Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify



Updated November 17, 2023.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them.
One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays.
In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business.
Pros
- Extensive customization options
- Seamless integration with Shopify
- Detailed analytics for tracking performance metrics
- Free trial period for testing & evaluation
- Affordable pricing options for stores of all sizes
Cons
- Customer support limited to UK office hours
Best For
Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses.
More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. The app will enable them to easily track and manage customer birthdays and automate the email-sending process, saving them a lot of valuable time and resources.
Overview of Features
Happy Birthday Email Discounts boasts an extensive range of features that cater to businesses of all sizes. The main features include:
Automated Birthday Emails
The feature most central to the app is its ability to automatically send personalized emails to customers on or leading up to their birthdays. By using this feature, businesses can keep customers engaged and loyal while also increasing revenue.
Customizable Email Templates
The app offers customizable email templates, providing businesses with a wide range of themes to choose from. With this feature, merchants can easily create beautiful, on-brand emails that captivate their audience and inspire action. You can also personalize the subject line and body of the email for a one-of-a-kind email that'll leave your customers feeling valued on their special day.
Customer Birthdate Collection
This feature allows businesses to quickly and easily capture their customers' date of birth at multiple touchpoints. You can choose to ask for the customer's birthdate on a custom landing page, the order status page, Shopify POS, sign-up forms for newsletters, or the user account creation page.
Unique Discount Codes
With Happy Birthday Email Discounts, you can easily set up a unique discount landing page. Customers will be given the link to this discount page in the birthday email. When shoppers click the link, a unique, single-use discount code will be displayed. There are multiple discount settings to choose from, like the discount type, amount, code prefix, expiry date, and limitations like minimum spend and qualifying products. This Shopify discount app also gives you the option to create discount codes manually.
Follow-Up Emails
This is the app's newest feature, which allows you to automatically send a second email after a specified number of days or just before the discount is set to expire. It will only send the follow-up email if the discount has not yet been redeemed. You can choose whether to maintain the same style and design as the original email, or you can create an entirely new style. This feature gives customers that extra nudge to make a purchase before the offer expires.
Performance Analytics
Happy Birthday Email Discounts has a dedicated analytics dashboard to show you your campaign statistics, including where the birthdates were collected from, the open rates, click-through rates, the total number of discounts sent, and conversion rates. It also provides a graphical representation of this data to track your performance at a glance.
» For improved business insights, head to our list of the top sales-tracking apps
Plans & Pricing
Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases.
- Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.
- Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.
- Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses.
- Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members.
» Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps
Integrations
Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. With these integrations, you can easily sync your customer data and automate your email campaigns. Some of the most popular integrations include:
- Privy: This integration allows you to add a birthday field to your existing Privy popups.
- Klaviyo: You can use Happy Birthday Email Discounts to collect customer birthdate information and export it directly to one of your Klaviyo lists.
- Omnisend: Like Klaviyo, the Omnisend integration allows you to transfer your birthdate data straight to your Omnisend list.
- MailChimp: Happy Birthday Email Discounts integrates with MailChimp much in the same way as Klaviyo and Omnisend.
- SMSBump: This is an exciting integration that lets you send birthday messages and discounts using SMS in addition to email.
Usability
Getting started with Happy Birthday Email Discounts took a matter of minutes. The installation process is simple and efficient, and the settings are easy to configure—even for people without a tech background. The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes.
Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing.
Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales.
» Check out our top choices for sales-boosting apps to ramp up your bottom line
Support
Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes:
- Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.
- Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.
- Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value.
Wish Every Customer a Happy Birthday!
Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. With the app's user-friendly interface and detailed analytics, businesses can easily create effective birthday email campaigns that will increase customer loyalty and boost revenue.
» Take a look at the best email marketing apps to drive your campaigns even further
Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify
Recommended Reviews

SmartrMail Review—Pricing, Support, Features, and More!
Are you looking for an easy way to increase sales for your e-commerce brand? Look no further than SmartrMail Email Marketing. In this review, we'll take a deep dive into the features, pricing, and usability of SmartrMail, so you can decide if it's the right email automation tool for your business. What Is SmartrMail? SmartrMail is an email automation tool that allows you to create effective automated emails that drive sales. Whether you're looking to send welcome emails, post-purchase campaigns, abandoned cart emails, or other types of email campaigns, SmartrMail has you covered. Best for This app is best for both e-commerce brands who are looking to improve their sales via abandoned cart messaging, welcome emails, and post-purchase emails or businesses simply seeking to automate their email processes. ProsEasy to use and free migration supportMany automations to choose from100+ premade templatesDrag-and-drop editor15-day free trialConsGetting quality support costs moreThe pricing can be steep, especially for larger email lists » Engage your customers with the best Shopify apps with email templates SmartrMail Pricing SmartrMail provides a 15-day free trial. Once it's done, the following monthly plans kick in: Free PlanUp to 250 subscribersUp to 1,250 emails monthlyEmail newslettersUnlimited automationsAI engineAdvanced segmentationPop-ups100+ templatesLive chat supportStandard Plan ($19/month plus an additional $0.0075 per subscriber monthly)Easy email newslettersUnlimited automationsAI engineAdvanced segmentationPop-ups100+ templatesLive chat supportA sending limit of 12x your email list size per monthUnlimited Plan ($99/month plus an additional $0.01 per subscriber monthly)Everything in the Standard PlanFree complete automation design & setupUnlimited emailsBrowse abandonment seriesFacebook audience syncSmart A/B testingPriority support Features 1. Customizable & Professional Email Templates When you set up SmartrMail, it generates an email template that matches your e-commerce store design, inclusive of your brand logo. The app also offers an HTML and a WYSIWYG (what-you-see-is-what-you-get) editor. You don't have to bother about your email design, just include your content and send it. 2. Unintrusive Pop-ups With SmartrMail, you don't need an additional pop-up app. It allows you to choose where and when your pop-ups appear so that you can avoid irritating your customers with irrelevant messages. 3. Segmentation The app provides a deep Shopify integration to create automation and segments based on your customers' purchase behavior. Integrations SmartrMail integrates with several Shopify third-party apps, including: Wisepops: SmartrMail's integration with Wisepops allows you to create targeted pop-ups and capture email addresses directly from your website.Sumo: With the Sumo integration, you can create and A/B test various email opt-in forms to increase your subscriber list and ultimately drive more sales.Justuno: Justuno provides powerful conversion rate optimization tools, and integrating with SmartrMail allows you to create personalized email campaigns that will help you convert more visitors into customers. » Grow your sales with best email marketing apps for Shopify Usability & Support SmartrMail is very easy to use and offers free migration services to make the process even smoother. However, support is based on your plan, so you may need to pay more to get access to quality support. Elevate Your Email Marketing With SmartrMail Overall, SmartrMail is a great tool for e-commerce businesses looking to improve their sales via automated email campaigns. While the pricing can be steep, the many features and automations available make it a worthwhile investment for businesses looking to streamline their email processes. Sign up for SmartrMail's 15-day free trial and see how it can boost your sales today. » Discover the benefits of email marketing

Codisto Review (2025): Pricing, Features, Integrations, & More!
In today's cutthroat e-commerce market, your brand needs an omnichannel presence to reach a larger consumer base and increase sales. Considering that omnichannel customers spend 10% more when shopping online than single-channel shoppers, having a good omnichannel strategy in place is crucial for your e-commerce business. To help you develop a powerful omnichannel presence, Codisto is a tool that enables you to link your e-commerce store with popular online marketplaces like Amazon, eBay, and Google. In this Codisto review, we'll examine the app's features, pricing, usability, and more to help you decide whether this is the best Shopify app for your store. Best for Codisto Amazon, eBay & Walmart is the best option for merchants looking to organize their e-commerce activities across several sales channels. The app makes it easy to integrate and optimize your listings across sales platforms like Amazon or eBay from a single central hub. It's particularly suitable for merchants who want to minimize their risk of overselling or underselling because it offers real-time inventory sync to maintain accurate stock levels across channels. ProsWide range of sales channelsSeamless integration with popular e-commerce platformsAutomated sync control and image enhancementCompatible order management and inventory systems24/7 live supportConsLimited compatibility with certain marketplacesNo free plan » Explore the best Shopify apps for managing multiple stores Overview of Features By optimizing your e-commerce listings across multiple sales channels, Codisto can help you grow your online presence and increase conversions. To do so, the app offers the following useful features. 1. Seamless Integration Popular e-commerce platforms like Shopify, WooCommerce, and Magento are easily integrated with Codisto. This means you can create, manage, and optimize your listings on all these platforms from a single central hub to save time and effort. 2. Listing Optimization Codisto automatically improves your product listings by adding relevant details like titles, descriptions, and prices. Additionally, it offers some sophisticated capabilities, such as: Automated translationCross-border tradeMulti-currency support With this feature, your listings will be optimized for each sales channel, increasing your store's visibility and revenue. 3. Customizable Templates Codisto lets you customize pre-designed page templates to produce unique, visually-appealing listings that match your brand. This can help you develop a distinctive and consistent brand identity across various sales channels. 4. Inventory Management To help you avoid overselling, Codisto automatically syncs your inventory across all sales channels. It also offers real-time inventory management to guarantee precise stock levels. These features help streamline inventory management by offering accurate information about your stock while saving time and effort. » Simplify your inventory management with the best Shopify apps for syncing stores 5. Analytics and Reporting To track your performance across all channels, Codisto offers comprehensive analytics and reporting. This feature provides information on your top-selling goods, the most-used search phrases, and consumer behavior to aid in your decision-making process and help you optimize your listings. » Improve your store's performance with the best Shopify analytics apps Plans & Pricing Although it doesn't offer a free plan, Codisto comes with a 14-day free trial. Once you decide to commit to one of the app's paid plans, you can choose between these tiered pricing options: Starter Plan ($29/month) Suitable for stores with tighter budgets, this plan offers up to 50 orders a month and unlimited listings.Growth Plan ($59/month) This plan comes with up to 250 orders per month and unlimited listings. Because of its affordability, it's ideal for growing stores. Pro Plan ($99/month) With up to 500 orders per month and unlimited listings, the Pro Plan is suitable for expanding stores with steady sales.Power Plan ($249/month) The Power Plan offers up to 1,500 orders per month and unlimited listings. It's ideal for larger businesses with more budget flexibility.Elite Plan ($499/month) With up to 3,000 orders and unlimited listings, the Elite Plan is a great choice for established businesses with advanced requirements. » Find out how much you should spend on Shopify apps Integrations You can streamline and improve your marketing and performance initiatives by integrating third-party apps. To help you manage your marketing, sales, and merchandising activities from anywhere, Codisto integrates with many popular platforms, including: EcwidWooCommerceMagentoBigCommerceShopifyAmazoneBay » Find out how to connect your Shopify store with eBay Usability Codisto is remarkably easy to navigate thanks to its simple and intuitive user interface. What's more, the app guarantees compatibility with different e-commerce systems, letting you seamlessly manage your listings across various sales channels. Support Boasting 24/7 availability, Codisto's excellent customer support options include: Phone support Email correspondenceLive chatBlog with helpful articles, tutorial videos, and FAQs A Smarter Way to Sell on Amazon, eBay, Google, and More Despite certain drawbacks, like its lack of a free plan, Codisto offers numerous excellent features. Some of these include real-time inventory syncing, automated listing creation, and the ability to handle numerous sales channels like Amazon, eBay, Walmart, and Google. By using Codisto to optimize your visibility across many markets, you can enhance your e-commerce sales efforts, boost conversions, and maximize revenue.

UpPromote Review (2025): Pricing, Features, Integrations, & More!
The global affiliate marketing industry is worth more than $17 billion, with 20% of brand marketers reporting that affiliate marketing is their leading customer acquisition channel. What exactly is affiliate marketing? It's a performance-based marketing strategy where the online retailer pays a partner—or affiliate—a commission for driving traffic or sales to their store. But starting and running an affiliate program is not a simple task. Business owners have to find the right affiliates, monitor and track their performance, manage complicated commission payments, and more. UpPromote is one of Shopify's top apps for affiliate marketing, providing a selection of tools and features to help e-commerce merchants start and manage effective affiliate marketing campaigns. Our review includes a description of UpPromote's features, benefits and shortcomings, pricing structure, and other info to help you decide whether this is an app worth investing in for your e-commerce store. » Sales-boosting tools come in various forms. Check out some more leading sales apps Best For UpPromote is a useful app for any Shopify store owner looking to launch or run an affiliate marketing program. It's suitable for most types of retail and small, medium, and large businesses alike, as it has a variety of customization options. UpPromote also has several plans to choose from, so you can get the services you need to suit the size and complexity of your affiliate program. ProsRobust analytics toolsIntegration with major e-commerce platformsCustomizable affiliate campaignsUser-friendly interfaceConsHigher pricing than some competitorsFree plan is limited What's more, the Enterprise Package can be tailored to your exact needs, but you'll first need to get in contact with the UpPromote team to discuss the logistics and pricing. Overview of Features Affiliate Recruitment To find affiliates, UpPromote uses a referral link creation tool and an affiliate referral form that you can tailor to your needs. They also boast the UpPromote Marketplace, providing a community of affiliates who can be contacted directly to sign up for the program. With the app, you can also effortlessly create a customizable rewards and discounts system to encourage customer referrals. Campaign Customization You can use UpPromote to easily customize your marketing program to suit your requirements. Choose from a variety of themes, visuals, content, and targeting choices to make your campaigns unique. What's more, the registration page, affiliate account, email templates, affiliate links, and promotional resources can all be customized. You can even run A/B testing using UpPromote to find the campaign variants that work best. Campaign Management UpPromote's campaign management function makes it simple for users to control their affiliate marketing programs. Users can select commission rates, create various coupons and links, and monitor the effectiveness of their campaigns in real time. The platform offers email and in-app chat for communicating with affiliates and distributing marketing materials to them. It also provides tools for automating campaign tasks and processes. Rewards & Payments Programs Merchants can encourage their affiliates to maximize their marketing efforts thanks to UpPromote's rewards scheme. To motivate affiliates to work more and earn more, the program offers various reward categories, including bonuses and gifts, depending on performance and sales. The commission structure can be calculated and implemented automatically, and you can also pay affiliates automatically through PayPal using a personal or business PayPal account. Analytics Tools You can track your team's performance and make strategic decisions with UpPromote's robust analytics and reporting tools. You can easily see how your team is doing and pinpoint areas for development with the help of in-depth data on clicks, orders, sales, and commission. Additionally, you can quickly check the top performers and most frequently recommended products thanks to the report's convenient visuals and graphs. » Take a look at these great analytics apps if you want further business insights Plans & Pricing To meet the demands of different businesses, UpPromote has four distinct pricing tiers, with one free plan and three paid plans to choose from. UpPromote offers a 14-day free trial and a 17% discount on annual subscriptions. Free The Free Plan comes with configurable affiliate signup forms, tracking via affiliate links or coupons, automatic email templates, marketplace listing, analytics, and multilingual support.Growth The Growth Plan offers tools for turning customers into affiliates, discovering affiliates on the market, managing several programs, receiving payments using store credit, and chatting with affiliates. Professional The Professional Plan has features like multi-level marketing, product analytics, auto-generating coupons, auto-tier commission, and more than 10 other features. Enterprise The Enterprise Plan offers unlimited referrals, multi-store support, Partial.ly integration, and custom development, in addition to everything in the Pro plan. Integrations The app integrates with several popular platforms and apps, including: PayPal: With PayPal, you can pay affiliates directly and automatically.Partial.ly: This integration allows you to easily track orders that have been partially paid.Email Services: You can sync your affiliate list with your Klaviyo, MailChimp, or Omnisend account for more effective email marketing campaigns.Subscription Order Services: You can track your subscriptions more efficiently from Appstle Subscriptions, Recharge, or Bold Subscriptions.Shopify Apps: These include EPROLO, GemPages, PageFly, ReConvert, Transcy, TinyIMG, SEO Booster, AVADA, and several others. Usability On the whole, UpPromote is flexible and user-friendly, with an intuitive and easy-to-navigate interface. It interacts well with well-known platforms, payment systems, and apps. Setup was a breeze for us, taking only a few minutes. What helped the installation and setup process was well-structured onboarding tools and a checklist to get started. No coding or specialized tech knowledge is needed for the setup and use of the app. One point to consider is that there are a wide variety of settings to choose from, so it might be a slight learning curve for those who are new to affiliate marketing. Support The support offered by UpPromote is substantial and definitely met our needs as new users of the app. There is 24/7 live chat support, although there may be a waiting time. Having said this, the Enterprise Plan comes with prioritized support, so customer service is almost immediate. In addition to this, UpPromote offers a sizeable resource library that includes articles, blogs, and video tutorials. There is also a YouTube channel with instructional videos and a dedicated Facebook community. Up Your Marketing Game With UpPromote With a variety of features, integrations, and pricing options to fit businesses of all sizes, UpPromote is a potent affiliate marketing management tool. It's a fantastic solution for stores trying to grow their affiliate programs because it has easily configurable and manageable campaigns, extensive customization options, and in-depth analytics. The platform's usability and feature set make it a good option for businesses looking to step up their marketing game, but you may want to consider opting for a paid plan to get the most out of the app. » Looking for more ways to rev up your marketing? Take a look at these top marketing apps