Happy Birthday Email Discounts App Review (2026): Automated Email Marketing For Shopify

Steven Grrat - Writer for KeepShoppers
By Steven Grrat
a woman with long black hair wearing glasses
Edited by Kirsty Macdougall
Romi Hector
Fact-check by Romi Hector

Updated November 17, 2023

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Happy Birthday Email App Review Cover Image

Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them.

One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays.

In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business.

Happy Birthday Email App Review Cover Image


Pros


  • Extensive customization options
  • Seamless integration with Shopify
  • Detailed analytics for tracking performance metrics
  • Free trial period for testing & evaluation
  • Affordable pricing options for stores of all sizes

Cons


  • Customer support limited to UK office hours

Happy Birthday Email Discounts

4.9/5(176 reviews)




Best For

Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses.

More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. The app will enable them to easily track and manage customer birthdays and automate the email-sending process, saving them a lot of valuable time and resources.

Overview of Features

Happy Birthday Email Discounts boasts an extensive range of features that cater to businesses of all sizes. The main features include:

Automated Birthday Emails

The feature most central to the app is its ability to automatically send personalized emails to customers on or leading up to their birthdays. By using this feature, businesses can keep customers engaged and loyal while also increasing revenue.

Customizable Email Templates

The app offers customizable email templates, providing businesses with a wide range of themes to choose from. With this feature, merchants can easily create beautiful, on-brand emails that captivate their audience and inspire action. You can also personalize the subject line and body of the email for a one-of-a-kind email that'll leave your customers feeling valued on their special day.

Customer Birthdate Collection

This feature allows businesses to quickly and easily capture their customers' date of birth at multiple touchpoints. You can choose to ask for the customer's birthdate on a custom landing page, the order status page, Shopify POS, sign-up forms for newsletters, or the user account creation page.

Unique Discount Codes

With Happy Birthday Email Discounts, you can easily set up a unique discount landing page. Customers will be given the link to this discount page in the birthday email. When shoppers click the link, a unique, single-use discount code will be displayed. There are multiple discount settings to choose from, like the discount type, amount, code prefix, expiry date, and limitations like minimum spend and qualifying products. This Shopify discount app also gives you the option to create discount codes manually.

Follow-Up Emails

This is the app's newest feature, which allows you to automatically send a second email after a specified number of days or just before the discount is set to expire. It will only send the follow-up email if the discount has not yet been redeemed. You can choose whether to maintain the same style and design as the original email, or you can create an entirely new style. This feature gives customers that extra nudge to make a purchase before the offer expires.

Performance Analytics

Happy Birthday Email Discounts has a dedicated analytics dashboard to show you your campaign statistics, including where the birthdates were collected from, the open rates, click-through rates, the total number of discounts sent, and conversion rates. It also provides a graphical representation of this data to track your performance at a glance.

Happy Birthday Email Discounts

4.9/5(176 reviews)



» For improved business insights, head to our list of the top sales-tracking apps



Plans & Pricing

Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases.

Breakdown of Happy Birthday Email app's 4 plans

  • Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.
  • Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.
  • Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses.
  • Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members.

» Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps

Integrations

Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. With these integrations, you can easily sync your customer data and automate your email campaigns. Some of the most popular integrations include:

  • Privy: This integration allows you to add a birthday field to your existing Privy popups.
  • Klaviyo: You can use Happy Birthday Email Discounts to collect customer birthdate information and export it directly to one of your Klaviyo lists.
  • Omnisend: Like Klaviyo, the Omnisend integration allows you to transfer your birthdate data straight to your Omnisend list.
  • MailChimp: Happy Birthday Email Discounts integrates with MailChimp much in the same way as Klaviyo and Omnisend.
  • SMSBump: This is an exciting integration that lets you send birthday messages and discounts using SMS in addition to email.

Usability



Getting started with Happy Birthday Email Discounts took a matter of minutes. The installation process is simple and efficient, and the settings are easy to configure—even for people without a tech background. The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes.

Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing.

Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales.

» Check out our top choices for sales-boosting apps to ramp up your bottom line

Support

Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes:

  • Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.
  • Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.
  • Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value.

Wish Every Customer a Happy Birthday!

Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. With the app's user-friendly interface and detailed analytics, businesses can easily create effective birthday email campaigns that will increase customer loyalty and boost revenue.

Happy Birthday Email Discounts

4.9/5(176 reviews)



» Take a look at the best email marketing apps to drive your campaigns even further

Happy Birthday Email Discounts App Review (2026): Automated Email Marketing For Shopify

Recommended Reviews

Shogun Review (2026): Pricing, Features, Integrations, and More!

Keeping in mind that businesses with 10–15 landing pages on their website generate 55% more leads than those with fewer than 10, you can see that landing pages are an essential part of any successful website. If you're running an e-commerce business, you'll need multiple landing pages tailored to your products, services, or campaigns to optimize conversion rates and increase sales. Luckily, with a customizable website builder like Shogun, you can easily create professional-looking e-commerce landing pages and reap the benefits in no time. In this Shogun review, we'll analyze the app's features, integrations, pricing, and more to help you decide whether this is the best Shopify store design app for you. Best for Shogun is a website builder suitable for both startups and established businesses looking to improve their performance. However, it's a particularly great choice for online store owners with no developer and coding knowledge. With a drag-and-drop page builder, customizable templates, and a wide array of easy-to-use features, Shogun is suitable for users who aren't tech-savvy. The app can help you effortlessly create a professional-looking e-commerce website to grow your online presence, boost engagement, and increase sales. » Boost your bottom line with the best Shopify apps for increasing sales Overview of Features Shogun helps you build powerful landing pages with minimum effort by offering the following features. ProsEasy to use drag-and-drop page builderCustomizable templates and design optionsPopular e-commerce platforms integrationsAnalytics & reporting featuresExcellent customer supportConsNo native mobile appNo option to import/export site content Page Variety Shogun allows you to build a variety of page types, including: Product pagesCollection pagesLanding pages You'll also gain access to 70+ templates that you can customize to fit your brand and style, as well as pre-styled blocks like product grids and testimonials that you can quickly drag and drop onto your pages. By offering various page types and templates, Shogun lets you easily create a cohesive and visually appealing online store to best showcase your products and brand. » Learn the basics for building your Shopify store's landing pages Drag-and-Drop Page Editor The app's drag-and-drop page editor is a standout feature that helps you easily create custom pages by offering useful design elements such as text, images, buttons, videos, and more. While the editor is simple to use and doesn't require any coding knowledge, it also allows advanced users to add custom HTML and CSS. This can be particularly helpful if you want to create unique pages to make your business stand out. Synchronized Theme Editor With Shogun's synchronized theme editor, you'll be able to save time and effort by making changes to your website's theme that reflect across your site. This feature is particularly helpful if you want to make global changes to your business website, such as updating the font or color scheme. This can also provide you with more control over your website's design, allowing you to maintain a consistent look and feel throughout all your web pages. A cohesive design will, in turn, help your e-commerce business build its brand recognition and customer trust. Tracking and Analytics Shogun offers tracking and analytics features to help you stay on top of your website's performance. With this feature, you can view a range of useful metrics, such as page views, conversion rates, and revenue. Allowing you to filter data by device type, this feature can also help you get an accurate picture of how your website performs across different devices. With such valuable insights, you'll be able to make more data-driven decisions to improve your conversions and sales. » Improve your store's performance with the best Shopify analytics apps Plans & Pricing Shogun offers multiple pricing plans so you can choose the one that best suits your business needs and budget: Free Plan: This plan offers basic functionality, including the drag-and-drop page builder and limited template access. It's a good option for businesses on a tight budget or those that are just starting out.Build Plan ($39/month): Suitable for businesses that require more flexibility, the Build Plan offers more features than the free plan. These include unlimited page creation and A/B testing.Measure Plan ($149/month): With this plan, you can expect additional features like advanced analytics, heat mapping, and session recording. As such, it's suitable for businesses that require data-driven insights to optimize their website and marketing efforts.Advanced Plan ($499/month): As the app's most comprehensive plan, the Advanced Plan comes with a wide range of advanced features, such as a dedicated account manager and priority support. It's the best choice for large businesses that require more powerful functionalities. » Find out how much you should spend on Shopify apps Integrations Shogun offers a variety of third-party app integrations that can streamline and enhance your marketing and performance efforts. Some of the platforms that the app can be integrated with include: Google AnalyticsShopify KlaviyoHubSpotMailChimpGoogle Tag ManagerYotpoInstagramPinterest Usability Shogun is known for its user-friendly interface and intuitive design that makes it easy to create and customize your landing pages quickly and efficiently. Its drag-and-drop functionality allows for a high degree of customization without requiring any coding skills. It also integrates seamlessly with other apps and services, such as popular email marketing tools, analytics platforms, and payment gateways, to help you extend your website's functionality and streamline your workflow. Support The app provides a variety of resources to support its users, including: Email supportForm submissionComprehensive help centerBlog with tips and tutorialsCase studies that showcase successful implementations of the platformGuides and reports with deeper insights into e-commerce best practices and trends Easily Master Your Shopify Store Design With Shogun Overall, Shogun is a powerful website builder app that offers a range of features for Shopify users to easily customize and optimize their online stores. With Shogun, you can create and customize your landing pages without any coding skills and access a range of tools for A/B testing, analytics, and website optimization. When choosing the best app for your Shopify store, an app like Shogun that helps you quickly create a professional-looking website can go a long way and boost your business's bottom line.

Shopdigits—Toll-Free Call Center Support for Shopify

With the sheer number of emerging e-commerce stores these days, it's becoming more and more challenging to differentiate yourself from all other stores in your niche. Businesses are doing everything they can to identify themselves as the most professional company offering the best customer support—but there are a few prerequisites for even being able to compete with other stores. One of these prerequisites is toll-free support for your customers, and now you can offer them that with Shopdigits by Random Forest Inc. Read on to learn more. What Shopdigits Offers E-Commerce Merchants Toll-Free Calls and SMSes A toll-free line bills the receiver for the airtime instead of the caller. Although this might sound scary—especially if your business receives a lot of call or message traffic—all professional companies offer toll-free options for their clients. It shows that you value their support and are willing to help them with any questions or concerns without them having to pay for it in any way. Toll-free lines might not help you obtain more customers, but they'll definitely keep them around. Integrated Customer Data Shopdigits allows the saving and recalling of customer data once they make a call, allowing you to view their entire history with your business while you are communicating with them. See customer names, order history, and more without having to leave the Shopify dashboard. Additionally, any notes you leave about customers on the mobile app will sync to the desktop app for future use. Shopdigits Pricing All of the pricing plans come with a 7-day free trial and a $3.00 charge to change your number, as well as the following: Apps for iOS and Android to manage calls while on the goUnlimited calls within US & CanadaUnlimited voicemail Paying for higher plans allows more employees to use the same number, increasing the efficiency of your business and customer support. The plans are as follows: Small Shop—$10/month and 1 employeeMedium Shop—$20/month and 3 employeesEnterprise—$40/month and unlimited employees Our Verdict: Should You Use Shopdigits Due to the growing number of e-commerce stores and the affordability of premium services like toll-free business lines, these features are becoming a requirement if you want to have the chance of competing with other stores. Professionalism is everything in the eyes of the consumer, and toll-free support options are a great way to show that you care about their wellbeing and are confident in your own company. It's clear from the 5-star rating on the Shopify app store (at the time of writing this review) that other Shopify sellers would agree. Head over to their website to learn more, or go straight to their Shopify app store page to get started.

ReferralCandy Review (2026): Pricing, Support, Features, & More!

Customer referrals are one of the most powerful forms of marketing in e-commerce. A successful customer referral program can increase your brand awareness, convert new customers, and increase customer loyalty and retention. However, implementing a customer referral program is not always easy. Not only must you find ways to recruit customers, but you need to continually track their progress, monitor for fraudulent referrals, reward successful referrals, and measure your campaign's effectiveness. This is where ReferralCandy comes in. It's a tool that helps you create, run, and optimize referral programs for your online store. We take an inside look at the app's features, pricing, integrations, support, and more to help you decide if ReferralCandy is worth investing in. » If sales is a top priority, check out our picks of the best sales-boosting apps Best For Choosing the right apps for your store can be challenging, so we're here to help. ReferralCandy is a valuable tool for e-commerce stores selling single-use or subscription products in any industry. However, it's not a magic bullet that will instantly raise your bottom line. It's better suited to stores with an established product-market fit, generating more than 100 orders a month. The app also proves most beneficial to businesses with loyal customers who champion their brand, creating opportunities for further community building. ProsCustomizable referral pages, emails, & rewards24/7 live chat supportIntegrations with popular e-commerce toolsExtensive automationsConsNo free planPricing includes monthly & referral fees Overview of Features Customer Enrollment Enrolling customers into your referral program is made easy with a variety of channels available, such as post-purchase pop-ups, emails, dedicated landing pages, an embedded signup form, or using your existing newsletters. You can also send automated referral requests to customers after they complete a checkout. A great bonus is that all your emails and pages are optimized for mobile devices, so customers can easily share your products or services with their friends. Customizable Templates ReferralCandy is an excellent app with built-in templates. You can use these ready-made templates as is or customize them to suit your needs. You can change the logo, images, fonts, colors, and other elements to match your store's branding. If you want more control over your templates, you can edit the CSS and HTML code to fine-tune every detail. Automated Rewards With ReferralCandy, creating and managing a reward system for customers who refer your products to friends is quick and simple. You can offer cash rewards, coupons (cash or percentage discounts), or custom gifts. The issuing of rewards is fully automated, so you don't have to worry about tracking referrals or sending rewards manually. You can also set up different reward tiers to incentivize more referrals. Fraud Detection With the fraud center at your fingertips, you can automatically protect your referral program from fraud. It detects and bans suspicious transactions, such as self-referrals, high volumes of referrals in a short time, or leaked referral codes on coupon sites. You can also create custom rules to block or flag specific behaviors or users. Analytics You can measure the performance of your referral program with ReferralCandy, as it functions as a comprehensive analytics app. You'll be able to see how much sales and traffic you generate from referrals, how many customers participate in your program, and what kind of rewards they prefer. Plus, you can compare your results with industry benchmarks and get data reports to optimize your strategy. » Accurately measure your income with ReferralCandy & one of these great sales-tracking apps Plans & Pricing If you're wondering what to spend on apps to grow your business, you'll be happy to know that ReferralCandy offers three paid plans, each with a 30-day free trial and a 20% discount on annual subscriptions. Here's a quick overview of the features and prices of each plan: Premium The Premium plan is ideal for smaller businesses and startups. With a monthly fee of $59, or just $47 when billed yearly, you get unlimited customers and referrals, a comprehensive analytics dashboard, and data reports, among other features. However, you'll also need to pay a 3.5% commission fee on the referral sales you generate. Plus Accelerating your team's growth through referral marketing is made easy with the Plus plan—a package designed precisely for this purpose. For $299 per month, you get everything in the Premium plan, plus prioritized support, a dedicated account manager, and a quarterly campaign review with recommendations. You also pay a lower commission fee of 1.5%. Enterprise The Enterprise plan is the plan of choice for bigger e-commerce stores, as it offers advanced features for larger and more complex referral programs. You get everything in the Plus plan, plus unlimited campaigns, custom integrations and analytics, and a one-on-one expert review of your campaigns. What's more, there are no commission fees on referral sales made! Pricing will depend on your specific needs, so you'll need to contact ReferralCandy for a cost estimate. Integrations The app integrates seamlessly with various platforms and tools to expand your e-commerce business. ReferralCandy's integrations can be divided into the following categories: Platform Integrations The app integrates with several leading e-commerce platforms, including: ShopifyShopify PlusMagentoWooCommerceBigCommerce You can easily set up and manage your referral program from within your platform's dashboard without having to switch between different apps. Subscription Integrations These integrations will enable you to create a referral program for your subscription-based products or services. Some of the subscription integrations supported are: Recharge SubscriptionsBold SubscriptionsAppstle Subscriptions Marketing Analytics Integrations To help you make data-driven decisions, ReferralCandy integrates with the following: Facebook PixelAdRollGoogle Ads Email Marketing Integrations Integrations with top email marketing apps are essential to send personalized and automated emails to your subscribers. This way, you can create tailored messaging that speaks directly to the individualized interests and desires of each customer demographic. Some of the apps supported are: KlaviyoMailChimp Usability ReferralCandy is an out-of-the-box solution that doesn't require the help of a developer. You can set up your referral program and make your first sales within 30 minutes. The video below shows just how easy it is to get started with ReferralCandy on Shopify. It has a simple and intuitive user interface that makes it easy for merchants to use. The app also automates a lot of tasks for you, such as sending emails and pop-ups, issuing rewards, detecting fraud, and providing analytics. You can monitor and control your program from your dashboard, where you can see all the important information and data. Overall, ReferralCandy is designed with the user in mind, and even people brand new to referral marketing won't have a problem navigating the app. Support ReferralCandy offers a variety of support options to help you get started and troubleshoot any issues you may encounter. There is 24/7 live chat support, and for Plus and Enterprise plans, there is a dedicated account manager. They host regular live Q&A sessions and webinars to help you learn more about what the app has to offer and how best to use it. Video tutorials and a dedicated YouTube channel cover everything from getting started to using the app's advanced features. In addition, ReferralCandy has a support center with over 100 articles on a wide range of topics like account management and configuring settings. They also offer several handbooks, e-books, blog posts, and case studies, so there is no shortage of referral marketing advice and inspiration. Customer Referrals: Sweeten the Deal With ReferralCandy Referral marketing is a cost-effective and impactful marketing approach that can benefit any e-commerce store. Customer referrals build brand awareness and increase customer acquisition while also boosting conversions, improving customer loyalty, and increasing customer lifetime value. But running successful customer referral campaigns can be complicated, tedious, and time-consuming. ReferralCandy is an essential Shopify tool that can help you create, manage, and optimize your referral program with ease. It offers a range of features and integrations that make it stand out from other apps, like easy setup and customization, automated rewards and fraud detection, comprehensive analytics and insights, flexible pricing, and outstanding customer support and service. So if you're ready to offer customers a deal they can't refuse, try out ReferralCandy. » Diversify & amplify your marketing strategy with some of the best marketing apps for Shopify