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How to Email All Your Customers at Once on Shopify

Emailing all your customers at once is a great way to get the word out about new products or sales. Read on as we explain how you can do this.

Brody Hall
By Brody Hall
Michelle Meyer - Editor for KeepShoppers
Edited by Michelle Meyer

Updated February 26, 2023.

Email automation refers to using software to send bulk email messages, typically by editing an email template. Automated emails can be sent based on specific events or actions, such as a welcome email to a new customer, a new order, a change in account settings, or an unsubscribe request.

This eliminates the need for staff to manually send individual emails, which can be time-consuming and error-prone. Automated emails can also be personalized for each recipient, making them more likely to be opened and acted upon.

Can Mass Emails Be Sent on Shopify?

Yes. Shopify doesn't charge users for the first 10,000 sent emails. Beyond this amount, emails are sent out at a cost of USD 0.001 per additional email. Shopify also allows you to create and send newsletters to your customers by either creating a newsletter from scratch or using a template. Furthermore, you can segment your list of subscribers and send different newsletters to different groups.

How to Send Simultaneous Emails on Shopify

To send mass emails, you'll need to install the Shopify email marketing app:

1. Head to the Shopify Email app page.

2. Click "Add app." If needed, log into your account.

Screenshot of Shopify Email's homepage on the Shopify app store


3. Click "Install app."

Screenshot of Shopify Email's install page with an arrow pointing to the "install" button


After installing Shopify Email, kick off your first campaign as follows:

1. From your Admin page, go to "Marketing."

2. Click "Create campaign."

Red circle highlighting the "Create campaign" button on Shopify Email's Marketing screen


3. Select "Shopify Email."

Red rectangle highlighting the "Shopify Email" option on the Marketing Campaign page


4. Browse the selection of email templates and click on the one you want to use.

8 email template designs on Shopify Email app


5. Confirm your choice by clicking the "Select" button.

Red circle around the "Select" button on the email templates page on Shopify Email


6. Click "To" and select the customer segment.

Red arrow pointing to the "To" field on Shopify Email


7. Enter a subject for the email.

Red rectangle highlighting the email subject field on Shopify Email


8. Edit the email's body, buttons, images, etc., for a personalized message.

The "Editor" page on Shopify Email displaying a green email template design


Once finished, send out the newly created email as follows:

1. From the email editor, click "Review."

A red circle highlighting the "Review" button on Shopify Email


2. Then click "Send" on the top right of the screen.

Red arrow pointing to the "Send" button on Shopify Email


3. Finally, click "Send now."

Build Customer Relationships Effortlessly

Shopify Email's user-friendly interface and robust features make it an essential tool for any e-commerce business.

By following these simple steps, you can easily send win-back emails to reconnect with inactive customers or keep your entire customer base up to date with new stock or promotions. This will boost customer engagement and foster stronger customer relationships—just two of the many benefits of email marketing.

Shopify Email

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