keepshoppers logo
Community
Sign In

Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify

Steven Grrat - Writer for KeepShoppers
By Steven Grrat
Kirsty Macdougall - Editor for KeepShoppers
Edited by Kirsty Macdougall
Romi Hector
Fact-check by Romi Hector

Updated November 17, 2023.

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Happy Birthday Email App Review Cover Image

Are you tired of seeing low open rates and conversions on your email marketing campaigns? Well, did you know that personalized emails can increase open rates by 29% and click-through rates by 41%? What's more, 88% of people agree that they'll respond favorably to an email that's been specially created for them.

One strategy for personalizing your emails is to send customers happy birthday emails. If this sounds intimidating to you, you're in luck. Happy Birthday Email Discounts is a Shopify app that handles all the logistics involved in collecting customer details and sending personalized emails with unique discounts to your shoppers on their birthdays.

In this review, we'll take a closer look at Happy Birthday Email Discounts's features, pricing, customer support, and more to help you decide if it's the right app for your business.

Happy Birthday Email App Review Cover Image


Pros


  • Extensive customization options
  • Seamless integration with Shopify
  • Detailed analytics for tracking performance metrics
  • Free trial period for testing & evaluation
  • Affordable pricing options for stores of all sizes

Cons


  • Customer support limited to UK office hours

Happy Birthday Email Discounts

4.9/5(176 reviews)




Best For

Happy Birthday Email Discounts is an app that will benefit any e-commerce store looking to set up or improve its email marketing campaign through sending personalized emails. There are several plans to choose from, making it a good choice for small, medium, and large businesses.

More specifically, the app is an excellent marketing tool for stores selling items frequently bought as birthday gifts like jewelry, perfume, or clothing. Happy Birthday Email Discounts is also a very helpful app for e-commerce businesses with a strong customer relationship management (CRM) system in place. The app will enable them to easily track and manage customer birthdays and automate the email-sending process, saving them a lot of valuable time and resources.

Overview of Features

Happy Birthday Email Discounts boasts an extensive range of features that cater to businesses of all sizes. The main features include:

Automated Birthday Emails

The feature most central to the app is its ability to automatically send personalized emails to customers on or leading up to their birthdays. By using this feature, businesses can keep customers engaged and loyal while also increasing revenue.

Customizable Email Templates

The app offers customizable email templates, providing businesses with a wide range of themes to choose from. With this feature, merchants can easily create beautiful, on-brand emails that captivate their audience and inspire action. You can also personalize the subject line and body of the email for a one-of-a-kind email that'll leave your customers feeling valued on their special day.

Customer Birthdate Collection

This feature allows businesses to quickly and easily capture their customers' date of birth at multiple touchpoints. You can choose to ask for the customer's birthdate on a custom landing page, the order status page, Shopify POS, sign-up forms for newsletters, or the user account creation page.

Unique Discount Codes

With Happy Birthday Email Discounts, you can easily set up a unique discount landing page. Customers will be given the link to this discount page in the birthday email. When shoppers click the link, a unique, single-use discount code will be displayed. There are multiple discount settings to choose from, like the discount type, amount, code prefix, expiry date, and limitations like minimum spend and qualifying products. This Shopify discount app also gives you the option to create discount codes manually.

Follow-Up Emails

This is the app's newest feature, which allows you to automatically send a second email after a specified number of days or just before the discount is set to expire. It will only send the follow-up email if the discount has not yet been redeemed. You can choose whether to maintain the same style and design as the original email, or you can create an entirely new style. This feature gives customers that extra nudge to make a purchase before the offer expires.

Performance Analytics

Happy Birthday Email Discounts has a dedicated analytics dashboard to show you your campaign statistics, including where the birthdates were collected from, the open rates, click-through rates, the total number of discounts sent, and conversion rates. It also provides a graphical representation of this data to track your performance at a glance.

Happy Birthday Email Discounts

4.9/5(176 reviews)



» For improved business insights, head to our list of the top sales-tracking apps



Plans & Pricing

Happy Birthday Email Discounts offers four pricing plans. Essentially, they all offer the same set of features we discussed above. The difference lies in the number of customers it supports, with cheaper plans better suited to smaller customer bases.

Breakdown of Happy Birthday Email app's 4 plans

  • Starter The Starter Plan is free and includes essential features such as automated birthday emails, customizable templates, and performance tracking. It only supports 50 birthday members, which makes it quite limited. However, it's a great starting point for smaller stores just starting out.
  • Base The Base Plan costs $10 per month and offers all the features listed in the Starter Plan. However, it stores up to 1,000 birthday members, offering a lot more than the Starter package at an affordable price.
  • Growth While the Growth Plan is double the price of the Base Plan, at $20 a month, it supports five times the number of birthday club members. This makes it an excellent fit for medium-sized businesses.
  • Established As the name suggests, the Established Plan is ideal for larger stores with a more established customer base. It comes with a price tag of $40 a month but stores an impressive 15,000 birthday members. If your needs go beyond this, the Happy Birthday Email Discounts team will develop a custom plan to cater to more than 15,000 members.

» Not sure what you should be spending? We offer helpful guidelines on how much to spend on Shopify apps

Integrations

Happy Birthday Email Discounts integrates with a variety of third-party apps to streamline and enhance your marketing and performance efforts. With these integrations, you can easily sync your customer data and automate your email campaigns. Some of the most popular integrations include:

  • Privy: This integration allows you to add a birthday field to your existing Privy popups.
  • Klaviyo: You can use Happy Birthday Email Discounts to collect customer birthdate information and export it directly to one of your Klaviyo lists.
  • Omnisend: Like Klaviyo, the Omnisend integration allows you to transfer your birthdate data straight to your Omnisend list.
  • MailChimp: Happy Birthday Email Discounts integrates with MailChimp much in the same way as Klaviyo and Omnisend.
  • SMSBump: This is an exciting integration that lets you send birthday messages and discounts using SMS in addition to email.

Usability



Getting started with Happy Birthday Email Discounts took a matter of minutes. The installation process is simple and efficient, and the settings are easy to configure—even for people without a tech background. The app's user interface is intuitive, clean, and easy to use, making it accessible for businesses of all sizes.

Happy Birthday Email Discounts offers a range of customization options, allowing you to create tailored email templates that match your brand and messaging. The app also integrates seamlessly with other apps, allowing for streamlined marketing efforts and data syncing.

Overall, the automation of birthday emails has saved us a lot of time and resources, allowing us to focus on other aspects of our marketing, all while improving our customer loyalty and sales.

» Check out our top choices for sales-boosting apps to ramp up your bottom line

Support

Happy Birthday Email Discounts provides excellent customer support that ensures businesses can easily achieve their marketing goals. Support includes:

  • Email support: You can submit a request form about any issue you're experiencing with the app. They typically respond on weekdays during UK business hours, although they do sometimes offer assistance outside of these hours.
  • Support portal: This portal contains an extensive library of articles, including how to get started, configuring settings, integrating third-party apps, plans and pricing, and FAQs.
  • Case studies: These are real-life examples of businesses using the app to improve engagement and customer lifetime value.

Wish Every Customer a Happy Birthday!

Happy Birthday Email Discounts is a powerful tool that enables businesses to create personalized birthday email campaigns for their customers. Despite some limitations in terms of performance, the app offers a range of features to help stores increase customer engagement and drive sales. With the app's user-friendly interface and detailed analytics, businesses can easily create effective birthday email campaigns that will increase customer loyalty and boost revenue.

Happy Birthday Email Discounts

4.9/5(176 reviews)



» Take a look at the best email marketing apps to drive your campaigns even further

Happy Birthday Email Discounts App Review (2025): Automated Email Marketing For Shopify

Recommended Reviews

CM Commerce Email Marketing (2025)- Pricing, Demo, & Features

The CM Commerce app allows you to send smarter emails to boost your profitability and brand success. The app combines user-generated content tools with email marketing to build brand trust and customer engagement. ProsVery easy to use and integrates well with Shopify.30 day free trial with access to all features.ConsContacting the support team is a bit hard to figure out for first-time users. Best For CM Commerce is best for brands who seek to automate email marketing campaigns and send target-specific messaging to their customers to build trust and consumer loyalty. Pricing Users who sign-up for CM Commerce automatically get a 30-day free trial that provides access to all the tools of the app. Once the free trial period elapses users will get charged automatically based on the chosen tier as seen below: Starter Plan: Send 5000 emails to 500 monthly subscribers for $9 per month. Growth Plan Send unlimited emails for $29 per month. Also comes with additional features such as visual product reviews and customer feedback surveys. Professional Plan Send unlimited emails for $49 per month. Also comes with even more features than the Growth Plan, such as a dedicated account manager. Integrations Here are the apps that CM Commerce integrates with: Smile.io LoyaltyLion OptinMonster Privy Justuno Features The features of this app make it a great replacement for Klaviyo, Omnisend, or MailChimp. The best ones are: Email Newsletters You can seamlessly set up and send personalized emails to your customers to help boost conversions. User-Generated Visual Product Reviews The app offers you the ability to upload visual reviews. It turns your customers into your advocates and allows you to feature their experience with your business in your emails and website. Effective Marketing Automations CM Commerce boosts your email marketing efforts with seamless automated processes that allow for driving repeat purchases, nurturing new customers, and rewarding loyal ones. Email Optimization You can optimize your most clicked and open email campaigns using captivating templates, shipping coupons, and cross-sell messages to boost your revenue. Automated Abandoned Cart Emails You can begin to recover revenue using abandoned cart emails that feature your most recent product reviews, other recommended products, and coupons automatically. Usability CM Commerce is extremely easy to use and offers a seamless Shopify integration. You can instantly sync all of your orders and customer data to automatically build accurate and up-to-date customer profiles and segments. Support CM Commerce offers a knowledge base and a support team that replies to queries via a contact form on the website. The Bottom Line CM Commerce is an excellent app for businesses who seek to automate their email marketing efforts as well as build brand trust and loyalty with user-generated messaging.

Klaviyo Review (2025): Simplifying Email Automation

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Bestsellers reSort: Organize Shopify Products & Collections Your Way

Shopify store owners know very well that you have limited time to hold consumer interest and showcase the most relevant products. So how do you compete for consumers while their attention spans diminish? Product sorting and product relevance can make or break conversions on your store. With the advanced online merchandising capabilities of Bestsellers reSort by EGNITION, you can quickly and automatically organize your products by adjusting their order to your needs and your buyers' preferences, generating more sales. The app organizes collections based on a wide range of rules that can be easily configured to automate your product collections across various locations. Bestsellers reSort's Main Features You have the flexibility to promote products manually and manage your inventory by setting "rules," such as the following: "Featured" Products Highlight your featured items by putting them at the top of a collection. Promote seasonal or special items and set different products per collection.Promote New Products Add new arrivals to the top of a collection for a specific time.Promote Back-In-Stock Products Set reSort to consider these products as new and specify quantity or quantity change.Order Products by Tags You can place tagged products within a collection in the groups and orders you need.Out-Of-Stock Products The app makes it straightforward and automatic to sort products by revenue or sales, so pushing your out-of-stock items further down your product catalog is a breeze. Additional Sorting Capabilities You can also automatically sort and order products by: Revenue generated (for X number of days)Number of sales (for X number of days)Gross profitDiscount (% or $)Inventory QTYDate (publish or creation date)Product titleProduct priceProduct viewsRandom products orderKeep manual sort order and apply your own sorting rules Bestsellers reSort Pricing Bestsellers reSort offers six different pricing plans, all of which come with a 7-day free trial: Bronze Plan The Bronze Plan is free to install and suitable for stores with up to 49 products and 99 collections. This plan includes the following: AutomationYou can sort by revenue/sales/tagsYou can sort by publish/creation dateYou can push sold-out products down your product collectionsAccess to other custom sorting rules24/7 Support Silver Plan $6.99/month You get everything in the free Bronze Plan, but it would fit a larger store with up to 499 products and up to 99 collections. Gold Plan $12.99/month Again, you'll get all the other features listed in the Silver Plan, but with an upgrade to 4,999 products across 99 collections. Platinum Plan $16.99/month This plan is suited to stores with up to 9,999 products and 100–300 collections. It includes everything in the Gold Plan, too. Rhodium Plan $22.99/month You get all the other features listed in the Platinum Plan, but with an upgrade to 10,000+ products across 300+ collections. Palladium Plan $34.99/mo This is the most comprehensive plan Bestsellers reSort offers and is best for stores with 25,000+ products and 500+ collections, including all the features listed in the Rhodium Plan. Bestsellers reSort Customer Reviews Numerous app users express that Bestsellers reSort saves them hours of time, as organizing collections is automatic—extremely useful for stores with thousands of products. The app allows customers the freedom to showcase the right products and keeps collections relevant to ever-changing buying patterns. Customer support is friendly, fast, and helpful, and the app regularly releases new updates and improvements based on customer feedback. ​​To see if Bestsellers reSort is right for your shop, visit their website to learn more or to start your 7-day free trial.