Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify
Updated November 17, 2023.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.
Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them.
One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays.
In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business.
Pros
- Extensive customization options
- Seamless integration with Shopify
- Detailed analytics for tracking performance metrics
- Free trial period for testing & evaluation
- Affordable pricing options for stores of all sizes
Cons
- Customer support limited to UK office hours
Best For
Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses.
More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. The app will enable them to easily track and manage customer birthdays and automate the email-sending process, saving them a lot of valuable time and resources.
Overview of Features
Happy Birthday Email Discounts boasts an extensive range of features that cater to businesses of all sizes. The main features include:
Automated Birthday Emails
The feature most central to the app is its ability to automatically send personalized emails to customers on or leading up to their birthdays. By using this feature, businesses can keep customers engaged and loyal while also increasing revenue.
Customizable Email Templates
The app offers customizable email templates, providing businesses with a wide range of themes to choose from. With this feature, merchants can easily create beautiful, on-brand emails that captivate their audience and inspire action. You can also personalize the subject line and body of the email for a one-of-a-kind email that'll leave your customers feeling valued on their special day.
Customer Birthdate Collection
This feature allows businesses to quickly and easily capture their customers' date of birth at multiple touchpoints. You can choose to ask for the customer's birthdate on a custom landing page, the order status page, Shopify POS, sign-up forms for newsletters, or the user account creation page.
Unique Discount Codes
With Happy Birthday Email Discounts, you can easily set up a unique discount landing page. Customers will be given the link to this discount page in the birthday email. When shoppers click the link, a unique, single-use discount code will be displayed. There are multiple discount settings to choose from, like the discount type, amount, code prefix, expiry date, and limitations like minimum spend and qualifying products. This Shopify discount app also gives you the option to create discount codes manually.
Follow-Up Emails
This is the app's newest feature, which allows you to automatically send a second email after a specified number of days or just before the discount is set to expire. It will only send the follow-up email if the discount has not yet been redeemed. You can choose whether to maintain the same style and design as the original email, or you can create an entirely new style. This feature gives customers that extra nudge to make a purchase before the offer expires.
Performance Analytics
Happy Birthday Email Discounts has a dedicated analytics dashboard to show you your campaign statistics, including where the birthdates were collected from, the open rates, click-through rates, the total number of discounts sent, and conversion rates. It also provides a graphical representation of this data to track your performance at a glance.
» For improved business insights, head to our list of the top sales-tracking apps
Plans & Pricing
Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases.
- Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.
- Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.
- Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses.
- Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members.
» Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps
Integrations
Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. With these integrations, you can easily sync your customer data and automate your email campaigns. Some of the most popular integrations include:
- Privy: This integration allows you to add a birthday field to your existing Privy popups.
- Klaviyo: You can use Happy Birthday Email Discounts to collect customer birthdate information and export it directly to one of your Klaviyo lists.
- Omnisend: Like Klaviyo, the Omnisend integration allows you to transfer your birthdate data straight to your Omnisend list.
- MailChimp: Happy Birthday Email Discounts integrates with MailChimp much in the same way as Klaviyo and Omnisend.
- SMSBump: This is an exciting integration that lets you send birthday messages and discounts using SMS in addition to email.
Usability
Getting started with Happy Birthday Email Discounts took a matter of minutes. The installation process is simple and efficient, and the settings are easy to configure—even for people without a tech background. The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes.
Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing.
Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales.
» Check out our top choices for sales-boosting apps to ramp up your bottom line
Support
Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes:
- Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.
- Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.
- Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value.
Wish Every Customer a Happy Birthday!
Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. With the app's user-friendly interface and detailed analytics, businesses can easily create effective birthday email campaigns that will increase customer loyalty and boost revenue.
» Take a look at the best email marketing apps to drive your campaigns even further
Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify
Recommended Reviews
Omnisend Reviews (2025)—Pricing, Features, Support, and More
Omnisend is an all-inclusive email marketing automation app created for e-commerce brands focused on growth and sales. It can help Shopify store owners convert prospects into customers, design personalized emails in minutes, and introduce automation to your email marketing. Omnisend also allows you to use smart segmentation to craft relevant and hyper-targeted email messages to boost your revenue. With Omnisend, you can create personalized, targeted email and SMS campaigns, automate your marketing workflows, and engage with your customers on a deeper level. Its user-friendly interface, advanced segmentation options, and easy-to-use automation features make it an ideal solution for e-commerce merchants looking to take their marketing efforts to the next level. What Is Omnisend? Omnisend is a marketing automation platform designed for all e-commerce platforms including Shopify, Woocommerce and Bigcommerce. It offers advanced features to create customizable email and SMS campaigns, automate marketing workflows, and increase customer engagement levels. With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to streamline their marketing efforts and boost sales. What Is the Best Use for Omnisend? Omnisend is best for for e-commerce stores that have outgrown their traditional email marketing platforms and are looking to take the next step in driving sales and growth even further. It has the latest email marketing automation tools and offers a range of advanced features to create personalized, targeted email and SMS campaigns, automate marketing workflows, and connect with customers on a deeper level. With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to create effective marketing strategies that generate results. Additionally, with 24/7 customer support and a range of pricing options, Omnisend is accessible to businesses of all sizes. ProsSeamless integration with all e-commerce platformsEmail and SMS marketing functionalityVarious automated workflowsIntuitive and simple interface Free plan users have unlimited contactsStellar customer service ConsLimited flexibility regarding customizationNot multi-lingual (English only)Doesn't save data for social media campaigns Omnisend Subscription Plans Omnisend offers a range of pricing options designed to suit the needs and budgets of businesses of all sizes. Its pricing plans are based on the number of subscribers you have, with a free plan available for up to 500 subscribers. Omnisend offers pricing in 3 tiers: Free, Standard, and Pro. Free Plan: While you're limited to 500 emails and 250 contacts per month, the free plan still offers a range of advanced features, including email templates, popups, signup forms, and pre-built workflows.Standard Plan: The standard plan works in tiers:$16: 0 to 500 subscribers and 15,000 emails monthly. $20: 501 to 1,000 subscribers and 15,000 emails monthly.$25: 1,001 to 1,500 subscribers and 18,000 emails monthly.$30: 1,501 to 2,000 subscribers and 25,000 emails monthly.$36: 2,001 to 2,500 subscribers and 30,000 emails monthly.Pro Plan: The pro plan starts at $59 monthly, depending on your subscriber list. Omnisend Integrations Omnisend offers a range of integrations with other popular apps, allowing merchants to create a seamless customer experience. Omnisend integrates with 35% of the most popular apps and platforms globally. Here are some of them: Zapier ShopifyBigCommerce WooCommerce WordPressOkendo GorgiasJustunoIntercomShipStationAttentiveShopify PlusEasyshipElink.ioPrivyStampedLoyaltyLion Omnisend Features Omnisend offers a range of advanced features designed to help e-commerce merchants streamline their marketing efforts and drive sales. Forms, email and SMS campaigns, automation, a content editor, and reports, including sales reports, automation reports, campaign reports, audience segmentation, and targeting, are all offered by Omnisend. » Best Shopify apps for reporting here Additionally, it keeps customers up to date through Facebook Messenger and assists users in communicating with subscribers through WhatsApp. Some of its key features include: Third-party Integrations Auto-respondersROI tracking/Analytics AB Testing 2-way messagingContact managementDrip CampaignsCustomizable CTAsCAN SPAM ComplianceDynamic contentMass TextingLists management Image LibraryEvent-Triggered Actions WebForms/Landing Pages Message Personalization Usability of Omnisend Omnisend is very effective and easy to use for setting up automated triggered emails for customer retargeting/activation, follow-up, reviews, etc. Omnisend's user-friendly interface makes it easy for e-commerce merchants to create and manage email campaigns, SMS messages, and other marketing automation workflows for any type of business. Its drag-and-drop email editor and pre-built templates make it simple to create professional-looking emails without any design experience. Plus, its automation workflows allow merchants to set up triggered messages based on customer behavior, such as abandoned cart reminders and order confirmations. Omnisend Support Omnisend offers a range of support options for its users. Its support team is available 24/7 via email and live chat to help users with any questions or issues that may arise. In addition, Omnisend offers a detailed knowledge base and resources such as guides, webinars, and case studies to help users get the most out of the platform. Omnisend offers the following support: Live chat Knowledge baseHelp desk/email24/7 live repYouTube channel (workshops and tutorials) Make Marketing Relevant With Omnisend Omnisend is an excellent app for e-commerce marketers and brands seeking to grow their businesses via seamless and effective email marketing. The app is easy to use and provides a hands-off approach. You can effortlessly integrate the solution into your current business processes as well, as it integrates with 35% of the most popular apps and platforms globally and in e-commerce.
Fera Product Reviews - Pricing, Features, Integration, Usability, and Support
Consumer reviews are essential to converting online browsers into loyal customers. For this reason, it’s super important to give your existing customers an easy way to rate and review their experience with your business’ products and services. Although, as valuable as customer reviews and ratings are, obtaining them can be a time-consuming and seemingly impossible process. But don’t give up, with a marketing tool like Fera Product Reviews you can gather more customer reviews faster than ever before. Let’s take a dive into Fera Product Reviews to see if it’s a good fit for your online business. Pros Ease of use makes it easy to manage your product reviews and ratingsQuickly obtain customer reviewsWide range of featuresConsLots of features are hidden behind a paywallLimited widgets and reviews for the cheaper plans What Is Fera? Fera is a social proof app for e-commerce businesses that allows them to display real-time customer interactions, such as product reviews, ratings, and purchase activity, to build trust with potential customers and increase sales. The app offers customizable templates and integrations with popular e-commerce platforms like Shopify and BigCommerce. Fera also provides real-time analytics to help businesses understand their customer behavior and make data-driven decisions. Best For Fera Product Reviews is a great tool for those e-commerce store owners or online marketers that wish to boost brand confidence, social proofing, and leverage the power of customer feedback and reviews. Its various features such as product reviews, countdown timers, and custom pop-ups can help build trust with customers and increase sales. Additionally, Fera's personalized product recommendations and intelligent upselling/cross-selling tools can help businesses increase their average order value. Fera Pricing Fera.ai offers a range of pricing plans to suit different business needs and budgets. Fera also offers a 14-day free trial for all plans. The plans include: Free PlanStartup Plan: $9/monthSmall Plan: $29/monthMedium Plan: $99/month Fera's Possible Integrations Fera Product Reviews can be integrated with a wide range of different third-party applications and platforms. The most popular of these tools include, but certainly aren’t limited to,: ShopifyBigCommerceMagentoSmile.ioPageflyLoox.ioStampedJudge.meYotpoPlus a whole range of customizable APIs Features of Fera Fera Product Reviews gives you the option to create pages with similar content in order to attract users. For example, if you run several similar websites or different parts of your website (such as blogs), you can create similar pages for each of them. This way, you will be able to highlight each one of them on the homepage. Fera also has a wide range of different widgets that store owners can utilize for a whole range of different functionalities. For example, one of their most widely used widgets adds a counter to designated product pages. This counter widget notifies you when certain stock is low and past a certain threshold. Another great feature is the tool’s automatic review and media requests. This functionality will get in contact with recent customers and incentivize them to leave reviews. That way, you don’t have to lift a finger to encourage more customer interaction within your online store. Fera's Usability Getting started with Fera Product Reviews is also an easy process. It only takes a few minutes to get the application integrated and up and running. The application also possesses a range of customizable widget options. Anything from changing the look, behavior, and webpage location is very easily tweaked and altered at any time. Fera's Customer Support The customer support team is known to be very responsive and knowledgeable. Fera allows users to get in contact with them through live chat, over the phone, or via email. Users can reach out to the company's support team via email or live chat on their website. Additionally, Fera.ai provides its users with a comprehensive knowledge base that includes helpful articles, guides, and tutorials to help users navigate the platform and its features. The company also offers customer support training to ensure their team is up-to-date on all the latest features and updates. The Bottom Line For the most part, Fera Product Reviews is an excellent marketing tool that can help your business grow. By leveraging the power of your existing customers’ feedback, Fera Product Reviews endeavors to help you attract new customers to your site faster than ever before.
Bestsellers reSort: Organize Shopify Products & Collections Your Way
Shopify store owners know very well that you have limited time to hold consumer interest and showcase the most relevant products. So how do you compete for consumers while their attention spans diminish? Product sorting and product relevance can make or break conversions on your store. With the advanced online merchandising capabilities of Bestsellers reSort by EGNITION, you can quickly and automatically organize your products by adjusting their order to your needs and your buyers' preferences, generating more sales. The app organizes collections based on a wide range of rules that can be easily configured to automate your product collections across various locations. Bestsellers reSort's Main Features You have the flexibility to promote products manually and manage your inventory by setting "rules," such as the following: "Featured" Products Highlight your featured items by putting them at the top of a collection. Promote seasonal or special items and set different products per collection.Promote New Products Add new arrivals to the top of a collection for a specific time.Promote Back-In-Stock Products Set reSort to consider these products as new and specify quantity or quantity change.Order Products by Tags You can place tagged products within a collection in the groups and orders you need.Out-Of-Stock Products The app makes it straightforward and automatic to sort products by revenue or sales, so pushing your out-of-stock items further down your product catalog is a breeze. Additional Sorting Capabilities You can also automatically sort and order products by: Revenue generated (for X number of days)Number of sales (for X number of days)Gross profitDiscount (% or $)Inventory QTYDate (publish or creation date)Product titleProduct priceProduct viewsRandom products orderKeep manual sort order and apply your own sorting rules Bestsellers reSort Pricing Bestsellers reSort offers six different pricing plans, all of which come with a 7-day free trial: Bronze Plan The Bronze Plan is free to install and suitable for stores with up to 49 products and 99 collections. This plan includes the following: AutomationYou can sort by revenue/sales/tagsYou can sort by publish/creation dateYou can push sold-out products down your product collectionsAccess to other custom sorting rules24/7 Support Silver Plan $6.99/month You get everything in the free Bronze Plan, but it would fit a larger store with up to 499 products and up to 99 collections. Gold Plan $12.99/month Again, you'll get all the other features listed in the Silver Plan, but with an upgrade to 4,999 products across 99 collections. Platinum Plan $16.99/month This plan is suited to stores with up to 9,999 products and 100–300 collections. It includes everything in the Gold Plan, too. Rhodium Plan $22.99/month You get all the other features listed in the Platinum Plan, but with an upgrade to 10,000+ products across 300+ collections. Palladium Plan $34.99/mo This is the most comprehensive plan Bestsellers reSort offers and is best for stores with 25,000+ products and 500+ collections, including all the features listed in the Rhodium Plan. Bestsellers reSort Customer Reviews Numerous app users express that Bestsellers reSort saves them hours of time, as organizing collections is automatic—extremely useful for stores with thousands of products. The app allows customers the freedom to showcase the right products and keeps collections relevant to ever-changing buying patterns. Customer support is friendly, fast, and helpful, and the app regularly releases new updates and improvements based on customer feedback. To see if Bestsellers reSort is right for your shop, visit their website to learn more or to start your 7-day free trial.