ActiveCampaign Review (2026): Pricing, Integrations, Support and More!

Happy Birthday Email Discounts App Review (2026): Automated Email Marketing For Shopify

Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them. One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays. In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business. ProsExtensive customization optionsSeamless integration with ShopifyDetailed analytics for tracking performance metricsFree trial period for testing & evaluationAffordable pricing options for stores of all sizesConsCustomer support limited to UK office hours Best For Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses. More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. The app will enable them to easily track and manage customer birthdays and automate the email-sending process, saving them a lot of valuable time and resources. Overview of Features Happy Birthday Email Discounts boasts an extensive range of features that cater to businesses of all sizes. The main features include: Automated Birthday Emails The feature most central to the app is its ability to automatically send personalized emails to customers on or leading up to their birthdays. By using this feature, businesses can keep customers engaged and loyal while also increasing revenue. Customizable Email Templates The app offers customizable email templates, providing businesses with a wide range of themes to choose from. With this feature, merchants can easily create beautiful, on-brand emails that captivate their audience and inspire action. You can also personalize the subject line and body of the email for a one-of-a-kind email that'll leave your customers feeling valued on their special day. Customer Birthdate Collection This feature allows businesses to quickly and easily capture their customers' date of birth at multiple touchpoints. You can choose to ask for the customer's birthdate on a custom landing page, the order status page, Shopify POS, sign-up forms for newsletters, or the user account creation page. Unique Discount Codes With Happy Birthday Email Discounts, you can easily set up a unique discount landing page. Customers will be given the link to this discount page in the birthday email. When shoppers click the link, a unique, single-use discount code will be displayed. There are multiple discount settings to choose from, like the discount type, amount, code prefix, expiry date, and limitations like minimum spend and qualifying products. This Shopify discount app also gives you the option to create discount codes manually. Follow-Up Emails This is the app's newest feature, which allows you to automatically send a second email after a specified number of days or just before the discount is set to expire. It will only send the follow-up email if the discount has not yet been redeemed. You can choose whether to maintain the same style and design as the original email, or you can create an entirely new style. This feature gives customers that extra nudge to make a purchase before the offer expires. Performance Analytics Happy Birthday Email Discounts has a dedicated analytics dashboard to show you your campaign statistics, including where the birthdates were collected from, the open rates, click-through rates, the total number of discounts sent, and conversion rates. It also provides a graphical representation of this data to track your performance at a glance. » For improved business insights, head to our list of the top sales-tracking apps Plans & Pricing Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases. Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses. Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members. » Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps Integrations Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. With these integrations, you can easily sync your customer data and automate your email campaigns. Some of the most popular integrations include: Privy: This integration allows you to add a birthday field to your existing Privy popups.Klaviyo: You can use Happy Birthday Email Discounts to collect customer birthdate information and export it directly to one of your Klaviyo lists.Omnisend: Like Klaviyo, the Omnisend integration allows you to transfer your birthdate data straight to your Omnisend list.MailChimp: Happy Birthday Email Discounts integrates with MailChimp much in the same way as Klaviyo and Omnisend.SMSBump: This is an exciting integration that lets you send birthday messages and discounts using SMS in addition to email. Usability Getting started with Happy Birthday Email Discounts took a matter of minutes. The installation process is simple and efficient, and the settings are easy to configure—even for people without a tech background. The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes. Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing. Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales. » Check out our top choices for sales-boosting apps to ramp up your bottom line Support Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes: Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value. Wish Every Customer a Happy Birthday! Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. With the app's user-friendly interface and detailed analytics, businesses can easily create effective birthday email campaigns that will increase customer loyalty and boost revenue. » Take a look at the best email marketing apps to drive your campaigns even further

Bestsellers reSort: Organize Shopify Products & Collections Your Way

Shopify store owners know very well that you have limited time to hold consumer interest and showcase the most relevant products. So how do you compete for consumers while their attention spans diminish? Product sorting and product relevance can make or break conversions on your store. With the advanced online merchandising capabilities of Bestsellers reSort by EGNITION, you can quickly and automatically organize your products by adjusting their order to your needs and your buyers' preferences, generating more sales. The app organizes collections based on a wide range of rules that can be easily configured to automate your product collections across various locations. Bestsellers reSort's Main Features You have the flexibility to promote products manually and manage your inventory by setting "rules," such as the following: "Featured" Products Highlight your featured items by putting them at the top of a collection. Promote seasonal or special items and set different products per collection.Promote New Products Add new arrivals to the top of a collection for a specific time.Promote Back-In-Stock Products Set reSort to consider these products as new and specify quantity or quantity change.Order Products by Tags You can place tagged products within a collection in the groups and orders you need.Out-Of-Stock Products The app makes it straightforward and automatic to sort products by revenue or sales, so pushing your out-of-stock items further down your product catalog is a breeze. Additional Sorting Capabilities You can also automatically sort and order products by: Revenue generated (for X number of days)Number of sales (for X number of days)Gross profitDiscount (% or $)Inventory QTYDate (publish or creation date)Product titleProduct priceProduct viewsRandom products orderKeep manual sort order and apply your own sorting rules Bestsellers reSort Pricing Bestsellers reSort offers six different pricing plans, all of which come with a 7-day free trial: Bronze Plan The Bronze Plan is free to install and suitable for stores with up to 49 products and 99 collections. This plan includes the following: AutomationYou can sort by revenue/sales/tagsYou can sort by publish/creation dateYou can push sold-out products down your product collectionsAccess to other custom sorting rules24/7 Support Silver Plan $6.99/month You get everything in the free Bronze Plan, but it would fit a larger store with up to 499 products and up to 99 collections. Gold Plan $12.99/month Again, you'll get all the other features listed in the Silver Plan, but with an upgrade to 4,999 products across 99 collections. Platinum Plan $16.99/month This plan is suited to stores with up to 9,999 products and 100–300 collections. It includes everything in the Gold Plan, too. Rhodium Plan $22.99/month You get all the other features listed in the Platinum Plan, but with an upgrade to 10,000+ products across 300+ collections. Palladium Plan $34.99/mo This is the most comprehensive plan Bestsellers reSort offers and is best for stores with 25,000+ products and 500+ collections, including all the features listed in the Rhodium Plan. Bestsellers reSort Customer Reviews Numerous app users express that Bestsellers reSort saves them hours of time, as organizing collections is automatic—extremely useful for stores with thousands of products. The app allows customers the freedom to showcase the right products and keeps collections relevant to ever-changing buying patterns. Customer support is friendly, fast, and helpful, and the app regularly releases new updates and improvements based on customer feedback. ​​To see if Bestsellers reSort is right for your shop, visit their website to learn more or to start your 7-day free trial.

Growave Review (2023): Best Shopify Conversion Tool?

Need to boost your conversions and marketing efforts? Find out whether Growave is the right Shopify conversion tool for your store.