keepshoppers logo
Community
Sign In

Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify

Steven Grrat - Writer for KeepShoppers
By Steven Grrat
Kirsty Macdougall - Editor for KeepShoppers
Edited by Kirsty Macdougall
Romi Hector
Fact-check by Romi Hector

Updated November 17, 2023

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Happy Birthday Email App Review Cover Image

Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them.

One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays.

In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business.

Happy Birthday Email App Review Cover Image


Pros


  • Extensive customization options
  • Seamless integration with Shopify
  • Detailed analytics for tracking performance metrics
  • Free trial period for testing & evaluation
  • Affordable pricing options for stores of all sizes

Cons


  • Customer support limited to UK office hours

Happy Birthday Email Discounts

4.9/5(176 reviews)




Best For

Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses.

More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. The app will enable them to easily track and manage customer birthdays and automate the email-sending process, saving them a lot of valuable time and resources.

Overview of Features

Happy Birthday Email Discounts boasts an extensive range of features that cater to businesses of all sizes. The main features include:

Automated Birthday Emails

The feature most central to the app is its ability to automatically send personalized emails to customers on or leading up to their birthdays. By using this feature, businesses can keep customers engaged and loyal while also increasing revenue.

Customizable Email Templates

The app offers customizable email templates, providing businesses with a wide range of themes to choose from. With this feature, merchants can easily create beautiful, on-brand emails that captivate their audience and inspire action. You can also personalize the subject line and body of the email for a one-of-a-kind email that'll leave your customers feeling valued on their special day.

Customer Birthdate Collection

This feature allows businesses to quickly and easily capture their customers' date of birth at multiple touchpoints. You can choose to ask for the customer's birthdate on a custom landing page, the order status page, Shopify POS, sign-up forms for newsletters, or the user account creation page.

Unique Discount Codes

With Happy Birthday Email Discounts, you can easily set up a unique discount landing page. Customers will be given the link to this discount page in the birthday email. When shoppers click the link, a unique, single-use discount code will be displayed. There are multiple discount settings to choose from, like the discount type, amount, code prefix, expiry date, and limitations like minimum spend and qualifying products. This Shopify discount app also gives you the option to create discount codes manually.

Follow-Up Emails

This is the app's newest feature, which allows you to automatically send a second email after a specified number of days or just before the discount is set to expire. It will only send the follow-up email if the discount has not yet been redeemed. You can choose whether to maintain the same style and design as the original email, or you can create an entirely new style. This feature gives customers that extra nudge to make a purchase before the offer expires.

Performance Analytics

Happy Birthday Email Discounts has a dedicated analytics dashboard to show you your campaign statistics, including where the birthdates were collected from, the open rates, click-through rates, the total number of discounts sent, and conversion rates. It also provides a graphical representation of this data to track your performance at a glance.

Happy Birthday Email Discounts

4.9/5(176 reviews)



» For improved business insights, head to our list of the top sales-tracking apps



Plans & Pricing

Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases.

Breakdown of Happy Birthday Email app's 4 plans

  • Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.
  • Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.
  • Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses.
  • Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members.

» Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps

Integrations

Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. With these integrations, you can easily sync your customer data and automate your email campaigns. Some of the most popular integrations include:

  • Privy: This integration allows you to add a birthday field to your existing Privy popups.
  • Klaviyo: You can use Happy Birthday Email Discounts to collect customer birthdate information and export it directly to one of your Klaviyo lists.
  • Omnisend: Like Klaviyo, the Omnisend integration allows you to transfer your birthdate data straight to your Omnisend list.
  • MailChimp: Happy Birthday Email Discounts integrates with MailChimp much in the same way as Klaviyo and Omnisend.
  • SMSBump: This is an exciting integration that lets you send birthday messages and discounts using SMS in addition to email.

Usability



Getting started with Happy Birthday Email Discounts took a matter of minutes. The installation process is simple and efficient, and the settings are easy to configure—even for people without a tech background. The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes.

Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing.

Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales.

» Check out our top choices for sales-boosting apps to ramp up your bottom line

Support

Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes:

  • Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.
  • Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.
  • Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value.

Wish Every Customer a Happy Birthday!

Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. With the app's user-friendly interface and detailed analytics, businesses can easily create effective birthday email campaigns that will increase customer loyalty and boost revenue.

Happy Birthday Email Discounts

4.9/5(176 reviews)



» Take a look at the best email marketing apps to drive your campaigns even further

Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify

Recommended Reviews

Cloudprinter Review (2025): Printing & Shipping on Demand for E-Commerce Sellers

Warehousing and fulfillment are two major problems faced by Shopify merchants with global audiences, and with the growing popularity of dropshipping as a business model, more and more companies are popping up to try and simplify the process. One of these services is Cloudprinter, a print-on-demand service that can handle rapid fulfillment to a global customer base and take the stress of warehousing out of your hands. Read on to find out more. What Is Cloudprinter Best for? Cloudprinter is best for e-commerce merchants who are looking for an easy, ready-made integration for Shopify with thousands of pre-built product templates ready to be labeled. It is most helpful for dropshippers who need an easy way to label and ship their products out to customers. We think it's especially useful for dropshipping beginners as it automates many of the workflows and processes, making it easy to set up and use. » Pro Tip: Combine Cloudprinter with one of the best dropshipping apps on Shopify for maximum growth potential Overview of Key Features & Benefits ProsFree to installAvailable in 104 countriesWhitelabel printing functionIntuitive dashboard designIndustry leadersConsRelatively expensive paid plansSome integrations require Zapier Cloudprinter hosts a number of useful features to help e-commerce merchants with on-demand printing and shipping. It features a smart dashboard making it easy to manage print jobs history, workflow configuration, and organization details while also setting up routing rules, linking products, and checking price and product options. Other useful features include: 1. Numerous Product Templates Without Warehousing Cloudprinter has over 5,000 templates that are ready to go for all your products, including those bearing your personal brand and style. Simply add the products to your store, and Cloudprinter's print-on-demand services will handle order manufacturing and fulfillment for you. 2. Dynamic Product Files If the product templates don't interest you, then you have the ability to upload dynamic PDF files to print your customized products. 3. Automated Global Fulfillment Cloudprinter has the largest print network with over 170 printing facilities in 104 countries that can complete and fulfill customer orders at a rapid pace—within five days in most cases. Additionally, choose from four different shipping options, depending on your company and budget. 4. Reduced Carbon Footprint Localized printing services can greatly reduce the amount of carbon dioxide emissions accrued by US- or China-based warehousing and global shipping, which can improve your business's carbon footprint and save costs. 5. Live Order Updates Always be up to date with the current status of your orders. This will both remove some of the stress off your shoulders and keep your customers happy. Plans & Pricing The Cloudprinter app is free to install for your Shopify store and carries no monthly cost, though you will incur a small fee for each fulfilled order. This ensures that you don't pay for anything unless your products are selling. Cloudprinter offers three pricing plans: Start, Business, and Enterprise. Certain features are standard across all the pricing plans, including access to 24/7 chat support, a self-serve help center, and PDF FIX. However, each plan has its own distinct features: Starter Plan€2.50 job fee€0.25 quantity feeAutomated routingBusiness Plan (€199/month)€1.50 job fee€0.15 quantity fee10+ routing profilesContact with a regional managerEnterprise Plan (€999/month)Custom job and quantity feesCustom routing profilesCustom product templatesAssigned key account manager Integrations Cloudprinter supports various integrations with the best e-commerce platforms and print management systems. These include but are not limited to: Shopify, WooCommerce, and WixeBay, Amazon, and EcwidMailchimp, Dropbox, and AirtableSalesforce, Magento, and Shipstation For a full list of Cloudprinter integrations, you can find more info on their website. It's also important to note that some of these integrations will require Zapier. Usability The app is specifically designed for ease of use and automation. It offers an intuitive dashboard with lots of useful information, such as real-time quotations, order statuses, print calls, and payments and shipment tracking. It responds quickly to user interactions and performs tasks efficiently with logical and intuitive workflows. Support Cloudprinter offers a wide range of support functions. These include: Website info: Comprehensive documentation and knowledge base that includes guides, tutorials, FAQs, and technical documentation.Email support: Ask questions, report issues, or seek assistance with specific inquiries via email.Chatbot: Live chatbot on their website for real-time assistance with queries.Case studies: Real-life stories from users of the app showcasing their experiences.Blogs and webinars: Posts from the Cloudprinter team to help users to learn more about the industry and provide valuable insights. Printing On Cloud Nine Order fulfillment and warehousing are two of the most crucial aspects of every e-commerce business and one of the biggest challenges that new Shopify sellers have to overcome. Instead of sourcing suitable storage facilities and finding a way to ship your products to your customers—both of which can be extremely costly and time-consuming—rather let a handy print-on-demand platform like Cloudprinter automate these processes for you.

Bestsellers reSort: Organize Shopify Products & Collections Your Way

Shopify store owners know very well that you have limited time to hold consumer interest and showcase the most relevant products. So how do you compete for consumers while their attention spans diminish? Product sorting and product relevance can make or break conversions on your store. With the advanced online merchandising capabilities of Bestsellers reSort by EGNITION, you can quickly and automatically organize your products by adjusting their order to your needs and your buyers' preferences, generating more sales. The app organizes collections based on a wide range of rules that can be easily configured to automate your product collections across various locations. Bestsellers reSort's Main Features You have the flexibility to promote products manually and manage your inventory by setting "rules," such as the following: "Featured" Products Highlight your featured items by putting them at the top of a collection. Promote seasonal or special items and set different products per collection.Promote New Products Add new arrivals to the top of a collection for a specific time.Promote Back-In-Stock Products Set reSort to consider these products as new and specify quantity or quantity change.Order Products by Tags You can place tagged products within a collection in the groups and orders you need.Out-Of-Stock Products The app makes it straightforward and automatic to sort products by revenue or sales, so pushing your out-of-stock items further down your product catalog is a breeze. Additional Sorting Capabilities You can also automatically sort and order products by: Revenue generated (for X number of days)Number of sales (for X number of days)Gross profitDiscount (% or $)Inventory QTYDate (publish or creation date)Product titleProduct priceProduct viewsRandom products orderKeep manual sort order and apply your own sorting rules Bestsellers reSort Pricing Bestsellers reSort offers six different pricing plans, all of which come with a 7-day free trial: Bronze Plan The Bronze Plan is free to install and suitable for stores with up to 49 products and 99 collections. This plan includes the following: AutomationYou can sort by revenue/sales/tagsYou can sort by publish/creation dateYou can push sold-out products down your product collectionsAccess to other custom sorting rules24/7 Support Silver Plan $6.99/month You get everything in the free Bronze Plan, but it would fit a larger store with up to 499 products and up to 99 collections. Gold Plan $12.99/month Again, you'll get all the other features listed in the Silver Plan, but with an upgrade to 4,999 products across 99 collections. Platinum Plan $16.99/month This plan is suited to stores with up to 9,999 products and 100–300 collections. It includes everything in the Gold Plan, too. Rhodium Plan $22.99/month You get all the other features listed in the Platinum Plan, but with an upgrade to 10,000+ products across 300+ collections. Palladium Plan $34.99/mo This is the most comprehensive plan Bestsellers reSort offers and is best for stores with 25,000+ products and 500+ collections, including all the features listed in the Rhodium Plan. Bestsellers reSort Customer Reviews Numerous app users express that Bestsellers reSort saves them hours of time, as organizing collections is automatic—extremely useful for stores with thousands of products. The app allows customers the freedom to showcase the right products and keeps collections relevant to ever-changing buying patterns. Customer support is friendly, fast, and helpful, and the app regularly releases new updates and improvements based on customer feedback. ​​To see if Bestsellers reSort is right for your shop, visit their website to learn more or to start your 7-day free trial.

Shopify Single Sign-On (SSO): Improve Your Customers' Login Experience

In today's e-commerce landscape, conducting business on the cloud and using third-party services is the norm. As a result, users expect seamless and frictionless access from anywhere, anytime, and with any device. This is where single sign-on (SSO) login capabilities come into play. In this post, we will explore the benefits of Shopify Single Sign-On by miniOrange, an app that provides a solution to ensure an easy, secure, and efficient login to a Shopify store using a single set of credentials, all within minutes. Benefits of Shopify Single Sign-On Shopify sellers often have multiple e-commerce platforms in their business architecture. Using the Shopify Single Sign-On app, users can effortlessly log in to any of these platforms with a single set of login credentials. This eliminates the need for customers and employees to memorize different credentials for multiple applications, leading to increased staff productivity and user experience. Moreover, the app restricts users based on their behavior, like device location, time of access, the device used to access, etc., which helps prevent spammers from targeting and accessing your store. App Features & Integrations 1. Multiple Identity Providers (IDPs) The app supports multiple identity providers, including: Azure AD & Azure AD B2CAmazon CognitoOktaminiOrangePingOneGoogle Apps 2. Shopify Store as IDP Configure your Shopify Store as an identity provider and allow users to log in to any CMS platform or website using their Shopify credentials. Enable seamless single sign-on for multiple Shopify stores using one of them as the identity provider. 3. Attribute Mapping Attribute mapping allows the service provider to retrieve the necessary information from the identity provider and apply it to the user's account in the service provider. With Shopify Single Sign-On, you can assign user roles and map user attributes from the identity provider to the service provider (SP) during authentication. 4. Supports All Standard Authentication Protocols This includes the following: SAML 2.0OAuth 2.0OpenID ConnectJWTLDAPAPI authentication 5. Security Features The app has robust security features that protect against fraud and unauthorized access. It can be customized to meet the specific security needs of the business, and it complies with PCI DSS, GDPR, and HIPAA. The app also provides multi-factor authentication (MFA), customizable login widgets, and custom requirements. 6. Other Features Compatible with Shopify Headless Stores and Hydrogen FrameworkMobile SSO integrationRestricts users from using multiple devices to access the store during SSORestrict content on SSOEasy user management to delete & update used data in real timeOffers discounts based on customers' tags Pricing Plans Shopify Single Sign-On is available to both Shopify Plus and non-Plus businesses at affordable, industry-specific (B2B or B2C) price points. For B2C Businesses Features such as unlimited SSO user creation, account linking, a fully customizable login widget, and more are included in all four payment tiers. However, each plan has its own unique elements: Standard Plan ($89/month)1,000 unique usersBasic attribute mappingPremium Plan ($129/month) This plan offers all of the Standard Plan's features, as well as:3,000 unique usersAdvanced attribute mappingAuto redirect to IDP supportUser JWT after authenticationEnterprise Plan ($149/month) This plan offers all of the features of the previous plans, as well as:4,000 unique usersAdvanced attribute mapping, including metafieldsAuto update user profileDomain-based restrictionSession persists over 24 hoursAuto-taggingProfessional Plan (requires contacting the developers) This plan offers all of the previous plans' features, as well as:4,000+ unique usersCustom advanced attribute mappingFraud prevention based on IP, device, location, and time For B2B Businesses Most of the available features, from auto-tagging and account activation to domain-based restriction and customizable login widget, are included in all four pricing options. However, there are a few that are specific to each plan: Standard Plan ($89/month)100 unique usersBasic Attribute mappingPremium Plan ($219/month) This plan offers all of the Standard Plan's features, as well as:500 unique usersAdvanced attribute mappingMultiple IDP supportedUser JWT after authenticationEnterprise Plan ($299/month) This plan offers all of the features of the previous plans, as well as:1,000 unique usersAdvanced attribute mapping, including metafieldsRedirect endpoint and single logout endpoint (SLO)Session persists over 24 hoursProfessional Plan (requires contacting the developers) This plan offers all of the previous plans' features, as well as:1,000+ unique usersCustom advanced attribute mapping Support & Ease of Use Integrating Shopify Single Sign-On by miniOrange is a straightforward process that can be completed in minutes. The app has a dedicated 24/7 customer support team that responds to queries and troubleshooting. Alternatively, you can contact them at [email protected]. Final Verdict: Should You Use Shopify Single Sign-On? Shopify Single Sign-On by miniOrange is an app that provides a seamless and secure login solution for Shopify store owners and their customers. It eliminates the need for multiple credentials and restricts unauthorized access. It supports various authentication protocols, attribute mapping, and security features compliant with industry standards. The app is available at affordable price points for both B2B and B2C businesses, and its integration is easy with 24/7 customer support. If you're interested in trying the app, you can visit their website to learn more or start your 15-day free trial.