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What is personal pricing?

Asked 2 years ago

How does personalized pricing strategy work in a Shopify store?

Eric Walls

Monday, January 31, 2022

Personal or personalized pricing is a technique to understand customers, their behavior, actions, and characteristics. Thus, the retailer can reward them accordingly. To make the personalized strategy work on Shopify:

  1. Slow down and don't overload clients with information impacting the pricing.
  2. Introduce them to other items at a suitable price after knowing their purchase price.
  3. Examine when consumers need products. Combine this data with your ideal customer and product positioning data.
  4. Tell them that you want to assist them in obtaining the best products at the best price.

Customers will accept customized pricing if they benefit from engaging with you.





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