What is the profitability of price skimming?
Asked 3 years ago
Is price skimming a strategy that is worth trying if my Shopify store is still very new?
Ido Talmor
Monday, March 21, 2022
Price skimming can reap the following benefits:
- Charging high prices at the launch time will generate more Return on Investment (ROI).
- Price skimming helps you create a brand image. A higher price indicates that the product is high quality, attracting status-conscious customers.
- Early adopters will benefit you by promoting and marketing your brand.
Do in-depth research and homework before applying a price skimming strategy for your Shopify store. You must analyze and perceive your customer behavior before setting high prices. Further, consider your cost of production, revenues, consumer trends, and competitors' pricing.
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