have. So it might be cheaper than you thought. Take that into consideration. For example, if you have 4000 active subscribers and segment your campaigns, so the max number you send to is 2000 at a time (as many times per month as you want), you only require the 2000 subscriber tier.

I’m also shifting from MailChimp. There are my conclusions so far, from trying Omnisend and Klaviyo. Omnisend, let’s start with the things I didn’t like: It quickly migrated contacts from MailChimp, but it didn’t migrate historical data. I sent just a couple of campaigns thus far, and the open rates were low. I can’t send different abandoned cart messages to new buyers than to returning buyers. What I liked: 1. Customer Support is super responsive. 2. Their editor is the best out of all of the email software I tried. 3. Creating emails was easy and fun. 4. The emails look very good with my own graphics or their content blocks. I’ve also tried Klaviyo: 1. It was straightforward to set up the ‘abandoned cart’ and ‘thank you’ messages flows. 2. You can set up different messages based on purchase history (much easier than on MailChimp). 3. The migration from MailChimp to Klaviyo is simple and easy. 4. The open and click rates on my campaigns are similar to MailChimp. I guess there’s no reason why it shouldn’t be if I haven’t changed anything fundamental. 5. Klaviyo’s campaign builder is rather complicated, and it’s challenging to design for mobile.