What strategy can I use to collect emails for a VIP list?

To get your VIP list started, you need traffic. So, if you already have organic traffic coming to your store, that's great. But, if you don't, then you can send traffic by running TOF ads on Facebook and Instagram or use influencers. Once potential customers enter your store, you can use different techniques, such as banners, popups, notifications, etc., to get them to subscribe to your email list. There are many Shopify apps to help you with that. Customers need to understand what value they'll receive by joining your list, so make sure your copy conveys the right message; For example, tell customers 'subscribe to the VIP list to get the best prices' instead of 'click here to subscribe').