Happy Birthday Email Discounts App Review (2024): Automated Email Marketing For Shopify
Updated November 17, 2023.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.
Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them.
One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays.
In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business.
- Extensive customization options
- Seamless integration with Shopify
- Detailed analytics for tracking performance metrics
- Free trial period for testing & evaluation
- Affordable pricing options for stores of all sizes
- Customer support limited to UK office hours
Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses.
More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. The app will enable them to easily track and manage customer birthdays and automate the email-sending process, saving them a lot of valuable time and resources.
Overview of Features
Happy Birthday Email Discounts boasts an extensive range of features that cater to businesses of all sizes. The main features include:
Automated Birthday Emails
The feature most central to the app is its ability to automatically send personalized emails to customers on or leading up to their birthdays. By using this feature, businesses can keep customers engaged and loyal while also increasing revenue.
Customizable Email Templates
The app offers customizable email templates, providing businesses with a wide range of themes to choose from. With this feature, merchants can easily create beautiful, on-brand emails that captivate their audience and inspire action. You can also personalize the subject line and body of the email for a one-of-a-kind email that'll leave your customers feeling valued on their special day.
Customer Birthdate Collection
This feature allows businesses to quickly and easily capture their customers' date of birth at multiple touchpoints. You can choose to ask for the customer's birthdate on a custom landing page, the order status page, Shopify POS, sign-up forms for newsletters, or the user account creation page.
Unique Discount Codes
With Happy Birthday Email Discounts, you can easily set up a unique discount landing page. Customers will be given the link to this discount page in the birthday email. When shoppers click the link, a unique, single-use discount code will be displayed. There are multiple discount settings to choose from, like the discount type, amount, code prefix, expiry date, and limitations like minimum spend and qualifying products. This Shopify discount app also gives you the option to create discount codes manually.
This is the app's newest feature, which allows you to automatically send a second email after a specified number of days or just before the discount is set to expire. It will only send the follow-up email if the discount has not yet been redeemed. You can choose whether to maintain the same style and design as the original email, or you can create an entirely new style. This feature gives customers that extra nudge to make a purchase before the offer expires.
Happy Birthday Email Discounts has a dedicated analytics dashboard to show you your campaign statistics, including where the birthdates were collected from, the open rates, click-through rates, the total number of discounts sent, and conversion rates. It also provides a graphical representation of this data to track your performance at a glance.
» For improved business insights, head to our list of the top sales-tracking apps
Plans & Pricing
Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases.
- Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.
- Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.
- Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses.
- Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members.
» Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps
Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. With these integrations, you can easily sync your customer data and automate your email campaigns. Some of the most popular integrations include:
- Privy: This integration allows you to add a birthday field to your existing Privy popups.
- Klaviyo: You can use Happy Birthday Email Discounts to collect customer birthdate information and export it directly to one of your Klaviyo lists.
- Omnisend: Like Klaviyo, the Omnisend integration allows you to transfer your birthdate data straight to your Omnisend list.
- MailChimp: Happy Birthday Email Discounts integrates with MailChimp much in the same way as Klaviyo and Omnisend.
- SMSBump: This is an exciting integration that lets you send birthday messages and discounts using SMS in addition to email.
Getting started with Happy Birthday Email Discounts took a matter of minutes. The installation process is simple and efficient, and the settings are easy to configure—even for people without a tech background. The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes.
Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing.
Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales.
» Check out our top choices for sales-boosting apps to ramp up your bottom line
Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes:
- Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.
- Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.
- Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value.
Wish Every Customer a Happy Birthday!
Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. With the app's user-friendly interface and detailed analytics, businesses can easily create effective birthday email campaigns that will increase customer loyalty and boost revenue.
» Take a look at the best email marketing apps to drive your campaigns even further
CM Commerce: Email Marketing
The CM Commerce app allows you to send smarter emails to boost your profitability and brand success. The app combines user-generated content tools with email marketing to build brand trust and customer engagement. ProsVery easy to use and integrates well with Shopify.30 day free trial with access to all features.ConsContacting the support team is a bit hard to figure out for first-time users. Best For CM Commerce is best for brands who seek to automate email marketing campaigns and send target-specific messaging to their customers to build trust and consumer loyalty. Pricing Users who sign-up for CM Commerce automatically get a 30-day free trial that provides access to all the tools of the app. Once the free trial period elapses users will get charged automatically based on the chosen tier as seen below: Starter Plan: Send 5000 emails to 500 monthly subscribers for $9 per month. Growth Plan Send unlimited emails for $29 per month. Also comes with additional features such as visual product reviews and customer feedback surveys. Professional Plan Send unlimited emails for $49 per month. Also comes with even more features than the Growth Plan, such as a dedicated account manager. Integrations Here are the apps that CM Commerce integrates with: Smile.io LoyaltyLion OptinMonster Privy Justuno Features The features of this app make it a great replacement for Klaviyo, Omnisend, or MailChimp. The best ones are: Email Newsletters You can seamlessly set up and send personalized emails to your customers to help boost conversions. User-Generated Visual Product Reviews The app offers you the ability to upload visual reviews. It turns your customers into your advocates and allows you to feature their experience with your business in your emails and website. Effective Marketing Automations CM Commerce boosts your email marketing efforts with seamless automated processes that allow for driving repeat purchases, nurturing new customers, and rewarding loyal ones. Email Optimization You can optimize your most clicked and open email campaigns using captivating templates, shipping coupons, and cross-sell messages to boost your revenue. Automated Abandoned Cart Emails You can begin to recover revenue using abandoned cart emails that feature your most recent product reviews, other recommended products, and coupons automatically. Usability CM Commerce is extremely easy to use and offers a seamless Shopify integration. You can instantly sync all of your orders and customer data to automatically build accurate and up-to-date customer profiles and segments. Support CM Commerce offers a knowledge base and a support team that replies to queries via a contact form on the website. The Bottom Line CM Commerce is an excellent app for businesses who seek to automate their email marketing efforts as well as build brand trust and loyalty with user-generated messaging.
TRAFFIC BOOST : Word of Mouth
Word of mouth is one of the most effective marketing techniques that businesses can utilize. Potential customers are far more likely to purchase something if one of their peers has purchased the same product and validated its quality. This is exactly the kind of benefit you can achieve when you use a service like Traffic Boost by BERMUDAPPS. This handy app can help you leverage your customers to do your social proofing for you by offering them incentives to share what they bought through social media, saving money on ad spending and boosting your conversions at the same time! Traffic Boost Highlight Features Automated Requests The app will automatically send marketing request emails with discount codes to customers once they complete purchases on your store, meaning that you never have to lift a finger after the setup. Customizable Pages The "thank you" and "discount" pages sent to your customers are totally customizable to fit your brand's personality and voice. Save Money on Ad Spending Why waste money on social media ads when your customers can do it for you for less cost and greater effectiveness? Customers can share your product through direct messages, Facebook stories, and everything in between. Seamless Installation and Integration With all the parameters pre-filled and easily modifiable, you can have the service up and running on your Shopify store minutes after the one-click installation. Traffic Boost Pricing All the paid plans come with a 14-day free trial, allowing you to test the service before committing. Free Plan This is a test plan that lets you get a feel for the service without paying for it first. It offers the following features: Customizable "thank you" and "discount" pagesCustomizable post-purchase emailsConversion stats and tracking24h chat support Starter Plan $3.99/month This plan offers all the features of the Free Plan, as well as: 1-50 orders after the free trialLive chat support Advanced Plan $9.99/month This plan offers all the features of the previous plans, as well as: Up to 200 monthly store orders Pro Plan This plan offers all the features of the previous plans, as well as: Up to 1,000 monthly store orders Our Verdict: Should You Use Traffic Boost? Utilizing the most effective marketing technique without having to lift a finger is a no-brainer, and this is exactly what you'll get when you use Traffic Boost by BERMUDAPPS. Doing so will save you time, effort, and money while boosting your conversions and customer loyalty. It's no surprise that, at the time of writing this review, the app has maintained a solid 5-star rating on the Shopify app store. If you'd like to learn more, visit their website or head directly to their listing on the Shopify app store.
Blyp: AI‑Powered CRO
The Blyp Insights & Profit Analytics application gives a 360-degree view of your online store, providing actionable insights for businesses both big and small. The app enables you to understand the financial health, profitability, and growth of your business in real-time. With this information at your fingertips, your online business can plan better for future endeavors and drive increased profitability across your enterprise. ProsBlyp's AI helps automate and streamline data analysisSaves you time, effort, and moneyLeverage Google Analytics reportsIntegrate with third-party tools, like Facebook AdsDeep learning empowers users to make data-driven decisionsConsNo dedicated mobile app for iOS or Android Blyp Pricing 14-day free trial$29/month for all of Blyp’s features and functionalities - cancel anytime. Blyp also offers their customers an annual payment option. Get in contact with their support team at [email protected] to learn more. Customer Support Blyp’s customer support team is well-trained and can be contacted for any queries or doubts. To be as accessible as possible to their customers, the Blyp team offers round-the-clock customer support via email or live chat. Who Blyp Is Best For Blyp Insights & Profit Analytics offers solutions for e-commerce merchants of all sizes, from small retailers to large brands. Merchants can use Blyp Analytics to get a better understanding of their customers, sales, and inventory management. The app also helps users to optimize their conversion funnels and email campaigns. Features of Blyp Customized Insights Blyp is a unique platform that provides customized insights and analytics for e-commerce businesses. It helps to identify areas of improvement and track the progress of online stores. The platform also offers actionable advice and recommendations that help to boost sales and conversion rates. Compare Your Store Against Industry Benchmarks This allows businesses to see how they stack up against the competition, empowers online stores to price their products competitively, and, instead of shooting blindly into the dark, allows e-commerce merchants to make necessary changes based on actionable data insights. 24/7 Data Analysis Blyp also provides 24/7 data analysis functionalities so that online businesses can see how they are performing and make changes as needed. This helps improve conversions, sales, and customer loyalty. Blyp Ease of Use The Blyp app is extremely easy to set up and use. It takes less than a few minutes to sync the app with your e-commerce store. With a clean, easily navigated dashboard and intuitive user interface, Blyp makes analyzing and optimizing your online store accessible to any user, no matter their technical abilities. But if you get stuck, simply reach out to Blyp’s responsive team and they’ll be more than happy to help you out. The Bottom Line: Is Blyp Worth It? Getting your feet wet in the world of e-commerce is easy, but establishing your position in the market and remaining successful is more of a challenge. Thankfully, the Blyp app can help you do both. Providing e-commerce merchants with insights that they may not be on top of, such as what your customers think of your products and how you can optimize your sales channels, Blyp will help you boost your profits and grow your business faster than ever before.