Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify

PushOwl Review (2025): Pricing, Features, Integrations, & More!

Email and SMS alerts have become common marketing tools—but they have limitations. According to a benchmark report by MailChimp, e-commerce businesses have an average email open rate of only 15.68% and an average click-through rate of just 2.69%. In response to these issues, PushOwl provides a web push notification platform to help online stores engage more effectively and directly with their customers. Push notifications are clickable messages sent directly to users' devices, and PushOwl's platform enables merchants to send personalized and timely notifications based on customer behavior and preferences. This is an excellent strategy to reduce abandoned carts and boost conversions. Our PushOwl review provides an in-depth analysis of the platform's pricing, features, integrations, and more to help you decide if it's the right tool for your marketing efforts. » If you're after conversions, check out our list of top conversion rate optimization apps ProsSimple & clean dashboardTimely customer supportVisually appealing web push notificationsSupported across multiple devices & browsersIntegrates with 18 Shopify appsRobust analytics & reporting toolsConsSegmentation options are somewhat limitedReporting tools could be more customizable Best For Traders operating in highly competitive markets with a large audience will benefit most from this app. PushOwl's web push notifications provide a faster, more engaging way to communicate with customers. This is especially effective in crowded or fast-moving markets. Having said this, PushOwl's segmentation and personalization tools tailor messages and offers to specific customer segments, making the app an excellent choice for e-commerce stores of all types and sizes looking to improve sales. » Head to our best apps to boost sales list for more tools to ramp up your revenue Overview of Features Web Push Notifications PushOwl provides different types of web push notifications, including abandoned cart reminders to help you recoup lost sales by reminding your customers that they still have items in their carts. The app also provides browser abandonment notifications to help you retarget customers who have left your site without making a purchase. In addition, merchants can use flash sale notifications to promote limited-time sales and offers. There are also notifications to welcome new customers and offer discounts or incentives for their first purchase. PushOwl's triggered notifications feature allows businesses to send alerts based on specific events, like when the item is restocked or the price drops. Another advantage of using PushOwl is that notifications can be sent in multiple languages, allowing businesses to reach out to their customers in their preferred language. In addition, web push notifications do not require customers to provide an email address or download a mobile app, making communication with customers more convenient and faster. Analytics & Reporting PushOwl offers a variety of analytical tools that businesses can use to measure the performance of their campaigns. These include tracking subscribers, clicks, revenue generated, and cart recovery performance. Stores can also use PushOwl's segmentation tools to analyze campaign performance across different customer segments by location or device type. What's more, the app's email campaign reports provide an overview of campaign performance over time. These reports are valuable to businesses looking to optimize campaigns and improve targeting and segmentation by determining which campaigns are driving the most revenue or engagement. Customizable Designs The app provides visually appealing widgets that you can add to your business's website to allow customers to subscribe to push notifications. You can customize your notifications with emojis, product images, and other visual elements to make them more engaging and eye-catching and match your store's design and branding with customizable colors, logos, and other design elements. Plans & Pricing PushOwl offers a 14-day free trial so that you can try out their web push notification platform—no strings attached. Additionally, PushOwl offers a generous 60-day money-back guarantee, giving you peace of mind that you can receive a full refund if you're not satisfied with the app's performance. These are the three plans you can choose from: Basic PushOwl's Basic Plan is designed for small businesses and includes many key features to help you get started with web push notifications. This plan includes 500 monthly impressions, the ability to schedule notifications in advance, and basic analytics and reporting tools to measure campaign performance. The Basic Plan is free, so you can try it before upgrading to another one. Business Designed for growing businesses, PushOwl's Business Plan includes everything in the Basic Plan, plus advanced analytics and reporting tools like revenue tracking, conversion tracking, and audience insights. Additionally, the Business Plan offers abandoned cart reminders, shipping notifications, and subscriber details and migration. This package is $19/month for 10,000 impressions or $38/month for 20,000 impressions, so how much you pay for the app is in line with your needs. It's a great option for businesses looking to invest in more advanced web push notification campaigns to drive growth and revenue. Enterprise PushOwl's Enterprise Plan is the best choice for large enterprises with advanced needs for web push notification campaigns. This plan includes all the features of the Business Plan, plus additional customization options, Smart Delivery, browser abandonment, phone support, and a dedicated integration engineer for personalized support and guidance. Enterprise Plan pricing is available on request, customized to each company's unique needs and requirements. Integrations Third-party integrations bring great value to your online business by allowing you to connect your e-commerce platform to external software and services. These integrations help automate and streamline various tasks, such as product review request notifications, sending wishlist reminders, and sending loyalty messages to your customers. By leveraging third-party integrations, stores can improve customer experience, increase customer retention, and ultimately increase sales. The app integrates with 18 Shopify apps, including: Stamped.io: A review and rating management toolLoox: A photo-review app to build social proofJudge.me: Another review app with added SEO benefitsPageFly: A drag-and-drop page builder to create custom pagesFlits: A loyalty program app to retain customers through specialized offersNow Back In Stock: A notification app for customers to receive back-in-stock alertsAVADA: A suite of e-commerce marketing tools, including email marketing, SMS marketing, pop-ups, and more Usability PushOwl receives our stamp of approval when it comes to usability. The setup process is quick and easy, with simple steps that guide users through the notification setup and configuration process. The interface is well-designed and easy to navigate, with all the features and options you need at your fingertips. Dashboards clearly display notifications, subscribers, and performance metrics so companies can easily track progress and make informed decisions. The platform is also highly intuitive, with well-thought-out, user-friendly features for businesses of all sizes and technical capabilities. Support What also makes the app setup and implementation user-friendly is the excellent support offered by the PushOwl team. Chat support: PushOwl offers live chat support to help users quickly resolve any issues or answer questions they may have.Email support: Users can also contact PushOwl support via email for any technical or account-related queries.PushOwl Help Center: The Help Center provides users with extensive documentation and resources to help them get started with the platform and troubleshoot any issues they may encounter.Blog: The PushOwl Blog offers regular updates and insights on web push notifications, e-commerce marketing, and industry trends, providing businesses with valuable information and strategies to improve their marketing efforts.Resources: PushOwl offers a range of resources, including webinars, whitepapers, and guides, to help businesses learn more about web push notifications.YouTube Channel: Their channel includes several video tutorials on each of the app's features and dashboards.Case Studies: PushOwl features case studies from real businesses that have successfully used the platform to improve their marketing campaigns, providing valuable insights and inspiration for other stores looking to do the same. Discover how Natural Pet increased their ROI with PushOwl Push Your Marketing to the Next Level Push notifications are a highly effective marketing channel. By sending targeted and personalized messages to subscribers, stores can increase brand exposure and boost traffic to their websites. Push notifications can also help businesses engage with their audience in real time to promote products, sales, and special offers, leading to increased AOV and sales. PushOwl automates and streamlines this type of marketing strategy, making it easy for merchants to set up and send push notifications, track performance metrics, and optimize campaigns for better results. The app allows businesses to create targeted and personalized notifications to increase engagement with subscribers and improve their chances of increasing sales. » Want to take your marketing a step further? Check out these leading Shopify marketing tools

Brandify Review (2025): Enhance Your Shopify UX

Having unique and memorable branding is an essential part of differentiating your Shopify store from the thousands of others populating the internet, but tweaking the fine elements of your store's aesthetic can often take hours of difficult and tedious coding that very few Shopify sellers have the skillset for. All of that can be nullified with a simple app that offers numerous customization options without the need for coding, and you need look no further than Brandify by Ninety9. Read on to learn more about how this app can help you. ProsCost effectiveTrusted developerFree planNo coding experience requiredLots of Shopify app integrationsConsLimited features on free planOnly some aspects of your store are customizable Best For Brandify is best for Shopify store owners or online retailers who are looking to enhance the user experience of their store. It is especially useful for merchants who are in the online fashion industry i.e. clothes, jewelry and other small products & trinkets. This is a highly saturated market and sellers need every advantage they can get. One of those advantages is making sure your store stands out with nice colors and effects that are pleasing to the eye but not in a way that's too tacky and over the top. We feel Brandify does a great job of getting the balance just right as evidenced by their current 5 star rating on Shopify and excellent customer reviews. Overview of Features Fully Customizable Cursors Quickly choose from one of the many available cursors, or go the extra mile and upload your own to really hone your store's identity. In addition to this, implement fun cursor trails to match whatever theme suits you, even the likes of simple snowflakes falling behind your moving cursor during the snowy winter seasons. Aside from the physical look of your cursor, there are also a variety of animations you can add as a reaction to a user click, such as a pointing finger or raindrop ripple effect. Modified Scrolling The scroll bars on the side and bottom of every page mostly go unnoticed, but failing to customize their appearance increases the chance of your store blending in with the others around it. Instead, use Brandify to customize the size, colors, and even shadow to better match the design of your store. Additionally, smooth scrolling, a feature developed by Ninety9, delays the input from your mouse wheel while also slowing the speed of your scroll to increase the smoothness and feel of navigating your store. Unlike many other branding apps, Brandify also offers you premium content protection by preventing mobile and PC users from copying images and text on your website and inspecting your code. Other features include but are not limited to: Loading progress barsBlinking title animationsUpsell titles » Pro tip: Combining Brandify with a good page speed optimization app can further enhance the user experience of your customers. Brandify Pricing & Plans Ninety9 offers an infinite free plan with some highlight features—such as scroll modification, content protection, and even chat support—to allow you to try out the service for yourself before committing to any money. If you're happy with the result, then you only need to pay $4.99/month to get all the premium features offered by the app. Integrations Brandify integrates with all types of apps from popular Shopify categories such as: Landing page buildersReview widgetsEmail pop upsTranslation appsCurrency converters Usability Brandify was designed with simplicity and ease of use in mind. The features are all laid out neatly on the left hand side of the app's dashboard and follow a logical workflow. Navigating the app is also easy as everything feels like it is exactly where it should be and as mentioned before, no coding is required so even the most novice store owner can edit their way to a great looking Shopify store. Support Ninety9 are quick to respond and help with any customer queries. The easiest way to contact them is through e-mail but users who have downloaded the app can also use the chat support feature. It should also be noted that one of the main praises for the app in its Shopify reviews was the excellent customer support Ninety9 offered when solving problems. Let Customers Identify With Your Brand Honing and customizing your brand is essential to forging your online presence and differentiating your store from the rest, and website design is one of the simplest ways to achieve this, especially if you choose an affordable app that's easy to use and install, and compatible with most Shopify themes and other apps. If you're still unconvinced, then let the reviews speak for themselves. Brandify has maintained—at the time of writing this review—a solid 5 stars on the Shopify app store. Head to their app store page to learn more.

Parcel Panel Review (2025): Features, Integrations, Pricing, & More!

Research shows that 69% of online shoppers rank the ability to track their orders as one of their top three considerations when making a purchase. This means that order tracking is an essential part of the customer experience. However, for merchants, managing order tracking can be challenging, with issues like delayed shipments, lost packages, and inaccurate information. It can also be time-consuming to respond to customers' questions about where their orders are. If you're an online retailer struggling with order management, look no further than Parcel Panel—a user-friendly solution designed specifically for simplifying operations and addressing these challenges. After thorough research and testing, we've compiled a review of the app to unpack its key features, pricing, integrations, shortcomings, and more to help you decide whether Parcel Panel is an app worth investing in. Best For Parcel Panel is a valuable app for any e-commerce store looking to manage and track their shipments more effectively. It's also useful for any store looking to save time by automating customer order updates. For this reason, if you use dropshipping or ship high volumes of packages, Parcel Panel will save you significant time and resources, allowing you to focus on other aspects of running your store. ProsEasy to set up & useReal-time tracking information on an internal pageCustomizable tracking page & notificationsExcellent customer service & supportAffordable pricing plansConsFree plan supports a limited number of ordersEmail integrations only available with more expensive plans » Parcel Panel is just one app to help with dropshipping. Check out more great dropshipping apps for your store Overview of Features All-in-One Order Tracking Parcel Panel's order tracking database provides real-time and automatic sync, tracking, and updates. It supports 1090 carriers, including FedEx, UPS, DHL, and many other leading carriers. With its smart dashboard, you can get a comprehensive overview of all your orders in one place. It provides eight color-coded shipment statuses to keep you fully informed of each order's progress. Branded Tracking Page Parcel Panel allows you to create a customized tracking page that matches your brand identity, as shown in the image below. This means you can send customers back to your site instead of third-party tracking websites. Customers can track their orders via order or tracking number, and the page includes info like estimated delivery time, order status, and map coordinates. It even has automatic page translation for a truly superior customer experience. Automated Shipping Notifications The app automatically sends email notifications to customers based on six smart notification triggers. There's an email editor that allows you to customize these notifications to your liking. You can even send notifications to yourself to handle problematic orders before customers complain. Talk about being proactive! Upsell System Parcel Panel functions like an upsell app, sending customers automated AI product recommendations. It also serves the purpose of a discount notification app, alerting customers of discounts and other promotions. These upsells and promotions are fully customizable and will appear on the tracking page and customer notifications. So not only can you keep customers informed about their orders, but you can also increase sales at the same time. Smart Analytics Parcel Panel offers insightful analytics to help you optimize your shipping and marketing strategies. The app has a clean and easy-to-read dashboard showing various metrics, such as shipment performance, tracking page views, notification clicks, upsell conversions, and delivery time analysis. You can also view graphical reports that make it easy to interpret the data and identify trends or issues. » Don't underestimate the power of data. Learn about more analytics apps for actionable insights Plans & Pricing If you're skeptical of how much to spend on apps, Parcel Panel has got you covered! With a free plan, three paid plans, and a 7-day free trial, there's something for everyone. Free If you're just starting out and want to offer a basic tracking experience to your customers, the Free plan is a good option. You can access over 1000 couriers, create a branded tracking page, send Shopify native notifications, and monitor your orders from a smart dashboard. Keep in mind, however, that the Free plan only allows you to track up to 20 orders per month. Essential For growing brands that need more features and flexibility, the Essential plan is a great choice. You can customize your order status, show estimated delivery time, display product recommendations and upsell offers, and send shipping notifications. The Essential plan also includes delivery metrics to help you improve your shipping performance. The Essential plan ranges from $9 to $29 per month, based on your quota, which, in turn, ranges from 200 to 1,000 monthly orders. Professional The Professional plan is for you if you're scaling your business and want to take your tracking experience to the next level. You can utilize the developer API and webhook to integrate with Klaviyo, Omnisend, Zendesk, and Intercom, as well as automatically translate tracking details to your customers' language. You can also remove the Parcel Panel branding from your tracking page with the Professional plan. It costs between $49 and $329 per month, contingent on your quota, which ranges from 2,000 to 20,000 orders each month. Enterprise For high-volume companies that need a customized and dedicated tracking solution, the Enterprise plan is the best option. You can get a dedicated tracking channel for your store, a monthly account review with an expert, custom integration with any app or platform you need, and exclusive support from the Parcel Panel team. With a monthly fee of $399 to $709, you'll receive a quota of between 25,000 and 50,000 orders. Integrations Parcel Panel integrates with Shopify, Shopify Plus, and WooCommerce (with more leading e-commerce platforms coming soon) and has over 20 app integrations that can be divided into the following categories: Product review apps: These tools enable you to collect and display customer reviews, images, and videos on your tracking page, increasing trust and social proof. Loox and Judge.me are two such apps.Email marketing apps: These apps, like Klaviyo, allow you to send automated emails and SMSes to customers based on the status of their orders, such as shipping confirmation, delivery notification, and feedback requests.Translation apps: These apps help you translate your tracking page into multiple languages, which can improve your customer satisfaction and retention. An example app is Weglot.Page builder apps: Integrations with apps like PageFly allow you to customize your tracking page with drag-and-drop elements, such as banners, widgets, and buttons.Loyalty & rewards apps: Apps like Growave can assist you in creating loyalty programs that reward your customers for their purchases, referrals, reviews, etc.Helpdesk apps: These tools help you provide customer service and support through live chat, email, and phone. Zendesk is an example. Usability Usability is a big deal when it comes to apps. You don't want to spend hours figuring out how to use an app that's supposed to make your life easier. Fortunately, Parcel Panel is a breeze to use. Setup is quick and easy, and you don't need any coding knowledge to get started. As you can see below, the user-friendly interface is clean and easy to navigate. The analytics dashboard also has a simple design, making data interpretation that much easier. It fits all Shopify themes, and the adaptive interface suits all devices. Support One of the best things about Parcel Panel is their knowledgeable and responsive support team and abundant resources. They offer: 24/7 live chat support in multiple languages: Whether you need help with tracking, shipping, or anything else, they are always ready to assist you. And yes, they speak your language.Email support: If you prefer to communicate via email, you can send them your queries and expect a prompt and helpful reply.Dedicated support with the Enterprise plan: Assuming you have a large or complex business, you can get access to a dedicated support agent who will know your account inside out and provide personalized solutions.Expert install service for onboarding: This service is available for free on request if you need help setting up Parcel Panel on your store.Help center (guides & articles): You can browse their extensive help center that covers everything from installation to integration. You can also find useful tips and tricks on how to optimize your shipping experience.Blog: Granted that you want to stay updated on the latest news and trends in the e-commerce and shipping industry, you can follow their blog, which features insightful articles and case studies. Make Great Post-Purchase Service Part & Parcel of Your Store Now that you know all about Parcel Panel's features and pricing plans, you might be wondering if it's worth it. Despite some shortcomings, like having a limited free plan, Parcel Panel has some powerful features that make it an excellent choice for online store owners. One of the standout features is its ability to increase customer lifetime value by providing exceptional post-purchase service that results in happy customers who return to your store. » If you're looking to improve other aspects of your shipping, head to our top choices of orders & shipping apps