keepshoppers logo
Community
Sign In

ActiveCampaign Review (2024): Pricing, Integrations, Support and More!

Brody Hall
By Brody Hall
Joel Taylor
Edited by Joel Taylor

Updated February 14, 2024.

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

activecampaign cover 1

E-commerce is a highly competitive industry, and more and more businesses are looking to automate their processes to keep up. As a result, the popularity of recent platforms such as ChatGPT and Bard has increased, bringing the revolutionary powers of AI to the forefront. If you run an e-commerce business and haven't yet thought about automating, then you should do so quickly or risk being left behind!

ActiveCampaign Email Marketing is a powerful marketing automation solution with over 180,000 active users. The app functions similarly to hiring staff that manages customer relationships, sales engagement, and marketing for your e-commerce store. It provides robust tools needed to automate your revenue-driving processes via sign-up forms, email automation (welcome messaging and abandoned cart), email campaigns, SMS messaging, and a whole bunch of other features, including a scalable CRM that makes it suitable for just about every type of e-commerce business.

ActiveCampaign

4.5/5(385 reviews)




What is ActiveCampaign Best For?





ActiveCampaign is targeted primarily at B2B businesses but with its scalable CRM, it is also suitable for B2C e-commerce stores as well. It is ideal for anyone involved in industries such as SaaS, technology, consultancy, real estate, insurance, and manufacturing. More specifically, it can help growing businesses with scaling, so if you already have an existing customer base, ActiveCampaign is a great app to use for decreasing costs and increasing efficiency.

Pros


  • Tons of integration options
  • Provides a body of knowledge to assist first-time users
  • Many different pricing plans
  • Scalable CRM
  • Robust & proven software

Cons


  • Can be pricey if you want all options
  • Some users may find tricky to navigate

We feel it gets the balance just right between a CRM that is too big and clogged up with useless features, and a CRM that is too small and basic. With ActiveCampaign, e-commerce merchants will find a near-perfect solution for a hands-off approach to sales engagement, customer relations, and email marketing.

Features Overview

ActiveCampaign Email Marketing Features


The app is loaded with features that help set it apart from competitors like Salesforce and Mailchimp. This includes but is not limited to automatically recommending new products to customers based on purchase history, sending reminders for abandoned carts, and offering personalized deals based on events such as birthdays.

Other useful features of the app include:

  • 500+ Fresh Automation Recipes: Pick from hundreds of pre-built revenue-driving market automations such as welcome series and abandoned carts.
  • Costless Account Support and Migration: ActiveCampaign helps you migrate your account from a previous software provider to the app seamlessly. The app also provides one-to-one support and strategy sessions to help grow your business.
  • Drag-and-drop Landing Page Builder: You can create compelling landing pages that are tailored and relevant to your customer segments.
  • Contact Management and Segmentation: Organize and segment your contact lists based on various criteria such as demographics, behaviors, interests, and interactions and send highly targeted and personalized messages to different segments of your audience.
  • CRM and Sales Automation: Manage customer profiles, track interactions, and capture valuable customer data. Also provides lead scoring, contact and deal management, sales automation, and pipeline management features to streamline your sales processes.
  • Website Tracking: Track visitor behavior on your website and trigger relevant automated campaigns based on their actions. You can also personalize your website content and messages based on individual contact data.
  • SMS Marketing: Send personalized text messages to your subscribers. ActiveCampaign's SMS support can also be integrated into your automation workflows to reach customers through multiple channels.

ActiveCampaign Pricing & Plans

The app offers a 14-day free trial that gives access to 900+ pre-built integrations inclusive of Shopify as well as pre-built marketing automation recipes. The full range of pricing plans is available on ActiveCampaign's website but for Shopify specifically, there are two options: a marketing plan and a bundle plan.

Marketing

The marketing plan focuses on giving you email and marketing automation capabilities.

Comparative table of ActiveCampaign's pricing plans for marketing


Bundles

The bundle option can give you marketing automation and sales CRM functionality.

Comparative table of bundle pricing plans for ActiveCampaign


ActiveCampaign

4.5/5(385 reviews)




ActiveCampaign Integrations

Integrations work seamlessly with many existing platforms to help businesses upgrade on their existing systems for better performance. In total, ActiveCampaign offers over 900 integrations and has over 900 pre-built automation tools for quick ROI.

Some of the more useful integrations can be broken down into:

  • CRM: Integrations with popular CRM systems such as Salesforce, Pipedrive, HubSpot, and Zendesk.
  • E-commerce: Leading e-commerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce. Enables users to share data easily for hassle-free synchronization between platforms.
  • CMS: Integrates with popular content management systems like WordPress, Drupal, and Joomla.
  • Webinar Platforms: Including Zoom, GoToWebinar, and WebinarJam.
  • Google Tools: Google Analytics and Google Tag Manager
  • Lead Generation: ActiveCampaign integrates with OptinMonster, Leadpages, and Unbounce.
  • Social Media: Direct integrations with the best social media platforms, including Facebook, Instagram, and Twitter.

ActiveCampaign Usability

ActiveCampaign is highly accessible to all users, even if their technical expertise is limited. Visually, it is appealing to look at, with a clean and organized dashboard that gives users a clear overview of their account and key metrics.

For functionality, it features an easy to use drag & drop email editor with pre-built content blocks and customizable templates that can be tailored to better fit your customers' preferences. Adding to this, the app also offers a flowchart-style automation builder, which we found simple and effective.

It is also easy to import and manage contacts for better audience segmentation and create comprehensive reports with easy-to-understand visualizations. Again we found that ActiveCampaign gets the balance right between pleasing visual design and useful, functional information.

» Make your online store stand out with the best store design apps for Shopify

ActiveCampaign Support

There are a number of different support options that come with the app, including an online database, video tutorials, community forums, and email/chat support.

The online database can be found on ActiveCampaign's website and contains sources such as articles, guides, tutorials, and frequently asked questions (FAQs) covering various topics related to using the platform. Users can also find video tutorials that provide step-by-step instructions on how to use different features and functionalities of the platform. A demo can also be requested.

The site also features a community forum where users can interact with each other by asking questions, discussing topics, and sharing experiences related to using the App. For a more direct line, ActiveCampaign also offers customer support through email and chat.

Take Your Campaign To The Next Level

If you're reading this article, chances are you're involved in e-commerce business and if you're involved with e-commerce business, then you should know all about the importance of automating processes and workflows for maximized efficiency.

ActiveCampaign offers a great marketing automation solution with a quick and easy setup and proven results. For e-commerce startups, it may not be ideal as the costs might be a bit high without an established customer base, but for any small to medium-sized business looking to expand and scale their operation through automation, ActiveCampaign really is one of the best apps out on the market.

ActiveCampaign

4.5/5(385 reviews)



ActiveCampaign Review (2024): Pricing, Integrations, Support and More!

Recommended Reviews

Privy App Review - Pricing, Features, and More

Privy has been designed to help e-commerce businesses effortlessly scale up their marketing channels. The company has helped over 500,000 online businesses from more than 180 countries, creating over $3.9B in sales. With its powerful suite of tools, Privy allows businesses to easily create and display pop-ups, banners, and other customizable forms that encourage visitors to sign up for email newsletters, create accounts, and more. By gathering email addresses and other important data from visitors, businesses can build more effective email marketing campaigns and better understand their customers' needs and preferences. That's definitely not a bad figure to have on their resume. But, is Privy worth all the hype? ProsIntegrated cart upsell featuresIntegrate a wide range of e-commerce store platformsFeatures a drag and drop content editorConsEmbeddable forms can be a little inflexibleThe basic features of the more affordable plans can be rather limiting What is Privy? Privy is a marketing platform that offers tools and features to help businesses grow their email lists, reduce cart abandonment, and increase sales through targeted and personalized campaigns. The app provides a range of customizable pop-ups, banners, and email campaigns to help businesses capture and engage their website visitors, as well as comprehensive analytics to measure the success of their efforts. Best For Privy is well suited to e-commerce stores and online businesses of all sizes. The team's free plan will suit small online stores or startups while their premium plans scale well to fit the needs of larger sites. Privy's focus on email marketing and list growth makes it an ideal solution for businesses looking to increase their email subscribers and generate more revenue through email marketing campaigns. How the Pricing Works Here's a nice surprise: Privy offers an unlimited time period free plan. The only catch, the free plan only allows 3,000 automated emails to be sent out per month. Which, for small e-commerce stores or any online stores that are just starting out, is a great deal. The only other downside the free plan presents is some of the more advanced functions like audience targeting can start to feel a little limiting. So what about higher traffic businesses that wish to upgrade to Privy's paid services? Well, Privy's Plus Plan, Commerce Plan, and Growth Plan are all relatively reasonably priced. Here's how much they'll cost and what features you'll be able to access depending on your plan of choice: Privy's Plus Plan will set you back $24 per month. Or the annual plan costs around $238 or just below $20 per month.The Commerce Plan costs $79 per month. Or the annual plan is around $788 or just over $65 per month.The Growth Plan costs $299 per month or more depending on the number of sign-ups and user traffic. All Integrations Privy is not just a Shopify app. Nope, It works with just about every major e-commerce platform. So no matter what e-commerce CMS you are using, Privy is just a few nuisance-free clicks away. Here are the e-commerce CMSs Privy integrates with: ShopifyShopify PlusBigCommerceWixSquarespaceMagentoWeeblyWooCommerceVolusion App Features Privy facilitates this by integrating with many major e-commerce CMS platforms. The app's features can then be used by e-commerce merchants to target on-site and off-site customers through a select number of features. It allows the display of on-site banners and pop-ups as well as integrated cart abandonment strategies. Its off-site features include building email mailing lists, scale automated emails, and rollout event-triggered campaigns. Usability It has a wide range of great features to offer its customers, and even though some more tech-minded users will appreciate this, new customers may find it a bit of a steep learning curve. Privy offers a variety of customizable templates, making it quick and easy to create and launch campaigns. The app's real-time analytics also provide valuable insights into the performance of campaigns, allowing users to easily track progress and make data-driven decisions. To help their customers out, the Privy team has added masterclass courses on their website to help out. Support The channels in which Privy users can get in touch with the support team are limited. There is no Slack or customer forum set up to get answers immediately. So, sadly, customers must get in touch the old-fashioned way through the company's contact us page, email, or FAQ support page. The Bottom Line Privy is a great engagement tool for e-commerce sites, large or small. Its interface is simple enough to navigate, there’s a wide array of conversion and sale boosting features, and Privy can be trialed through a comprehensive free plan. With that said, some less tech-minded users may experience a steep learning curve when endeavoring to make full use of Privy’s features and the company’s customer support has been known to be a little lacking.

Recart SMS Marketing Review 2024: Pricing, Features, Integrations & More!

Did you know SMS marketing has an open rate of 98%, and 90% of text messages are read within 3 minutes? This makes SMS marketing a more effective way than email marketing to reach your customers and drive more sales. If you haven’t been using this strategy in your e-commerce business, now is the time to try it out—and Recart can help you make the most of it. This exclusive tool can help you leverage the power of SMS marketing by allowing you to create and send personalized SMS campaigns to your customers, taking your business to new heights by driving engagement and increasing sales. ProsAutomated SMS campaignsEasy integration with other platformsReal-time analyticsCampaign templatesExcellent customer supportConsNo two-way messaging Best For We consider Recart particularly useful for established direct-to-consumer (DTC) brands because it offers a wide array of advanced features best suited for businesses with an established customer base and marketing strategy. For example, the app's Customer Success Manager (CSM) can manage all aspects of your SMS marketing strategy, including campaign creation, audience segmentation, and analytics tracking—perfect for businesses with complex marketing needs. However, the app's powerful features can prove beneficial for any e-commerce store looking to engage with its customers and drive sales. » Discover the best Shopify apps to increase your sales Overview of Features Recart makes a great first choice for streamlining your SMS marketing and leveraging its power for increasing your revenue. To help you effortlessly create and manage engaging SMS campaigns, it offers the following useful features. Dedicated Professional Account Manager The app offers a CSM and a team of experts responsible for drafting, implementing, and monitoring all the aspects of your SMS marketing strategies. This feature is especially beneficial if your business doesn't have the time, resources, or expertise to manage all your SMS marketing campaigns independently. Custom Popups & Promotional Campaigns Recart is fully customizable in that it allows you to design your SMS campaigns to reflect your brand and messaging. This means you can easily create unique and engaging campaigns that align with your brand’s standards and resonate with your audience, boosting your brand recognition. Some examples of promotional campaigns you can customize include: New product launchesLimited-time promotionsEvent announcements Two-Tap Subscription & Restore Links The SMS marketing platform is designed with a mobile-friendly approach, meaning all the campaigns designed are already optimized for mobile devices. This allows your e-commerce business to reach its customers wherever they are, whether at home or going about their day. This mobile-first approach is exclusive to Recart’s platform and can help you improve your customer experience and drive more engagements and conversions. Abandoned Cart Recovery With Recart, you can send personalized messages to customers who have abandoned their carts with incentives to encourage them to complete their purchases. This personalized approach can help you recover lost sales and drive more revenue, as well as provide an engaging experience to your customers to enhance their loyalty to your brand. » Learn the difference between cart and checkout abandonment SMS Automation The automated campaign feature helps you send personalized messages to customers based on their behavior and recent searches. Additionally, you can rely on Recart's pre-built campaign templates to save time rather than crafting them from scratch. With these, you can send out messages that address different customer needs, such as: Welcome seriesPost-purchase follow-upsBirthday messagesFlash sales Reporting & Analytics Offering real-time and one-on-one reports, Recart can help you track the performance of your SMS marketing campaigns. You can get weekly and monthly detailed performance analytics to make informed campaign decisions as well as any necessary changes to generate more revenue. » Use the best Shopify analytics apps to get valuable business insights Compliant With Regulations Recart is compliant with Federal Communications Commission (FCC) regulations as well as Cellular Telecommunications and Internet Association (CTIA) guidelines for SMS marketing, which means it follows all the rules set by the governing bodies to ensure your business complies with the law. This feature can provide you with peace of mind that your SMS marketing campaigns won't cause you any legal issues while promoting transparency and trust, which is a huge plus for brand loyalty. » Explore the best Shopify marketing apps Plans & Pricing In addition to a 21-day free trial, the app offers tiered pricing options to meet all e-commerce business needs and budgets. Starter Plan ($299/month): This plan includes up to 23k SMS or 8.8k MMS messages before adding additional charges, and it comes with the core automation features like SMS automation, templates, and analytics.Pro Plan ($499/month): This plan comes with up to 41.6k SMS or 15.4k MMS messages and includes all the core features, plus priority support, custom fields, and advanced segmentation.Scale Plan ($999/month): With 100k SMS and 33.3k MMS messages available, this plan offers advanced features such as A/B testing, abandoned cart reminders, and post-purchase follow-ups in addition to all the core features.Enterprise Plan (custom pricing): Offering all the features from all the plans plus custom solutions, dedicated support, and advanced security features, this plan comes with pricing tailored according to your specific business needs. Transparent SMS Pricing Calculator To help you determine which plan would be the best fit for your business, Recart offers a pricing calculator that helps you choose based on your budget and requirements. Taking into account some key metrics, such as the number of subscribers and messages and your desired features, the calculator provides an estimate of the monthly cost for your plan. » Determine how much you should spend on Shopify apps Integrations When choosing the right Shopify apps for your e-commerce business, it's important to consider their integration options. Being able to integrate your apps can streamline your workflow and improve productivity by allowing you to automate tasks, share data across platforms, and create an invaluable experience for your customers. Here are some of the apps you can integrate with Recart: WheelioOptimonkFacebook MessengerKlaviyoLoox Usability With an intuitive and user-friendly interface, Recart makes navigating the platform and using its features a breeze. Relying on the platform's customizability, you can easily tailor your SMS marketing campaigns according to your specific needs and goals. Overall, Recart offers a great balance of usability, flexibility, and integration capabilities. Support In addition to email and phone availability, the app features multiple support options to enhance your experience and simplify your platform use, including: A help center to answer all your queriesA regularly updated blog page to stay updated with the latest SMS marketing tacticsCustomer case studies to establish trustSMS templates to save you time and effortOther resources, including e-books, guides, and whitepapers on the best SMS marketing practices Reinvent SMS Marketing With Recart Recart offers many valuable features that make it a powerful SMS marketing tool you should consider for your e-commerce business. With profile and behavior-based flows, customizable templates, and easy integration with other apps, the app allows you to create effective SMS marketing campaigns to increase conversions and profits. Based on Recart's metrics, such as the average revenue per recipient and the ROI of SMS campaigns, the app shows optimal results that can help you achieve your marketing goals.

Layer Slider: A No-Code Solution to Fresh Sliders for Shopify Stores

Keeping your website's content fresh and updated is crucial for engaging customers and driving sales. One tool that can help you achieve this is Layer Slider, a powerful plugin that lets you create eye-catching sliders quickly and easily without the need for coding experience. In this review, we'll take a closer look at the features of Layer Slider, its benefits, integrations, and pricing plans. Layer Slider's Features Layer Slider offers a range of features that make it easy to create stunning sliders that engage your customers. These include: Drag-and-Drop Customization The visual editor allows you to create sliders quickly and easily with no coding or prior experience needed. Your customization options are unlimited, with complete control over effects, transitions, and styles.Full Responsiveness Layer Slider automatically adapts to any resolution, working seamlessly across all devices, whether desktop, mobile, or tablet.No Coding Required Layer Slider's no-code technology makes it effortless to bring your ideas from concept to launch.Multiple Slider Types Layer Slider lets you create a variety of sliders, including image sliders, video sliders, content sliders, and more.CSS3 Transitions You can choose from a range of CSS3 transitions with JavaScript fallback to create dynamic and engaging effects. Benefits of Layer Slider Using Layer Slider can help you: Increase engagement: Layer Slider's eye-catching animations and transitions can capture your customers' attention and keep them engaged with your content.Improve user experience: Layer Slider's responsive design ensures that your sliders look great on any device, providing a seamless experience for your customers.Promote your products: Layer Slider lets you showcase your products with rotating images, unique CTAs, and promotional content, making it easy to market your products effectively.Build trust: Layer Slider's testimonial slider can help you build trust with customers by showcasing positive reviews and testimonials. » Improve your sliders' images with the best photo editing apps for Shopify Pricing Plans Layer Slider offers a 9-day free trial with three pricing plans available: Basic Plan ($6.99/month)Create up to one sliderTemplate libraryDrag-and-drop editorUnlimited layersFree supportStandard Plan ($9.99/month) This plan includes all the features of the previous plan, as well as:Create up to three slidesCreate multi-language slidersAdvanced Plan ($16.99/month) This plan includes all the features of the previous plans, as well as:Create unlimited sliders Integrations Layer Slider offers seamless integration with a variety of popular platforms, allowing you to easily incorporate the plugin into your existing workflows and maximize your productivity. Some of the key integrations include: Shogun page builder: Use Layer Slider in conjunction with Shogun's powerful page-building tools to create stunning, customized web pages that showcase your products and services.Social media: Connect Layer Slider to your social media accounts, including Instagram, Facebook, YouTube, Vimeo, Twitter, and Flickr, to easily share your content and engage with your followers. Our Verdict: Should You Use Layer Slider? Layer Slider is a great option for those looking to create custom sliders without any coding experience. With its drag-and-drop editor, custom effects, and responsive design, you can create professional-looking sliders with ease. Plus, with a 9-day free trial and live chat support available, it's easy to give Layer Slider a try and see if it's the right fit for your website.