How do you optimize a product price on Shopify?

Selling on Shopify is on the go these days. The price power is crucial to lead in the competition. Following are the ways you can optimize your product price on Shopify:

1. Track your customers' willingness to pay (WTP) factor and count on it when setting a price.
2. Evaluate the pricing strategy of your competitors.
3. Offer various items at different prices to attract each segment of customers.
4. Use predictive analytics to determine which customer segments will leave after an increase.

Luckily, there are a host of specific apps on the Shopify app store designed to do all of this and take the stress off your shoulders, such as OP Optimized Pricing.