Is personalized pricing price discrimination?
Asked 4 years ago
How does personalized pricing determine what price would be fit for an individual? And wouldn't that be discrimination?
Donald Jensen
Monday, January 31, 2022
Personalized pricing is just a price determination that becomes controversial if used to target a certain group unfairly. The aim here is to charge different prices to different customers for the same product. Ecommerce platforms can change the costs of their products and services based on customers' location, race, religion, etc.
Personalized pricing has the potential benefit for low-end consumers who would otherwise be underserved. It can also lead to a loss of total consumer welfare on some occasions.
Please follow our Community Guidelines
Related Articles

How Third-Party Calculated Shipping Rates Work On Shopify
Brody Hall
June 17, 2021

How to Sort by Best-Selling Products on Shopify
Ashley Stander
August 7, 2023

Expertly Manage Customer Refund Requests on Discounted Shopify Products
Adeel Qayum
July 3, 2023
Related Posts
Ashley Stander
How to Find Your Competitor Pricing
Can't find what you're looking for?