ActiveCampaign Review (2025): Pricing, Integrations, Support and More!


Updated February 14, 2024.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

E-commerce is a highly competitive industry, and more and more businesses are looking to automate their processes to keep up. As a result, the popularity of recent platforms such as ChatGPT and Bard has increased, bringing the revolutionary powers of AI to the forefront. If you run an e-commerce business and haven't yet thought about automating, then you should do so quickly or risk being left behind!
ActiveCampaign Email Marketing is a powerful marketing automation solution with over 180,000 active users. The app functions similarly to hiring staff that manages customer relationships, sales engagement, and marketing for your e-commerce store. It provides robust tools needed to automate your revenue-driving processes via sign-up forms, email automation (welcome messaging and abandoned cart), email campaigns, SMS messaging, and a whole bunch of other features, including a scalable CRM that makes it suitable for just about every type of e-commerce business.
What is ActiveCampaign Best For?
ActiveCampaign is targeted primarily at B2B businesses but with its scalable CRM, it is also suitable for B2C e-commerce stores as well. It is ideal for anyone involved in industries such as SaaS, technology, consultancy, real estate, insurance, and manufacturing. More specifically, it can help growing businesses with scaling, so if you already have an existing customer base, ActiveCampaign is a great app to use for decreasing costs and increasing efficiency.
Pros
- Tons of integration options
- Provides a body of knowledge to assist first-time users
- Many different pricing plans
- Scalable CRM
- Robust & proven software
Cons
- Can be pricey if you want all options
- Some users may find tricky to navigate
We feel it gets the balance just right between a CRM that is too big and clogged up with useless features, and a CRM that is too small and basic. With ActiveCampaign, e-commerce merchants will find a near-perfect solution for a hands-off approach to sales engagement, customer relations, and email marketing.
Features Overview
The app is loaded with features that help set it apart from competitors like Salesforce and Mailchimp. This includes but is not limited to automatically recommending new products to customers based on purchase history, sending reminders for abandoned carts, and offering personalized deals based on events such as birthdays.
Other useful features of the app include:
- 500+ Fresh Automation Recipes: Pick from hundreds of pre-built revenue-driving market automations such as welcome series and abandoned carts.
- Costless Account Support and Migration: ActiveCampaign helps you migrate your account from a previous software provider to the app seamlessly. The app also provides one-to-one support and strategy sessions to help grow your business.
- Drag-and-drop Landing Page Builder: You can create compelling landing pages that are tailored and relevant to your customer segments.
- Contact Management and Segmentation: Organize and segment your contact lists based on various criteria such as demographics, behaviors, interests, and interactions and send highly targeted and personalized messages to different segments of your audience.
- CRM and Sales Automation: Manage customer profiles, track interactions, and capture valuable customer data. Also provides lead scoring, contact and deal management, sales automation, and pipeline management features to streamline your sales processes.
- Website Tracking: Track visitor behavior on your website and trigger relevant automated campaigns based on their actions. You can also personalize your website content and messages based on individual contact data.
- SMS Marketing: Send personalized text messages to your subscribers. ActiveCampaign's SMS support can also be integrated into your automation workflows to reach customers through multiple channels.
ActiveCampaign Pricing & Plans
The app offers a 14-day free trial that gives access to 900+ pre-built integrations inclusive of Shopify as well as pre-built marketing automation recipes. The full range of pricing plans is available on ActiveCampaign's website but for Shopify specifically, there are two options: a marketing plan and a bundle plan.
Marketing
The marketing plan focuses on giving you email and marketing automation capabilities.
Bundles
The bundle option can give you marketing automation and sales CRM functionality.
ActiveCampaign Integrations
Integrations work seamlessly with many existing platforms to help businesses upgrade on their existing systems for better performance. In total, ActiveCampaign offers over 900 integrations and has over 900 pre-built automation tools for quick ROI.
Some of the more useful integrations can be broken down into:
- CRM: Integrations with popular CRM systems such as Salesforce, Pipedrive, HubSpot, and Zendesk.
- E-commerce: Leading e-commerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce. Enables users to share data easily for hassle-free synchronization between platforms.
- CMS: Integrates with popular content management systems like WordPress, Drupal, and Joomla.
- Webinar Platforms: Including Zoom, GoToWebinar, and WebinarJam.
- Google Tools: Google Analytics and Google Tag Manager
- Lead Generation: ActiveCampaign integrates with OptinMonster, Leadpages, and Unbounce.
- Social Media: Direct integrations with the best social media platforms, including Facebook, Instagram, and Twitter.
ActiveCampaign Usability
ActiveCampaign is highly accessible to all users, even if their technical expertise is limited. Visually, it is appealing to look at, with a clean and organized dashboard that gives users a clear overview of their account and key metrics.
For functionality, it features an easy to use drag & drop email editor with pre-built content blocks and customizable templates that can be tailored to better fit your customers' preferences. Adding to this, the app also offers a flowchart-style automation builder, which we found simple and effective.
It is also easy to import and manage contacts for better audience segmentation and create comprehensive reports with easy-to-understand visualizations. Again we found that ActiveCampaign gets the balance right between pleasing visual design and useful, functional information.
» Make your online store stand out with the best store design apps for Shopify
ActiveCampaign Support
There are a number of different support options that come with the app, including an online database, video tutorials, community forums, and email/chat support.
The online database can be found on ActiveCampaign's website and contains sources such as articles, guides, tutorials, and frequently asked questions (FAQs) covering various topics related to using the platform. Users can also find video tutorials that provide step-by-step instructions on how to use different features and functionalities of the platform. A demo can also be requested.
The site also features a community forum where users can interact with each other by asking questions, discussing topics, and sharing experiences related to using the App. For a more direct line, ActiveCampaign also offers customer support through email and chat.
Take Your Campaign To The Next Level
If you're reading this article, chances are you're involved in e-commerce business and if you're involved with e-commerce business, then you should know all about the importance of automating processes and workflows for maximized efficiency.
ActiveCampaign offers a great marketing automation solution with a quick and easy setup and proven results. For e-commerce startups, it may not be ideal as the costs might be a bit high without an established customer base, but for any small to medium-sized business looking to expand and scale their operation through automation, ActiveCampaign really is one of the best apps out on the market.
ActiveCampaign Review (2025): Pricing, Integrations, Support and More!
Recommended Reviews

Klaviyo Review (2025): Simplifying Email Automation
If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

All-In-One Image Master Review (2025): The Ultimate Shopify Photo Editor
We all know how tedious it can be to prepare good-quality product images for your Shopify store. Using a variety of applications for different functions is not ideal and can be downright frustrating. If these frustrations resonate with you, then you may want to check out the latest app from Egnition. Using Egnition's All-In-One Image Master eliminates the need to switch between different apps to edit your images in any way, shape, or form. The app's features include the ability to automatically generate alt text, set uniform styles for all your products, and optimize and compress images for Shopify stores to reduce loading times. ProsFlexible style settings for all imagesRetain image quality with small image sizesBulk processing of imagesAutomatically generate alt textReview, customize, and send automatically generated emailsConsPackages can be costly depending on your budget Who Is All-In-One Image Master Best for? It's simple: if you're selling a range of products in Shopify that need to be showcased using good-quality images, this app is perfect for you. It doesn't matter what your products are, from shoes to cars, to clothes and jewelry—you'll start editing images like a pro! Simply put, the app is best suited for e-commerce startups in need of an easy-to-use photo editor with a simple learning curve offering unified pre-set rules/templates and automatic ALT text generation for increased SEO traffic. » Pro Tip: Combine your photo editor with a good store design app for increased web traffic Overview of Features The All-In-One Image Master app will help you edit your Shopify product images more efficiently with its variety of features, including automation—thereby saving you time and effort. Image Compression & Optimization Images that are too big can take time to load and disrupt your users' experience of your store. This feature will help you to compress and, at the same time, optimize image sizes so that your catalogs and collections look professional without download delays. Automatic Alt Text Generation This feature will help Google to understand what your image and your website are about. Why is this important? Because it increases the chances of users finding your store during a search, thereby boosting your SEO. Batch Editing Capabilities Imagine how much time you'd save if you could edit all your images in one go and in a consistent manner. This is what batch editing can do for you! This is particularly handy if you have a lot of images to process and you want them to have a similar look and feel. Pricing All-In-One Image Master has a fixed pricing structure that's easy to understand and cost-effective to use. Each package provides a number of credits and images that can be edited. The credits don't expire, and all of the features are included in all the packages—even the free package if you just want to start with a trial. Usability Just as it says in its name: this is an all-in-one app. You can do all the editing you want within one app, taking all the frustration and laborious effort out of editing, A logical layout and flow coupled with simple and straightforward functions make this app easy to use and can even be fun for some. You don't need to be a professional designer to churn out beautiful images, and you definitely don't need to be an IT guru to understand how the app works! Support Support is always an important aspect of technology for those moments when you just need a gentle nudge in the right direction. Customer support is available 24/7/365! All you need to do is reach out by using the dedicated support icon in the app or email your questions to [email protected] for fast and friendly assistance. The customer support team works tirelessly to deliver more value to your business with a roadmap that's largely based on the questions asked by customers. It's fast, on point, and effective. Is All-In-One Image Master Worth Investing in? It's a full-bodied, undeniable yes! The All-In-One Image Master is convenient, cost-effective, easy to use, and allows your creativity to reach new levels of perfection. Photos can be edited in a variety of different ways to help bring about a consistent theme to your brand and store without breaking the bank.

DataChamp Excel & CSV Exports: Shopify Reporting Made Easy
Eliminate time-consuming and inconvenient reporting with DataChamp Excel and CSV Exports. Customized exports for suppliers, dropshippers, and business partners are now readily available. These exports are imported into IT systems, allowing them to complete business activities or generate reports so you can better understand your operations. Why You Should Use DataChamp Export in One Click A massive perk of using DataChamp is the one-click export. With the user-friendly UI, orders, goods, customers, meta fields, and other data are effortlessly exported to Google Sheets, Dropbox, FTP, or email. Readily Automate Your Processes DataChamp makes it easier to optimize your exports with programmable conditions (If X in column A, then Y in column B). Delivering your exports can be scheduled daily or hourly, and you can use incremental exports to save time. And, you choose any Shopify field using DataChamp. Adapt your export to the needs of your suppliers, IT systems, or team. Use formulae, filters, and conditions to your advantage. Other Notable Features Select from several pre-made templates.Every aspect of your export may be adjusted (including sophisticated settings for CSV and Excel files), and you have unlimited storage.Action on a large scale: Select specific orders.Special characters, such as umlauts ö, ä, ü, and others, are used for non-English countries.Legacy file encodings include ASCII, Windows-1252, and UTF-8.Custom column mappings, variables, and the evaluation of mathematical expressions are all available. Pricing Free Plan This plan includes the following: Dropbox, FTP, Google Drive/Google Sheets, and emailEach export can have up to 10 linesReport templates are limitless Basic Plan $9.95/month This plan includes all the features of the previous plan, as well as the following: Unlimited number of schedulersEach export can have up to 1000 linesFree setup by a professional Professional Plan $24.95/month This plan includes all the features of the previous two plans, as well as the following: Exports are done in stagesEach export can have up to 10000 linesRequests for new features are given priority Our Verdict: Should You Use DataChamp Excel and CSV Exports? With only one click, you can easily evaluate and share your findings. Using DataChamp, merchants can connect Shopify to other IT systems and partners. You may use calculations, mappings, and a range of other features to build a successful data integration. Over 600 shops use DataChamp every day, and the app has an impressive 5-star rating on the Shopify app store. To learn more about DataChamp Excel and CSV Exports, visit their website or download the app from the Shopify app store.