ActiveCampaign Review (2026): Pricing, Integrations, Support and More!

Brody Hall
By Brody Hall
Joel Taylor
Edited by Joel Taylor

Updated February 14, 2024

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

activecampaign cover 1

E-commerce is a highly competitive industry, and more and more businesses are looking to automate their processes to keep up. As a result, the popularity of recent platforms such as ChatGPT and Bard has increased, bringing the revolutionary powers of AI to the forefront. If you run an e-commerce business and haven't yet thought about automating, then you should do so quickly or risk being left behind!

ActiveCampaign Email Marketing is a powerful marketing automation solution with over 180,000 active users. The app functions similarly to hiring staff that manages customer relationships, sales engagement, and marketing for your e-commerce store. It provides robust tools needed to automate your revenue-driving processes via sign-up forms, email automation (welcome messaging and abandoned cart), email campaigns, SMS messaging, and a whole bunch of other features, including a scalable CRM that makes it suitable for just about every type of e-commerce business.

ActiveCampaign

4.5/5(385 reviews)




What is ActiveCampaign Best For?





ActiveCampaign is targeted primarily at B2B businesses but with its scalable CRM, it is also suitable for B2C e-commerce stores as well. It is ideal for anyone involved in industries such as SaaS, technology, consultancy, real estate, insurance, and manufacturing. More specifically, it can help growing businesses with scaling, so if you already have an existing customer base, ActiveCampaign is a great app to use for decreasing costs and increasing efficiency.

Pros


  • Tons of integration options
  • Provides a body of knowledge to assist first-time users
  • Many different pricing plans
  • Scalable CRM
  • Robust & proven software

Cons


  • Can be pricey if you want all options
  • Some users may find tricky to navigate

We feel it gets the balance just right between a CRM that is too big and clogged up with useless features, and a CRM that is too small and basic. With ActiveCampaign, e-commerce merchants will find a near-perfect solution for a hands-off approach to sales engagement, customer relations, and email marketing.

Features Overview

ActiveCampaign Email Marketing Features


The app is loaded with features that help set it apart from competitors like Salesforce and Mailchimp. This includes but is not limited to automatically recommending new products to customers based on purchase history, sending reminders for abandoned carts, and offering personalized deals based on events such as birthdays.

Other useful features of the app include:

  • 500+ Fresh Automation Recipes: Pick from hundreds of pre-built revenue-driving market automations such as welcome series and abandoned carts.
  • Costless Account Support and Migration: ActiveCampaign helps you migrate your account from a previous software provider to the app seamlessly. The app also provides one-to-one support and strategy sessions to help grow your business.
  • Drag-and-drop Landing Page Builder: You can create compelling landing pages that are tailored and relevant to your customer segments.
  • Contact Management and Segmentation: Organize and segment your contact lists based on various criteria such as demographics, behaviors, interests, and interactions and send highly targeted and personalized messages to different segments of your audience.
  • CRM and Sales Automation: Manage customer profiles, track interactions, and capture valuable customer data. Also provides lead scoring, contact and deal management, sales automation, and pipeline management features to streamline your sales processes.
  • Website Tracking: Track visitor behavior on your website and trigger relevant automated campaigns based on their actions. You can also personalize your website content and messages based on individual contact data.
  • SMS Marketing: Send personalized text messages to your subscribers. ActiveCampaign's SMS support can also be integrated into your automation workflows to reach customers through multiple channels.

ActiveCampaign Pricing & Plans

The app offers a 14-day free trial that gives access to 900+ pre-built integrations inclusive of Shopify as well as pre-built marketing automation recipes. The full range of pricing plans is available on ActiveCampaign's website but for Shopify specifically, there are two options: a marketing plan and a bundle plan.

Marketing

The marketing plan focuses on giving you email and marketing automation capabilities.

Comparative table of ActiveCampaign's pricing plans for marketing


Bundles

The bundle option can give you marketing automation and sales CRM functionality.

Comparative table of bundle pricing plans for ActiveCampaign


ActiveCampaign

4.5/5(385 reviews)




ActiveCampaign Integrations

Integrations work seamlessly with many existing platforms to help businesses upgrade on their existing systems for better performance. In total, ActiveCampaign offers over 900 integrations and has over 900 pre-built automation tools for quick ROI.

Some of the more useful integrations can be broken down into:

  • CRM: Integrations with popular CRM systems such as Salesforce, Pipedrive, HubSpot, and Zendesk.
  • E-commerce: Leading e-commerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce. Enables users to share data easily for hassle-free synchronization between platforms.
  • CMS: Integrates with popular content management systems like WordPress, Drupal, and Joomla.
  • Webinar Platforms: Including Zoom, GoToWebinar, and WebinarJam.
  • Google Tools: Google Analytics and Google Tag Manager
  • Lead Generation: ActiveCampaign integrates with OptinMonster, Leadpages, and Unbounce.
  • Social Media: Direct integrations with the best social media platforms, including Facebook, Instagram, and Twitter.

ActiveCampaign Usability

ActiveCampaign is highly accessible to all users, even if their technical expertise is limited. Visually, it is appealing to look at, with a clean and organized dashboard that gives users a clear overview of their account and key metrics.

For functionality, it features an easy to use drag & drop email editor with pre-built content blocks and customizable templates that can be tailored to better fit your customers' preferences. Adding to this, the app also offers a flowchart-style automation builder, which we found simple and effective.

It is also easy to import and manage contacts for better audience segmentation and create comprehensive reports with easy-to-understand visualizations. Again we found that ActiveCampaign gets the balance right between pleasing visual design and useful, functional information.

» Make your online store stand out with the best store design apps for Shopify

ActiveCampaign Support

There are a number of different support options that come with the app, including an online database, video tutorials, community forums, and email/chat support.

The online database can be found on ActiveCampaign's website and contains sources such as articles, guides, tutorials, and frequently asked questions (FAQs) covering various topics related to using the platform. Users can also find video tutorials that provide step-by-step instructions on how to use different features and functionalities of the platform. A demo can also be requested.

The site also features a community forum where users can interact with each other by asking questions, discussing topics, and sharing experiences related to using the App. For a more direct line, ActiveCampaign also offers customer support through email and chat.

Take Your Campaign To The Next Level

If you're reading this article, chances are you're involved in e-commerce business and if you're involved with e-commerce business, then you should know all about the importance of automating processes and workflows for maximized efficiency.

ActiveCampaign offers a great marketing automation solution with a quick and easy setup and proven results. For e-commerce startups, it may not be ideal as the costs might be a bit high without an established customer base, but for any small to medium-sized business looking to expand and scale their operation through automation, ActiveCampaign really is one of the best apps out on the market.

ActiveCampaign

4.5/5(385 reviews)



ActiveCampaign Review (2026): Pricing, Integrations, Support and More!

Recommended Reviews

PushOwl Review (2026): Pricing, Features, Integrations, & More!

Email and SMS alerts have become common marketing tools—but they have limitations. According to a benchmark report by MailChimp, e-commerce businesses have an average email open rate of only 15.68% and an average click-through rate of just 2.69%. In response to these issues, PushOwl provides a web push notification platform to help online stores engage more effectively and directly with their customers. Push notifications are clickable messages sent directly to users' devices, and PushOwl's platform enables merchants to send personalized and timely notifications based on customer behavior and preferences. This is an excellent strategy to reduce abandoned carts and boost conversions. Our PushOwl review provides an in-depth analysis of the platform's pricing, features, integrations, and more to help you decide if it's the right tool for your marketing efforts. » If you're after conversions, check out our list of top conversion rate optimization apps ProsSimple & clean dashboardTimely customer supportVisually appealing web push notificationsSupported across multiple devices & browsersIntegrates with 18 Shopify appsRobust analytics & reporting toolsConsSegmentation options are somewhat limitedReporting tools could be more customizable Best For Traders operating in highly competitive markets with a large audience will benefit most from this app. PushOwl's web push notifications provide a faster, more engaging way to communicate with customers. This is especially effective in crowded or fast-moving markets. Having said this, PushOwl's segmentation and personalization tools tailor messages and offers to specific customer segments, making the app an excellent choice for e-commerce stores of all types and sizes looking to improve sales. » Head to our best apps to boost sales list for more tools to ramp up your revenue Overview of Features Web Push Notifications PushOwl provides different types of web push notifications, including abandoned cart reminders to help you recoup lost sales by reminding your customers that they still have items in their carts. The app also provides browser abandonment notifications to help you retarget customers who have left your site without making a purchase. In addition, merchants can use flash sale notifications to promote limited-time sales and offers. There are also notifications to welcome new customers and offer discounts or incentives for their first purchase. PushOwl's triggered notifications feature allows businesses to send alerts based on specific events, like when the item is restocked or the price drops. Another advantage of using PushOwl is that notifications can be sent in multiple languages, allowing businesses to reach out to their customers in their preferred language. In addition, web push notifications do not require customers to provide an email address or download a mobile app, making communication with customers more convenient and faster. Analytics & Reporting PushOwl offers a variety of analytical tools that businesses can use to measure the performance of their campaigns. These include tracking subscribers, clicks, revenue generated, and cart recovery performance. Stores can also use PushOwl's segmentation tools to analyze campaign performance across different customer segments by location or device type. What's more, the app's email campaign reports provide an overview of campaign performance over time. These reports are valuable to businesses looking to optimize campaigns and improve targeting and segmentation by determining which campaigns are driving the most revenue or engagement. Customizable Designs The app provides visually appealing widgets that you can add to your business's website to allow customers to subscribe to push notifications. You can customize your notifications with emojis, product images, and other visual elements to make them more engaging and eye-catching and match your store's design and branding with customizable colors, logos, and other design elements. Plans & Pricing PushOwl offers a 14-day free trial so that you can try out their web push notification platform—no strings attached. Additionally, PushOwl offers a generous 60-day money-back guarantee, giving you peace of mind that you can receive a full refund if you're not satisfied with the app's performance. These are the three plans you can choose from: Basic PushOwl's Basic Plan is designed for small businesses and includes many key features to help you get started with web push notifications. This plan includes 500 monthly impressions, the ability to schedule notifications in advance, and basic analytics and reporting tools to measure campaign performance. The Basic Plan is free, so you can try it before upgrading to another one. Business Designed for growing businesses, PushOwl's Business Plan includes everything in the Basic Plan, plus advanced analytics and reporting tools like revenue tracking, conversion tracking, and audience insights. Additionally, the Business Plan offers abandoned cart reminders, shipping notifications, and subscriber details and migration. This package is $19/month for 10,000 impressions or $38/month for 20,000 impressions, so how much you pay for the app is in line with your needs. It's a great option for businesses looking to invest in more advanced web push notification campaigns to drive growth and revenue. Enterprise PushOwl's Enterprise Plan is the best choice for large enterprises with advanced needs for web push notification campaigns. This plan includes all the features of the Business Plan, plus additional customization options, Smart Delivery, browser abandonment, phone support, and a dedicated integration engineer for personalized support and guidance. Enterprise Plan pricing is available on request, customized to each company's unique needs and requirements. Integrations Third-party integrations bring great value to your online business by allowing you to connect your e-commerce platform to external software and services. These integrations help automate and streamline various tasks, such as product review request notifications, sending wishlist reminders, and sending loyalty messages to your customers. By leveraging third-party integrations, stores can improve customer experience, increase customer retention, and ultimately increase sales. The app integrates with 18 Shopify apps, including: Stamped.io: A review and rating management toolLoox: A photo-review app to build social proofJudge.me: Another review app with added SEO benefitsPageFly: A drag-and-drop page builder to create custom pagesFlits: A loyalty program app to retain customers through specialized offersNow Back In Stock: A notification app for customers to receive back-in-stock alertsAVADA: A suite of e-commerce marketing tools, including email marketing, SMS marketing, pop-ups, and more Usability PushOwl receives our stamp of approval when it comes to usability. The setup process is quick and easy, with simple steps that guide users through the notification setup and configuration process. The interface is well-designed and easy to navigate, with all the features and options you need at your fingertips. Dashboards clearly display notifications, subscribers, and performance metrics so companies can easily track progress and make informed decisions. The platform is also highly intuitive, with well-thought-out, user-friendly features for businesses of all sizes and technical capabilities. Support What also makes the app setup and implementation user-friendly is the excellent support offered by the PushOwl team. Chat support: PushOwl offers live chat support to help users quickly resolve any issues or answer questions they may have.Email support: Users can also contact PushOwl support via email for any technical or account-related queries.PushOwl Help Center: The Help Center provides users with extensive documentation and resources to help them get started with the platform and troubleshoot any issues they may encounter.Blog: The PushOwl Blog offers regular updates and insights on web push notifications, e-commerce marketing, and industry trends, providing businesses with valuable information and strategies to improve their marketing efforts.Resources: PushOwl offers a range of resources, including webinars, whitepapers, and guides, to help businesses learn more about web push notifications.YouTube Channel: Their channel includes several video tutorials on each of the app's features and dashboards.Case Studies: PushOwl features case studies from real businesses that have successfully used the platform to improve their marketing campaigns, providing valuable insights and inspiration for other stores looking to do the same. Discover how Natural Pet increased their ROI with PushOwl Push Your Marketing to the Next Level Push notifications are a highly effective marketing channel. By sending targeted and personalized messages to subscribers, stores can increase brand exposure and boost traffic to their websites. Push notifications can also help businesses engage with their audience in real time to promote products, sales, and special offers, leading to increased AOV and sales. PushOwl automates and streamlines this type of marketing strategy, making it easy for merchants to set up and send push notifications, track performance metrics, and optimize campaigns for better results. The app allows businesses to create targeted and personalized notifications to increase engagement with subscribers and improve their chances of increasing sales. » Want to take your marketing a step further? Check out these leading Shopify marketing tools

Core Web Vitals Booster By Speedien—Improved SEO and Page Speed for Shopify Stores

There are many different aspects that contribute to a website's overall SEO quality. Improving your Google discoverability takes more than just high-performing keywords placed strategically—you have to consider your site's page speed too. Websites and pages that have slow load times will be flagged by the Google Search Console, lowering your authority and making it less likely that potential customers will discover your store. Thankfully, you can improve your site's load speed without having detailed knowledge and experience in coding. If you'd like to start taking steps to improve your site's load speed, look no further than Core Web Vitals Booster, a Shopify app developed by Speedien. ProsNo coding experience requiredIntelligent Javascript loading24/7 supportLots of popular app integrationsWorks for desktop and mobile devicesConsCan take time to see resultsSome users may have compatibility issues What Is Core Web Vitals Booster Best For? Most Shopify sellers improve their loading speeds by optimizing the size of their images—or other similar tactics—without realizing the negative impact of having multiple different Shopify apps interfering with your store's code and slowing the process down. Although Speedien's app optimizes your images and backend code, Core Web Vitals Booster excels in deferring third-party scripts and apps from activating until they're required, letting Google load the important stuff first. It works with all the most commonly used apps and even provides daily speed reports to allow you complete monitoring control. The cloud-based caching also helps you to quickly implement your frontend code. » Learn the basics of optimizing a slow-loading Shopify store Overview of Features Core Web Vitals Booster is loaded with features to help improve page loading speeds. These include but are not limited to; Cloud-based caching: Frontend code is delivered using cloud-based cache for improved time to first byte (TTFB).Global CDN compatibility: Global CDN, HTTP/2 Compatibility, including GZIP and Brotil compression. This can help enhance an online store's scalability and increase global reach by handling high levels of traffic during peak times.HTML & CSS optimization: Advanced HTML optimization, critical path CSS generation, script optimization for increased SEO ranking, and improved site performance, especially on mobile devices.Image optimization: Responsive image sizing, lazy loading, and automatic WebP conversion.JS optimization: Progressive loading of third-party scripts to minimize impact on page speed.Daily speed reports: Daily report of core web vitals including alerts if the vitals change drastically. Plans & Pricing Speedien's app only offers one pricing plan at $9/month but allows a 7-day free trial to try out the service before committing to anything. This ensures you get all the features and 24/7 customer support you need without spending a fortune on premium pricing plans. Other useful features included in the plan are: Automatic theme optimizationUnlimited image optimizationUnlimited pageviewsCritical CSS generationCSS lazyloading Integrations The app integrates with a number of different platforms and plugins, and can help with Facebook pixel speed optimization, Klaviyo speed optimization, Google Analytics / Tag Manager speed optimization, and intelligent Javascript loading for Shopify apps. It can also help with live chat optimization provided your store has that functionality. Core Web Vitals Booster integrates with three of the best CMS providers i.e. WooCommerce, WordPress, and Shopify. Usability Core Web Vitals Booster is relatively straightforward to use. E-commerce merchants must simply enter their domain name and a preview domain will be generated so all the optimizations can be viewed before going live. Once you're happy with the changes, point your domain name to the CDN IP and the optimizations will take effect for increased page loading speed and improved site performance. Support Speedien offers 24/7 support for any queries that you may have while using the app. The quickest way to reach them is via e-mail [email protected] but there is also an FAQ section on their website which can help with common issues. A Vital Organ For Shopify Stores? Not only can poor page speed hurt your SEO rankings and discoverability, but it's also sure to annoy and chase away potential customers. And while optimizing your images or preloading pages can speed your site up, it won't help you get around the inevitable lag of accumulating necessary apps. Instead of spending time and effort trying to code your way out of a bogged-down store, let an efficient service like Core Web Vitals Booster by Speedien do the work for you. We found that most users will see an improvement in site performance almost immediately and while some users may experience slight compatibility issues, the 24/7 support team is there to help and resolve issues quickly and efficiently.

QuickReply.ai: Effective Social Media Marketing Through WhatsApp

In today's fast-paced digital world, social media marketing has become a crucial aspect of businesses, with WhatsApp emerging as one of the most popular platforms for marketing. With its powerful automation capabilities, WhatsApp marketing can be as effective, if not more so, than traditional email and SMS marketing. In this post, we'll explore QuickReply.ai, a WhatsApp marketing campaign service that integrates seamlessly with Shopify to help businesses boost their online marketing presence and sales. Benefits of WhatsApp Marketing Here are a few advantages of using WhatsApp for advertising: High engagement: WhatsApp has high open and response rates, making it a great way to engage with customers.Personalization: WhatsApp allows businesses to send personalized messages to customers, which can help build relationships and increase customer loyalty.Cost-effective: WhatsApp is a cost-effective way to reach customers, especially in regions where it's widely used.Convenience: WhatsApp is a convenient way to communicate with customers, as it can be accessed from anywhere with an internet connection.Data collection: WhatsApp can be used to collect valuable data from customers, such as feedback and preferences, which can help businesses to improve their products and services. What Is QuickReply.ai? QuickReply.ai is a reliable and scalable WhatsApp marketing service that offers a host of features to help businesses improve their online marketing presence. These features include automated abandoned cart messages, managing COD (cash on delivery) orders to reduce fraudulent attacks, automated order alerts and chatbot, and the green tick of authenticity, which ensures the credibility and authenticity of marketing campaign messages. QuickReply.ai Highlight Features 1. Automated Abandoned Cart & Discounts Messages Abandoned carts are one of the biggest causes of lost sales to e-commerce businesses, and most customers will glance over an automated email without thinking twice. Receiving an abandoned cart WhatsApp message feels more personalized and is far more likely to entice customers to return and complete their purchase. Additionally, customers who haven't purchased anything from you in a while will be contacted with enticing offers and personalized discounts to win them back, boosting your sales and overall revenue. » Learn how to reduce cart abandonment rates in your Shopify store 2. Manage COD Orders to Reduce Fraudulent Attacks Persuade customers to turn their COD orders into prepaid by offering time-sensitive discounts and other offers. Additionally, use WhatsApp confirmation messages to reassure customers that your cash-on-delivery payments aren't fraudulent. 3. Automated Order Alerts and Chatbot Customize an AI chatbot to answer customer queries and keep them satisfied with automated order alerts such as order confirmation, packed, shipped, and delivered. This way your customers are always in the loop and you can spend less time manually answering shipping and delivery queries. 4. Green Tick of Authenticity All your marketing campaign messages will come from a WhatsApp business account that ensures credibility and authenticity. QuickReply.ai Pricing QuickReply.ai offers flexible pricing plans to suit businesses of all sizes. All plans are subject to additional API charges by WhatsApp. There are a number of features included in all plans, such as a WhatsApp website widget, welcome & exit popups, rule-based segments, abandoned cart recovery messages, COD confirmation, and more. However, every plan has its own distinctive features: Starter Plan ($35/month or $336/year)Excel sheetsAuto resume campaignsEmail supportConversion & engagement analyticsStandard Plan ($80/month or $768/year) This plan offers all of the Starter Plan features, as well as:QR code scan to WhatsAppPromotional message frequency controlDead audience filteringCross-sell & upsellKeyword-based responseChatbot analyticsPlus Plan ($199/month or $2,172/year) This plan offers all of the features of the previous plans, as well as:WhatsApp commerce & catalogPayment collection on WhatsAppCustom triggers, campaigns, reports, & chatbot setupsAPI / payload-based personalizationNLP-based trainingChat routing & dispositionAccount managerWhite glove services Final Verdict: Should You Use QuickReply.ai? If you're looking to improve your online marketing presence and boost your sales, QuickReply.ai's WhatsApp marketing automation features are definitely worth considering. With an easy-to-use interface and flexible pricing plans, businesses of all sizes can benefit from QuickReply.ai's services. Visit QuickReply.ai's website or app store page to learn more and start using their service today. » Discover how to further boost your revenue by reducing cart abandonment rates in our WATI review