Happy Birthday Email Discounts App Review (2026): Automated Email Marketing For Shopify
Updated November 17, 2023
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.
Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them.
One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays.
In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business.
Pros
- Extensive customization options
- Seamless integration with Shopify
- Detailed analytics for tracking performance metrics
- Free trial period for testing & evaluation
- Affordable pricing options for stores of all sizes
Cons
- Customer support limited to UK office hours
Best For
Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses.
More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. The app will enable them to easily track and manage customer birthdays and automate the email-sending process, saving them a lot of valuable time and resources.
Overview of Features
Happy Birthday Email Discounts boasts an extensive range of features that cater to businesses of all sizes. The main features include:
Automated Birthday Emails
The feature most central to the app is its ability to automatically send personalized emails to customers on or leading up to their birthdays. By using this feature, businesses can keep customers engaged and loyal while also increasing revenue.
Customizable Email Templates
The app offers customizable email templates, providing businesses with a wide range of themes to choose from. With this feature, merchants can easily create beautiful, on-brand emails that captivate their audience and inspire action. You can also personalize the subject line and body of the email for a one-of-a-kind email that'll leave your customers feeling valued on their special day.
Customer Birthdate Collection
This feature allows businesses to quickly and easily capture their customers' date of birth at multiple touchpoints. You can choose to ask for the customer's birthdate on a custom landing page, the order status page, Shopify POS, sign-up forms for newsletters, or the user account creation page.
Unique Discount Codes
With Happy Birthday Email Discounts, you can easily set up a unique discount landing page. Customers will be given the link to this discount page in the birthday email. When shoppers click the link, a unique, single-use discount code will be displayed. There are multiple discount settings to choose from, like the discount type, amount, code prefix, expiry date, and limitations like minimum spend and qualifying products. This Shopify discount app also gives you the option to create discount codes manually.
Follow-Up Emails
This is the app's newest feature, which allows you to automatically send a second email after a specified number of days or just before the discount is set to expire. It will only send the follow-up email if the discount has not yet been redeemed. You can choose whether to maintain the same style and design as the original email, or you can create an entirely new style. This feature gives customers that extra nudge to make a purchase before the offer expires.
Performance Analytics
Happy Birthday Email Discounts has a dedicated analytics dashboard to show you your campaign statistics, including where the birthdates were collected from, the open rates, click-through rates, the total number of discounts sent, and conversion rates. It also provides a graphical representation of this data to track your performance at a glance.
» For improved business insights, head to our list of the top sales-tracking apps
Plans & Pricing
Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases.
- Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.
- Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.
- Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses.
- Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members.
» Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps
Integrations
Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. With these integrations, you can easily sync your customer data and automate your email campaigns. Some of the most popular integrations include:
- Privy: This integration allows you to add a birthday field to your existing Privy popups.
- Klaviyo: You can use Happy Birthday Email Discounts to collect customer birthdate information and export it directly to one of your Klaviyo lists.
- Omnisend: Like Klaviyo, the Omnisend integration allows you to transfer your birthdate data straight to your Omnisend list.
- MailChimp: Happy Birthday Email Discounts integrates with MailChimp much in the same way as Klaviyo and Omnisend.
- SMSBump: This is an exciting integration that lets you send birthday messages and discounts using SMS in addition to email.
Usability
Getting started with Happy Birthday Email Discounts took a matter of minutes. The installation process is simple and efficient, and the settings are easy to configure—even for people without a tech background. The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes.
Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing.
Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales.
» Check out our top choices for sales-boosting apps to ramp up your bottom line
Support
Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes:
- Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.
- Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.
- Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value.
Wish Every Customer a Happy Birthday!
Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. With the app's user-friendly interface and detailed analytics, businesses can easily create effective birthday email campaigns that will increase customer loyalty and boost revenue.
» Take a look at the best email marketing apps to drive your campaigns even further
Happy Birthday Email Discounts App Review (2026): Automated Email Marketing For Shopify
Recommended Reviews
Seguno Email Marketing - Pricing, Integrations, Features & Alternatives
Seguno is the only email marketing app created exclusively for Shopify. This app was built to save Shopify store owners the time that their email marketing endeavors take by making the process seamless and automated. ProsThe app is available on the official Shopify app store for quick integration.You can see revenue data from all your email campaigns.The app allows you to segment and target customers.Seguno allows you to recommend products based on items customers have viewed before.The app's features are placed in your Shopify dashboard after installation, letting you work from a single module.ConsPoor customer support.The app was created for small businesses in mind and lacks the required features for bigger businesses with larger email lists. Best for This app is best for new Shopify stores with small email lists looking to automate their email marketing processes to free up time for other activities. Pricing Seguno offers a pricing model based on subscriber count. This means that the more subscribers on your online business’ email list, the more you have to pay for the service. According to Seguno, a subscriber is defined as any of your Shopify customers that have agreed to receive marketing emails and newsletters from any of your business’ email marketing campaigns. Here's how Seguno pricing works after a 10-day free trial with their full range of features included: 0-250 subscribers: free.251-1000 subscribers: $10/month.For every 1000+ subscribers above the first 1000: An additional $10/month. Integrations MailChimpCanvaFacebook LeadsDynamic Banner SuiteAll email pop-up apps Features Facebook Integration You can integrate Facebook leads in real-time.Triggers The app allows you to trigger an automation when a customer buys any particular product (that you decide on).Email Automation You get custom email newsletter templates as well as multi-email automation.Automation of Product Review Request Emails Seguno helps automate your product review process by helping you send review request emails and pull product ratings to your emails if you use Shopify Product Reviews.Creation and Coordination of Email Marketing Campaigns Within Shopify Alongside templates and various automation features, Seguno also makes rolling out email marketing campaigns within Shopify super easy. With just a few clicks and the help of an integrated email marketing calendar, Shopify merchants can create high-converting emails that target specific customers based upon their previous shopping habits within your Shopify store.Seamless Working with Shopify Marketing You can create emails with the app for a multi-channel campaign within Shopify's marketing section.Segmented Automation Using this app, you can create customer-tagged automation for VIPs, wholesale customers, etc.Implement Dynamic Recommendations With this feature, Seguno auto-generates and integrates your all-time best-selling products into your email marketing campaigns.Revenue Reporting Integrated within Seguno is an auto-generated revenue reporting feature. This concisely generates revenue reports so you can quickly and easily see how impactful your email marketing campaigns really are. Usability Since Seguno is made exclusively for Shopify, users will have a seamless experience. Being able to access features from your Shopify dashboard will not only make it easy to use but easy to manage as well. Support Seguno only offers email support. There are currently no options for live chat or direct calls. Users also complained about slow response times and extended waiting periods from the support team in response to email queries. Seguno Alternatives If you are not sure if Seguno is the right fit for your online business, know that there are several alternatives to the Seguno email marketing app. They include: PrivyOmnisendKlaviyo FAQ Is the Seguno Email Marketing App Free? Yes, the Seguno app is free for the first 250 subscribers that sign up for your email marketing campaigns. Beyond that, Seguno's pricing is charged at $10 per month for between 251-1000 subscribers. And for every additional 1000 subscribers beyond that, another $10 per month is charged. For instance, 2000 subscribers will cost $20, 3000 subscribers $30, and so on. The Bottom Line Seguno is an excellent app for small Shopify businesses looking to automate their email marketing processes. The app also integrates perfectly well with Shopify, making it easy and efficient to manage and use.
Reviews.io Product Reviews for Shopify (2026) - Features & Pricing
Whether your online business offers customers products or services, it needs to stay competitive in today's online environments. One of the best ways to do this is with customer reviews. To help your business achieve this, Reviews.io has positioned itself in the market as a tool that will allow your online store to gather authentic customer feedback. Reviews.io does this by allowing the easy collection of online reviews, monitoring of your brand, and giving your customers the valuable opportunity of being heard. With all that said, is this marketing tool a good fit for you? Let’s take a look at how Reviews.io works and what value it can add to your online businesses. ProsAvoid negative publicity: Get genuine feedback from people who have actually used your services and products to avoid negative publicity and online complaints.Stay ahead of the curve: Combine customer feedback with other customer data to increase your ROI and maximize your marketing spend for greater business growth.Engage with your customers and grow your businessConsHigh cost for businesses that require full-featured plans: The monthly price tag may outprice some small businesses or startups. Best for Reviews.io is perfect for those businesses that are looking to quickly build their online reputation, boost customer loyalty, and social proof their products and services. Reviews.io Pricing 14-day trial for all plansEssential Plan: $45/monthSmall Business Plan: $89/monthGrowing Business Plan: $159/month Reviews.io's Possible Integrations One of the biggest advantages of Reviews.io is that it has an exhaustive list of integrations. The most popular of these integrations includes, but certainly isn't limited to,: Shopify and Shopify PlusBigCommerceFacebook for BusinessInstagramEKMGorgiasKlaviyoSlackSalesforcePlus a whole heap of customizable APIs Features of Reviews.io Reviews.io not only collects and analyzes customer feedback but also provides users with a ton of other great features as well. For instance, Reviews.io also uses artificial intelligence to analyze customer data and provide actionable insights to business owners. This functionality grants a number of benefits. For businesses, the platform improves customer service, marketing, and product development. For consumers, the platform helps them gain more knowledge about the products they purchase and the businesses they frequent. In order to gather and display customer feedback quickly, Reviews.io also allows users to easily import reviews from other platforms. This includes reviews from places like Google, Facebook, Yelp, Yell.com, Houzz, and Check-a-Trade. Usability of Reviews.io When it comes to Reviews.io’s usability, it’s kind of a mixed bag. For customers themselves, Reviews.io is comparable to other third-party apps such as Loox or Stamped.io - making obtaining customer feedback a super simple process. For business owners like yourself, Reviews.io can be a little less straightforward, particularly for those that are new to e-commerce apps for platforms like Shopify or BigCommerce. For example, although the application’s setup is generally considered a fairly easy process, some of the more advanced features can be a little trickier to get your head around. Reviews.io's Customer Support Reviews.io’s customer support is held in high esteem by most users. It is generally very responsive and helpful and can be reached through a variety of different ways, including 24/7 live chat, over the phone, or through the company’s online support center. The Bottom Line Customer satisfaction is important for any business, and this is only more paramount in the e-commerce space. Online shoppers rely on previous customers’ experiences and feedback to help them determine whether or not a company’s products and services are of high quality and are trustworthy. For these reasons, a marketing tool like Reviews.io is invaluable to your online business. With Reviews.io you can easily encourage customer feedback and read what your customers have to say about their experience with your business. This will not only socially proof your business but also help to gain that much-needed competitive edge over your online competitors.
Multi‑Location Inventory Info for Shopify: E-Commerce Inventory Management
Are you tired of not being able to tag your products based on availability and location? Then consider using a service that can solve all your e-commerce inventory management needs, like the Multi‑Location Inventory Info app by Kark Ltd. Indispensable for product pages, this app displays the exact quantities or a "high stock"/"low stock" message based on a threshold. For non-English stores, users can alter the wording, and there are comprehensive customization features with unique styles to complement any shop theme. In addition to this, Multi‑Location Inventory Info is compatible with mobile devices. ProsWorks for wide range of demographic locations14 Day free trialLots of customization optionsExcellent customer serviceConsNo free planSome users may experience compatibility issues Key Features of Multi‑Location Inventory Info Stock Availability at Each Location Show stock availability, amount, and/or a "high stock"/"low stock" message based on the quantity at your retail location. You also have the ability to block purchases from countries where an item is not in stock. Collect by Clicking On product pages, inform your customers about the availability of click and collect. Utilize Shopify's smart collection functionality to build a collection of things that are only available at a given location, or use tag filtering to offer "filter by location" features with auto-tagging. Collection Depending on Location Use the smart collection functionality to present all items available at a place and auto-tag products depending on location availability. Other Noteworthy Features The app is ideal for retailers who use Shopify's various locations or local pick-up options.You can display stock numbers of items specifically for the location linked to a client by using the "Associate a customer to location" function.Using the app's APIs, you can display stock amounts on quick-view pop-ups and featured products.The app has a responsive help center that provides speedy assistance and support. Pricing Display Plan $5.99/month This plan includes the following features: Unlimited productsInventory information on product pagesAdvanced style customization Display+ Plan $9.99/month This plan is for merchants using Shopify Plus and includes all the features from the Display plan. Multi‑Location Inventory Info Customer Reviews Customers all confirm that the app is simple to get up and running, doesn't require any code, and is easy to configure. The app comes with a risk-free 14-day trial period, and should you have any queries, the support center will attend to it quickly. Multi‑Location Inventory Info currently has a 5-star rating on the Shopify app store and is used by over 250 merchants. To see if Multi‑Location Inventory Info is suitable for your shop, visit their website and try out the demo.