keepshoppers logo
Community
Sign In

Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify

Steven Grrat - Writer for KeepShoppers
By Steven Grrat
Kirsty Macdougall - Editor for KeepShoppers
Edited by Kirsty Macdougall
Romi Hector
Fact-check by Romi Hector

Updated November 17, 2023

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Happy Birthday Email App Review Cover Image

Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them.

One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays.

In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business.

Happy Birthday Email App Review Cover Image


Pros


  • Extensive customization options
  • Seamless integration with Shopify
  • Detailed analytics for tracking performance metrics
  • Free trial period for testing & evaluation
  • Affordable pricing options for stores of all sizes

Cons


  • Customer support limited to UK office hours

Happy Birthday Email Discounts

4.9/5(176 reviews)




Best For

Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses.

More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. The app will enable them to easily track and manage customer birthdays and automate the email-sending process, saving them a lot of valuable time and resources.

Overview of Features

Happy Birthday Email Discounts boasts an extensive range of features that cater to businesses of all sizes. The main features include:

Automated Birthday Emails

The feature most central to the app is its ability to automatically send personalized emails to customers on or leading up to their birthdays. By using this feature, businesses can keep customers engaged and loyal while also increasing revenue.

Customizable Email Templates

The app offers customizable email templates, providing businesses with a wide range of themes to choose from. With this feature, merchants can easily create beautiful, on-brand emails that captivate their audience and inspire action. You can also personalize the subject line and body of the email for a one-of-a-kind email that'll leave your customers feeling valued on their special day.

Customer Birthdate Collection

This feature allows businesses to quickly and easily capture their customers' date of birth at multiple touchpoints. You can choose to ask for the customer's birthdate on a custom landing page, the order status page, Shopify POS, sign-up forms for newsletters, or the user account creation page.

Unique Discount Codes

With Happy Birthday Email Discounts, you can easily set up a unique discount landing page. Customers will be given the link to this discount page in the birthday email. When shoppers click the link, a unique, single-use discount code will be displayed. There are multiple discount settings to choose from, like the discount type, amount, code prefix, expiry date, and limitations like minimum spend and qualifying products. This Shopify discount app also gives you the option to create discount codes manually.

Follow-Up Emails

This is the app's newest feature, which allows you to automatically send a second email after a specified number of days or just before the discount is set to expire. It will only send the follow-up email if the discount has not yet been redeemed. You can choose whether to maintain the same style and design as the original email, or you can create an entirely new style. This feature gives customers that extra nudge to make a purchase before the offer expires.

Performance Analytics

Happy Birthday Email Discounts has a dedicated analytics dashboard to show you your campaign statistics, including where the birthdates were collected from, the open rates, click-through rates, the total number of discounts sent, and conversion rates. It also provides a graphical representation of this data to track your performance at a glance.

Happy Birthday Email Discounts

4.9/5(176 reviews)



» For improved business insights, head to our list of the top sales-tracking apps



Plans & Pricing

Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases.

Breakdown of Happy Birthday Email app's 4 plans

  • Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.
  • Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.
  • Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses.
  • Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members.

» Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps

Integrations

Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. With these integrations, you can easily sync your customer data and automate your email campaigns. Some of the most popular integrations include:

  • Privy: This integration allows you to add a birthday field to your existing Privy popups.
  • Klaviyo: You can use Happy Birthday Email Discounts to collect customer birthdate information and export it directly to one of your Klaviyo lists.
  • Omnisend: Like Klaviyo, the Omnisend integration allows you to transfer your birthdate data straight to your Omnisend list.
  • MailChimp: Happy Birthday Email Discounts integrates with MailChimp much in the same way as Klaviyo and Omnisend.
  • SMSBump: This is an exciting integration that lets you send birthday messages and discounts using SMS in addition to email.

Usability



Getting started with Happy Birthday Email Discounts took a matter of minutes. The installation process is simple and efficient, and the settings are easy to configure—even for people without a tech background. The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes.

Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing.

Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales.

» Check out our top choices for sales-boosting apps to ramp up your bottom line

Support

Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes:

  • Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.
  • Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.
  • Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value.

Wish Every Customer a Happy Birthday!

Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. With the app's user-friendly interface and detailed analytics, businesses can easily create effective birthday email campaigns that will increase customer loyalty and boost revenue.

Happy Birthday Email Discounts

4.9/5(176 reviews)



» Take a look at the best email marketing apps to drive your campaigns even further

Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify

Recommended Reviews

GemPages Review (2025): Pricing, Features, Integrations & More!

Considering you only have around 50 milliseconds to make a good first impression on your website visitors, your site's design and layout deserves special attention. From first-hand experience, we can tell you that landing pages and online store design play a significant role in driving conversions and increasing sales for your e-commerce business. That's where GemPages Landing Page Builder comes in very handy. This tool is designed to help you create visually stunning and high-converting pages without any coding knowledge. To help you determine whether this is the best Shopify store design app for your online business, we'll explore GemPages' features, benefits, and drawbacks. ProsUser-friendly interfaceSEO optimization toolsHTML/CSS editing enabled24/7 chat and email customer supportIntegration with popular e-commerce platformsDetailed analyticsConsLimited template selectionPossible slow loading timesPricing structure can be confusing Best For GemPages Landing Page Builder is an excellent tool for small to medium-sized businesses (SMBs) using Shopify. With its drag-and-drop editor and pre-designed templates, SMBs can easily create high-quality landing pages without any coding knowledge. Additionally, GemPages provides useful features like countdown timers and pop-up windows that can increase conversions for your e-commerce business. However, the builder is also an ideal choice for any business looking for a high level of customization, especially considering its ability to edit HTML/CSS and add custom code. » Learn the basics for building your Shopify store's landing pages Overview of Features GemPages Landing Page Builder is a powerful app designed to help your e-commerce business create stunning landing pages and improve your online store's design. To make page building easy even with no coding experience, it comes packed with a range of features, including the following. Drag-and-Drop Editor The app's drag-and-drop editor is a powerful tool that makes creating and customizing pages a breeze. With its intuitive interface, you can easily move elements around the page and add new content without using code. We especially love how it gives you the ability to schedule page releases in advance. This feature allows you to prepare pages ahead of time and ensure they go live at the right time without having to manually publish them. If your business has limited resources or a busy schedule, this can be a game-changer for freeing up time to let you focus on other aspects of your business. Page Variety As an e-commerce merchant, you can use GemPages Landing Page Builder to create a range of page types for your online business, including: Product pages Collections A homepage An "About Us" page The different page types are customizable to fit your specific needs. For example, your product pages can feature photographs, product descriptions, reviews, and add-to-cart buttons to make buying easier. On the other hand, your "About us" page can provide a corporate background to develop client trust and confidence. By developing several kinds of pages to best highlight your brand, products, and services, you can boost your store's customer engagement and revenue. Template Library GemPages Landing Page Builder offers a comprehensive library of over 80 pre-designed templates, including: Homepage templatesProduct page templatesLanding page templates Since the templates are customizable, you can edit the layout, images, and text to suit your specific needs. Additionally, the app allows users to save templates for future use, enabling you to reuse the same layout and create consistency across your pages for a unified user experience. Mobile-Friendly Design Elements GemPages Landing Page Builder offers over 100 mobile-friendly design elements, such as image galleries, countdown timers, and video backgrounds. You can easily customize all of these to match your branding and style. The app also includes an Instant Landing Page feature, which allows users to quickly create and launch new landing pages without needing to start from scratch. By using mobile-friendly design elements and creating responsive pages, you can improve your website's loading speed and user experience, which can ultimately lead to higher conversion rates and more sales. » Supercharge your store's performance with the best Shopify apps for increasing sales Tracking & Analytics GemPages Landing Page Builder offers a comprehensive suite of tracking and analytics tools to help you optimize your marketing campaigns and store design for maximum impact. You can track metrics like page load speed, bounce rate, and conversion rate as well as perform A/B testing to understand which design aspects work best for your audience. The app's GemMeter gives real-time metrics on page performance on mobile devices, allowing you to make the necessary improvements and boost your business growth by optimizing mobile shopping in your store. » Boost your store's bottom line with the best Shopify analytics apps Plans & Pricing Depending on the features you need for your e-commerce store, you can opt for one of the four plans GemPages offers: Free Plan: If you don't need any advanced features, you can get the essentials such as over 80 templates, GemMeter, SEO optimization tools, and live chat support for free.Build Plan ($29/month): Suitable for businesses with campaign testing needs, the Build Plan offers everything in Free Plan plus A/B testing and other useful features.Optimize Plan ($59/month): Combining the features of the previous two plans with other benefits like page scheduling, the Optimize Plan is ideal for businesses with tight schedules.Enterprise Plan ($199/month): For bigger e-commerce businesses that require more advanced features, the Enterprise Plan offers everything from the previous plans plus features like unlimited A/B testing and priority support. » Find out how much you should spend on Shopify apps Integrations GemPages Landing Page Builder integrates with a variety of third-party apps to help you create more effective landing pages that can streamline and enhance your marketing and performance efforts. This can help you convert visitors into customers, ultimately improving your online business. These are the most popular integrations: KlaviyoShopifyJudge.meYotpoGoogle AnalyticsOmnisendMailChimp Usability GemPages makes it easy to design landing pages to develop your online business and yield high conversions with its user-friendly interface and vast customization possibilities. With its drag-and-drop builder, the program lets even non-coders construct and change landing pages easily using font and color modification and pre-made themes, while still offering HTML and CSS coding for advanced users. In addition, GemPages connects smoothly with a range of third-party apps, making it easy to incorporate other marketing and sales tools into your landing pages. Support To maximize user satisfaction, GemPages provides comprehensive support options, including: 24/7 live chat and email customer supportHelp Center with answers to FAQs and usage instructionsA blog on the latest trends and best practices for landing page design and optimization GemPages community for sharing suggestions and obtaining feedback from other usersTutorials on specific features Case studies with real-life examples of businesses successfully using GemPages to improve their online marketing efforts Make Each Landing Page a Gem Despite some of its cons, such as limited design options and occasional glitches, GemPages Landing Page Builder App has a range of powerful features your e-commerce business can benefit from. With its drag-and-drop editor, customizable templates, and integrations with other apps, you can easily create effective landing pages to increase conversions. What's more, the app's capabilities like A/B testing, countdown timers, product reviews, and custom forms can help you optimize your landing pages for your specific goals and target audience, improving your store's performance and promoting growth.

Transcy Review (2025): Pricing, Features, Integrations, & More!

Did you know that the globalization of e-commerce is rapidly expanding, with a projected value of $6.51 trillion by 2023? However, language and currency barriers are a major problem for businesses looking to expand to other countries and regions. In fact, according to a study, 76% of online shoppers prefer to purchase products that include information in their native language. This is a mammoth obstacle to stores looking to expand globally. This is where Transcy comes in—a language translation and currency converter app designed to help businesses overcome this language barrier. Transcy allows merchants to translate their stores' content into multiple languages and provide real-time currency conversion, making it accessible to a much wider audience. In this review, we’ll take a closer look at Transcy, its pricing, features, integrations, and more to help you make an informed decision about whether it's the right tool for your business. ProsEasy-to-use interfaceUnlimited word translationsAuto geolocation detection systemIntegrates with many e-commerce toolsGreat value for moneyConsCustomization takes some time Best For At its core, Transcy is an essential tool for any Shopify store looking to expand into new countries or regions. We believe this app is useful for merchants of any size or category who want to offer their products to customers who speak different languages and use different currencies. Transcy is particularly relevant for stores that don't have the budget to hire a translator, as it offers affordable language translation and currency conversion solutions. With Transcy, any Shopify store can become a global business without breaking the bank. Overview of Features Geolocation Autodetection Transcy's geolocation autodetection feature automatically identifies the customer's location and displays the corresponding language and currency—providing a personalized shopping experience to each customer.AI-Language Translation With AI language translation, Transcy supports over 110 languages and translates an unlimited number of words across all types of pages, including product, collection, and checkout pages, blogs, articles, and third-party apps. The fast translation speed and the ability to edit and customize translations make it an efficient tool for merchants.Automatic Currency Converter Transcy's automatic currency converter supports over 160 currencies and updates the exchange rate several times a day. It can convert any price, including product prices, shipping fees, taxes, and more.Image Translation Image translation means different pictures, like banners, are used for different language groups. The app auto-inspects these elements and replaces them with something more contextually appropriate. Not only does this grab the shopper's attention, but it improves the customer experience by showing an appreciation for the local context.Customizable Language & Currency Switcher Transcy's customizable language and currency switcher offers many template designs and can be edited to match the store's branding and theme. It has different settings for mobile and desktop devices and does not affect site speed.Multilingual SEO Transcy translates meta tags, such as titles, descriptions, and alt tags, in all targeted languages to improve on-page SEO to drive more traffic to your store. » Looking for more ways to boost traffic? Check out these top SEO apps Plans & Pricing Transcy offers a 14-day free trial and four pricing plans to choose from, all of which offer unlimited words for AI translation. Free This plan is free to install and includes unlimited words for AI translation. It offers basic switcher settings, translations for one language and one currency, and support for third-party-app translations. Additional expert service is available on demand.Basic The Basic Plan costs $11.90 per month. It includes all features of the Free Plan, translations for two languages and 167 currencies, and the ability to edit translations for one language. Growth At $29.90 a month, the Growth Plan includes all the features of the Basic plan but also allows for translations in 111 languages and the ability to edit translations for up to five languages. Additionally, it offers a glossary, basic auto-update translation, and language redirection.Premium The Premium Plan tops the list at $59.90 per month. It allows for translations in unlimited languages and the ability to edit translations for up to 20 languages. It also includes advanced auto-update translation, a priority server, and a dedicated customer success manager. Integrations Transcy offers a range of third-party app integrations that are especially useful for businesses looking to expand their online presence globally. By translating and localizing various aspects of the site—including size guides, reviews, sales pop-ups, and trust badges—Transcy helps ensure a seamless customer experience across all touchpoints. Some of the most popular integrations include: Judge.mePageFlyLooxAli ReviewsPickyStory These integrations allow store owners to streamline their translation process and provide an even more personalized shopping experience for their customers. Usability Usability is one of Transcy's biggest strengths. The setup process is straightforward and easy to navigate. Plus, the user interface is clean, modern, and intuitive, making it easy to find what you need. You don't need any coding or technical knowledge to use Transcy, which is great for users who aren't familiar with website development. Transcy is accessible to everyone, including those new to website translation and localization. Support Transcy provides comprehensive customer support through their 24/7 live chat and email support. The platform offers support in 10 languages, including English, French, Spanish, German, and Japanese. Plus, the Growth and Premium Plans come with an onboarding specialist to help users get started, while the Premium Plan offers a dedicated customer success manager to ensure users have the best possible experience. Speak Your Customers' Language for Sales Success Despite some shortcomings, like customization taking time, Transcy offers powerful features that make it an excellent choice for businesses looking to expand their global reach and improve their customer experience. With its advanced AI translation capabilities, intuitive user interface, and robust set of integrations, Transcy has the potential to do great things for businesses of all sizes. By speaking your customers' language, you can improve engagement, build trust, boost traffic, optimize conversions, and ultimately, drive more sales. » Check out our list of the best translation apps to see some great alternatives

TagRobot: Auto-Tag Orders & Customers on Shopify

As a Shopify seller, you have to handle and fulfill various kinds of orders. TagRobot is an intuitive, convenient, and fully customizable solution that makes managing your orders and customer segmentation far simpler. Why Should You Use TagRobot? Easy setup: Tag automatically without coding in seconds.Automated tagging: Accurately categorize orders and customers with automated tagging rules.Advanced reporting: Tag your orders for easier management and reporting. Shopify lacks user-friendly features for segmenting orders or auto-tagging customers. TagRobot helps you streamline and organize your order management and customer segmentation, all directly within your store's admin area. The app integrates with your existing admin interface, saving you the time and effort of learning a new system. You can filter your orders and customers by tags and save those applied filters as searches for future use, giving you an efficient solution to organizing order and customer segments. You can get started with TagRobot immediately since there's no coding required. How Does TagRobot Work? Once you've defined a set of tagging rules, TagRobot will analyze each new order placed in your store against each of your tagging rules. If the order matches any rule conditions, that order will be tagged as specified in the rule. TagRobot provides over 50 easy-to-follow rules to either remove tags or auto-tag orders and customers based on an extensive list of criteria, such as the time that orders are placed, the order quantity, the use of discount codes, and much more. In addition to tagging new orders automatically, you can apply your rules to past orders. » Discover how to tag gift your orders on Shopify Pricing Plans TagRobot has a free option and three paid pricing plans to choose from, all of which come with real-time tagging: Free PlanFreeReal-time taggingUp to 50 orders per monthUp to 50 customers per monthBasic Plan$5/monthReal-time taggingUp to 1,000 orders per monthUp to 1,000 customers per monthPro Plan$10/monthReal-time taggingUp to 5,000 orders per monthUp to 5,000 customers per monthBusiness Plan$25/monthReal-time taggingUnlimited order tags per monthUnlimited customer tags per month It is important to note that 1¢ per additional tag will be charged if the plan limit is exceeded. Is TagRobot Worth Investing in? TagRobot is a valuable investment for Shopify sellers who want to streamline their order management and customer segmentation. The app's user-friendly interface, over 50 auto-tagging rules, real-time tagging, efficient order management, and cost-effective pricing plans make it a compelling solution for sellers. By automating the tagging process, TagRobot can save sellers significant time and effort in managing their orders and customer segments.