ActiveCampaign Review (2025): Pricing, Integrations, Support and More!
Updated February 14, 2024.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.
E-commerce is a highly competitive industry, and more and more businesses are looking to automate their processes to keep up. As a result, the popularity of recent platforms such as ChatGPT and Bard has increased, bringing the revolutionary powers of AI to the forefront. If you run an e-commerce business and haven't yet thought about automating, then you should do so quickly or risk being left behind!
ActiveCampaign Email Marketing is a powerful marketing automation solution with over 180,000 active users. The app functions similarly to hiring staff that manages customer relationships, sales engagement, and marketing for your e-commerce store. It provides robust tools needed to automate your revenue-driving processes via sign-up forms, email automation (welcome messaging and abandoned cart), email campaigns, SMS messaging, and a whole bunch of other features, including a scalable CRM that makes it suitable for just about every type of e-commerce business.
What is ActiveCampaign Best For?
ActiveCampaign is targeted primarily at B2B businesses but with its scalable CRM, it is also suitable for B2C e-commerce stores as well. It is ideal for anyone involved in industries such as SaaS, technology, consultancy, real estate, insurance, and manufacturing. More specifically, it can help growing businesses with scaling, so if you already have an existing customer base, ActiveCampaign is a great app to use for decreasing costs and increasing efficiency.
Pros
- Tons of integration options
- Provides a body of knowledge to assist first-time users
- Many different pricing plans
- Scalable CRM
- Robust & proven software
Cons
- Can be pricey if you want all options
- Some users may find tricky to navigate
We feel it gets the balance just right between a CRM that is too big and clogged up with useless features, and a CRM that is too small and basic. With ActiveCampaign, e-commerce merchants will find a near-perfect solution for a hands-off approach to sales engagement, customer relations, and email marketing.
Features Overview
The app is loaded with features that help set it apart from competitors like Salesforce and Mailchimp. This includes but is not limited to automatically recommending new products to customers based on purchase history, sending reminders for abandoned carts, and offering personalized deals based on events such as birthdays.
Other useful features of the app include:
- 500+ Fresh Automation Recipes: Pick from hundreds of pre-built revenue-driving market automations such as welcome series and abandoned carts.
- Costless Account Support and Migration: ActiveCampaign helps you migrate your account from a previous software provider to the app seamlessly. The app also provides one-to-one support and strategy sessions to help grow your business.
- Drag-and-drop Landing Page Builder: You can create compelling landing pages that are tailored and relevant to your customer segments.
- Contact Management and Segmentation: Organize and segment your contact lists based on various criteria such as demographics, behaviors, interests, and interactions and send highly targeted and personalized messages to different segments of your audience.
- CRM and Sales Automation: Manage customer profiles, track interactions, and capture valuable customer data. Also provides lead scoring, contact and deal management, sales automation, and pipeline management features to streamline your sales processes.
- Website Tracking: Track visitor behavior on your website and trigger relevant automated campaigns based on their actions. You can also personalize your website content and messages based on individual contact data.
- SMS Marketing: Send personalized text messages to your subscribers. ActiveCampaign's SMS support can also be integrated into your automation workflows to reach customers through multiple channels.
ActiveCampaign Pricing & Plans
The app offers a 14-day free trial that gives access to 900+ pre-built integrations inclusive of Shopify as well as pre-built marketing automation recipes. The full range of pricing plans is available on ActiveCampaign's website but for Shopify specifically, there are two options: a marketing plan and a bundle plan.
Marketing
The marketing plan focuses on giving you email and marketing automation capabilities.
Bundles
The bundle option can give you marketing automation and sales CRM functionality.
ActiveCampaign Integrations
Integrations work seamlessly with many existing platforms to help businesses upgrade on their existing systems for better performance. In total, ActiveCampaign offers over 900 integrations and has over 900 pre-built automation tools for quick ROI.
Some of the more useful integrations can be broken down into:
- CRM: Integrations with popular CRM systems such as Salesforce, Pipedrive, HubSpot, and Zendesk.
- E-commerce: Leading e-commerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce. Enables users to share data easily for hassle-free synchronization between platforms.
- CMS: Integrates with popular content management systems like WordPress, Drupal, and Joomla.
- Webinar Platforms: Including Zoom, GoToWebinar, and WebinarJam.
- Google Tools: Google Analytics and Google Tag Manager
- Lead Generation: ActiveCampaign integrates with OptinMonster, Leadpages, and Unbounce.
- Social Media: Direct integrations with the best social media platforms, including Facebook, Instagram, and Twitter.
ActiveCampaign Usability
ActiveCampaign is highly accessible to all users, even if their technical expertise is limited. Visually, it is appealing to look at, with a clean and organized dashboard that gives users a clear overview of their account and key metrics.
For functionality, it features an easy to use drag & drop email editor with pre-built content blocks and customizable templates that can be tailored to better fit your customers' preferences. Adding to this, the app also offers a flowchart-style automation builder, which we found simple and effective.
It is also easy to import and manage contacts for better audience segmentation and create comprehensive reports with easy-to-understand visualizations. Again we found that ActiveCampaign gets the balance right between pleasing visual design and useful, functional information.
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ActiveCampaign Support
There are a number of different support options that come with the app, including an online database, video tutorials, community forums, and email/chat support.
The online database can be found on ActiveCampaign's website and contains sources such as articles, guides, tutorials, and frequently asked questions (FAQs) covering various topics related to using the platform. Users can also find video tutorials that provide step-by-step instructions on how to use different features and functionalities of the platform. A demo can also be requested.
The site also features a community forum where users can interact with each other by asking questions, discussing topics, and sharing experiences related to using the App. For a more direct line, ActiveCampaign also offers customer support through email and chat.
Take Your Campaign To The Next Level
If you're reading this article, chances are you're involved in e-commerce business and if you're involved with e-commerce business, then you should know all about the importance of automating processes and workflows for maximized efficiency.
ActiveCampaign offers a great marketing automation solution with a quick and easy setup and proven results. For e-commerce startups, it may not be ideal as the costs might be a bit high without an established customer base, but for any small to medium-sized business looking to expand and scale their operation through automation, ActiveCampaign really is one of the best apps out on the market.
ActiveCampaign Review (2025): Pricing, Integrations, Support and More!
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